- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 33.44 | -4.24 | -2.45 | 1.18 | -4.84 | 2.61 | 1.15 | -21.23 | -1.71 | 1.94 | 8.99 | 18.29 | 3.53 | -0.63 | 5.19 | 3.44 | -17.75 | 0.76 | 5.80 | 13.81 | 21.26 | 1641 | 0.0 | 0.0 |
| 23Q3 (19) | 34.92 | 34.51 | 4.71 | 1.24 | 11.71 | 5.08 | 1.46 | 22.69 | 13.18 | 1.78 | 12.66 | 3.49 | 3.55 | -16.95 | 0.36 | 4.18 | -8.79 | 8.09 | 5.10 | -16.25 | -1.16 | 1641 | 0.0 | -15.59 |
| 23Q2 (18) | 25.96 | -20.85 | -21.55 | 1.11 | 15.62 | -6.72 | 1.19 | -3.25 | 23.96 | 1.58 | 6.76 | -6.51 | 4.28 | 46.09 | 18.9 | 4.58 | 22.24 | 58.0 | 6.09 | 34.89 | 19.17 | 1641 | 0.0 | -15.59 |
| 23Q1 (17) | 32.8 | -4.32 | -13.37 | 0.96 | -16.52 | -11.11 | 1.23 | 5.13 | 10.81 | 1.48 | -9.76 | 14.73 | 2.93 | -12.76 | 2.6 | 3.75 | 9.87 | 27.91 | 4.51 | -5.68 | 32.43 | 1641 | 0.0 | -15.59 |
| 22Q4 (16) | 34.28 | 2.79 | -16.94 | 1.15 | -2.54 | -9.45 | 1.17 | -9.3 | 88.71 | 1.64 | -4.65 | -8.89 | 3.35 | -5.19 | 9.02 | 3.41 | -11.76 | 127.19 | 4.78 | -7.24 | 9.69 | 1641 | -15.59 | -15.59 |
| 22Q3 (15) | 33.35 | 0.79 | -9.96 | 1.18 | -0.84 | 28.26 | 1.29 | 34.38 | 5.74 | 1.72 | 1.78 | 52.21 | 3.54 | -1.61 | 42.45 | 3.87 | 33.33 | 17.44 | 5.16 | 0.98 | 69.05 | 1944 | 0.0 | -28.63 |
| 22Q2 (14) | 33.09 | -12.6 | 10.56 | 1.19 | 10.19 | 52.56 | 0.96 | -13.51 | -4.0 | 1.69 | 31.01 | 62.5 | 3.60 | 26.07 | 37.99 | 2.90 | -1.05 | -13.17 | 5.11 | 49.89 | 46.98 | 1944 | 0.0 | -28.63 |
| 22Q1 (13) | 37.86 | -8.26 | 10.28 | 1.08 | -14.96 | 3.85 | 1.11 | 79.03 | 27.59 | 1.29 | -28.33 | 11.21 | 2.85 | -7.3 | -5.84 | 2.93 | 95.16 | 15.69 | 3.41 | -21.88 | 0.84 | 1944 | 0.0 | -28.63 |
| 21Q4 (12) | 41.27 | 11.42 | 13.91 | 1.27 | 38.04 | 54.88 | 0.62 | -49.18 | -26.19 | 1.8 | 59.29 | 51.26 | 3.08 | 23.89 | 35.96 | 1.50 | -54.39 | -35.2 | 4.36 | 42.97 | 32.79 | 1944 | -28.63 | -28.63 |
| 21Q3 (11) | 37.04 | 23.76 | 10.17 | 0.92 | 17.95 | -14.81 | 1.22 | 22.0 | 46.99 | 1.13 | 8.65 | 6.6 | 2.48 | -4.69 | -22.68 | 3.29 | -1.42 | 33.42 | 3.05 | -12.2 | -3.24 | 2724 | 0.0 | 45.28 |
| 21Q2 (10) | 29.93 | -12.82 | 0.17 | 0.78 | -25.0 | 11.43 | 1.0 | 14.94 | 38.89 | 1.04 | -10.34 | 7.22 | 2.61 | -13.97 | 11.24 | 3.34 | 31.84 | 38.66 | 3.47 | 2.84 | 7.04 | 2724 | 0.0 | 45.28 |
| 21Q1 (9) | 34.33 | -5.24 | 53.12 | 1.04 | 26.83 | 89.09 | 0.87 | 3.57 | 24.29 | 1.16 | -2.52 | 41.46 | 3.03 | 33.85 | 23.49 | 2.53 | 9.3 | -18.83 | 3.38 | 2.87 | -7.61 | 2724 | 0.0 | 97.68 |
| 20Q4 (8) | 36.23 | 7.76 | 30.0 | 0.82 | -24.07 | 1.23 | 0.84 | 1.2 | 9.09 | 1.19 | 12.26 | 12.26 | 2.26 | -29.54 | -22.13 | 2.32 | -6.09 | -16.08 | 3.28 | 4.18 | -13.64 | 2724 | 45.28 | 97.68 |
| 20Q3 (7) | 33.62 | 12.52 | 20.29 | 1.08 | 54.29 | 38.46 | 0.83 | 15.28 | 5.06 | 1.06 | 9.28 | 23.26 | 3.21 | 37.12 | 15.11 | 2.47 | 2.45 | -12.66 | 3.15 | -2.88 | 2.47 | 1875 | 0.0 | 36.07 |
| 20Q2 (6) | 29.88 | 33.27 | 34.72 | 0.7 | 27.27 | 18.64 | 0.72 | 2.86 | 5.88 | 0.97 | 18.29 | 24.36 | 2.34 | -4.5 | -11.93 | 2.41 | -22.82 | -21.4 | 3.25 | -11.24 | -7.69 | 1875 | 36.07 | 36.07 |
| 20Q1 (5) | 22.42 | -19.56 | -8.38 | 0.55 | -32.1 | -21.43 | 0.7 | -9.09 | 6.06 | 0.82 | -22.64 | 6.49 | 2.45 | -15.59 | -14.24 | 3.12 | 13.01 | 15.76 | 3.66 | -3.84 | 16.23 | 1378 | 0.0 | 0.0 |
| 19Q4 (4) | 27.87 | -0.29 | 0.0 | 0.81 | 3.85 | 0.0 | 0.77 | -2.53 | 0.0 | 1.06 | 23.26 | 0.0 | 2.91 | 4.14 | 0.0 | 2.76 | -2.25 | 0.0 | 3.80 | 23.61 | 0.0 | 1378 | 0.0 | 0.0 |
| 19Q3 (3) | 27.95 | 26.01 | 0.0 | 0.78 | 32.2 | 0.0 | 0.79 | 16.18 | 0.0 | 0.86 | 10.26 | 0.0 | 2.79 | 4.91 | 0.0 | 2.83 | -7.81 | 0.0 | 3.08 | -12.5 | 0.0 | 1378 | 0.0 | 0.0 |
| 19Q2 (2) | 22.18 | -9.36 | 0.0 | 0.59 | -15.71 | 0.0 | 0.68 | 3.03 | 0.0 | 0.78 | 1.3 | 0.0 | 2.66 | -7.01 | 0.0 | 3.07 | 13.67 | 0.0 | 3.52 | 11.76 | 0.0 | 1378 | 0.0 | 0.0 |
| 19Q1 (1) | 24.47 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 0.77 | 0.0 | 0.0 | 2.86 | 0.0 | 0.0 | 2.70 | 0.0 | 0.0 | 3.15 | 0.0 | 0.0 | 1378 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 127.13 | -8.26 | 4.49 | -2.6 | 5.02 | 10.82 | 6.78 | 6.94 | 3.53 | 6.16 | 3.95 | 20.79 | 5.33 | 16.56 | 1641 | 0.0 |
| 2022 (9) | 138.57 | -2.81 | 4.61 | 14.96 | 4.53 | 22.43 | 6.34 | 23.83 | 3.33 | 18.29 | 3.27 | 25.98 | 4.58 | 27.41 | 1641 | -15.59 |
| 2021 (8) | 142.58 | 16.73 | 4.01 | 27.3 | 3.7 | 19.74 | 5.12 | 27.05 | 2.81 | 9.05 | 2.60 | 2.58 | 3.59 | 8.83 | 1944 | -28.63 |
| 2020 (7) | 122.14 | 19.18 | 3.15 | 8.62 | 3.09 | 6.55 | 4.03 | 16.14 | 2.58 | -8.86 | 2.53 | -10.6 | 3.30 | -2.56 | 2724 | 45.28 |
| 2019 (6) | 102.48 | 33.89 | 2.9 | 9.02 | 2.9 | 21.34 | 3.47 | 23.93 | 2.83 | -18.57 | 2.83 | -9.37 | 3.39 | -7.44 | 1875 | 36.07 |
| 2018 (5) | 76.54 | 10.15 | 2.66 | 24.3 | 2.39 | 8.64 | 2.8 | 27.27 | 3.48 | 12.85 | 3.12 | -1.37 | 3.66 | 15.55 | 1378 | 35.23 |
| 2017 (4) | 69.49 | 6.14 | 2.14 | 9.18 | 2.2 | -7.56 | 2.2 | 2.8 | 3.08 | 2.87 | 3.17 | -12.91 | 3.17 | -3.14 | 1019 | 3.87 |
| 2016 (3) | 65.47 | 39.24 | 1.96 | 7.69 | 2.38 | 22.68 | 2.14 | 21.59 | 2.99 | -22.66 | 3.64 | -11.89 | 3.27 | -12.67 | 981 | 84.05 |
| 2015 (2) | 47.02 | 10.79 | 1.82 | 21.33 | 1.94 | 1.04 | 1.76 | 3.53 | 3.87 | 9.51 | 4.13 | -8.8 | 3.74 | -6.55 | 533 | -82.07 |
| 2014 (1) | 42.44 | -3.04 | 1.5 | 7.14 | 1.92 | 4.92 | 1.7 | -12.82 | 3.53 | 0 | 4.52 | 0 | 4.01 | 0 | 2972 | 0.0 |
