玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)16.72-1.314.295.9311.4781.95.81-4.13105.34.22-10.9789.241.66-12.1790.81.22-10.9582.090.280.03.76.94-4.1475.2544.146.723.37101.9215.73-10.38-1.92-116.1287.745.76-10.42-9.72
23Q3 (19)16.942.111.995.3240.74-14.886.0620.72-11.794.7435.43-12.871.8940.0-27.591.3739.8-19.880.287.69-9.687.2416.03-6.2241.36-14.86-8.2388.0716.97-2.7911.93-51.7336.76.43-13.8115.03
23Q2 (18)16.596.96-10.613.786.48-52.635.0226.13-40.663.5012.9-45.651.3514.41-59.70.9812.64-55.050.260.0-21.216.2420.7-31.8848.582.04-30.2175.29-14.83-20.3524.71143.53313.827.464.7814.77
23Q1 (17)15.516.02-24.083.558.9-58.533.9840.64-55.633.1039.01-55.141.1835.63-66.850.8729.85-65.480.26-3.7-27.785.1730.56-46.3147.6111.512.3488.41-22.26-7.6710.14164.67115.077.1211.6-5.19
22Q4 (16)14.63-11.92-27.53.26-47.84-58.792.83-58.81-66.352.23-59.01-64.990.87-66.67-76.420.67-60.82-74.230.27-12.9-34.153.96-48.7-56.142.70-5.260.23113.7325.5221.15-15.69-279.79-355.816.3814.13-10.77
22Q3 (15)16.61-10.51-11.376.25-21.68-24.886.87-18.79-19.185.44-15.53-16.692.61-22.09-30.41.71-21.56-36.670.31-6.06-24.397.72-15.72-15.0745.07-35.255.8290.60-4.15-7.648.7246.14266.445.59-14.0-15.81
22Q2 (14)18.56-9.15-7.157.98-6.78-3.398.46-5.69-0.76.44-6.8-2.133.35-5.9-0.892.18-13.49-12.450.33-8.33-13.169.16-4.88-0.8769.6164.2591.9794.53-1.28-2.395.9726.5789.056.50-13.45-12.52
22Q1 (13)20.431.241.398.568.226.478.976.665.166.918.484.383.56-3.522.32.52-3.08-1.180.36-12.2-5.269.636.764.4542.38-0.5216.0595.752.011.674.72-23.08-18.957.515.03-3.47
21Q4 (12)20.187.688.387.91-4.9321.138.41-1.0617.466.37-2.4517.743.69-1.626.82.60-3.720.930.410.05.139.02-0.7715.0542.600.0212.3493.87-4.312.466.13157.55-32.117.157.68-10.4
21Q3 (11)18.74-6.2512.428.320.7331.238.50-0.2328.986.53-0.7628.043.7510.9534.892.708.4329.190.417.890.09.09-1.6224.5242.5917.4622.4298.101.291.782.38-24.6-34.296.64-10.639.57
21Q2 (10)19.99-0.7921.228.262.7431.538.52-0.1233.756.58-0.624.393.38-2.8732.032.49-2.3527.040.380.02.79.240.2228.8736.26-0.717.5396.842.83-1.523.16-45.7489.477.43-4.531.04
21Q1 (9)20.158.2217.498.0423.1231.598.5319.1335.46.6222.3733.23.4819.5957.472.5518.651.790.38-2.5615.159.2217.628.9536.52-3.6918.0794.182.8-3.25.82-35.56115.347.78-2.5133.22
20Q4 (8)18.6211.711.036.533.01.087.168.6512.585.416.082.852.914.6811.072.152.8711.40.39-4.888.337.847.49.537.929.05.1991.61-4.94-9.859.03149.29655.487.9831.6841.99
20Q3 (7)16.671.09-1.426.340.96-3.56.593.451.75.10-3.590.992.788.591.832.096.638.850.4110.817.897.301.810.8334.793.17-10.196.38-1.99-5.043.62117.39342.756.066.886.32
20Q2 (6)16.49-3.85-0.546.282.78-6.826.371.11-2.65.296.448.42.5615.842.41.9616.678.290.3712.120.07.170.28-2.3233.729.02-32.098.331.06-4.541.67-38.33155.425.67-2.914.42
20Q1 (5)17.152.27-2.786.11-5.423.746.30-0.943.964.97-5.516.652.21-15.652.311.68-12.955.660.33-8.330.07.15-0.142.2930.93-14.2-2.9897.30-4.260.162.70266.22-5.415.843.910.52
19Q4 (4)16.77-0.830.06.46-1.670.06.36-1.850.05.264.160.02.62-4.030.01.930.520.00.36-5.260.07.16-1.10.036.05-6.850.0101.630.130.0-1.63-8.940.05.62-1.40.0
19Q3 (3)16.911.990.06.57-2.520.06.48-0.920.05.053.480.02.739.20.01.926.080.00.382.70.07.24-1.360.038.70-21.960.0101.49-1.470.0-1.4950.370.05.704.970.0
19Q2 (2)16.58-6.010.06.7414.430.06.547.920.04.884.720.02.5015.740.01.8113.840.00.3712.120.07.345.010.049.5955.550.0103.016.040.0-3.01-205.260.05.43-6.540.0
19Q1 (1)17.640.00.05.890.00.06.060.00.04.660.00.02.160.00.01.590.00.00.330.00.06.990.00.031.880.00.097.140.00.02.860.00.05.810.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)16.45-7.434.67-30.610.8628.565.23-25.713.90-28.445.98-42.564.41-40.881.07-20.156.41-18.4544.143.3789.34-6.5410.93148.130.0006.682.45
2022 (9)17.77-10.036.73-17.220.6712.267.04-17.085.45-16.4110.41-27.27.46-27.151.34-14.17.86-14.042.700.2395.60-0.174.403.770.0006.52-9.82
2021 (8)19.7514.368.1328.440.59-13.028.4928.056.5225.3814.3040.0610.2436.171.569.099.1423.6842.6012.3495.760.344.24-7.150.0007.2312.27
2020 (7)17.271.896.33-1.560.68-5.296.633.925.204.6310.21-3.57.52-1.311.43-5.37.392.7837.925.1995.43-5.334.5700.02-6.786.4414.18
2019 (6)16.95-11.956.43-14.950.721131.396.38-16.64.97-11.8810.58-27.737.62-24.631.51-15.177.19-7.4636.05-22.02100.811.9-0.8100.02-7.225.64-10.19
2018 (5)19.257.67.5616.670.06-25.187.6523.195.6416.7714.6423.5410.1122.991.785.337.7722.9446.231.5298.93-5.251.0700.0206.28-0.32
2017 (4)17.8911.196.4823.190.08-5.716.2112.54.8313.6511.8519.588.2216.931.693.056.3211.8645.542.11104.419.62-4.4100.0006.303.11
2016 (3)16.09-1.595.26-3.660.08-15.725.520.04.25-2.39.910.817.03-0.711.641.235.650.044.6013.095.25-3.774.75365.50.0006.117.76
2015 (2)16.353.285.46-4.710.1023.335.52-7.854.35-4.199.83-11.367.08-11.611.62-7.955.65-7.2239.471.0598.983.341.02-75.830.0005.676.78
2014 (1)15.8305.7300.08-4.845.9904.54011.0908.0101.76-1.126.09-4.6939.060.7295.782.414.22-34.770.0005.313.11

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