- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.07 | 13.83 | -62.06 | 0.02 | -92.86 | -88.89 | 0.21 | 16.67 | 5.0 | 0 | 0 | 0 | 1.87 | -93.72 | -70.72 | 19.63 | 2.49 | 176.73 | 0.00 | 0 | 0 | 112 | -63.99 | -63.99 |
| 23Q3 (19) | 0.94 | -15.32 | -8.74 | 0.28 | -20.0 | -22.22 | 0.18 | -10.0 | -33.33 | 0 | 0 | 0 | 29.79 | -5.53 | -14.78 | 19.15 | 6.28 | -26.95 | 0.00 | 0 | 0 | 311 | 0.0 | 0.0 |
| 23Q2 (18) | 1.11 | 20.65 | -54.69 | 0.35 | 20.69 | -12.5 | 0.2 | 5.26 | -20.0 | 0 | 0 | 0 | 31.53 | 0.03 | 93.13 | 18.02 | -12.75 | 76.58 | 0.00 | 0 | 0 | 311 | 0.0 | 0.0 |
| 23Q1 (17) | 0.92 | -67.38 | -55.12 | 0.29 | 61.11 | -29.27 | 0.19 | -5.0 | -9.52 | 0 | 0 | 0 | 31.52 | 393.84 | 57.61 | 20.65 | 191.2 | 101.6 | 0.00 | 0 | 0 | 311 | 0.0 | 0.0 |
| 22Q4 (16) | 2.82 | 173.79 | -6.93 | 0.18 | -50.0 | -40.0 | 0.2 | -25.93 | 0.0 | 0 | 0 | -100.0 | 6.38 | -81.74 | -35.53 | 7.09 | -72.94 | 7.45 | 0.00 | 0 | -100.0 | 311 | 0.0 | 0.0 |
| 22Q3 (15) | 1.03 | -57.96 | -70.66 | 0.36 | -10.0 | 5.88 | 0.27 | 8.0 | -3.57 | 0 | 0 | -100.0 | 34.95 | 114.08 | 260.82 | 26.21 | 156.89 | 228.61 | 0.00 | 0 | -100.0 | 311 | 0.0 | -2.2 |
| 22Q2 (14) | 2.45 | 19.51 | 37.64 | 0.4 | -2.44 | 29.03 | 0.25 | 19.05 | 8.7 | 0 | 0 | -100.0 | 16.33 | -18.37 | -6.25 | 10.20 | -0.39 | -21.03 | 0.00 | 0 | -100.0 | 311 | 0.0 | -2.2 |
| 22Q1 (13) | 2.05 | -32.34 | -36.34 | 0.41 | 36.67 | 20.59 | 0.21 | 5.0 | -22.22 | 0 | -100.0 | -100.0 | 20.00 | 102.0 | 89.41 | 10.24 | 55.2 | 22.17 | 0.00 | -100.0 | -100.0 | 311 | 0.0 | -2.2 |
| 21Q4 (12) | 3.03 | -13.68 | -16.53 | 0.3 | -11.76 | -23.08 | 0.2 | -28.57 | -28.57 | 0.01 | 0.0 | 0.0 | 9.90 | 2.21 | -7.84 | 6.60 | -17.26 | -14.43 | 0.33 | 15.84 | 19.8 | 311 | -2.2 | -2.2 |
| 21Q3 (11) | 3.51 | 97.19 | -37.43 | 0.34 | 9.68 | 6.25 | 0.28 | 21.74 | 16.67 | 0.01 | 0.0 | -50.0 | 9.69 | -44.38 | 69.82 | 7.98 | -38.26 | 86.47 | 0.28 | -49.29 | -20.09 | 318 | 0.0 | -8.09 |
| 21Q2 (10) | 1.78 | -44.72 | -67.46 | 0.31 | -8.82 | -34.04 | 0.23 | -14.81 | 4.55 | 0.01 | 0.0 | -50.0 | 17.42 | 64.94 | 102.69 | 12.92 | 54.1 | 221.27 | 0.56 | 80.9 | 53.65 | 318 | 0.0 | -8.09 |
| 21Q1 (9) | 3.22 | -11.29 | -12.26 | 0.34 | -12.82 | -20.93 | 0.27 | -3.57 | 8.0 | 0.01 | 0.0 | 0.0 | 10.56 | -1.72 | -9.88 | 8.39 | 8.71 | 23.09 | 0.31 | 12.73 | 13.98 | 318 | 0.0 | -28.7 |
| 20Q4 (8) | 3.63 | -35.29 | -27.54 | 0.39 | 21.88 | -18.75 | 0.28 | 16.67 | 21.74 | 0.01 | -50.0 | 0.0 | 10.74 | 88.35 | 12.14 | 7.71 | 80.3 | 68.02 | 0.28 | -22.73 | 38.02 | 318 | -8.09 | -28.7 |
| 20Q3 (7) | 5.61 | 2.56 | -18.34 | 0.32 | -31.91 | -39.62 | 0.24 | 9.09 | -14.29 | 0.02 | 0.0 | 100.0 | 5.70 | -33.61 | -26.06 | 4.28 | 6.37 | 4.97 | 0.36 | -2.5 | 144.92 | 346 | 0.0 | -22.42 |
| 20Q2 (6) | 5.47 | 49.05 | 26.04 | 0.47 | 9.3 | -12.96 | 0.22 | -12.0 | -18.52 | 0.02 | 100.0 | 100.0 | 8.59 | -26.67 | -30.94 | 4.02 | -40.96 | -35.35 | 0.37 | 34.19 | 58.68 | 346 | -22.42 | -22.42 |
| 20Q1 (5) | 3.67 | -26.75 | -41.09 | 0.43 | -10.42 | -18.87 | 0.25 | 8.7 | -30.56 | 0.01 | 0.0 | 0.0 | 11.72 | 22.29 | 37.73 | 6.81 | 48.38 | 17.89 | 0.27 | 36.51 | 69.75 | 446 | 0.0 | 0.0 |
| 19Q4 (4) | 5.01 | -27.07 | 0.0 | 0.48 | -9.43 | 0.0 | 0.23 | -17.86 | 0.0 | 0.01 | 0.0 | 0.0 | 9.58 | 24.19 | 0.0 | 4.59 | 12.64 | 0.0 | 0.20 | 37.13 | 0.0 | 446 | 0.0 | 0.0 |
| 19Q3 (3) | 6.87 | 58.29 | 0.0 | 0.53 | -1.85 | 0.0 | 0.28 | 3.7 | 0.0 | 0.01 | 0.0 | 0.0 | 7.71 | -38.0 | 0.0 | 4.08 | -34.49 | 0.0 | 0.15 | -36.83 | 0.0 | 446 | 0.0 | 0.0 |
| 19Q2 (2) | 4.34 | -30.34 | 0.0 | 0.54 | 1.89 | 0.0 | 0.27 | -25.0 | 0.0 | 0.01 | 0.0 | 0.0 | 12.44 | 46.26 | 0.0 | 6.22 | 7.66 | 0.0 | 0.23 | 43.55 | 0.0 | 446 | 0.0 | 0.0 |
| 19Q1 (1) | 6.23 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 8.51 | 0.0 | 0.0 | 5.78 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 446 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.04 | -51.62 | 0.94 | -30.88 | 0.77 | -15.38 | 0 | 0 | 23.27 | 42.85 | 19.06 | 74.89 | 0.00 | 0 | 112 | -63.99 |
| 2022 (9) | 8.35 | -27.64 | 1.36 | 6.25 | 0.91 | -7.14 | 0.01 | -66.67 | 16.29 | 46.84 | 10.90 | 28.33 | 0.12 | -53.93 | 311 | 0.0 |
| 2021 (8) | 11.54 | -37.21 | 1.28 | -20.99 | 0.98 | 0.0 | 0.03 | -50.0 | 11.09 | 25.84 | 8.49 | 59.27 | 0.26 | -20.36 | 311 | -2.2 |
| 2020 (7) | 18.38 | -18.13 | 1.62 | -22.12 | 0.98 | -14.04 | 0.06 | 50.0 | 8.81 | -4.87 | 5.33 | 5.0 | 0.33 | 83.22 | 318 | -8.09 |
| 2019 (6) | 22.45 | -28.18 | 2.08 | 0.48 | 1.14 | -6.56 | 0.04 | -50.0 | 9.27 | 39.92 | 5.08 | 30.11 | 0.18 | -30.38 | 346 | -22.42 |
| 2018 (5) | 31.26 | -44.23 | 2.07 | -1.43 | 1.22 | -28.24 | 0.08 | -11.11 | 6.62 | 76.74 | 3.90 | 28.68 | 0.26 | 59.38 | 446 | -18.17 |
| 2017 (4) | 56.05 | 49.59 | 2.1 | 7.14 | 1.7 | 24.09 | 0.09 | 28.57 | 3.75 | -28.37 | 3.03 | -17.05 | 0.16 | -14.05 | 545 | 29.45 |
| 2016 (3) | 37.47 | 115.72 | 1.96 | 24.84 | 1.37 | 9.6 | 0.07 | 75.0 | 5.23 | -42.13 | 3.66 | -49.19 | 0.19 | -18.88 | 421 | 0 |
| 2015 (2) | 17.37 | 25.87 | 1.57 | 145.31 | 1.25 | 89.39 | 0.04 | 300.0 | 9.04 | 94.89 | 7.20 | 50.47 | 0.23 | 217.79 | 0 | 0 |
| 2014 (1) | 13.8 | 0 | 0.64 | 0 | 0.66 | 0 | 0.01 | 0 | 4.64 | 0 | 4.78 | 0 | 0.07 | 0 | 0 | 0 |
