玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)47.880.763.0626.49-5.09428.6621.02-34.5397.3117.22-37.68337.192.94-48.87800.02.60-49.32766.670.15-21.05200.022.94-32.23013.08-0.08103.42125.4243.347.51-25.42-288.86-52.5414.37-5.09-56.04
23Q3 (19)47.52-2.725.627.91-0.141059.1132.09-1.99426.0727.63-1.43344.215.753.981269.055.134.271215.380.195.56216.6733.85-2.17204.6813.0915.6473.6187.502.62275.013.46-8.65-91.0315.14-5.32-38.93
23Q2 (18)48.854.63-5.9127.9547.8148.232.7461.926.0228.0365.86-1.685.53162.0975.564.92154.9297.590.1863.64100.034.6045.620.6411.32-16.423.4585.26-7.2139.2614.74172.63-61.9915.99-18.29-26.45
23Q1 (17)46.690.5-12.218.91334.62-34.2720.22386.0-46.6616.90332.78-49.92.11602.38-49.881.93594.87-41.520.11120.010.023.760-41.9213.54110.58-69.4891.89-21.2420.915.41132.43-77.4819.57-40.13-0.66
22Q4 (16)46.463.24-13.51-8.06-176.98-123.95-7.07-215.9-119.92-7.26-216.72-126.93-0.42-200.0-108.77-0.39-200.0-109.290.05-16.67-68.750.00-100.0-100.06.43-14.72-53.51116.67333.3322.39-16.67-111.11-397.2232.6931.87148.78
22Q3 (15)45.00-13.33-19.81-2.91-115.43-107.296.10-80.25-85.166.22-78.18-82.790.42-86.67-94.780.39-84.34-94.440.06-33.33-68.4211.11-67.68-74.017.54-17.78-47.05-50.00-181.67-151.66150.00286.845750.024.7914.0385.97
22Q2 (14)51.92-2.37-3.2118.86-34.45-49.4430.88-18.54-11.2428.51-15.48-4.263.15-25.18-46.72.49-24.55-51.460.09-10.0-47.0634.38-15.96-6.379.17-79.33-39.8761.22-19.44-42.6938.7861.56667.0921.7410.3661.16
22Q1 (13)53.18-1.011.4928.77-14.53-8.2337.916.7911.833.7325.1113.844.21-12.11-18.413.30-21.43-26.50.10-37.5-33.3340.919.7113.0144.37220.82194.0476.00-20.27-17.0124.00328.0225.7119.7049.9219.03
21Q4 (12)53.72-4.2811.3433.66-15.7212.9535.50-13.6330.2826.96-25.4215.214.79-40.5-13.224.20-40.17-12.50.16-15.79-20.037.29-12.7528.3613.83-2.88-7.7495.33-1.52-12.695.61118.69161.0613.14-1.43-4.99
21Q3 (11)56.124.6216.5539.947.0833.4941.1018.1445.4936.1521.3953.78.0536.2153.927.0236.8464.40.1911.765.5642.7416.3940.8214.24-6.62-8.696.79-9.4-9.382.56137.5145.1313.33-1.19-13.5
21Q2 (10)53.642.3714.0537.3018.9871.8934.792.669.5429.780.5167.495.9114.5388.825.1314.2596.550.1713.3313.3336.721.4454.4815.251.06-49.87106.8416.660.79-6.84-192.8-13.9613.49-18.49-21.93
21Q1 (9)52.408.619.4231.355.2140.0533.9124.4433.4529.6326.6218.955.16-6.5293.264.49-6.4684.020.15-25.050.036.2024.6120.9115.090.6745.6691.58-16.1283.167.37180.23-84.4916.5519.67-23.73
20Q4 (8)48.250.211.9429.80-0.438.3527.25-3.5457.8823.40-0.5145.795.525.54130.964.8012.41116.220.2011.1142.8629.05-4.2839.614.99-3.7975.12109.182.21-13.56-9.18-61.6361.2213.83-10.250
20Q3 (7)48.152.38-0.2129.9237.8823.5328.2537.6711.4423.5232.282.445.2367.0955.654.2763.649.30.1820.050.030.3527.682.615.58-48.78108.57106.820.7710.93-5.685.3-253.4115.41-10.82-0.71
20Q2 (6)47.037.1830.8221.7066.16377.8520.52-19.24468.4217.78-28.62360.623.1317.23820.592.616.97770.00.1550.087.523.77-20.6173.8830.42193.637.34106.00112.0148.18-6.00-112.63-101.8817.28-20.37-40.64
20Q1 (5)43.88-7.2943.9613.06-39.37162.7925.4147.22785.3724.9155.2767.942.6711.721305.262.449.911255.560.10-28.5766.6729.9443.8779.610.3621.0338.1350.00-60.42106.2547.50300.56-94.7221.700-32.21
19Q4 (4)47.33-1.910.021.54-11.070.017.26-31.910.016.05-30.10.02.39-28.870.02.22-22.380.00.1416.670.020.81-29.650.08.5614.590.0126.3231.170.0-23.68-739.470.00.00-100.00.0
19Q3 (3)48.2534.210.024.22410.120.025.35602.220.022.96494.820.03.36888.240.02.86853.330.00.1250.00.029.58116.390.07.47-73.640.096.30143.770.03.70-98.840.015.52-46.680.0
19Q2 (2)35.9517.950.0-7.8162.450.03.6125.780.03.8634.490.00.3478.950.00.3066.670.00.0833.330.013.67-18.00.028.34277.870.0-220.0072.50.0320.00-64.440.029.11-9.060.0
19Q1 (1)30.480.00.0-20.800.00.02.870.00.02.870.00.00.190.00.00.180.00.00.060.00.016.670.00.07.500.00.0-800.000.00.0900.000.00.032.010.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)47.83-4.8326.0382.541.96-51.8327.3919.423.2212.1215.95128.5114.51129.230.62100.029.428.4813.08103.4295.2453.375.10-86.540.16150.5315.92-31.62
2022 (9)50.26-7.1314.26-60.324.06128.7222.94-37.3420.71-33.096.98-71.236.33-70.180.31-55.0727.12-29.436.43-53.5162.10-36.737.901900.450.0627.0323.2866.05
2021 (8)54.1214.4235.9440.721.77-26.936.6142.2330.9538.2924.2654.9221.2351.430.699.5238.4335.8413.83-7.7498.11-1.181.89161.470.05-9.7614.02-11.04
2020 (7)47.3011.2725.54171.412.43-62.8825.7476.0622.3865.2915.66169.0714.02161.570.6361.5428.2932.3814.9975.1299.2854.260.72-97.970.06-9.1415.76-35.28
2019 (6)42.51-2.839.4154.266.54-20.6914.62-11.513.54-7.265.82-15.045.36-14.380.39-9.321.37-14.078.56-10.8364.3675.2735.64-43.670.0614.1724.3511.14
2018 (5)43.75-4.916.10-50.298.25-0.3816.5258.8514.6057.166.8555.686.2656.50.430.024.8732.369.604.1236.72-68.8163.2800.05021.9126.72
2017 (4)46.01-3.7912.27-17.268.2818.2910.40-35.569.29-36.374.40-44.164.00-43.660.43-12.2418.79-19.189.22-14.87117.7228.08-17.7200.00017.290.99
2016 (3)47.82-5.7214.83-15.837.0010.8116.14-23.9814.60-11.947.88-15.367.10-14.560.49-2.023.25-16.1310.83-6.7291.9110.178.09-52.780.00017.12-11.02
2015 (2)50.72-11.5117.62-43.096.3258.6821.23-40.2516.58-45.049.31-56.378.31-56.220.50-20.6327.72-30.011.61-7.0583.43-4.2417.1332.920.00019.2421.93
2014 (1)57.32030.9603.9839.335.53030.17021.34018.9800.631.6139.6023.8712.49-0.7287.11-5.2512.8969.920.00015.78-17.21

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