- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 16.22 | -1.7 | -10.63 | 1.59 | 37.07 | 0.63 | 0.7 | -27.84 | -29.29 | 1.27 | -20.62 | -14.19 | 9.80 | 39.44 | 12.61 | 4.32 | -26.59 | -20.88 | 7.83 | -19.25 | -3.98 | 823 | 0.0 | 0.0 |
| 23Q3 (19) | 16.5 | -10.86 | -4.24 | 1.16 | -7.2 | -20.0 | 0.97 | -3.0 | 5.43 | 1.6 | 1.91 | 11.89 | 7.03 | 4.1 | -16.46 | 5.88 | 8.82 | 10.1 | 9.70 | 14.33 | 16.84 | 823 | 0.0 | 7.02 |
| 23Q2 (18) | 18.51 | 17.3 | 15.98 | 1.25 | 3.31 | -0.79 | 1.0 | 12.36 | -1.96 | 1.57 | 13.77 | 1.29 | 6.75 | -11.93 | -14.46 | 5.40 | -4.21 | -15.47 | 8.48 | -3.01 | -12.66 | 823 | 0.0 | 7.02 |
| 23Q1 (17) | 15.78 | -13.06 | 6.26 | 1.21 | -23.42 | -12.95 | 0.89 | -10.1 | 27.14 | 1.38 | -6.76 | 10.4 | 7.67 | -11.92 | -18.08 | 5.64 | 3.4 | 19.65 | 8.75 | 7.25 | 3.89 | 823 | 0.0 | 7.02 |
| 22Q4 (16) | 18.15 | 5.34 | 25.0 | 1.58 | 8.97 | -11.73 | 0.99 | 7.61 | 106.25 | 1.48 | 3.5 | 6.47 | 8.71 | 3.44 | -29.39 | 5.45 | 2.15 | 65.0 | 8.15 | -1.75 | -14.82 | 823 | 7.02 | 7.02 |
| 22Q3 (15) | 17.23 | 7.96 | 11.38 | 1.45 | 15.08 | -14.2 | 0.92 | -9.8 | 124.39 | 1.43 | -7.74 | 19.17 | 8.42 | 6.6 | -22.97 | 5.34 | -16.45 | 101.47 | 8.30 | -14.54 | 6.99 | 769 | 0.0 | 1.72 |
| 22Q2 (14) | 15.96 | 7.47 | 44.96 | 1.26 | -9.35 | -14.29 | 1.02 | 45.71 | 183.33 | 1.55 | 24.0 | 28.1 | 7.89 | -15.66 | -40.87 | 6.39 | 35.58 | 95.46 | 9.71 | 15.38 | -11.63 | 769 | 0.0 | 1.72 |
| 22Q1 (13) | 14.85 | 2.27 | 53.25 | 1.39 | -22.35 | -2.8 | 0.7 | 45.83 | 94.44 | 1.25 | -10.07 | 15.74 | 9.36 | -24.07 | -36.57 | 4.71 | 42.59 | 26.88 | 8.42 | -12.07 | -24.48 | 769 | 0.0 | 1.72 |
| 21Q4 (12) | 14.52 | -6.14 | 20.6 | 1.79 | 5.92 | 14.74 | 0.48 | 17.07 | 41.18 | 1.39 | 15.83 | 28.7 | 12.33 | 12.85 | -4.85 | 3.31 | 24.73 | 17.06 | 9.57 | 23.41 | 6.72 | 769 | 1.72 | 1.72 |
| 21Q3 (11) | 15.47 | 40.51 | 34.64 | 1.69 | 14.97 | 17.36 | 0.41 | 13.89 | 28.12 | 1.2 | -0.83 | 14.29 | 10.92 | -18.18 | -12.83 | 2.65 | -18.95 | -4.84 | 7.76 | -29.42 | -15.12 | 756 | 0.0 | -0.79 |
| 21Q2 (10) | 11.01 | 13.62 | -2.13 | 1.47 | 2.8 | 5.0 | 0.36 | 0.0 | 16.13 | 1.21 | 12.04 | 16.35 | 13.35 | -9.53 | 7.29 | 3.27 | -11.99 | 18.66 | 10.99 | -1.4 | 18.88 | 756 | 0.0 | 5.15 |
| 21Q1 (9) | 9.69 | -19.52 | -13.79 | 1.43 | -8.33 | -7.14 | 0.36 | 5.88 | 24.14 | 1.08 | 0.0 | 2.86 | 14.76 | 13.9 | 7.71 | 3.72 | 31.56 | 43.99 | 11.15 | 24.25 | 19.31 | 756 | 0.0 | 5.15 |
| 20Q4 (8) | 12.04 | 4.79 | -4.44 | 1.56 | 8.33 | -10.34 | 0.34 | 6.25 | 21.43 | 1.08 | 2.86 | -4.42 | 12.96 | 3.38 | -6.17 | 2.82 | 1.4 | 27.08 | 8.97 | -1.84 | 0.02 | 756 | -0.79 | 5.15 |
| 20Q3 (7) | 11.49 | 2.13 | -2.05 | 1.44 | 2.86 | -1.37 | 0.32 | 3.23 | 6.67 | 1.05 | 0.96 | -10.26 | 12.53 | 0.71 | 0.69 | 2.79 | 1.07 | 8.89 | 9.14 | -1.15 | -8.38 | 762 | 5.98 | 5.98 |
| 20Q2 (6) | 11.25 | 0.09 | -5.94 | 1.4 | -9.09 | -10.26 | 0.31 | 6.9 | -8.82 | 1.04 | -0.95 | -10.34 | 12.44 | -9.17 | -4.59 | 2.76 | 6.8 | -3.07 | 9.24 | -1.04 | -4.69 | 719 | 0.0 | 0.0 |
| 20Q1 (5) | 11.24 | -10.79 | 1.35 | 1.54 | -11.49 | 4.76 | 0.29 | 3.57 | 26.09 | 1.05 | -7.08 | -2.78 | 13.70 | -0.79 | 3.36 | 2.58 | 16.1 | 24.4 | 9.34 | 4.16 | -4.08 | 719 | 0.0 | 0.0 |
| 19Q4 (4) | 12.6 | 7.42 | 0.0 | 1.74 | 19.18 | 0.0 | 0.28 | -6.67 | 0.0 | 1.13 | -3.42 | 0.0 | 13.81 | 10.95 | 0.0 | 2.22 | -13.11 | 0.0 | 8.97 | -10.09 | 0.0 | 719 | 0.0 | 0.0 |
| 19Q3 (3) | 11.73 | -1.92 | 0.0 | 1.46 | -6.41 | 0.0 | 0.3 | -11.76 | 0.0 | 1.17 | 0.86 | 0.0 | 12.45 | -4.58 | 0.0 | 2.56 | -10.03 | 0.0 | 9.97 | 2.84 | 0.0 | 719 | 0.0 | 0.0 |
| 19Q2 (2) | 11.96 | 7.84 | 0.0 | 1.56 | 6.12 | 0.0 | 0.34 | 47.83 | 0.0 | 1.16 | 7.41 | 0.0 | 13.04 | -1.6 | 0.0 | 2.84 | 37.07 | 0.0 | 9.70 | -0.41 | 0.0 | 719 | 0.0 | 0.0 |
| 19Q1 (1) | 11.09 | 0.0 | 0.0 | 1.47 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 1.08 | 0.0 | 0.0 | 13.26 | 0.0 | 0.0 | 2.07 | 0.0 | 0.0 | 9.74 | 0.0 | 0.0 | 719 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 67.0 | 1.22 | 5.21 | -8.44 | 3.56 | -1.93 | 5.81 | 1.75 | 7.78 | -9.54 | 5.31 | -3.11 | 8.67 | 0.52 | 823 | 0.0 |
| 2022 (9) | 66.19 | 30.55 | 5.69 | -10.82 | 3.63 | 124.07 | 5.71 | 17.01 | 8.60 | -31.69 | 5.48 | 71.64 | 8.63 | -10.37 | 823 | 7.02 |
| 2021 (8) | 50.7 | 10.15 | 6.38 | 7.23 | 1.62 | 27.56 | 4.88 | 15.37 | 12.58 | -2.65 | 3.20 | 15.81 | 9.63 | 4.74 | 769 | 1.72 |
| 2020 (7) | 46.03 | -2.87 | 5.95 | -4.49 | 1.27 | 10.43 | 4.23 | -6.83 | 12.93 | -1.67 | 2.76 | 13.7 | 9.19 | -4.08 | 756 | -0.79 |
| 2019 (6) | 47.39 | -5.43 | 6.23 | 7.6 | 1.15 | 4.55 | 4.54 | 8.61 | 13.15 | 13.78 | 2.43 | 10.55 | 9.58 | 14.85 | 762 | 5.98 |
| 2018 (5) | 50.11 | 25.46 | 5.79 | 3.02 | 1.1 | 8.91 | 4.18 | 3.72 | 11.55 | -17.88 | 2.20 | -13.19 | 8.34 | -17.33 | 719 | 6.05 |
| 2017 (4) | 39.94 | -15.15 | 5.62 | -14.85 | 1.01 | -10.62 | 4.03 | -16.22 | 14.07 | 0.35 | 2.53 | 5.34 | 10.09 | -1.26 | 678 | -20.89 |
| 2016 (3) | 47.07 | -1.75 | 6.6 | 4.6 | 1.13 | -6.61 | 4.81 | 15.62 | 14.02 | 6.46 | 2.40 | -4.94 | 10.22 | 17.69 | 857 | 3.38 |
| 2015 (2) | 47.91 | 9.66 | 6.31 | 13.49 | 1.21 | 3.42 | 4.16 | 10.93 | 13.17 | 3.49 | 2.53 | -5.69 | 8.68 | 1.16 | 829 | 4.94 |
| 2014 (1) | 43.69 | 18.37 | 5.56 | 5.7 | 1.17 | 5.41 | 3.75 | 21.36 | 12.73 | 0 | 2.68 | 0 | 8.58 | 0 | 790 | 6.47 |
