- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.48 | -1.14 | 26.55 | 0.23 | -25.81 | 76.92 | 0.39 | -15.22 | -4.88 | 0.08 | 0.0 | 0.0 | 6.61 | -24.95 | 39.81 | 11.21 | -14.24 | -24.83 | 2.30 | 1.15 | -20.98 | 375 | 0.0 | 0.0 |
| 23Q3 (19) | 3.52 | -13.51 | -17.37 | 0.31 | -24.39 | -22.5 | 0.46 | 24.32 | -13.21 | 0.08 | 0.0 | 14.29 | 8.81 | -12.58 | -6.21 | 13.07 | 43.75 | 5.04 | 2.27 | 15.63 | 38.31 | 375 | 0.0 | -13.19 |
| 23Q2 (18) | 4.07 | -3.1 | 0.74 | 0.41 | 24.24 | 7.89 | 0.37 | -19.57 | -17.78 | 0.08 | 14.29 | 14.29 | 10.07 | 28.21 | 7.1 | 9.09 | -17.0 | -18.38 | 1.97 | 17.94 | 13.44 | 375 | 0.0 | -13.19 |
| 23Q1 (17) | 4.2 | 52.73 | 9.95 | 0.33 | 153.85 | 17.86 | 0.46 | 12.2 | 6.98 | 0.07 | -12.5 | 40.0 | 7.86 | 66.21 | 7.19 | 10.95 | -26.54 | -2.7 | 1.67 | -42.71 | 27.33 | 375 | 0.0 | -13.19 |
| 22Q4 (16) | 2.75 | -35.45 | -24.86 | 0.13 | -67.5 | -50.0 | 0.41 | -22.64 | 20.59 | 0.08 | 14.29 | -11.11 | 4.73 | -49.65 | -33.45 | 14.91 | 19.84 | 60.49 | 2.91 | 77.04 | 18.3 | 375 | -13.19 | -13.19 |
| 22Q3 (15) | 4.26 | 5.45 | 0.0 | 0.4 | 5.26 | 73.91 | 0.53 | 17.78 | 15.22 | 0.07 | 0.0 | -12.5 | 9.39 | -0.17 | 73.91 | 12.44 | 11.7 | 15.22 | 1.64 | -5.16 | -12.5 | 432 | 0.0 | 5.11 |
| 22Q2 (14) | 4.04 | 5.76 | 16.43 | 0.38 | 35.71 | 11.76 | 0.45 | 4.65 | -19.64 | 0.07 | 40.0 | -53.33 | 9.41 | 28.32 | -4.0 | 11.14 | -1.05 | -30.98 | 1.73 | 32.38 | -59.92 | 432 | 0.0 | 5.11 |
| 22Q1 (13) | 3.82 | 4.37 | -3.54 | 0.28 | 7.69 | 7.69 | 0.43 | 26.47 | -10.42 | 0.05 | -44.44 | 150.0 | 7.33 | 3.18 | 11.64 | 11.26 | 21.17 | -7.13 | 1.31 | -46.77 | 159.16 | 432 | 0.0 | 5.11 |
| 21Q4 (12) | 3.66 | -14.08 | 39.16 | 0.26 | 13.04 | 23.81 | 0.34 | -26.09 | 1800.0 | 0.09 | 12.5 | -35.71 | 7.10 | 31.58 | -11.03 | 9.29 | -13.97 | 1321.58 | 2.46 | 30.94 | -53.81 | 432 | 5.11 | 5.11 |
| 21Q3 (11) | 4.26 | 22.77 | 11.81 | 0.23 | -32.35 | 53.33 | 0.46 | -17.86 | -36.11 | 0.08 | -46.67 | 100.0 | 5.40 | -44.9 | 37.14 | 10.80 | -33.09 | -42.86 | 1.88 | -56.56 | 78.87 | 411 | 0.0 | 15.45 |
| 21Q2 (10) | 3.47 | -12.37 | -4.93 | 0.34 | 30.77 | 36.0 | 0.56 | 16.67 | 55.56 | 0.15 | 650.0 | 114.29 | 9.80 | 49.24 | 43.05 | 16.14 | 33.14 | 63.62 | 4.32 | 755.91 | 125.4 | 411 | 0.0 | 15.45 |
| 21Q1 (9) | 3.96 | 50.57 | 45.59 | 0.26 | 23.81 | 23.81 | 0.48 | 2500.0 | 0.0 | 0.02 | -85.71 | -71.43 | 6.57 | -17.77 | -14.96 | 12.12 | 1693.94 | -31.31 | 0.51 | -90.51 | -80.38 | 411 | 0.0 | 16.43 |
| 20Q4 (8) | 2.63 | -30.97 | -9.93 | 0.21 | 40.0 | -16.0 | -0.02 | -102.78 | -104.88 | 0.14 | 250.0 | -30.0 | 7.98 | 102.81 | -6.74 | -0.76 | -104.02 | -105.42 | 5.32 | 407.03 | -22.28 | 411 | 15.45 | 16.43 |
| 20Q3 (7) | 3.81 | 4.38 | 3.25 | 0.15 | -40.0 | -37.5 | 0.72 | 100.0 | 38.46 | 0.04 | -42.86 | 0.0 | 3.94 | -42.52 | -39.47 | 18.90 | 91.6 | 34.1 | 1.05 | -45.26 | -3.15 | 356 | 0.0 | 0.85 |
| 20Q2 (6) | 3.65 | 34.19 | 8.31 | 0.25 | 19.05 | 4.17 | 0.36 | -25.0 | -35.71 | 0.07 | 0.0 | 133.33 | 6.85 | -11.29 | -3.82 | 9.86 | -44.11 | -40.65 | 1.92 | -25.48 | 115.43 | 356 | 0.85 | 0.85 |
| 20Q1 (5) | 2.72 | -6.85 | -22.73 | 0.21 | -16.0 | -27.59 | 0.48 | 17.07 | 0.0 | 0.07 | -65.0 | 250.0 | 7.72 | -9.82 | -6.29 | 17.65 | 25.68 | 29.41 | 2.57 | -62.43 | 352.94 | 353 | 0.0 | 0.0 |
| 19Q4 (4) | 2.92 | -20.87 | 0.0 | 0.25 | 4.17 | 0.0 | 0.41 | -21.15 | 0.0 | 0.2 | 400.0 | 0.0 | 8.56 | 31.64 | 0.0 | 14.04 | -0.36 | 0.0 | 6.85 | 531.85 | 0.0 | 353 | 0.0 | 0.0 |
| 19Q3 (3) | 3.69 | 9.5 | 0.0 | 0.24 | 0.0 | 0.0 | 0.52 | -7.14 | 0.0 | 0.04 | 33.33 | 0.0 | 6.50 | -8.67 | 0.0 | 14.09 | -15.2 | 0.0 | 1.08 | 21.77 | 0.0 | 353 | 0.0 | 0.0 |
| 19Q2 (2) | 3.37 | -4.26 | 0.0 | 0.24 | -17.24 | 0.0 | 0.56 | 16.67 | 0.0 | 0.03 | 50.0 | 0.0 | 7.12 | -13.56 | 0.0 | 16.62 | 21.86 | 0.0 | 0.89 | 56.68 | 0.0 | 353 | 0.0 | 0.0 |
| 19Q1 (1) | 3.52 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 8.24 | 0.0 | 0.0 | 13.64 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 353 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.27 | 2.76 | 1.29 | 8.4 | 1.67 | -8.74 | 0.3 | 11.11 | 8.45 | 5.49 | 10.94 | -11.19 | 1.96 | 8.13 | 375 | 0.0 |
| 2022 (9) | 14.86 | -3.26 | 1.19 | 9.17 | 1.83 | 0.0 | 0.27 | -20.59 | 8.01 | 12.85 | 12.31 | 3.36 | 1.82 | -17.92 | 375 | -13.19 |
| 2021 (8) | 15.36 | 19.91 | 1.09 | 32.93 | 1.83 | 18.83 | 0.34 | 6.25 | 7.10 | 10.86 | 11.91 | -0.9 | 2.21 | -11.39 | 432 | 5.11 |
| 2020 (7) | 12.81 | -5.11 | 0.82 | -18.81 | 1.54 | -21.83 | 0.32 | 10.34 | 6.40 | -14.44 | 12.02 | -17.62 | 2.50 | 16.29 | 411 | 15.45 |
| 2019 (6) | 13.5 | -14.29 | 1.01 | -19.2 | 1.97 | 7.07 | 0.29 | 163.64 | 7.48 | -5.73 | 14.59 | 24.91 | 2.15 | 207.58 | 356 | 0.85 |
| 2018 (5) | 15.75 | -39.4 | 1.25 | -53.53 | 1.84 | -45.72 | 0.11 | -45.0 | 7.94 | -23.32 | 11.68 | -10.43 | 0.70 | -9.24 | 353 | 26.98 |
| 2017 (4) | 25.99 | -24.32 | 2.69 | -27.49 | 3.39 | -38.36 | 0.2 | -77.27 | 10.35 | -4.2 | 13.04 | -18.56 | 0.77 | -69.97 | 278 | -41.1 |
| 2016 (3) | 34.34 | -31.97 | 3.71 | -28.1 | 5.5 | 30.33 | 0.88 | -40.94 | 10.80 | 5.69 | 16.02 | 91.59 | 2.56 | -13.18 | 472 | -56.89 |
| 2015 (2) | 50.48 | -11.08 | 5.16 | 32.65 | 4.22 | -16.44 | 1.49 | 4.93 | 10.22 | 49.18 | 8.36 | -6.02 | 2.95 | 18.0 | 1095 | -27.24 |
| 2014 (1) | 56.77 | 13.18 | 3.89 | -11.59 | 5.05 | -1.94 | 1.42 | -11.8 | 6.85 | 0 | 8.90 | 0 | 2.50 | 0 | 1505 | -10.68 |
