- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.77 | -7.81 | -29.48 | 0.17 | -15.0 | -19.05 | 0.16 | -5.88 | 0.0 | 0.04 | 0.0 | 0.0 | 9.60 | -7.8 | 14.8 | 9.04 | 2.09 | 41.81 | 2.26 | 8.47 | 41.81 | 194 | 0.0 | 0.0 |
| 23Q3 (19) | 1.92 | -5.88 | -13.12 | 0.2 | 11.11 | 0.0 | 0.17 | 0.0 | 6.25 | 0.04 | 0.0 | -20.0 | 10.42 | 18.06 | 15.1 | 8.85 | 6.25 | 22.3 | 2.08 | 6.25 | -7.92 | 194 | 0.0 | -13.0 |
| 23Q2 (18) | 2.04 | 18.6 | -10.92 | 0.18 | 5.88 | 5.88 | 0.17 | 21.43 | 0.0 | 0.04 | 33.33 | -20.0 | 8.82 | -10.73 | 18.86 | 8.33 | 2.38 | 12.25 | 1.96 | 12.42 | -10.2 | 194 | 0.0 | -13.0 |
| 23Q1 (17) | 1.72 | -31.47 | 8.86 | 0.17 | -19.05 | 21.43 | 0.14 | -12.5 | -12.5 | 0.03 | -25.0 | -40.0 | 9.88 | 18.13 | 11.54 | 8.14 | 27.69 | -19.62 | 1.74 | 9.45 | -44.88 | 194 | 0.0 | -13.0 |
| 22Q4 (16) | 2.51 | 13.57 | 0.8 | 0.21 | 5.0 | 16.67 | 0.16 | 0.0 | 6.67 | 0.04 | -20.0 | -20.0 | 8.37 | -7.55 | 15.74 | 6.37 | -11.95 | 5.82 | 1.59 | -29.56 | -20.64 | 194 | -13.0 | -13.0 |
| 22Q3 (15) | 2.21 | -3.49 | -18.75 | 0.2 | 17.65 | 17.65 | 0.16 | -5.88 | 0.0 | 0.05 | 0.0 | 0.0 | 9.05 | 21.91 | 44.8 | 7.24 | -2.48 | 23.08 | 2.26 | 3.62 | 23.08 | 223 | 0.0 | -0.45 |
| 22Q2 (14) | 2.29 | 44.94 | -15.81 | 0.17 | 21.43 | 21.43 | 0.17 | 6.25 | 6.25 | 0.05 | 0.0 | 0.0 | 7.42 | -16.22 | 44.23 | 7.42 | -26.69 | 26.2 | 2.18 | -31.0 | 18.78 | 223 | 0.0 | -0.45 |
| 22Q1 (13) | 1.58 | -36.55 | -7.6 | 0.14 | -22.22 | 27.27 | 0.16 | 6.67 | 6.67 | 0.05 | 0.0 | 0.0 | 8.86 | 22.57 | 37.74 | 10.13 | 68.1 | 15.44 | 3.16 | 57.59 | 8.23 | 223 | 0.0 | -0.45 |
| 21Q4 (12) | 2.49 | -8.46 | -8.79 | 0.18 | 5.88 | 28.57 | 0.15 | -6.25 | -11.76 | 0.05 | 0.0 | -16.67 | 7.23 | 15.66 | 40.96 | 6.02 | 2.41 | -3.26 | 2.01 | 9.24 | -8.63 | 223 | -0.45 | -0.45 |
| 21Q3 (11) | 2.72 | 0.0 | -24.86 | 0.17 | 21.43 | 13.33 | 0.16 | 0.0 | -20.0 | 0.05 | 0.0 | -16.67 | 6.25 | 21.43 | 50.83 | 5.88 | 0.0 | 6.47 | 1.84 | 0.0 | 10.91 | 224 | 0.0 | -8.2 |
| 21Q2 (10) | 2.72 | 59.06 | 35.32 | 0.14 | 27.27 | 27.27 | 0.16 | 6.67 | 0.0 | 0.05 | 0.0 | 0.0 | 5.15 | -19.99 | -5.95 | 5.88 | -32.94 | -26.1 | 1.84 | -37.13 | -26.1 | 224 | 0.0 | -8.2 |
| 21Q1 (9) | 1.71 | -37.36 | 48.7 | 0.11 | -21.43 | -15.38 | 0.15 | -11.76 | 0.0 | 0.05 | -16.67 | 0.0 | 6.43 | 25.44 | -43.09 | 8.77 | 40.87 | -32.75 | 2.92 | 33.04 | -32.75 | 224 | 0.0 | -28.89 |
| 20Q4 (8) | 2.73 | -24.59 | 40.0 | 0.14 | -6.67 | 7.69 | 0.17 | -15.0 | 6.25 | 0.06 | 0.0 | 20.0 | 5.13 | 23.76 | -23.08 | 6.23 | 12.71 | -24.11 | 2.20 | 32.6 | -14.29 | 224 | -8.2 | -28.89 |
| 20Q3 (7) | 3.62 | 80.1 | 81.91 | 0.15 | 36.36 | 7.14 | 0.2 | 25.0 | 11.11 | 0.06 | 20.0 | 20.0 | 4.14 | -24.28 | -41.1 | 5.52 | -30.59 | -38.92 | 1.66 | -33.37 | -34.03 | 244 | 0.0 | -22.54 |
| 20Q2 (6) | 2.01 | 74.78 | -9.05 | 0.11 | -15.38 | -21.43 | 0.16 | 6.67 | -15.79 | 0.05 | 0.0 | -16.67 | 5.47 | -51.59 | -13.61 | 7.96 | -38.97 | -7.41 | 2.49 | -42.79 | -8.37 | 244 | -22.54 | -22.54 |
| 20Q1 (5) | 1.15 | -41.03 | -51.27 | 0.13 | 0.0 | -7.14 | 0.15 | -6.25 | 0.0 | 0.05 | 0.0 | 0.0 | 11.30 | 69.57 | 90.56 | 13.04 | 58.97 | 105.22 | 4.35 | 69.57 | 105.22 | 315 | 0.0 | 0.0 |
| 19Q4 (4) | 1.95 | -2.01 | 0.0 | 0.13 | -7.14 | 0.0 | 0.16 | -11.11 | 0.0 | 0.05 | 0.0 | 0.0 | 6.67 | -5.24 | 0.0 | 8.21 | -9.29 | 0.0 | 2.56 | 2.05 | 0.0 | 315 | 0.0 | 0.0 |
| 19Q3 (3) | 1.99 | -9.95 | 0.0 | 0.14 | 0.0 | 0.0 | 0.18 | -5.26 | 0.0 | 0.05 | -16.67 | 0.0 | 7.04 | 11.06 | 0.0 | 9.05 | 5.21 | 0.0 | 2.51 | -7.45 | 0.0 | 315 | 0.0 | 0.0 |
| 19Q2 (2) | 2.21 | -6.36 | 0.0 | 0.14 | 0.0 | 0.0 | 0.19 | 26.67 | 0.0 | 0.06 | 20.0 | 0.0 | 6.33 | 6.79 | 0.0 | 8.60 | 35.26 | 0.0 | 2.71 | 28.14 | 0.0 | 315 | 0.0 | 0.0 |
| 19Q1 (1) | 2.36 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 5.93 | 0.0 | 0.0 | 6.36 | 0.0 | 0.0 | 2.12 | 0.0 | 0.0 | 315 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.45 | -13.17 | 0.72 | -1.37 | 0.64 | -1.54 | 0.15 | -21.05 | 9.66 | 13.59 | 8.59 | 13.4 | 2.01 | -9.08 | 194 | 0.0 |
| 2022 (9) | 8.58 | -11.09 | 0.73 | 21.67 | 0.65 | 3.17 | 0.19 | -5.0 | 8.51 | 36.84 | 7.58 | 16.04 | 2.21 | 6.85 | 194 | -13.0 |
| 2021 (8) | 9.65 | 1.47 | 0.6 | 13.21 | 0.63 | -7.35 | 0.2 | -4.76 | 6.22 | 11.57 | 6.53 | -8.7 | 2.07 | -6.14 | 223 | -0.45 |
| 2020 (7) | 9.51 | 11.88 | 0.53 | -3.64 | 0.68 | -1.45 | 0.21 | 0.0 | 5.57 | -13.87 | 7.15 | -11.92 | 2.21 | -10.62 | 224 | -8.2 |
| 2019 (6) | 8.5 | -31.56 | 0.55 | -12.7 | 0.69 | -23.33 | 0.21 | -19.23 | 6.47 | 27.56 | 8.12 | 12.02 | 2.47 | 18.02 | 244 | -22.54 |
| 2018 (5) | 12.42 | 10.3 | 0.63 | 0.0 | 0.9 | 21.62 | 0.26 | 4.0 | 5.07 | -9.34 | 7.25 | 10.26 | 2.09 | -5.71 | 315 | -0.94 |
| 2017 (4) | 11.26 | -17.99 | 0.63 | -10.0 | 0.74 | -11.9 | 0.25 | -7.41 | 5.60 | 9.74 | 6.57 | 7.42 | 2.22 | 12.9 | 318 | -22.63 |
| 2016 (3) | 13.73 | -8.16 | 0.7 | -19.54 | 0.84 | -6.67 | 0.27 | -3.57 | 5.10 | -12.39 | 6.12 | 1.63 | 1.97 | 5.0 | 411 | 9.02 |
| 2015 (2) | 14.95 | 23.45 | 0.87 | 24.29 | 0.9 | 16.88 | 0.28 | 16.67 | 5.82 | 0.68 | 6.02 | -5.32 | 1.87 | -5.5 | 377 | 29.11 |
| 2014 (1) | 12.11 | 2.28 | 0.7 | 6.06 | 0.77 | -11.49 | 0.24 | -4.0 | 5.78 | 0 | 6.36 | 0 | 1.98 | 0 | 292 | -27.36 |
