玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)25.706.958.125.151.389.346.849.97-30.73.68-53.18-59.020.99-52.63-61.920.60-45.95-54.550.120.0-7.6929.553.65-9.88130.106.9510.0576.19-5.9860.6625.4033.91-51.743.213.29.81
23Q3 (19)24.03-15.42-22.735.08-52.61-61.836.22-50.44-63.697.86-41.47-41.62.09-44.71-47.221.11-41.58-40.960.12-7.69-7.6928.51-16.2-27.99121.643.76-1.281.03-4.944.118.9728.54-14.441.877.7213.84
23Q2 (18)28.41-0.288.610.720.7531.8612.5518.46.8113.4373.7439.173.7870.2741.041.9062.3945.040.130.08.3334.025.62-1.93117.230.73-8.2985.25-14.7523.2614.750-52.1638.872.023.93
23Q1 (17)28.4919.863.4510.64125.99.810.607.4-4.57.73-13.92-14.592.22-14.62-6.721.17-11.36-2.50.130.08.3332.21-1.77-6.99116.38-1.56-4.89100.00110.8714.120.00-100.0-100.038.10-3.184.93
22Q4 (16)23.77-23.57-8.294.71-64.61-35.489.87-42.3881.778.98-33.28166.472.60-34.34202.331.32-29.79153.850.130.08.3332.79-17.186.91118.22-3.980.8647.42-39.08-64.4352.58137.31257.7339.356.99-1.3
22Q3 (15)31.1018.8835.9313.3163.71200.4517.1345.79119.0513.4639.48174.133.9647.76270.091.8843.51184.850.138.3318.1839.5914.1313.34123.12-3.6818.1777.8412.5638.3922.16-28.16-49.3636.78-1.662.71
22Q2 (14)26.16-5.0111.78.13-16.1136.3411.755.86138.349.656.63357.352.6812.61553.661.319.17309.380.120.09.0934.690.175.73127.824.4653.1369.16-21.08-2.6730.84149.3-2.3437.403.01.6
22Q1 (13)27.546.25-0.299.6932.7417.4511.10104.4232.629.05168.5582.092.38176.74155.911.20130.7796.720.120.020.034.6312.91-6.71122.364.3960.0387.63-34.28-10.9612.37137.11679.3836.31-8.939.7
21Q4 (12)25.9213.296.547.3064.79127.415.43-30.5622.023.37-31.36-3.990.86-19.6326.470.52-21.2110.640.129.0920.030.67-12.2-6.15117.2112.533.69133.33137.0481.33-33.33-176.19-213.3339.8711.340.58
21Q3 (11)22.88-2.31-18.24.4328.78-46.177.8258.62-20.374.91132.7-50.41.07160.98-43.390.66106.25-35.920.110.022.2234.936.46-8.94104.1924.82-8.8656.25-20.83-32.1443.7538.54177.0835.81-2.7214.19
21Q2 (10)23.42-15.21-17.363.44-58.3-54.134.93-41.1-42.872.11-57.55-75.520.41-55.91-74.210.32-47.54-65.220.1110.022.2232.81-11.61-13.2283.479.17-26.1971.05-27.8-17.7331.581889.47131.5836.8111.211.83
21Q1 (9)27.6213.52-7.18.25157.01-25.28.3788.09-24.054.9741.6-39.680.9336.76-36.730.6129.79-29.070.100.025.037.1213.59-9.2976.46-12.79-28.8198.4133.84-1.591.59-94.6033.10-16.50
20Q4 (8)24.33-13.01296.693.21-61.0103.194.45-54.68102.413.51-64.55-98.960.68-64.02125.860.47-54.37144.340.1011.11900.032.68-14.81-90.9787.67-23.31-23.4673.53-11.334.0829.4186.27-34.8739.6426.4-85.52
20Q3 (7)27.97-1.3129.978.239.733819.059.8213.791015.919.9014.851051.161.8918.87575.01.0311.96186.110.090.0-10.038.361.4516.67114.321.1-47.4782.89-4.02231.5815.7915.79-78.9531.36-13.25-4.04
20Q2 (6)28.34-4.6871.247.50-32.0223.158.63-21.69483.568.624.61584.271.598.16405.770.926.98820.00.0912.50.037.81-7.613.17113.085.28-49.5886.36-13.64-67.8313.640108.136.1505.73
20Q1 (5)29.73340.34211.3111.03110.96167.1311.02105.97159.798.24-97.57144.561.47155.89134.270.86181.13178.90.08700.014.2940.92-88.762.0107.41-6.22-52.76100.0082.3512.61-0.00-100.0-100.00.00-100.0-100.0
19Q4 (4)-12.37-157.480.0-100.63-48019.050.0-184.54-21070.450.0338.8239297.670.0-2.63-1039.290.0-1.06-394.440.00.01-90.00.0362.001000.970.0114.54-47.370.054.84119.350.045.16-39.780.0273.78737.760.0
19Q3 (3)21.5230.030.00.21103.450.00.88139.110.00.86148.310.00.28153.850.00.36260.00.00.1011.110.032.88-1.590.0217.62-2.970.025.00-90.690.075.00144.530.032.68-4.420.0
19Q2 (2)16.5573.30.0-6.0962.930.0-2.2587.790.0-1.7890.370.0-0.5287.880.00.10109.170.00.0928.570.033.4132.260.0224.29-1.360.0268.42202.280.0-168.42-1719.430.034.19-14.10.0
19Q1 (1)9.550.00.0-16.430.00.0-18.430.00.0-18.490.00.0-4.290.00.0-1.090.00.00.070.00.025.260.00.0227.380.00.088.800.00.010.400.00.039.800.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)26.70-1.627.97-10.9520.20-5.619.11-27.188.23-20.339.32-18.894.79-17.130.510.031.14-12.16130.1010.0587.6122.3912.68-55.380.14-23.9240.467.89
2022 (9)27.148.788.9552.4721.40-16.7312.5189.5510.33169.7111.49238.945.78176.560.5115.9135.454.91118.220.8671.58-19.7128.42151.030.19-9.2137.502.66
2021 (8)24.95-9.55.87-21.3125.70-3.096.60-21.993.83-49.343.39-40.632.09-39.770.4418.9233.79-9.56117.2133.6989.150.9311.32-3.020.21-4.2136.536.07
2020 (7)27.5772.647.46026.52-37.898.4607.56387.745.7103.4700.3732.1437.36-0.4887.67-23.4688.33-4.5611.6756.560.2228.1334.44-13.73
2019 (6)15.972.31-8.38042.7054.58-9.0601.550-6.350-1.7200.28-15.1537.5476.24114.54-45.1492.54-6.57.46625.730.17-46.7639.925.14
2018 (5)15.61-46.0-9.57027.6237.57-9.670-10.050-9.720-2.5500.33-17.521.30-23.66208.7720.4698.9724.441.03-95.120.32037.974.57
2017 (4)28.91-3.214.80-28.1420.0811.06.06-31.214.25-35.214.31-42.152.14-42.930.40-23.0827.90-0.75173.3137.4779.534.3521.05-13.260.00036.31-5.71
2016 (3)29.873.046.68018.09-9.118.81-45.486.56-49.777.45-50.563.75-53.070.52-10.3428.11-24.8126.0715.9976.21024.27-76.170.00038.51-10.11
2015 (2)28.99-23.93-0.34019.90-6.4316.1613.413.06-0.1515.07-2.717.99-10.120.58-10.7737.382.21108.6921.78-2.140101.831064.460.00042.8422.54
2014 (1)38.11012.98021.27-5.8114.25013.08015.4908.8900.658.3336.5721.2189.2515.590.87-18.958.7500.00034.96-7.56

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