- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.05 | 9.82 | 3.87 | 0.18 | -5.26 | -5.26 | 0.36 | -10.0 | 9.09 | 0.23 | -14.81 | -14.81 | 2.24 | -13.74 | -8.79 | 4.47 | -18.05 | 5.03 | 2.86 | -22.43 | -17.99 | 1442 | 0.0 | 0.0 |
| 23Q3 (19) | 7.33 | 12.25 | -4.06 | 0.19 | 5.56 | -5.0 | 0.4 | -2.44 | -2.44 | 0.27 | 3.85 | -12.9 | 2.59 | -5.96 | -0.98 | 5.46 | -13.09 | 1.69 | 3.68 | -7.49 | -9.22 | 1442 | 0.0 | 1.05 |
| 23Q2 (18) | 6.53 | 11.05 | -32.12 | 0.18 | 20.0 | -10.0 | 0.41 | 32.26 | 13.89 | 0.26 | 23.81 | -3.7 | 2.76 | 8.06 | 32.59 | 6.28 | 19.09 | 67.78 | 3.98 | 11.49 | 41.86 | 1442 | 0.0 | 1.05 |
| 23Q1 (17) | 5.88 | -24.13 | -17.07 | 0.15 | -21.05 | -6.25 | 0.31 | -6.06 | 10.71 | 0.21 | -22.22 | -8.7 | 2.55 | 4.05 | 13.04 | 5.27 | 23.81 | 33.5 | 3.57 | 2.51 | 10.09 | 1442 | 0.0 | 1.05 |
| 22Q4 (16) | 7.75 | 1.44 | 17.07 | 0.19 | -5.0 | 11.76 | 0.33 | -19.51 | 13.79 | 0.27 | -12.9 | 17.39 | 2.45 | -6.35 | -4.53 | 4.26 | -20.65 | -2.8 | 3.48 | -14.14 | 0.27 | 1442 | 1.05 | 1.05 |
| 22Q3 (15) | 7.64 | -20.58 | 40.44 | 0.2 | 0.0 | 33.33 | 0.41 | 13.89 | 64.0 | 0.31 | 14.81 | 55.0 | 2.62 | 25.92 | -5.06 | 5.37 | 43.4 | 16.77 | 4.06 | 44.57 | 10.37 | 1427 | 0.0 | -13.88 |
| 22Q2 (14) | 9.62 | 35.68 | 67.6 | 0.2 | 25.0 | 33.33 | 0.36 | 28.57 | 38.46 | 0.27 | 17.39 | 35.0 | 2.08 | -7.87 | -20.44 | 3.74 | -5.24 | -17.38 | 2.81 | -13.48 | -19.45 | 1427 | 0.0 | -13.88 |
| 22Q1 (13) | 7.09 | 7.1 | 37.4 | 0.16 | -5.88 | 0.0 | 0.28 | -3.45 | 3.7 | 0.23 | 0.0 | -4.17 | 2.26 | -12.12 | -27.22 | 3.95 | -9.85 | -24.53 | 3.24 | -6.63 | -30.25 | 1427 | 0.0 | -13.88 |
| 21Q4 (12) | 6.62 | 21.69 | -7.54 | 0.17 | 13.33 | -19.05 | 0.29 | 16.0 | -3.33 | 0.23 | 15.0 | -20.69 | 2.57 | -6.87 | -12.44 | 4.38 | -4.68 | 4.55 | 3.47 | -5.5 | -14.22 | 1427 | -13.88 | -13.88 |
| 21Q3 (11) | 5.44 | -5.23 | -42.25 | 0.15 | 0.0 | -31.82 | 0.25 | -3.85 | -30.56 | 0.2 | 0.0 | -25.93 | 2.76 | 5.51 | 18.06 | 4.60 | 1.46 | 20.25 | 3.68 | 5.51 | 28.27 | 1657 | 0.0 | -6.28 |
| 21Q2 (10) | 5.74 | 11.24 | -38.28 | 0.15 | -6.25 | -34.78 | 0.26 | -3.7 | -23.53 | 0.2 | -16.67 | -31.03 | 2.61 | -15.72 | 5.67 | 4.53 | -13.43 | 23.9 | 3.48 | -25.09 | 11.74 | 1657 | 0.0 | -6.28 |
| 21Q1 (9) | 5.16 | -27.93 | 3.82 | 0.16 | -23.81 | 23.08 | 0.27 | -10.0 | 0.0 | 0.24 | -17.24 | 20.0 | 3.10 | 5.72 | 18.55 | 5.23 | 24.88 | -3.68 | 4.65 | 14.84 | 15.58 | 1657 | 0.0 | 14.28 |
| 20Q4 (8) | 7.16 | -23.99 | 5.45 | 0.21 | -4.55 | 40.0 | 0.3 | -16.67 | 3.45 | 0.29 | 7.41 | 26.09 | 2.93 | 25.58 | 32.77 | 4.19 | 9.64 | -1.9 | 4.05 | 41.31 | 19.57 | 1657 | -6.28 | 14.28 |
| 20Q3 (7) | 9.42 | 1.29 | 48.35 | 0.22 | -4.35 | 29.41 | 0.36 | 5.88 | 16.13 | 0.27 | -6.9 | 8.0 | 2.34 | -5.57 | -12.76 | 3.82 | 4.53 | -21.72 | 2.87 | -8.08 | -27.2 | 1768 | 0.0 | 21.93 |
| 20Q2 (6) | 9.3 | 87.12 | 73.83 | 0.23 | 76.92 | 53.33 | 0.34 | 25.93 | 13.33 | 0.29 | 45.0 | 7.41 | 2.47 | -5.45 | -11.79 | 3.66 | -32.7 | -34.8 | 3.12 | -22.51 | -38.21 | 1768 | 21.93 | 21.93 |
| 20Q1 (5) | 4.97 | -26.8 | -13.57 | 0.13 | -13.33 | -31.58 | 0.27 | -6.9 | -30.77 | 0.2 | -13.04 | -47.37 | 2.62 | 18.4 | -20.84 | 5.43 | 27.2 | -19.9 | 4.02 | 18.8 | -39.11 | 1450 | 0.0 | 0.0 |
| 19Q4 (4) | 6.79 | 6.93 | 0.0 | 0.15 | -11.76 | 0.0 | 0.29 | -6.45 | 0.0 | 0.23 | -8.0 | 0.0 | 2.21 | -17.48 | 0.0 | 4.27 | -12.51 | 0.0 | 3.39 | -13.96 | 0.0 | 1450 | 0.0 | 0.0 |
| 19Q3 (3) | 6.35 | 18.69 | 0.0 | 0.17 | 13.33 | 0.0 | 0.31 | 3.33 | 0.0 | 0.25 | -7.41 | 0.0 | 2.68 | -4.51 | 0.0 | 4.88 | -12.94 | 0.0 | 3.94 | -21.99 | 0.0 | 1450 | 0.0 | 0.0 |
| 19Q2 (2) | 5.35 | -6.96 | 0.0 | 0.15 | -21.05 | 0.0 | 0.3 | -23.08 | 0.0 | 0.27 | -28.95 | 0.0 | 2.80 | -15.15 | 0.0 | 5.61 | -17.33 | 0.0 | 5.05 | -23.64 | 0.0 | 1450 | 0.0 | 0.0 |
| 19Q1 (1) | 5.75 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 3.30 | 0.0 | 0.0 | 6.78 | 0.0 | 0.0 | 6.61 | 0.0 | 0.0 | 1450 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 27.79 | -13.45 | 0.7 | -6.67 | 1.48 | 6.47 | 0.98 | -9.26 | 2.52 | 7.84 | 5.33 | 23.03 | 3.53 | 4.85 | 1442 | 0.0 |
| 2022 (9) | 32.11 | 39.85 | 0.75 | 17.19 | 1.39 | 29.91 | 1.08 | 25.58 | 2.34 | -16.21 | 4.33 | -7.11 | 3.36 | -10.2 | 1442 | 1.05 |
| 2021 (8) | 22.96 | -25.55 | 0.64 | -18.99 | 1.07 | -15.75 | 0.86 | -18.87 | 2.79 | 8.82 | 4.66 | 13.17 | 3.75 | 8.98 | 1427 | -13.88 |
| 2020 (7) | 30.84 | 27.18 | 0.79 | 19.7 | 1.27 | -1.55 | 1.06 | -5.36 | 2.56 | -5.88 | 4.12 | -22.59 | 3.44 | -25.58 | 1657 | -6.28 |
| 2019 (6) | 24.25 | -0.33 | 0.66 | -1.49 | 1.29 | 8.4 | 1.12 | -7.44 | 2.72 | -1.17 | 5.32 | 8.76 | 4.62 | -7.13 | 1768 | 21.93 |
| 2018 (5) | 24.33 | 9.1 | 0.67 | -4.29 | 1.19 | 2.59 | 1.21 | -14.79 | 2.75 | -12.27 | 4.89 | -5.97 | 4.97 | -21.9 | 1450 | 5.38 |
| 2017 (4) | 22.3 | -31.89 | 0.7 | -6.67 | 1.16 | -14.71 | 1.42 | -15.48 | 3.14 | 37.03 | 5.20 | 25.23 | 6.37 | 24.09 | 1376 | -9.17 |
| 2016 (3) | 32.74 | 36.3 | 0.75 | 53.06 | 1.36 | 33.33 | 1.68 | 31.25 | 2.29 | 12.29 | 4.15 | -2.18 | 5.13 | -3.71 | 1515 | 2.64 |
| 2015 (2) | 24.02 | 28.66 | 0.49 | 11.36 | 1.02 | -8.93 | 1.28 | 64.1 | 2.04 | -13.44 | 4.25 | -29.21 | 5.33 | 27.55 | 1476 | 32.73 |
| 2014 (1) | 18.67 | -19.14 | 0.44 | -2.22 | 1.12 | 10.89 | 0.78 | 41.82 | 2.36 | 0 | 6.00 | 0 | 4.18 | 0 | 1112 | 0.0 |
