- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.85 | -12.7 | -3.27 | 0.24 | 4.35 | 20.0 | 0.27 | -28.95 | -27.03 | 0.75 | -16.67 | -29.25 | 6.23 | 19.53 | 24.05 | 7.01 | -18.61 | -24.56 | 19.48 | -4.55 | -26.86 | 284 | 0.0 | 0.0 |
| 23Q3 (19) | 4.41 | -0.45 | -28.76 | 0.23 | 9.52 | 43.75 | 0.38 | 40.74 | 35.71 | 0.9 | 4.65 | -19.64 | 5.22 | 10.02 | 101.77 | 8.62 | 41.38 | 90.49 | 20.41 | 5.13 | 12.79 | 284 | 0.0 | 19.33 |
| 23Q2 (18) | 4.43 | -24.14 | -42.17 | 0.21 | 40.0 | 5.0 | 0.27 | -6.9 | -30.77 | 0.86 | 1.18 | -14.0 | 4.74 | 84.56 | 81.56 | 6.09 | 22.74 | 19.71 | 19.41 | 33.38 | 48.7 | 284 | 0.0 | 19.33 |
| 23Q1 (17) | 5.84 | 46.73 | -20.33 | 0.15 | -25.0 | -25.0 | 0.29 | -21.62 | -14.71 | 0.85 | -19.81 | -17.48 | 2.57 | -48.89 | -5.86 | 4.97 | -46.58 | 7.06 | 14.55 | -45.35 | 3.58 | 284 | 0.0 | 19.33 |
| 22Q4 (16) | 3.98 | -35.7 | -49.94 | 0.2 | 25.0 | -16.67 | 0.37 | 32.14 | 0.0 | 1.06 | -5.36 | -3.64 | 5.03 | 94.41 | 66.46 | 9.30 | 105.52 | 99.75 | 26.63 | 47.2 | 92.49 | 284 | 19.33 | 19.33 |
| 22Q3 (15) | 6.19 | -19.19 | -24.6 | 0.16 | -20.0 | -36.0 | 0.28 | -28.21 | -26.32 | 1.12 | 12.0 | 10.89 | 2.58 | -1.0 | -15.11 | 4.52 | -11.16 | -2.27 | 18.09 | 38.6 | 47.08 | 238 | 0.0 | 7.21 |
| 22Q2 (14) | 7.66 | 4.5 | 34.15 | 0.2 | 0.0 | 11.11 | 0.39 | 14.71 | 34.48 | 1.0 | -2.91 | 17.65 | 2.61 | -4.31 | -17.17 | 5.09 | 9.76 | 0.25 | 13.05 | -7.1 | -12.3 | 238 | 0.0 | 7.21 |
| 22Q1 (13) | 7.33 | -7.8 | 46.02 | 0.2 | -16.67 | 25.0 | 0.34 | -8.11 | 25.93 | 1.03 | -6.36 | 19.77 | 2.73 | -9.62 | -14.39 | 4.64 | -0.34 | -13.76 | 14.05 | 1.56 | -17.98 | 238 | 0.0 | 7.21 |
| 21Q4 (12) | 7.95 | -3.17 | 79.86 | 0.24 | -4.0 | 33.33 | 0.37 | -2.63 | 37.04 | 1.1 | 8.91 | 35.8 | 3.02 | -0.86 | -25.87 | 4.65 | 0.55 | -23.81 | 13.84 | 12.47 | -24.5 | 238 | 7.21 | 7.21 |
| 21Q3 (11) | 8.21 | 43.78 | 129.97 | 0.25 | 38.89 | 66.67 | 0.38 | 31.03 | 52.0 | 1.01 | 18.82 | 71.19 | 3.05 | -3.4 | -27.53 | 4.63 | -8.87 | -33.9 | 12.30 | -17.36 | -25.56 | 222 | 0.0 | 19.35 |
| 21Q2 (10) | 5.71 | 13.75 | 120.46 | 0.18 | 12.5 | 50.0 | 0.29 | 7.41 | 31.82 | 0.85 | -1.16 | 73.47 | 3.15 | -1.09 | -31.96 | 5.08 | -5.57 | -40.21 | 14.89 | -13.11 | -21.32 | 222 | 0.0 | 19.35 |
| 21Q1 (9) | 5.02 | 13.57 | 78.65 | 0.16 | -11.11 | 23.08 | 0.27 | 0.0 | 28.57 | 0.86 | 6.17 | 59.26 | 3.19 | -21.74 | -31.11 | 5.38 | -11.95 | -28.03 | 17.13 | -6.52 | -10.85 | 222 | 0.0 | 18.72 |
| 20Q4 (8) | 4.42 | 23.81 | 46.36 | 0.18 | 20.0 | 28.57 | 0.27 | 8.0 | 0.0 | 0.81 | 37.29 | 55.77 | 4.07 | -3.08 | -12.15 | 6.11 | -12.77 | -31.67 | 18.33 | 10.89 | 6.43 | 222 | 19.35 | 18.72 |
| 20Q3 (7) | 3.57 | 37.84 | 21.84 | 0.15 | 25.0 | 0.0 | 0.25 | 13.64 | 56.25 | 0.59 | 20.41 | 1.72 | 4.20 | -9.31 | -17.93 | 7.00 | -17.56 | 28.24 | 16.53 | -12.65 | -16.51 | 186 | 0.0 | -0.53 |
| 20Q2 (6) | 2.59 | -7.83 | -5.82 | 0.12 | -7.69 | -14.29 | 0.22 | 4.76 | -8.33 | 0.49 | -9.26 | -10.91 | 4.63 | 0.15 | -8.99 | 8.49 | 13.66 | -2.67 | 18.92 | -1.55 | -5.41 | 186 | -0.53 | -0.53 |
| 20Q1 (5) | 2.81 | -6.95 | -13.8 | 0.13 | -7.14 | -7.14 | 0.21 | -22.22 | -4.55 | 0.54 | 3.85 | -1.82 | 4.63 | -0.2 | 7.73 | 7.47 | -16.41 | 10.74 | 19.22 | 11.61 | 13.9 | 187 | 0.0 | 0.0 |
| 19Q4 (4) | 3.02 | 3.07 | 0.0 | 0.14 | -6.67 | 0.0 | 0.27 | 68.75 | 0.0 | 0.52 | -10.34 | 0.0 | 4.64 | -9.45 | 0.0 | 8.94 | 63.72 | 0.0 | 17.22 | -13.02 | 0.0 | 187 | 0.0 | 0.0 |
| 19Q3 (3) | 2.93 | 6.55 | 0.0 | 0.15 | 7.14 | 0.0 | 0.16 | -33.33 | 0.0 | 0.58 | 5.45 | 0.0 | 5.12 | 0.56 | 0.0 | 5.46 | -37.43 | 0.0 | 19.80 | -1.02 | 0.0 | 187 | 0.0 | 0.0 |
| 19Q2 (2) | 2.75 | -15.64 | 0.0 | 0.14 | 0.0 | 0.0 | 0.24 | 9.09 | 0.0 | 0.55 | 0.0 | 0.0 | 5.09 | 18.55 | 0.0 | 8.73 | 29.32 | 0.0 | 20.00 | 18.55 | 0.0 | 187 | 0.0 | 0.0 |
| 19Q1 (1) | 3.26 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 4.29 | 0.0 | 0.0 | 6.75 | 0.0 | 0.0 | 16.87 | 0.0 | 0.0 | 187 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 18.53 | -26.35 | 0.83 | 7.79 | 1.22 | -11.59 | 3.36 | -20.19 | 4.48 | 46.36 | 6.58 | 20.04 | 18.13 | 8.37 | 284 | 0.0 |
| 2022 (9) | 25.16 | -6.4 | 0.77 | -8.33 | 1.38 | 5.34 | 4.21 | 9.92 | 3.06 | -2.07 | 5.48 | 12.55 | 16.73 | 17.44 | 284 | 19.33 |
| 2021 (8) | 26.88 | 100.75 | 0.84 | 44.83 | 1.31 | 37.89 | 3.83 | 58.26 | 3.12 | -27.86 | 4.87 | -31.31 | 14.25 | -21.16 | 238 | 7.21 |
| 2020 (7) | 13.39 | 11.96 | 0.58 | 1.75 | 0.95 | 7.95 | 2.42 | 10.0 | 4.33 | -9.11 | 7.09 | -3.57 | 18.07 | -1.75 | 222 | 19.35 |
| 2019 (6) | 11.96 | -7.64 | 0.57 | -10.94 | 0.88 | -3.3 | 2.2 | -10.93 | 4.77 | -3.57 | 7.36 | 4.71 | 18.39 | -3.56 | 186 | -0.53 |
| 2018 (5) | 12.95 | 7.29 | 0.64 | -5.88 | 0.91 | 19.74 | 2.47 | 2.07 | 4.94 | -12.28 | 7.03 | 11.6 | 19.07 | -4.87 | 187 | -7.43 |
| 2017 (4) | 12.07 | -3.59 | 0.68 | -15.0 | 0.76 | -7.32 | 2.42 | -5.84 | 5.63 | -11.83 | 6.30 | -3.86 | 20.05 | -2.33 | 202 | -8.18 |
| 2016 (3) | 12.52 | 14.65 | 0.8 | -15.79 | 0.82 | 3.8 | 2.57 | 8.44 | 6.39 | -26.55 | 6.55 | -9.47 | 20.53 | -5.42 | 220 | 0.0 |
| 2015 (2) | 10.92 | 8.55 | 0.95 | -2.06 | 0.79 | 1.28 | 2.37 | 17.91 | 8.70 | -9.77 | 7.23 | -6.69 | 21.70 | 8.62 | 220 | 5.77 |
| 2014 (1) | 10.06 | 11.28 | 0.97 | 18.29 | 0.78 | 14.71 | 2.01 | 7.49 | 9.64 | 0 | 7.75 | 0 | 19.98 | 0 | 208 | 0.0 |
