玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)11.26-14.05-6.940.283.721.740.8-5.885.260.45-26.2321.622.4920.6530.827.109.513.124.00-14.1730.6932600.00.0
23Q3 (19)13.150.4-15.270.278.08.00.853.66-6.590.6164.8674.292.06-28.1927.466.49-31.0810.234.669.62105.6832600.02.13
23Q2 (18)8.714.813.20.2513.648.70.829.330.00.37-2.635.712.878.425.339.414.31-3.14.25-7.12.4432600.02.13
23Q1 (17)8.31-31.32-32.770.22-4.35-8.330.75-1.32-9.640.382.715.152.6539.2836.349.0343.6934.44.5749.5471.2732600.02.13
22Q4 (16)12.1-21.73-16.550.23-8.0-8.00.76-16.48-13.640.375.7115.621.9017.5510.256.286.713.493.0635.0738.5632602.132.13
22Q3 (15)15.4683.1815.810.258.78.70.9110.980.00.350.0-7.891.62-40.66-6.145.89-39.42-13.652.26-45.41-20.4731920.0-10.96
22Q2 (14)8.44-31.72-31.210.23-4.1715.00.82-1.2-11.830.356.062.942.7340.3467.199.7244.6828.184.1555.3249.6631920.0-10.96
22Q1 (13)12.36-14.76-5.50.24-4.014.290.83-5.680.00.333.12-2.941.9412.6220.946.7210.655.832.6720.982.7131920.0-10.96
21Q4 (12)14.58.61-15.060.258.74.170.88-3.3-26.050.32-15.79-23.811.720.0722.636.07-10.97-12.942.21-22.47-10.313192-10.96-10.96
21Q3 (11)13.358.8-18.250.2315.00.00.91-2.15-11.650.3811.765.561.725.722.326.82-10.078.072.852.7229.1235850.016.74
21Q2 (10)12.27-6.197.630.2-4.76-4.760.9312.055.680.340.0-10.531.631.53-11.517.5819.45-1.812.776.6-16.8735850.016.74
21Q1 (9)13.08-23.37113.030.21-12.510.530.83-30.25-13.540.34-19.056.251.6114.19-48.126.35-8.98-59.412.605.65-50.1235850.0-2.05
20Q4 (8)17.074.5330.60.244.35-4.01.1915.5317.820.4216.6716.671.41-0.18-26.56.9710.53-9.792.4611.61-10.67358516.74-2.05
20Q3 (7)16.3343.254.350.239.52-14.811.0317.05-2.830.36-5.2616.131.41-23.54-18.366.31-18.29-6.882.20-33.8611.2930710.0-16.09
20Q2 (6)11.485.67-4.120.2110.53-16.00.88-8.33-4.350.3818.7515.151.84-40.47-12.397.72-50.63-0.243.33-36.0420.13071-16.09-16.09
20Q1 (5)6.14-53.02-34.610.19-24.0-20.830.96-4.956.670.32-11.1114.293.0961.7821.0715.64102.3363.135.2189.2174.7836600.00.0
19Q4 (4)13.07-16.490.00.25-7.410.01.01-4.720.00.3616.130.01.9110.870.07.7314.090.02.7539.050.036600.00.0
19Q3 (3)15.6531.620.00.278.00.01.0615.220.00.31-6.060.01.73-17.950.06.77-12.460.01.98-28.630.036600.00.0
19Q2 (2)11.8926.620.00.254.170.00.922.220.00.3317.860.02.10-17.740.07.74-19.270.02.78-6.920.036600.00.0
19Q1 (1)9.390.00.00.240.00.00.90.00.00.280.00.02.560.00.09.580.00.02.980.00.036600.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)41.38-14.421.038.423.21-3.311.8129.292.4926.687.7612.974.3751.0632600.0
2022 (9)48.35-9.120.956.743.32-6.741.42.191.9617.456.872.612.9012.4432602.13
2021 (8)53.24.460.892.33.56-12.321.37-7.431.67-2.076.69-16.062.58-11.383192-10.96
2020 (7)50.931.860.87-14.714.064.371.4815.621.71-16.267.972.462.9113.51358516.74
2019 (6)50.03.611.022.03.895.991.2810.342.04-1.557.782.312.566.53071-16.09
2018 (5)48.26-10.361.0-4.763.67-12.621.161.752.076.257.60-2.522.4013.523660-13.04
2017 (4)53.844.141.056.064.20.721.14-16.791.951.847.80-3.282.12-20.14209-3.17
2016 (3)51.7-12.610.99-15.384.179.741.37-15.951.91-3.188.0725.572.65-3.824347-3.89
2015 (2)59.1621.751.1717.03.820.631.6323.481.98-3.96.42-0.922.761.424523-18.53
2014 (1)48.59-5.761.00.03.15-6.251.3232.02.0606.4802.72055526.16

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