- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.12 | 3.37 | -8.42 | 0.72 | 4.35 | 2.86 | 0.46 | -6.12 | -6.12 | 0.32 | 0.0 | 23.08 | 7.11 | 0.95 | 12.31 | 4.55 | -9.18 | 2.5 | 3.16 | -3.26 | 34.39 | 1033 | 0.0 | 0.0 |
| 23Q3 (19) | 9.79 | -12.67 | -22.49 | 0.69 | -1.43 | -4.17 | 0.49 | 2.08 | -3.92 | 0.32 | 3.23 | -8.57 | 7.05 | 12.87 | 23.63 | 5.01 | 16.89 | 23.95 | 3.27 | 18.2 | 17.95 | 1033 | 0.0 | 0.19 |
| 23Q2 (18) | 11.21 | 5.95 | -13.03 | 0.7 | 9.38 | -6.67 | 0.48 | 9.09 | -9.43 | 0.31 | -11.43 | -6.06 | 6.24 | 3.23 | 7.32 | 4.28 | 2.96 | 4.14 | 2.77 | -16.41 | 8.02 | 1033 | 0.0 | 0.19 |
| 23Q1 (17) | 10.58 | -4.25 | -10.94 | 0.64 | -8.57 | -13.51 | 0.44 | -10.2 | -13.73 | 0.35 | 34.62 | 12.9 | 6.05 | -4.51 | -2.89 | 4.16 | -6.22 | -3.12 | 3.31 | 40.6 | 26.78 | 1033 | 0.0 | 0.19 |
| 22Q4 (16) | 11.05 | -12.51 | -16.73 | 0.7 | -2.78 | -2.78 | 0.49 | -3.92 | -14.04 | 0.26 | -25.71 | -29.73 | 6.33 | 11.12 | 16.75 | 4.43 | 9.82 | 3.24 | 2.35 | -15.09 | -15.61 | 1033 | 0.19 | 1.08 |
| 22Q3 (15) | 12.63 | -2.02 | 4.38 | 0.72 | -4.0 | 7.46 | 0.51 | -3.77 | 8.51 | 0.35 | 6.06 | 25.0 | 5.70 | -2.02 | 2.95 | 4.04 | -1.79 | 3.96 | 2.77 | 8.24 | 19.75 | 1031 | 0.0 | 4.04 |
| 22Q2 (14) | 12.89 | 8.5 | 8.05 | 0.75 | 1.35 | 13.64 | 0.53 | 3.92 | 17.78 | 0.33 | 6.45 | 32.0 | 5.82 | -6.59 | 5.17 | 4.11 | -4.22 | 9.01 | 2.56 | -1.89 | 22.17 | 1031 | 0.0 | 4.04 |
| 22Q1 (13) | 11.88 | -10.47 | 11.86 | 0.74 | 2.78 | 10.45 | 0.51 | -10.53 | 15.91 | 0.31 | -16.22 | 29.17 | 6.23 | 14.8 | -1.27 | 4.29 | -0.06 | 3.62 | 2.61 | -6.41 | 15.47 | 1031 | 0.88 | 4.04 |
| 21Q4 (12) | 13.27 | 9.67 | 33.5 | 0.72 | 7.46 | 10.77 | 0.57 | 21.28 | 50.0 | 0.37 | 32.14 | 76.19 | 5.43 | -2.01 | -17.03 | 4.30 | 10.58 | 12.36 | 2.79 | 20.49 | 31.98 | 1022 | 3.13 | 4.61 |
| 21Q3 (11) | 12.1 | 1.42 | 44.74 | 0.67 | 1.52 | 6.35 | 0.47 | 4.44 | 30.56 | 0.28 | 12.0 | 40.0 | 5.54 | 0.09 | -26.52 | 3.88 | 2.98 | -9.8 | 2.31 | 10.43 | -3.27 | 991 | 0.0 | 3.12 |
| 21Q2 (10) | 11.93 | 12.34 | 40.68 | 0.66 | -1.49 | 22.22 | 0.45 | 2.27 | 25.0 | 0.25 | 4.17 | 13.64 | 5.53 | -12.31 | -13.12 | 3.77 | -8.96 | -11.15 | 2.10 | -7.27 | -19.23 | 991 | 0.0 | 0.1 |
| 21Q1 (9) | 10.62 | 6.84 | 50.42 | 0.67 | 3.08 | 17.54 | 0.44 | 15.79 | 7.32 | 0.24 | 14.29 | -7.69 | 6.31 | -3.52 | -21.86 | 4.14 | 8.38 | -28.66 | 2.26 | 6.97 | -38.64 | 991 | 1.43 | 0.1 |
| 20Q4 (8) | 9.94 | 18.9 | 6.42 | 0.65 | 3.17 | 1.56 | 0.38 | 5.56 | -2.56 | 0.21 | 5.0 | -27.59 | 6.54 | -13.23 | -4.57 | 3.82 | -11.22 | -8.45 | 2.11 | -11.69 | -31.96 | 977 | 1.66 | -1.01 |
| 20Q3 (7) | 8.36 | -1.42 | -5.32 | 0.63 | 16.67 | -4.55 | 0.36 | 0.0 | -7.69 | 0.2 | -9.09 | -33.33 | 7.54 | 18.34 | 0.82 | 4.31 | 1.44 | -2.5 | 2.39 | -7.79 | -29.59 | 961 | -2.93 | -4.09 |
| 20Q2 (6) | 8.48 | 20.11 | 0.36 | 0.54 | -5.26 | -16.92 | 0.36 | -12.2 | -16.28 | 0.22 | -15.38 | -12.0 | 6.37 | -21.13 | -17.22 | 4.25 | -26.9 | -16.58 | 2.59 | -29.55 | -12.31 | 990 | 0.0 | -1.1 |
| 20Q1 (5) | 7.06 | -24.41 | -16.05 | 0.57 | -10.94 | -6.56 | 0.41 | 5.13 | 0.0 | 0.26 | -10.34 | 4.0 | 8.07 | 17.82 | 11.31 | 5.81 | 39.08 | 19.12 | 3.68 | 18.61 | 23.89 | 990 | 0.3 | -3.6 |
| 19Q4 (4) | 9.34 | 5.78 | 0.0 | 0.64 | -3.03 | 0.0 | 0.39 | 0.0 | 0.0 | 0.29 | -3.33 | 0.0 | 6.85 | -8.33 | 0.0 | 4.18 | -5.46 | 0.0 | 3.10 | -8.61 | 0.0 | 987 | -1.5 | 0.0 |
| 19Q3 (3) | 8.83 | 4.5 | 0.0 | 0.66 | 1.54 | 0.0 | 0.39 | -9.3 | 0.0 | 0.3 | 20.0 | 0.0 | 7.47 | -2.83 | 0.0 | 4.42 | -13.21 | 0.0 | 3.40 | 14.84 | 0.0 | 1002 | 0.1 | 0.0 |
| 19Q2 (2) | 8.45 | 0.48 | 0.0 | 0.65 | 6.56 | 0.0 | 0.43 | 4.88 | 0.0 | 0.25 | 0.0 | 0.0 | 7.69 | 6.05 | 0.0 | 5.09 | 4.38 | 0.0 | 2.96 | -0.47 | 0.0 | 1001 | -2.53 | 0.0 |
| 19Q1 (1) | 8.41 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 7.25 | 0.0 | 0.0 | 4.88 | 0.0 | 0.0 | 2.97 | 0.0 | 0.0 | 1027 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 41.7 | -13.95 | 2.76 | -5.48 | 1.87 | -8.33 | 1.29 | 3.2 | 6.62 | 9.84 | 4.48 | 6.53 | 3.09 | 19.93 | 1033 | 0.0 |
| 2022 (9) | 48.46 | 1.13 | 2.92 | 6.96 | 2.04 | 5.7 | 1.25 | 9.65 | 6.03 | 5.77 | 4.21 | 4.52 | 2.58 | 8.43 | 1033 | 1.08 |
| 2021 (8) | 47.92 | 41.65 | 2.73 | 14.71 | 1.93 | 26.97 | 1.14 | 28.09 | 5.70 | -19.02 | 4.03 | -10.36 | 2.38 | -9.57 | 1022 | 4.61 |
| 2020 (7) | 33.83 | -3.4 | 2.38 | -7.39 | 1.52 | -6.17 | 0.89 | -19.09 | 7.04 | -4.14 | 4.49 | -2.87 | 2.63 | -16.24 | 977 | -1.01 |
| 2019 (6) | 35.02 | -0.93 | 2.57 | -1.15 | 1.62 | -2.41 | 1.1 | 18.28 | 7.34 | -0.22 | 4.63 | -1.49 | 3.14 | 19.39 | 987 | -5.46 |
| 2018 (5) | 35.35 | 6.8 | 2.6 | 6.12 | 1.66 | 0.61 | 0.93 | 4.49 | 7.36 | -0.63 | 4.70 | -5.8 | 2.63 | -2.16 | 1044 | 2.25 |
| 2017 (4) | 33.1 | 10.81 | 2.45 | -4.67 | 1.65 | 0.61 | 0.89 | 12.66 | 7.40 | -13.97 | 4.98 | -9.21 | 2.69 | 1.66 | 1021 | -0.68 |
| 2016 (3) | 29.87 | 0.95 | 2.57 | 7.98 | 1.64 | 2.5 | 0.79 | 6.76 | 8.60 | 6.97 | 5.49 | 1.54 | 2.64 | 5.76 | 1028 | -1.25 |
| 2015 (2) | 29.59 | -3.21 | 2.38 | 10.7 | 1.6 | 5.26 | 0.74 | 7.25 | 8.04 | 14.36 | 5.41 | 8.75 | 2.50 | 10.8 | 1041 | 2.46 |
| 2014 (1) | 30.57 | 9.85 | 2.15 | 8.04 | 1.52 | 19.69 | 0.69 | 25.45 | 7.03 | 0 | 4.97 | 0 | 2.26 | 0 | 1016 | -0.59 |
