- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.08 | -5.88 | 23.81 | 0.04 | -20.0 | -20.0 | 0.13 | -7.14 | 18.18 | 0.53 | -10.17 | 10.42 | 1.92 | -15.0 | -35.38 | 6.25 | -1.34 | -4.55 | 25.48 | -4.56 | -10.82 | 133 | 0.0 | 0.0 |
| 23Q3 (19) | 2.21 | -12.3 | 9.41 | 0.05 | 0.0 | -16.67 | 0.14 | 0.0 | -6.67 | 0.59 | 5.36 | 1.72 | 2.26 | 14.03 | -23.83 | 6.33 | 14.03 | -14.69 | 26.70 | 20.14 | -7.02 | 133 | 0.0 | -4.32 |
| 23Q2 (18) | 2.52 | 26.63 | -18.71 | 0.05 | 0.0 | -16.67 | 0.14 | 7.69 | -17.65 | 0.56 | 0.0 | -9.68 | 1.98 | -21.03 | 2.51 | 5.56 | -14.96 | 1.31 | 22.22 | -21.03 | 11.11 | 133 | 0.0 | -4.32 |
| 23Q1 (17) | 1.99 | 18.45 | -43.94 | 0.05 | 0.0 | -16.67 | 0.13 | 18.18 | -13.33 | 0.56 | 16.67 | -9.68 | 2.51 | -15.58 | 48.66 | 6.53 | -0.23 | 54.61 | 28.14 | -1.51 | 61.13 | 133 | 0.0 | -4.32 |
| 22Q4 (16) | 1.68 | -16.83 | -51.02 | 0.05 | -16.67 | -16.67 | 0.11 | -26.67 | -26.67 | 0.48 | -17.24 | -21.31 | 2.98 | 0.2 | 70.14 | 6.55 | -11.83 | 49.72 | 28.57 | -0.49 | 60.66 | 133 | -4.32 | -4.32 |
| 22Q3 (15) | 2.02 | -34.84 | -53.35 | 0.06 | 0.0 | -14.29 | 0.15 | -11.76 | -28.57 | 0.58 | -6.45 | -18.31 | 2.97 | 53.47 | 83.73 | 7.43 | 35.41 | 53.11 | 28.71 | 43.56 | 75.11 | 139 | 0.0 | -4.79 |
| 22Q2 (14) | 3.1 | -12.68 | -26.71 | 0.06 | 0.0 | 0.0 | 0.17 | 13.33 | 13.33 | 0.62 | 0.0 | -15.07 | 1.94 | 14.52 | 36.45 | 5.48 | 29.78 | 54.65 | 20.00 | 14.52 | 15.89 | 139 | 0.0 | -4.79 |
| 22Q1 (13) | 3.55 | 3.5 | -5.84 | 0.06 | 0.0 | -25.0 | 0.15 | 0.0 | 0.0 | 0.62 | 1.64 | 6.9 | 1.69 | -3.38 | -20.35 | 4.23 | -3.38 | 6.2 | 17.46 | -1.8 | 13.52 | 139 | 0.0 | -4.79 |
| 21Q4 (12) | 3.43 | -20.79 | -6.03 | 0.06 | -14.29 | 0.0 | 0.15 | -28.57 | 0.0 | 0.61 | -14.08 | -4.69 | 1.75 | 8.2 | 6.41 | 4.37 | -9.83 | 6.41 | 17.78 | 8.46 | 1.43 | 139 | -4.79 | -4.79 |
| 21Q3 (11) | 4.33 | 2.36 | 23.36 | 0.07 | 16.67 | 0.0 | 0.21 | 40.0 | 50.0 | 0.71 | -2.74 | 16.39 | 1.62 | 13.97 | -18.94 | 4.85 | 36.77 | 21.59 | 16.40 | -4.99 | -5.65 | 146 | 0.0 | -3.31 |
| 21Q2 (10) | 4.23 | 12.2 | 47.9 | 0.06 | -25.0 | 20.0 | 0.15 | 0.0 | 15.38 | 0.73 | 25.86 | 32.73 | 1.42 | -33.16 | -18.87 | 3.55 | -10.87 | -21.99 | 17.26 | 12.17 | -10.26 | 146 | 0.0 | -3.31 |
| 21Q1 (9) | 3.77 | 3.29 | 35.61 | 0.08 | 33.33 | 33.33 | 0.15 | 0.0 | 7.14 | 0.58 | -9.38 | 0.0 | 2.12 | 29.09 | -1.68 | 3.98 | -3.18 | -20.99 | 15.38 | -12.26 | -26.26 | 146 | 0.0 | -9.88 |
| 20Q4 (8) | 3.65 | 3.99 | 25.86 | 0.06 | -14.29 | 0.0 | 0.15 | 7.14 | 7.14 | 0.64 | 4.92 | 10.34 | 1.64 | -17.57 | -20.55 | 4.11 | 3.03 | -14.87 | 17.53 | 0.89 | -12.33 | 146 | -3.31 | -9.88 |
| 20Q3 (7) | 3.51 | 22.73 | 28.57 | 0.07 | 40.0 | -12.5 | 0.14 | 7.69 | 0.0 | 0.61 | 10.91 | -1.61 | 1.99 | 14.07 | -31.94 | 3.99 | -12.25 | -22.22 | 17.38 | -9.63 | -23.48 | 151 | 0.0 | -6.79 |
| 20Q2 (6) | 2.86 | 2.88 | 3.62 | 0.05 | -16.67 | -37.5 | 0.13 | -7.14 | -23.53 | 0.55 | -5.17 | -14.06 | 1.75 | -19.0 | -39.69 | 4.55 | -9.74 | -26.2 | 19.23 | -7.82 | -17.07 | 151 | -6.79 | -6.79 |
| 20Q1 (5) | 2.78 | -4.14 | 20.35 | 0.06 | 0.0 | -14.29 | 0.14 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 2.16 | 4.32 | -28.78 | 5.04 | 4.32 | -16.91 | 20.86 | 4.32 | -16.91 | 162 | 0.0 | 0.0 |
| 19Q4 (4) | 2.9 | 6.23 | 0.0 | 0.06 | -25.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.58 | -6.45 | 0.0 | 2.07 | -29.4 | 0.0 | 4.83 | -5.86 | 0.0 | 20.00 | -11.94 | 0.0 | 162 | 0.0 | 0.0 |
| 19Q3 (3) | 2.73 | -1.09 | 0.0 | 0.08 | 0.0 | 0.0 | 0.14 | -17.65 | 0.0 | 0.62 | -3.12 | 0.0 | 2.93 | 1.1 | 0.0 | 5.13 | -16.74 | 0.0 | 22.71 | -2.06 | 0.0 | 162 | 0.0 | 0.0 |
| 19Q2 (2) | 2.76 | 19.48 | 0.0 | 0.08 | 14.29 | 0.0 | 0.17 | 21.43 | 0.0 | 0.64 | 10.34 | 0.0 | 2.90 | -4.35 | 0.0 | 6.16 | 1.63 | 0.0 | 23.19 | -7.65 | 0.0 | 162 | 0.0 | 0.0 |
| 19Q1 (1) | 2.31 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 6.06 | 0.0 | 0.0 | 25.11 | 0.0 | 0.0 | 162 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.8 | -15.06 | 0.19 | -17.39 | 0.54 | -6.9 | 2.24 | -3.03 | 2.16 | -2.75 | 6.14 | 9.61 | 25.45 | 14.16 | 133 | 0.0 |
| 2022 (9) | 10.36 | -34.26 | 0.23 | -14.81 | 0.58 | -12.12 | 2.31 | -11.83 | 2.22 | 29.59 | 5.60 | 33.68 | 22.30 | 34.12 | 133 | -4.32 |
| 2021 (8) | 15.76 | 23.22 | 0.27 | 12.5 | 0.66 | 17.86 | 2.62 | 10.55 | 1.71 | -8.7 | 4.19 | -4.35 | 16.62 | -10.28 | 139 | -4.79 |
| 2020 (7) | 12.79 | 19.53 | 0.24 | -17.24 | 0.56 | -5.08 | 2.37 | -2.47 | 1.88 | -30.76 | 4.38 | -20.59 | 18.53 | -18.41 | 146 | -3.31 |
| 2019 (6) | 10.7 | 1.71 | 0.29 | 16.0 | 0.59 | -18.06 | 2.43 | -1.62 | 2.71 | 14.05 | 5.51 | -19.43 | 22.71 | -3.27 | 151 | -6.79 |
| 2018 (5) | 10.52 | -18.89 | 0.25 | 19.05 | 0.72 | -12.2 | 2.47 | 15.42 | 2.38 | 46.77 | 6.84 | 8.25 | 23.48 | 42.3 | 162 | -6.36 |
| 2017 (4) | 12.97 | 13.97 | 0.21 | -22.22 | 0.82 | 57.69 | 2.14 | 59.7 | 1.62 | -31.76 | 6.32 | 38.36 | 16.50 | 40.12 | 173 | -6.49 |
| 2016 (3) | 11.38 | 26.87 | 0.27 | 17.39 | 0.52 | 33.33 | 1.34 | 38.14 | 2.37 | -7.47 | 4.57 | 5.1 | 11.78 | 8.89 | 185 | 68.18 |
| 2015 (2) | 8.97 | -15.22 | 0.23 | 21.05 | 0.39 | -17.02 | 0.97 | -25.95 | 2.56 | 42.78 | 4.35 | -2.13 | 10.81 | -12.66 | 110 | 0.0 |
| 2014 (1) | 10.58 | -6.21 | 0.19 | -13.64 | 0.47 | 0.0 | 1.31 | -7.75 | 1.80 | 0 | 4.44 | 0 | 12.38 | 0 | 110 | 0.0 |
