- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.28 | -12.31 | -20.0 | 0.21 | -16.0 | -30.0 | 0.16 | 6.67 | -5.88 | 0.17 | 0.0 | -5.56 | 9.21 | -4.21 | -12.5 | 7.02 | 21.64 | 17.65 | 7.46 | 14.04 | 18.06 | 0 | 0 | 0 |
| 23Q3 (19) | 2.6 | 11.59 | -0.38 | 0.25 | -3.85 | -3.85 | 0.15 | 7.14 | 0.0 | 0.17 | -5.56 | -10.53 | 9.62 | -13.83 | -3.48 | 5.77 | -3.98 | 0.38 | 6.54 | -15.36 | -10.18 | 0 | 0 | 0 |
| 23Q2 (18) | 2.33 | -8.27 | -16.19 | 0.26 | 0.0 | 8.33 | 0.14 | 0.0 | 0.0 | 0.18 | 0.0 | -5.26 | 11.16 | 9.01 | 29.26 | 6.01 | 9.01 | 19.31 | 7.73 | 9.01 | 13.03 | 0 | 0 | 0 |
| 23Q1 (17) | 2.54 | -10.88 | 2.83 | 0.26 | -13.33 | 8.33 | 0.14 | -17.65 | 7.69 | 0.18 | 0.0 | 5.88 | 10.24 | -2.76 | 5.35 | 5.51 | -7.6 | 4.72 | 7.09 | 12.2 | 2.96 | 0 | 0 | 0 |
| 22Q4 (16) | 2.85 | 9.2 | -7.47 | 0.3 | 15.38 | 15.38 | 0.17 | 13.33 | 30.77 | 0.18 | -5.26 | -5.26 | 10.53 | 5.67 | 24.7 | 5.96 | 3.79 | 41.32 | 6.32 | -13.24 | 2.38 | 0 | 0 | 0 |
| 22Q3 (15) | 2.61 | -6.12 | 29.21 | 0.26 | 8.33 | 18.18 | 0.15 | 7.14 | 25.0 | 0.19 | 0.0 | 5.56 | 9.96 | 15.39 | -8.53 | 5.75 | 14.12 | -3.26 | 7.28 | 6.51 | -18.31 | 0 | 0 | 0 |
| 22Q2 (14) | 2.78 | 12.55 | 34.95 | 0.24 | 0.0 | 9.09 | 0.14 | 7.69 | 16.67 | 0.19 | 11.76 | 18.75 | 8.63 | -11.15 | -19.16 | 5.04 | -4.32 | -13.55 | 6.83 | -0.7 | -12.01 | 0 | 0 | 0 |
| 22Q1 (13) | 2.47 | -19.81 | 14.88 | 0.24 | -7.69 | 9.09 | 0.13 | 0.0 | 8.33 | 0.17 | -10.53 | 6.25 | 9.72 | 15.1 | -5.04 | 5.26 | 24.7 | -5.7 | 6.88 | 11.57 | -7.52 | 0 | 0 | 0 |
| 21Q4 (12) | 3.08 | 52.48 | 38.74 | 0.26 | 18.18 | 23.81 | 0.13 | 8.33 | 8.33 | 0.19 | 5.56 | 18.75 | 8.44 | -22.49 | -10.76 | 4.22 | -28.95 | -21.92 | 6.17 | -30.77 | -14.41 | 0 | 0 | 0 |
| 21Q3 (11) | 2.02 | -1.94 | 2.02 | 0.22 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.18 | 12.5 | 38.46 | 10.89 | 1.98 | -1.98 | 5.94 | 1.98 | -1.98 | 8.91 | 14.73 | 35.72 | 0 | 0 | 0 |
| 21Q2 (10) | 2.06 | -4.19 | -1.44 | 0.22 | 0.0 | 4.76 | 0.12 | 0.0 | 0.0 | 0.16 | 0.0 | 23.08 | 10.68 | 4.37 | 6.29 | 5.83 | 4.37 | 1.46 | 7.77 | 4.37 | 24.87 | 0 | 0 | 0 |
| 21Q1 (9) | 2.15 | -3.15 | 5.91 | 0.22 | 4.76 | 15.79 | 0.12 | 0.0 | 9.09 | 0.16 | 0.0 | 23.08 | 10.23 | 8.17 | 9.33 | 5.58 | 3.26 | 3.0 | 7.44 | 3.26 | 16.21 | 0 | 0 | 0 |
| 20Q4 (8) | 2.22 | 12.12 | 10.45 | 0.21 | -4.55 | 10.53 | 0.12 | 0.0 | 0.0 | 0.16 | 23.08 | 23.08 | 9.46 | -14.86 | 0.07 | 5.41 | -10.81 | -9.46 | 7.21 | 9.77 | 11.43 | 0 | 0 | -100.0 |
| 20Q3 (7) | 1.98 | -5.26 | -10.0 | 0.22 | 4.76 | 22.22 | 0.12 | 0.0 | 0.0 | 0.13 | 0.0 | 8.33 | 11.11 | 10.58 | 35.8 | 6.06 | 5.56 | 11.11 | 6.57 | 5.56 | 20.37 | 0 | 0 | -100.0 |
| 20Q2 (6) | 2.09 | 2.96 | 0.97 | 0.21 | 10.53 | 16.67 | 0.12 | 9.09 | 0.0 | 0.13 | 0.0 | 30.0 | 10.05 | 7.35 | 15.55 | 5.74 | 5.96 | -0.96 | 6.22 | -2.87 | 28.76 | 0 | 0 | -100.0 |
| 20Q1 (5) | 2.03 | 1.0 | 1.5 | 0.19 | 0.0 | 11.76 | 0.11 | -8.33 | -8.33 | 0.13 | 0.0 | 44.44 | 9.36 | -0.99 | 10.11 | 5.42 | -9.24 | -9.69 | 6.40 | -0.99 | 42.31 | 0 | -100.0 | -100.0 |
| 19Q4 (4) | 2.01 | -8.64 | 0.0 | 0.19 | 5.56 | 0.0 | 0.12 | 0.0 | 0.0 | 0.13 | 8.33 | 0.0 | 9.45 | 15.53 | 0.0 | 5.97 | 9.45 | 0.0 | 6.47 | 18.57 | 0.0 | 222 | 0.0 | 0.0 |
| 19Q3 (3) | 2.2 | 6.28 | 0.0 | 0.18 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.12 | 20.0 | 0.0 | 8.18 | -5.91 | 0.0 | 5.45 | -5.91 | 0.0 | 5.45 | 12.91 | 0.0 | 222 | 0.0 | 0.0 |
| 19Q2 (2) | 2.07 | 3.5 | 0.0 | 0.18 | 5.88 | 0.0 | 0.12 | 0.0 | 0.0 | 0.1 | 11.11 | 0.0 | 8.70 | 2.3 | 0.0 | 5.80 | -3.38 | 0.0 | 4.83 | 7.35 | 0.0 | 222 | 0.0 | 0.0 |
| 19Q1 (1) | 2.0 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 8.50 | 0.0 | 0.0 | 6.00 | 0.0 | 0.0 | 4.50 | 0.0 | 0.0 | 222 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.74 | -9.14 | 0.98 | -5.77 | 0.59 | 0.0 | 0.71 | -4.05 | 10.06 | 3.71 | 6.06 | 10.06 | 7.29 | 5.6 | 0 | 0 |
| 2022 (9) | 10.72 | 15.02 | 1.04 | 13.04 | 0.59 | 20.41 | 0.74 | 8.82 | 9.70 | -1.72 | 5.50 | 4.68 | 6.90 | -5.39 | 0 | 0 |
| 2021 (8) | 9.32 | 13.52 | 0.92 | 10.84 | 0.49 | 4.26 | 0.68 | 23.64 | 9.87 | -2.36 | 5.26 | -8.16 | 7.30 | 8.91 | 0 | 0 |
| 2020 (7) | 8.21 | 3.92 | 0.83 | 15.28 | 0.47 | 0.0 | 0.55 | 25.0 | 10.11 | 10.93 | 5.72 | -3.78 | 6.70 | 20.28 | 0 | 0 |
| 2019 (6) | 7.9 | 10.96 | 0.72 | 12.5 | 0.47 | 0.0 | 0.44 | 29.41 | 9.11 | 1.39 | 5.95 | -9.87 | 5.57 | 16.63 | 222 | 0.0 |
| 2018 (5) | 7.12 | 0.14 | 0.64 | 14.29 | 0.47 | -4.08 | 0.34 | -10.53 | 8.99 | 14.13 | 6.60 | -4.22 | 4.78 | -10.65 | 222 | 0.0 |
| 2017 (4) | 7.11 | -2.47 | 0.56 | -6.67 | 0.49 | 6.52 | 0.38 | -7.32 | 7.88 | -4.3 | 6.89 | 9.22 | 5.34 | -4.97 | 222 | 0.0 |
| 2016 (3) | 7.29 | -0.95 | 0.6 | 13.21 | 0.46 | -11.54 | 0.41 | -8.89 | 8.23 | 14.29 | 6.31 | -10.69 | 5.62 | -8.01 | 222 | 0.0 |
| 2015 (2) | 7.36 | -3.54 | 0.53 | 1.92 | 0.52 | -5.45 | 0.45 | 2.27 | 7.20 | 5.66 | 7.07 | -1.99 | 6.11 | 6.02 | 222 | 0.0 |
| 2014 (1) | 7.63 | -15.03 | 0.52 | 18.18 | 0.55 | -3.51 | 0.44 | 4.76 | 6.82 | 0 | 7.21 | 0 | 5.77 | 0 | 222 | 0.91 |
