玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)2.62184.7819.090.1623.086.670.27-12.93.850006.11-56.78-10.4310.31-69.42-12.80.00001530.00.0
23Q3 (19)0.92-43.56-8.910.130.08.330.3134.7829.1700014.1377.1718.9333.70138.841.80.00001530.0-3.16
23Q2 (18)1.6394.05-2.980.1318.1830.00.23-4.17-17.860007.98-39.133.9914.11-50.61-15.340.00001530.0-3.16
23Q1 (17)0.84-61.82-10.640.11-26.6710.00.24-7.69-4.000013.1092.0623.128.57141.767.430.00001530.0-3.16
22Q4 (16)2.2117.824.760.1525.087.50.268.33-18.750006.82-42.6178.9811.82-50.27-22.440.0000153-3.16-3.16
22Q3 (15)1.01-39.88-14.410.1220.09.090.24-14.29-4.000011.8899.627.4523.7642.5712.160.00001580.0-4.24
22Q2 (14)1.6878.720.00.10.00.00.2812.03.70005.95-44.050.016.67-37.333.70.00001580.0-4.24
22Q1 (13)0.94-55.24-57.080.125.0-16.670.25-21.8813.6400010.64179.2694.1526.6074.53164.750.00001580.0-4.24
21Q4 (12)2.177.970.960.08-27.27-27.270.3228.0-8.570003.81-59.13-27.9715.24-28.08-9.440.0000158-4.24-4.24
21Q3 (11)1.18-29.76-12.590.1110.010.00.25-7.41-21.880009.3256.6125.8521.1931.83-10.620.00001650.0-29.49
21Q2 (10)1.68-23.2982.610.1-16.670.00.2722.730.00005.958.63-45.2416.0759.98-45.240.00001650.0-28.88
21Q1 (9)2.195.29204.170.129.099.090.22-37.14-24.140005.483.61-64.1310.05-40.3-75.060.00001650.0-28.88
20Q4 (8)2.0854.0729.190.1110.0-21.430.359.3812.90005.29-28.61-39.1816.83-29.01-12.610.0000165-29.49-28.88
20Q3 (7)1.3546.748.00.10.0-16.670.3218.5223.080007.41-31.85-22.8423.70-19.2313.960.00002340.860.86
20Q2 (6)0.9227.78-28.120.1-9.09-23.080.27-6.9-3.5700010.87-28.857.0229.35-27.1434.160.00002320.00.0
20Q1 (5)0.72-55.28-25.770.11-21.43-15.380.29-6.4516.000015.2875.6914.040.28109.1856.280.00002320.00.0
19Q4 (4)1.6128.80.00.1416.670.00.3119.230.0000.08.70-9.420.019.25-7.430.00.0000.02320.00.0
19Q3 (3)1.25-2.340.00.12-7.690.00.26-7.140.0000.09.60-5.480.020.80-4.910.00.0000.02320.00.0
19Q2 (2)1.2831.960.00.130.00.00.2812.00.0000.010.16-24.220.021.88-15.120.00.0000.02320.00.0
19Q1 (1)0.970.00.00.130.00.00.250.00.000.00.013.400.00.025.770.00.00.000.00.02320.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)6.013.260.5315.221.051.94008.8211.5717.47-1.280.0001530.0
2022 (9)5.82-18.60.469.521.03-3.74007.9034.5517.7018.260.000153-3.16
2021 (8)7.1541.030.42-2.331.07-13.71005.87-30.7414.97-38.810.000158-4.24
2020 (7)5.07-0.780.43-15.691.2412.73008.48-15.0224.4613.620.000165-29.49
2019 (6)5.11-2.290.51-15.01.1-5.98009.98-13.021.53-3.780.0002340.86
2018 (5)5.23-15.780.61.691.17-0.850011.4720.7522.3717.730.000232-1.28
2017 (4)6.21-13.990.59-4.841.180.0009.5010.6419.0016.260.000235-8.91
2016 (3)7.22-36.830.62-4.621.18-7.09008.5951.016.3447.090.000258-3.73
2015 (2)11.43-13.280.65-16.671.277.63005.69-3.9111.1124.110.000268-2.55
2014 (1)13.1814.110.788.331.18-4.84005.9208.9500.000275-2.48

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