- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 28.24 | -4.66 | -13.11 | 1.12 | -8.94 | 1.82 | 1.44 | 9.92 | -5.88 | 5.77 | -4.15 | -9.13 | 3.97 | -4.49 | 17.18 | 5.10 | 15.3 | 8.32 | 20.43 | 0.53 | 4.57 | 597 | 0.0 | 0.0 |
| 23Q3 (19) | 29.62 | 1.54 | -8.69 | 1.23 | 6.03 | 3.36 | 1.31 | -0.76 | 6.5 | 6.02 | -0.66 | -2.11 | 4.15 | 4.42 | 13.2 | 4.42 | -2.27 | 16.64 | 20.32 | -2.17 | 7.21 | 597 | 0.0 | 0.84 |
| 23Q2 (18) | 29.17 | -10.58 | -13.31 | 1.16 | 16.0 | -6.45 | 1.32 | 6.45 | -4.35 | 6.06 | 5.03 | 6.69 | 3.98 | 29.72 | 7.92 | 4.53 | 19.04 | 10.34 | 20.77 | 17.45 | 23.08 | 597 | 0.0 | 0.84 |
| 23Q1 (17) | 32.62 | 0.37 | 1.71 | 1.0 | -9.09 | -18.7 | 1.24 | -18.95 | -3.12 | 5.77 | -9.13 | -4.47 | 3.07 | -9.43 | -20.07 | 3.80 | -19.25 | -4.76 | 17.69 | -9.47 | -6.08 | 597 | 0.0 | 0.84 |
| 22Q4 (16) | 32.5 | 0.18 | 22.87 | 1.1 | -7.56 | 7.84 | 1.53 | 24.39 | 41.67 | 6.35 | 3.25 | 14.41 | 3.38 | -7.73 | -12.23 | 4.71 | 24.16 | 15.29 | 19.54 | 3.06 | -6.88 | 597 | 0.84 | 0.84 |
| 22Q3 (15) | 32.44 | -3.6 | 46.26 | 1.19 | -4.03 | 21.43 | 1.23 | -10.87 | 24.24 | 6.15 | 8.27 | 21.06 | 3.67 | -0.45 | -16.98 | 3.79 | -7.55 | -15.05 | 18.96 | 12.31 | -17.23 | 592 | 0.0 | -32.11 |
| 22Q2 (14) | 33.65 | 4.93 | 99.35 | 1.24 | 0.81 | 49.4 | 1.38 | 7.81 | 66.27 | 5.68 | -5.96 | 23.48 | 3.68 | -3.92 | -25.06 | 4.10 | 2.75 | -16.6 | 16.88 | -10.38 | -38.06 | 592 | 0.0 | -32.11 |
| 22Q1 (13) | 32.07 | 21.25 | 108.93 | 1.23 | 20.59 | 59.74 | 1.28 | 18.52 | 66.23 | 6.04 | 8.83 | 17.51 | 3.84 | -0.54 | -23.54 | 3.99 | -2.25 | -20.43 | 18.83 | -10.24 | -43.76 | 592 | 0.0 | -32.11 |
| 21Q4 (12) | 26.45 | 19.25 | 84.97 | 1.02 | 4.08 | 25.93 | 1.08 | 9.09 | 77.05 | 5.55 | 9.25 | 19.1 | 3.86 | -12.72 | -31.92 | 4.08 | -8.52 | -4.28 | 20.98 | -8.39 | -35.61 | 592 | -32.11 | -32.11 |
| 21Q3 (11) | 22.18 | 31.4 | 48.56 | 0.98 | 18.07 | 22.5 | 0.99 | 19.28 | 19.28 | 5.08 | 10.43 | 8.09 | 4.42 | -10.14 | -17.54 | 4.46 | -9.22 | -19.71 | 22.90 | -15.95 | -27.24 | 872 | 0.0 | -1.13 |
| 21Q2 (10) | 16.88 | 9.97 | 29.25 | 0.83 | 7.79 | 27.69 | 0.83 | 7.79 | 25.76 | 4.6 | -10.51 | 1.77 | 4.92 | -1.98 | -1.2 | 4.92 | -1.98 | -2.7 | 27.25 | -18.62 | -21.26 | 872 | 0.0 | -1.13 |
| 21Q1 (9) | 15.35 | 7.34 | 21.34 | 0.77 | -4.94 | 22.22 | 0.77 | 26.23 | 13.24 | 5.14 | 10.3 | 10.54 | 5.02 | -11.44 | 0.72 | 5.02 | 17.59 | -6.68 | 33.49 | 2.76 | -8.91 | 872 | 0.0 | 6.47 |
| 20Q4 (8) | 14.3 | -4.22 | 2.0 | 0.81 | 1.25 | 14.08 | 0.61 | -26.51 | -27.38 | 4.66 | -0.85 | -5.09 | 5.66 | 5.71 | 11.85 | 4.27 | -23.27 | -28.8 | 32.59 | 3.52 | -6.95 | 872 | -1.13 | 6.47 |
| 20Q3 (7) | 14.93 | 14.32 | -6.22 | 0.8 | 23.08 | 21.21 | 0.83 | 25.76 | 15.28 | 4.7 | 3.98 | -2.89 | 5.36 | 7.66 | 29.25 | 5.56 | 10.01 | 22.92 | 31.48 | -9.04 | 3.55 | 882 | 0.0 | 7.69 |
| 20Q2 (6) | 13.06 | 3.24 | 7.49 | 0.65 | 3.17 | 12.07 | 0.66 | -2.94 | -8.33 | 4.52 | -2.8 | -0.66 | 4.98 | -0.06 | 4.26 | 5.05 | -5.99 | -14.72 | 34.61 | -5.85 | -7.58 | 882 | 7.69 | 7.69 |
| 20Q1 (5) | 12.65 | -9.77 | 15.31 | 0.63 | -11.27 | 21.15 | 0.68 | -19.05 | -5.56 | 4.65 | -5.3 | -1.69 | 4.98 | -1.66 | 5.06 | 5.38 | -10.28 | -18.1 | 36.76 | 4.96 | -14.75 | 819 | 0.0 | 0.0 |
| 19Q4 (4) | 14.02 | -11.93 | 0.0 | 0.71 | 7.58 | 0.0 | 0.84 | 16.67 | 0.0 | 4.91 | 1.45 | 0.0 | 5.06 | 22.15 | 0.0 | 5.99 | 32.48 | 0.0 | 35.02 | 15.19 | 0.0 | 819 | 0.0 | 0.0 |
| 19Q3 (3) | 15.92 | 31.03 | 0.0 | 0.66 | 13.79 | 0.0 | 0.72 | 0.0 | 0.0 | 4.84 | 6.37 | 0.0 | 4.15 | -13.15 | 0.0 | 4.52 | -23.68 | 0.0 | 30.40 | -18.82 | 0.0 | 819 | 0.0 | 0.0 |
| 19Q2 (2) | 12.15 | 10.76 | 0.0 | 0.58 | 11.54 | 0.0 | 0.72 | 0.0 | 0.0 | 4.55 | -3.81 | 0.0 | 4.77 | 0.71 | 0.0 | 5.93 | -9.71 | 0.0 | 37.45 | -13.15 | 0.0 | 819 | 0.0 | 0.0 |
| 19Q1 (1) | 10.97 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 0.72 | 0.0 | 0.0 | 4.73 | 0.0 | 0.0 | 4.74 | 0.0 | 0.0 | 6.56 | 0.0 | 0.0 | 43.12 | 0.0 | 0.0 | 819 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 119.66 | -8.41 | 4.52 | -4.84 | 5.31 | -2.03 | 23.62 | -2.48 | 3.78 | 3.9 | 4.44 | 6.97 | 19.74 | 6.48 | 597 | 0.0 |
| 2022 (9) | 130.65 | 61.6 | 4.75 | 31.94 | 5.42 | 48.09 | 24.22 | 18.9 | 3.64 | -18.35 | 4.15 | -8.36 | 18.54 | -26.42 | 597 | 0.84 |
| 2021 (8) | 80.85 | 47.13 | 3.6 | 25.0 | 3.66 | 31.65 | 20.37 | 9.87 | 4.45 | -15.04 | 4.53 | -10.52 | 25.19 | -25.33 | 592 | -32.11 |
| 2020 (7) | 54.95 | 3.56 | 2.88 | 17.07 | 2.78 | -7.02 | 18.54 | -2.57 | 5.24 | 13.05 | 5.06 | -10.22 | 33.74 | -5.93 | 872 | -1.13 |
| 2019 (6) | 53.06 | 8.18 | 2.46 | 8.37 | 2.99 | 3.1 | 19.03 | 9.94 | 4.64 | 0.18 | 5.64 | -4.69 | 35.87 | 1.63 | 882 | 7.69 |
| 2018 (5) | 49.05 | -8.2 | 2.27 | -3.4 | 2.9 | -40.82 | 17.31 | 7.65 | 4.63 | 5.22 | 5.91 | -35.53 | 35.29 | 17.26 | 819 | 7.34 |
| 2017 (4) | 53.43 | -16.8 | 2.35 | -31.88 | 4.9 | 2.51 | 16.08 | -2.13 | 4.40 | -18.13 | 9.17 | 23.21 | 30.10 | 17.63 | 763 | -9.38 |
| 2016 (3) | 64.22 | -2.37 | 3.45 | -38.06 | 4.78 | 9.13 | 16.43 | 1.67 | 5.37 | -36.56 | 7.44 | 11.78 | 25.58 | 4.14 | 842 | 0.36 |
| 2015 (2) | 65.78 | 14.56 | 5.57 | 126.42 | 4.38 | 8.96 | 16.16 | 1.89 | 8.47 | 97.65 | 6.66 | -4.89 | 24.57 | -11.06 | 839 | 7.98 |
| 2014 (1) | 57.42 | -17.33 | 2.46 | 0.0 | 4.02 | 2.81 | 15.86 | 1.28 | 4.28 | 0 | 7.00 | 0 | 27.62 | 0 | 777 | -7.06 |
