玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)6.51-1.9614.610.4612.221.050.663.1215.790.320.060.07.0714.445.6210.145.181.034.922.039.66520.00.0
23Q3 (19)6.6413.12-7.780.4110.81-4.650.643.238.470.3223.0860.06.17-2.043.399.64-8.7417.624.828.873.496520.0-2.83
23Q2 (18)5.875.39-23.370.372.78-15.910.628.775.080.2618.1818.186.30-2.479.7310.563.2137.134.4312.1454.226520.0-2.83
23Q1 (17)5.57-1.94-26.230.36-5.26-14.290.570.0-1.720.2210.010.06.46-3.3916.1810.231.9733.213.9512.1749.16520.0-2.83
22Q4 (16)5.68-21.11-26.90.38-11.63-20.830.57-3.395.560.20.0-9.096.6912.028.310.0422.4644.43.5226.7624.36652-2.83-2.83
22Q3 (15)7.2-6.01-2.830.43-2.27-8.510.590.09.260.2-9.09-4.765.973.97-5.848.196.3912.452.78-3.28-1.986710.00.15
22Q2 (14)7.661.4611.010.444.7615.790.591.7228.260.2210.015.795.743.264.37.700.2615.542.878.424.36710.00.15
22Q1 (13)7.55-2.8318.150.42-12.510.530.587.419.430.2-9.09-4.765.56-9.95-6.467.6810.54-7.382.65-6.44-19.396710.00.15
21Q4 (12)7.774.8632.590.482.1329.730.540.010.20.224.764.766.18-2.6-2.166.95-4.63-16.892.83-0.09-20.996710.150.15
21Q3 (11)7.417.3913.650.4723.6827.030.5417.3912.50.2110.5323.536.3415.1711.777.299.31-1.012.832.928.696700.0-0.15
21Q2 (10)6.97.9824.320.380.015.150.46-13.21-9.80.19-9.525.565.51-7.39-7.386.67-19.62-27.452.75-16.21-15.16700.0-0.15
21Q1 (9)6.399.0411.130.382.711.760.538.161.920.210.023.535.95-5.820.578.29-0.81-8.293.29-8.2911.166700.0-0.15
20Q4 (8)5.86-10.12-8.440.370.00.00.492.08-10.910.2123.5331.256.3111.269.228.3613.58-2.73.5837.4443.34670-0.15-0.15
20Q3 (7)6.5217.48-0.150.3712.12-5.130.48-5.88-5.880.17-5.56-5.565.67-4.56-4.987.36-19.88-5.742.61-19.61-5.416710.01.98
20Q2 (6)5.55-3.48-10.340.33-2.94-10.810.51-1.92-8.930.185.885.885.950.56-0.539.191.611.573.249.718.096710.03.23
20Q1 (5)5.75-10.16-2.710.34-8.110.00.52-5.454.00.176.2521.435.912.282.789.045.236.892.9618.2624.816710.03.71
19Q4 (4)6.4-1.990.00.37-5.130.00.557.840.00.16-11.110.05.78-3.20.08.5910.030.02.50-9.310.06711.980.0
19Q3 (3)6.535.490.00.395.410.00.51-8.930.00.185.880.05.97-0.080.07.81-13.670.02.760.370.06581.230.0
19Q2 (2)6.194.740.00.378.820.00.5612.00.00.1721.430.05.983.90.09.056.930.02.7515.940.06500.460.0
19Q1 (1)5.910.00.00.340.00.00.50.00.00.140.00.05.750.00.08.460.00.02.370.00.06470.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)24.59-12.431.61-3.592.486.441.1238.276.5510.0910.0921.544.5557.96520.0
2022 (9)28.08-1.41.67-2.342.3312.560.81-3.575.95-0.958.3014.162.88-2.2652-2.83
2021 (8)28.4820.271.7122.142.074.020.8415.076.001.567.27-13.512.95-4.336710.15
2020 (7)23.68-5.361.4-5.411.99-6.130.7312.315.91-0.058.40-0.823.0818.66670-0.15
2019 (6)25.020.561.48-9.762.121.920.656.565.92-10.268.471.352.605.96671-1.32
2018 (5)24.8810.971.641.232.0813.040.61-1.616.59-8.778.361.872.45-11.346803.5
2017 (4)22.42-7.661.62-7.951.844.550.62-24.397.23-0.328.2113.222.77-18.12657-5.33
2016 (3)24.280.081.765.391.7610.00.82-2.387.255.37.259.913.38-2.46694-3.48
2015 (2)24.26-10.211.67-39.711.6-9.60.849.096.88-32.856.600.683.4621.57192.13
2014 (1)27.02-9.482.7762.941.77-24.680.77-8.3310.2506.5502.850704-12.66

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