玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)24.22-8.7415.7711.48-16.1422.529.47-44.7824.286.68-53.1212.463.40-59.23-4.761.89-56.855.590.27-10.0-6.913.10-36.6511.3983.68-4.26-18.07121.1451.8-1.51-21.14-204.638.0617.689.4730.19
23Q3 (19)26.5428.6528.6513.69138.9269.2217.1548.615.7314.2553.3912.298.34102.925.444.38109.5721.330.3036.367.1420.6827.51.4287.40-11.65-22.3979.8060.6759.8920.20-59.87-59.6716.15-14.412.87
23Q2 (18)20.63-7.611.235.73-48.61-34.5111.547.35-15.779.2910.07-16.534.11-11.8-41.72.09-12.92-30.330.22-21.43-15.3816.229.89-10.0998.931.11-26.9349.67-52.1-22.1550.331466.7439.0318.8721.7415.98
23Q1 (17)22.336.7431.5911.1519.043.8710.7541.089.148.4442.099.614.6630.53-18.252.4034.080.420.28-3.45-6.6714.7625.516.8897.84-4.2-32.49103.68-15.731.99-3.6883.98-117.1715.5014.14-4.2
22Q4 (16)20.921.415.399.3715.82-14.127.62-53.02-30.795.94-53.19-35.153.57-54.87-55.61.79-50.42-47.660.293.57-21.6211.76-42.32-19.23102.13-9.31-28.24122.99146.4324.08-22.99-145.89-2709.213.58-13.5-10.89
22Q3 (15)20.631.2312.128.09-7.54-15.6416.2218.3944.9512.6914.0239.767.9112.26.173.6120.3312.110.287.69-20.020.3913.0336.85112.62-16.82-16.8549.91-21.77-41.850.0938.37251.515.70-3.52.82
22Q2 (14)20.3820.0918.768.7512.913.0513.7039.09134.9911.1344.55144.087.0523.68135.793.0025.52123.880.26-13.33-7.1418.0430.6377.04135.39-6.581.3563.80-18.78-51.8836.2068.8211.1516.270.560.62
22Q1 (13)16.97-14.51-10.167.75-28.96-22.199.85-10.54-10.547.70-15.94-12.75.70-29.1-13.242.39-30.12-19.80.30-18.92-9.0913.81-5.15-6.31144.921.8314.0778.55-20.75-13.1821.452334.32125.216.186.17-3.11
21Q4 (12)19.857.88-2.1710.9113.76-12.3711.01-1.6111.899.160.8816.848.047.9224.463.426.2115.930.375.710.014.56-2.2810.39142.325.0719.6599.1215.59-21.760.88-93.82103.315.24-0.23.6
21Q3 (11)18.407.23-20.149.5923.9-32.5111.1991.94-12.519.0899.12-11.077.45149.16-15.533.22140.3-19.50.3525.0-10.2614.9046.22-7.4135.451.47.5485.75-35.32-22.8614.25143.75227.6715.27-5.577.54
21Q2 (10)17.16-9.16-26.387.74-22.29-49.415.83-47.05-60.044.56-48.3-61.652.99-54.49-69.111.34-55.03-72.140.28-15.15-30.010.19-30.87-42.98133.585.1513.67132.5746.5326.48-32.57-442.0-576.2416.17-3.170
21Q1 (9)18.89-6.910.539.96-20.027.0411.0111.8933.788.8212.536.746.571.764.662.981.0245.370.33-10.816.4514.7411.7516.8127.046.844.8690.48-28.58-5.419.52135.6994.7116.7013.530
20Q4 (8)20.29-11.944.2712.45-12.3924.879.84-23.0614.957.84-23.212.896.46-26.760.312.95-26.25-1.340.37-5.13-2.6313.19-18.0212.06118.95-5.564.78126.6913.968.91-26.69-139.06-63.5314.713.59-15.65
20Q3 (7)23.04-1.160.0414.21-7.12-0.3512.79-12.34-18.1710.21-14.13-16.318.82-8.88-24.874.00-16.84-23.810.39-2.5-7.1416.09-9.96-12.51125.957.17-0.74111.166.0521.75-11.16-131.76-225.0814.200-9.55
20Q2 (6)23.3136.414.0415.3095.1536.6114.5977.2812.1411.8984.3416.349.68142.6114.564.81134.6327.590.4029.0311.1117.8741.69.5117.5234.0-7.05104.829.5822.15-4.82-198.47-134.80.000-100.0
20Q1 (5)17.09-12.18-12.317.84-21.36-27.218.23-3.86-19.316.45-15.35-16.673.99-38.04-47.982.05-31.44-37.880.31-18.42-24.3912.627.22-1.6487.70-22.74-34.895.65-17.77-9.444.89129.97187.00.00-100.0-100.0
19Q4 (4)19.46-15.50.09.97-30.080.08.56-45.230.07.62-37.540.06.44-45.140.02.99-43.050.00.38-9.520.011.77-36.00.0113.52-10.540.0116.3227.40.0-16.32-282.850.017.4411.080.0
19Q3 (3)23.0312.670.014.2627.320.015.6320.140.012.2019.370.011.7438.930.05.2539.260.00.4216.670.018.3912.680.0126.890.360.091.306.40.08.92-35.520.015.70-3.920.0
19Q2 (2)20.444.870.011.203.990.013.0127.550.010.2232.040.08.4510.170.03.7714.240.00.36-12.20.016.3227.20.0126.44-6.00.085.81-18.750.013.84346.170.016.341.870.0
19Q1 (1)19.490.00.010.770.00.010.200.00.07.740.00.07.670.00.03.300.00.00.410.00.012.830.00.0134.510.00.0105.620.00.0-5.620.00.016.040.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)23.6420.3110.8327.863.45-5.6212.334.949.754.9519.55-18.5810.36-7.091.04-11.1116.252.283.68-18.0787.7621.7912.18-56.421.480.6416.949.72
2022 (9)19.655.198.47-12.413.667.5611.7517.859.2914.8324.01-0.7911.154.691.17-9.315.9015.47102.13-28.2472.05-25.7527.95845.591.4740.1915.44-2.28
2021 (8)18.68-11.899.67-24.393.406.89.97-13.458.09-12.3524.20-12.5110.65-17.511.29-6.5213.77-8.44142.3219.6597.04-12.592.9601.0534.7215.801.22
2020 (7)21.202.6612.7910.263.1828.511.52-2.79.23-2.4327.66-16.7912.91-13.471.38-10.3915.041.48118.954.78111.0213.45-11.0200.78-23.7815.61-4.76
2019 (6)20.6563.511.60387.392.4836.4811.84208.339.46213.2533.24223.6614.92228.631.5410.014.82138.26113.52-24.597.8658.082.06-94.591.02-31.2216.39-2.73
2018 (5)12.63-13.612.38-54.411.82-12.363.84-26.583.02-28.7710.27-21.724.54-25.571.40-0.716.22-18.16150.3611.9761.90-38.138.1013728.571.49016.8510.49
2017 (4)14.62-28.475.22-50.522.07-3.785.23-53.34.24-55.4213.12-60.86.10-60.311.41-11.327.60-45.21134.2928.7100.006.080.28-95.30.00015.25-3.91
2016 (3)20.4430.6910.55169.822.15-27.1511.20109.359.51144.4733.47146.6515.37169.651.5916.9113.8753.43104.34-29.7794.2729.115.87-78.260.00015.8710.28
2015 (2)15.6422.03.91428.382.963.695.35263.953.891078.7913.571122.525.70555.171.367.099.0466.79148.57-10.0673.0248.3926.98-45.160.00014.39-2.44
2014 (1)12.8200.7402.8521.161.4700.3301.1100.8701.27-13.015.4225.46165.18-2.1949.21-54.8949.2100.00014.75-2.77

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