- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.18 | 2.17 | 9.98 | 1.59 | 1.92 | 3.92 | 0.18 | 12.5 | 5.88 | 0 | 0 | 0 | 30.69 | -0.24 | -5.51 | 3.47 | 10.11 | -3.72 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 23Q3 (19) | 5.07 | 6.07 | 6.96 | 1.56 | 4.0 | 7.59 | 0.16 | -5.88 | 0.0 | 0 | 0 | 0 | 30.77 | -1.95 | 0.58 | 3.16 | -11.27 | -6.51 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 23Q2 (18) | 4.78 | 3.02 | 3.69 | 1.5 | 2.04 | 9.49 | 0.17 | -5.56 | 6.25 | 0 | 0 | 0 | 31.38 | -0.95 | 5.6 | 3.56 | -8.32 | 2.47 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 23Q1 (17) | 4.64 | -1.49 | 6.42 | 1.47 | -3.92 | 16.67 | 0.18 | 5.88 | 28.57 | 0 | 0 | 0 | 31.68 | -2.47 | 9.63 | 3.88 | 7.48 | 20.81 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 22Q4 (16) | 4.71 | -0.63 | 7.78 | 1.53 | 5.52 | 18.6 | 0.17 | 6.25 | 6.25 | 0 | 0 | 0 | 32.48 | 6.19 | 10.04 | 3.61 | 6.93 | -1.42 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 22Q3 (15) | 4.74 | 2.82 | 4.18 | 1.45 | 5.84 | 20.83 | 0.16 | 0.0 | 14.29 | 0 | 0 | 0 | 30.59 | 2.94 | 15.99 | 3.38 | -2.74 | 9.7 | 0.00 | 0 | 0 | 593 | 0.0 | 7.43 |
| 22Q2 (14) | 4.61 | 5.73 | 9.24 | 1.37 | 8.73 | 22.32 | 0.16 | 14.29 | 14.29 | 0 | 0 | 0 | 29.72 | 2.83 | 11.97 | 3.47 | 8.09 | 4.62 | 0.00 | 0 | 0 | 593 | 0.0 | 7.43 |
| 22Q1 (13) | 4.36 | -0.23 | 5.06 | 1.26 | -2.33 | 15.6 | 0.14 | -12.5 | 0.0 | 0 | 0 | 0 | 28.90 | -2.1 | 10.03 | 3.21 | -12.3 | -4.82 | 0.00 | 0 | 0 | 593 | 0.0 | 7.43 |
| 21Q4 (12) | 4.37 | -3.96 | 8.17 | 1.29 | 7.5 | 6.61 | 0.16 | 14.29 | 433.33 | 0 | 0 | 0 | 29.52 | 11.93 | -1.44 | 3.66 | 18.99 | 393.06 | 0.00 | 0 | 0 | 593 | 7.43 | 7.43 |
| 21Q3 (11) | 4.55 | 7.82 | 13.75 | 1.2 | 7.14 | 17.65 | 0.14 | 0.0 | -22.22 | 0 | 0 | 0 | 26.37 | -0.63 | 3.43 | 3.08 | -7.25 | -31.62 | 0.00 | 0 | 0 | 552 | 0.0 | 11.29 |
| 21Q2 (10) | 4.22 | 1.69 | 7.38 | 1.12 | 2.75 | 12.0 | 0.14 | 0.0 | -17.65 | 0 | 0 | 0 | 26.54 | 1.05 | 4.3 | 3.32 | -1.66 | -23.31 | 0.00 | 0 | 0 | 552 | 0.0 | 11.29 |
| 21Q1 (9) | 4.15 | 2.72 | 0 | 1.09 | -9.92 | 0 | 0.14 | 366.67 | 0 | 0 | 0 | 0 | 26.27 | -12.31 | 0 | 3.37 | 354.3 | 0 | 0.00 | 0 | 0 | 552 | 0.0 | 0 |
| 20Q4 (8) | 4.04 | 1.0 | 0 | 1.21 | 18.63 | 0 | 0.03 | -83.33 | 0 | 0 | 0 | 0 | 29.95 | 17.45 | 0 | 0.74 | -83.5 | 0 | 0.00 | 0 | 0 | 552 | 11.29 | 0 |
| 20Q3 (7) | 4.0 | 1.78 | 0 | 1.02 | 2.0 | 0 | 0.18 | 5.88 | 0 | 0 | 0 | 0 | 25.50 | 0.22 | 0 | 4.50 | 4.03 | 0 | 0.00 | 0 | 0 | 496 | 0.0 | 0 |
| 20Q2 (6) | 3.93 | 0 | 0 | 1.0 | 0 | 0 | 0.17 | 0 | 0 | 0 | 0 | 0 | 25.45 | 0 | 0 | 4.33 | 0 | 0 | 0.00 | 0 | 0 | 496 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.68 | 6.84 | 6.13 | 9.46 | 0.7 | 11.11 | 0 | 0 | 31.15 | 2.46 | 3.56 | 4.0 | 0.00 | 0 | 593 | 0.0 |
| 2022 (9) | 18.42 | 6.54 | 5.6 | 18.9 | 0.63 | 8.62 | 0 | 0 | 30.40 | 11.6 | 3.42 | 1.96 | 0.00 | 0 | 593 | 0.0 |
| 2021 (8) | 17.29 | 9.22 | 4.71 | 12.95 | 0.58 | 5.45 | 0 | 0 | 27.24 | 3.41 | 3.35 | -3.45 | 0.00 | 0 | 593 | 7.43 |
| 2020 (7) | 15.83 | 12.99 | 4.17 | 11.5 | 0.55 | 12.24 | 0 | 0 | 26.34 | -1.32 | 3.47 | -0.66 | 0.00 | 0 | 552 | 11.29 |
| 2019 (6) | 14.01 | 6.62 | 3.74 | 8.09 | 0.49 | -3.92 | 0 | 0 | 26.70 | 1.38 | 3.50 | -9.89 | 0.00 | 0 | 496 | 7.13 |
| 2018 (5) | 13.14 | 6.66 | 3.46 | 13.07 | 0.51 | 21.43 | 0 | 0 | 26.33 | 6.02 | 3.88 | 13.85 | 0.00 | 0 | 463 | 3.12 |
| 2017 (4) | 12.32 | 0 | 3.06 | 0 | 0.42 | 0 | 0 | 0 | 24.84 | 0 | 3.41 | 0 | 0.00 | 0 | 449 | 0 |
