玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)19.53-5.83-24.217.62-22.32-20.298.50-31.843.9110.060.4121.13.60-27.13181.251.07-18.32143.180.09-25.028.5713.59-14.64-10.06273.12-7.6-15.9688.2411.76-25.79.80-53.43162.7511.1830.61-20.82
23Q3 (19)20.74-14.37.189.81-8.453.5212.47-25.37-23.0210.02-35.85-14.294.9434.9753.891.3131.057.830.12100.0100.015.92-33.17-30.39295.59-10.63-10.5378.9521.46102.5221.05-42.58-65.58.56-43.05-44.67
23Q2 (18)24.203.3738.4410.7110.9883.3916.71103.7888.1815.6282.6991.423.6683.055.741.0066.6758.730.060.0-14.2923.8253.2861.16330.7414.47-4.465.00-44.560.4536.67312.673.8915.035.778.76
23Q1 (17)23.41-9.1638.369.650.9462.738.200.24-27.118.5587.91-17.312.0056.25-38.080.6036.36-28.570.06-14.29-14.2915.542.85-7.0288.93-11.09-8.08117.24-1.27124.71-17.24-10.34-136.0514.210.647.81
22Q4 (16)25.7733.1838.779.5649.61392.788.18-49.5191.574.55-61.08483.331.28-60.12509.520.44-46.99238.460.0716.6716.6715.11-33.9327.51324.98-1.63-4.41118.75204.62177.08-15.62-125.61-127.3414.12-8.73-12.08
22Q3 (15)19.3510.712.116.399.4254.3516.2082.4361.3511.6943.2621.393.2136.631.560.8331.7523.880.06-14.290.022.8754.7435.09330.38-4.50.138.98-39.75-7.0461.0272.885.0815.4711.94-3.55
22Q2 (14)17.483.31-11.185.84-1.52-18.788.88-21.07106.038.16-21.0869.292.35-27.2494.210.63-25.050.00.070.00.014.78-11.5529.31345.9510.0617.9164.7124.02-60.6135.29-26.2154.913.824.86-14.37
22Q1 (13)16.92-8.89-18.145.93205.67-31.0511.25163.4768.4110.341225.6471.763.231438.1115.330.84546.1555.560.0716.670.016.7141.0115.48314.32-7.5515.9852.1721.74-59.4247.83-16.3267.3913.18-17.93-18.09
21Q4 (12)18.577.59-23.891.94-53.14-80.464.27-57.47-14.770.78-91.9-81.520.21-91.39-79.00.13-80.6-69.770.060.0-14.2911.85-30.01-15.9339.993.0127.5742.862.2-77.8357.14-1.59161.2216.060.120.56
21Q3 (11)17.26-12.3-12.744.14-42.42-38.7610.04132.95225.979.6399.79844.122.44101.651061.90.6759.52204.550.06-14.29-25.016.9348.1235.44330.0612.4989.941.94-74.47-80.2758.06190.32151.6116.04-0.62-16.55
21Q2 (10)19.68-4.79-2.097.19-16.411.134.31-35.488.024.82-19.9345.181.21-19.3389.060.42-22.222.440.070.0-12.511.43-21.01-17.89293.418.27113.23164.2927.78-1.43-64.29-125.03.5716.140.310
21Q1 (9)20.67-15.296.998.60-13.39-2.056.6833.33-8.496.0242.6514.891.5050.016.280.5425.58-25.00.070.0-36.3614.472.7-3.34271.011.69116.48128.57-33.55.61-28.5769.39-31.4316.090.750
20Q4 (8)24.4023.36-27.559.9346.89-61.515.0162.66-79.494.22313.73-79.291.00376.19-94.620.4395.45-93.960.07-12.5-79.4114.0912.72-47.97266.5153.33101.41193.33-9.0282.75-93.3317.04-1511.5615.97-16.91196.29
20Q3 (7)19.78-1.593.136.764.482.423.08-22.81-60.611.02-69.28-86.70.21-67.19-87.720.22-46.34-71.430.080.014.2912.50-10.2-36.13173.8126.32-18.59212.5027.5139.06-112.50-68.75-775.019.220-6.2
20Q2 (6)20.104.04124.836.47-26.31241.583.99-45.34164.153.32-36.64144.860.64-50.39144.140.41-43.06213.890.08-27.2714.2913.92-7.01170.29137.609.91-31.63166.6736.9112.12-66.67-206.67-333.330.000-100.0
20Q1 (5)19.32-42.6485.238.78-65.97506.487.30-70.12249.95.24-74.29196.681.29-93.06230.30.72-89.89413.040.11-67.6537.514.97-44.72142.63125.19-5.39-8.87121.7415.07192.17-21.74-275.36-137.270.00-100.0-100.0
19Q4 (4)33.6875.60.025.80290.910.024.43212.40.020.38165.710.018.60987.720.07.12824.680.00.34385.710.027.0838.380.0132.32-38.020.0105.7919.020.0-5.79-134.750.05.39-73.690.0
19Q3 (3)19.18114.540.06.60244.420.07.82225.720.07.67203.650.01.71217.930.00.77313.890.00.070.00.019.57280.00.0213.506.090.088.8913.130.016.67-41.670.020.49-10.090.0
19Q2 (2)8.94-14.290.0-4.57-111.570.0-6.22-27.720.0-7.40-36.530.0-1.45-46.460.0-0.36-56.520.00.07-12.50.05.15-16.530.0201.2546.50.078.5788.570.028.57-51.020.022.798.470.0
19Q1 (1)10.430.00.0-2.160.00.0-4.870.00.0-5.420.00.0-0.990.00.0-0.230.00.00.080.00.06.170.00.0137.370.00.041.670.00.058.330.00.021.010.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)21.457.799.3133.963.04-22.911.342.7210.7624.5413.9840.53.9947.780.3322.2216.51-4.4273.12-15.9682.1331.2517.87-51.490.00011.41-19.19
2022 (9)19.904.526.9528.233.95-13.7411.0475.528.6464.579.9584.942.7056.070.278.017.2726.61324.98-4.4162.57-27.4536.84167.940.00014.12-12.19
2021 (8)19.04-9.125.42-33.334.57-25.596.2925.555.2546.245.3871.881.7315.330.25-13.7913.64-2.15339.9927.5786.25-46.713.7500.00016.08-3.25
2020 (7)20.95-17.238.13-47.316.1557.775.01-64.673.59-68.783.13-80.051.50-80.180.29-50.013.94-31.23266.51101.41161.8248.78-61.8200.00016.6240.61
2019 (6)25.3142.5915.4332.93.9048.3814.1829.6211.5016.0415.69-24.647.570.660.58-15.9420.2734.86132.32-1.66108.762.61-8.7600.00011.8236.81
2018 (5)17.75-16.8211.61-0.092.63-40.3210.9436.079.91122.720.82305.067.52263.290.69109.0915.030.47134.55-52.11106.00-26.66-6.0000.0008.64-40.66
2017 (4)21.34-2.7311.624.684.40152.998.04-79.654.45-88.125.14-74.592.07-71.720.3373.6814.96-65.98280.9625.06144.53416.42-44.5300.00014.5661.78
2016 (3)21.94-10.1611.10-21.281.7416.5239.51174.7637.47192.5120.23166.187.32121.820.19-17.3943.98137.99224.6643.2127.99-71.5672.014400.790.0009.003.57
2015 (2)24.42-2.5514.1096.651.49-46.1414.38178.1412.81200.77.60489.153.30220.390.2376.9218.4835.58156.871.198.40-30.171.6000.0008.69-42.72
2014 (1)25.0607.1702.77-7.395.1704.2601.2901.0300.13-27.7813.6340.08155.1650.9140.91-11.93-40.9100.00015.17-7.05

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