- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 26.57 | -7.71 | 10.85 | 1.35 | -7.53 | -4.93 | 0.44 | -22.81 | -4.35 | 0 | 0 | 0 | 5.08 | 0.19 | -14.23 | 1.66 | -16.36 | -13.71 | 0.00 | 0 | 0 | 357 | 0.0 | 0.0 |
| 23Q3 (19) | 28.79 | 12.55 | 37.69 | 1.46 | 1.39 | -8.75 | 0.57 | 5.56 | -41.24 | 0 | 0 | 100.0 | 5.07 | -9.92 | -33.73 | 1.98 | -6.21 | -57.32 | 0.00 | 0 | 100.0 | 357 | 0.0 | -13.35 |
| 23Q2 (18) | 25.58 | -0.12 | -11.64 | 1.44 | 2.13 | -10.0 | 0.54 | 14.89 | -14.29 | 0 | 0 | -100.0 | 5.63 | 2.25 | 1.86 | 2.11 | 15.03 | -2.99 | 0.00 | 0 | -100.0 | 357 | 0.0 | -13.35 |
| 23Q1 (17) | 25.61 | 6.84 | -16.25 | 1.41 | -0.7 | -10.76 | 0.47 | 2.17 | -25.4 | 0 | 0 | -100.0 | 5.51 | -7.06 | 6.56 | 1.84 | -4.37 | -10.92 | 0.00 | 0 | -100.0 | 357 | 0.0 | -13.35 |
| 22Q4 (16) | 23.97 | 14.63 | -6.22 | 1.42 | -11.25 | -4.7 | 0.46 | -52.58 | -11.54 | 0 | 100.0 | -100.0 | 5.92 | -22.58 | 1.62 | 1.92 | -58.63 | -5.67 | 0.00 | 100.0 | -100.0 | 357 | -13.35 | -13.35 |
| 22Q3 (15) | 20.91 | -27.77 | -24.51 | 1.6 | 0.0 | 15.11 | 0.97 | 53.97 | 56.45 | -0.41 | -295.24 | -327.78 | 7.65 | 38.45 | 52.49 | 4.64 | 113.17 | 107.26 | -1.96 | -370.31 | -401.74 | 412 | 0.0 | 0.24 |
| 22Q2 (14) | 28.95 | -5.33 | 2.95 | 1.6 | 1.27 | 12.68 | 0.63 | 0.0 | 10.53 | 0.21 | 5.0 | 16.67 | 5.53 | 6.97 | 9.45 | 2.18 | 5.63 | 7.36 | 0.73 | 10.91 | 13.32 | 412 | 0.0 | 0.24 |
| 22Q1 (13) | 30.58 | 19.64 | 10.2 | 1.58 | 6.04 | 14.49 | 0.63 | 21.15 | 3.28 | 0.2 | -13.04 | 17.65 | 5.17 | -11.37 | 3.9 | 2.06 | 1.27 | -6.28 | 0.65 | -27.32 | 6.76 | 412 | 0.0 | 0.24 |
| 21Q4 (12) | 25.56 | -7.73 | 10.89 | 1.49 | 7.19 | 10.37 | 0.52 | -16.13 | 6.12 | 0.23 | 27.78 | 43.75 | 5.83 | 16.17 | -0.47 | 2.03 | -9.11 | -4.3 | 0.90 | 38.48 | 29.63 | 412 | 0.24 | 0.24 |
| 21Q3 (11) | 27.7 | -1.49 | 14.75 | 1.39 | -2.11 | 12.1 | 0.62 | 8.77 | 24.0 | 0.18 | 0.0 | 28.57 | 5.02 | -0.63 | -2.31 | 2.24 | 10.42 | 8.06 | 0.65 | 1.52 | 12.05 | 411 | 0.0 | 0.49 |
| 21Q2 (10) | 28.12 | 1.33 | 14.36 | 1.42 | 2.9 | 24.56 | 0.57 | -6.56 | -1.72 | 0.18 | 5.88 | 38.46 | 5.05 | 1.54 | 8.92 | 2.03 | -7.79 | -14.06 | 0.64 | 4.49 | 21.08 | 411 | 0.0 | 0.49 |
| 21Q1 (9) | 27.75 | 20.39 | 34.45 | 1.38 | 2.22 | 24.32 | 0.61 | 24.49 | 32.61 | 0.17 | 6.25 | 30.77 | 4.97 | -15.09 | -7.53 | 2.20 | 3.41 | -1.37 | 0.61 | -11.75 | -2.74 | 411 | 0.0 | -3.75 |
| 20Q4 (8) | 23.05 | -4.52 | 6.66 | 1.35 | 8.87 | 8.0 | 0.49 | -2.0 | 8.89 | 0.16 | 14.29 | 23.08 | 5.86 | 14.02 | 1.25 | 2.13 | 2.63 | 2.09 | 0.69 | 19.69 | 15.39 | 411 | 0.49 | -3.75 |
| 20Q3 (7) | 24.14 | -1.83 | 4.91 | 1.24 | 8.77 | 121.43 | 0.5 | -13.79 | 0.0 | 0.14 | 7.69 | 7.69 | 5.14 | 10.8 | 111.06 | 2.07 | -12.19 | -4.68 | 0.58 | 9.7 | 2.65 | 409 | 0.0 | -4.22 |
| 20Q2 (6) | 24.59 | 19.14 | 9.19 | 1.14 | 2.7 | -1.72 | 0.58 | 26.09 | 31.82 | 0.13 | 0.0 | 0.0 | 4.64 | -13.79 | -10.0 | 2.36 | 5.83 | 20.72 | 0.53 | -16.06 | -8.42 | 409 | -4.22 | -4.22 |
| 20Q1 (5) | 20.64 | -4.49 | -1.99 | 1.11 | -11.2 | -11.9 | 0.46 | 2.22 | -30.3 | 0.13 | 0.0 | -7.14 | 5.38 | -7.03 | -10.11 | 2.23 | 7.03 | -28.88 | 0.63 | 4.7 | -5.25 | 427 | 0.0 | 0.0 |
| 19Q4 (4) | 21.61 | -6.08 | 0.0 | 1.25 | 123.21 | 0.0 | 0.45 | -10.0 | 0.0 | 0.13 | 0.0 | 0.0 | 5.78 | 137.68 | 0.0 | 2.08 | -4.17 | 0.0 | 0.60 | 6.48 | 0.0 | 427 | 0.0 | 0.0 |
| 19Q3 (3) | 23.01 | 2.18 | 0.0 | 0.56 | -51.72 | 0.0 | 0.5 | 13.64 | 0.0 | 0.13 | 0.0 | 0.0 | 2.43 | -52.75 | 0.0 | 2.17 | 11.22 | 0.0 | 0.56 | -2.13 | 0.0 | 427 | 0.0 | 0.0 |
| 19Q2 (2) | 22.52 | 6.93 | 0.0 | 1.16 | -7.94 | 0.0 | 0.44 | -33.33 | 0.0 | 0.13 | -7.14 | 0.0 | 5.15 | -13.91 | 0.0 | 1.95 | -37.66 | 0.0 | 0.58 | -13.16 | 0.0 | 427 | 0.0 | 0.0 |
| 19Q1 (1) | 21.06 | 0.0 | 0.0 | 1.26 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 5.98 | 0.0 | 0.0 | 3.13 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 427 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 106.56 | 2.06 | 5.65 | -8.87 | 2.03 | -24.25 | 0 | 0 | 5.30 | -10.71 | 1.91 | -25.78 | 0.00 | 0 | 357 | 0.0 |
| 2022 (9) | 104.41 | -4.33 | 6.2 | 9.15 | 2.68 | 15.52 | 0 | 0 | 5.94 | 14.09 | 2.57 | 20.74 | 0.00 | 0 | 357 | -13.35 |
| 2021 (8) | 109.13 | 18.09 | 5.68 | 17.36 | 2.32 | 14.29 | 0.75 | 31.58 | 5.20 | -0.62 | 2.13 | -3.22 | 0.69 | 11.42 | 412 | 0.24 |
| 2020 (7) | 92.41 | 4.77 | 4.84 | 14.42 | 2.03 | -0.98 | 0.57 | 7.55 | 5.24 | 9.21 | 2.20 | -5.49 | 0.62 | 2.65 | 411 | 0.49 |
| 2019 (6) | 88.2 | -17.41 | 4.23 | -43.6 | 2.05 | -35.53 | 0.53 | 47.22 | 4.80 | -31.71 | 2.32 | -21.95 | 0.60 | 78.25 | 409 | -4.22 |
| 2018 (5) | 106.79 | 29.44 | 7.5 | 35.38 | 3.18 | 68.25 | 0.36 | 350.0 | 7.02 | 4.59 | 2.98 | 29.98 | 0.34 | 247.64 | 427 | -1.84 |
| 2017 (4) | 82.5 | -2.33 | 5.54 | -2.81 | 1.89 | -1.05 | 0.08 | 0 | 6.72 | -0.49 | 2.29 | 1.32 | 0.10 | 0 | 435 | 10.69 |
| 2016 (3) | 84.47 | 2.25 | 5.7 | 25.0 | 1.91 | -32.27 | 0 | 0 | 6.75 | 22.25 | 2.26 | -33.76 | 0.00 | 0 | 393 | -2.72 |
| 2015 (2) | 82.61 | -3.3 | 4.56 | -10.24 | 2.82 | -23.99 | 0 | 0 | 5.52 | -7.17 | 3.41 | -21.39 | 0.00 | 0 | 404 | -1.7 |
| 2014 (1) | 85.43 | 33.94 | 5.08 | 27.64 | 3.71 | 64.89 | 0 | 0 | 5.95 | 0 | 4.34 | 0 | 0.00 | 0 | 411 | 0.0 |
