- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q1 (20) | 16.48 | -13.49 | 1.73 | 4.18 | -15.04 | -3.02 | 2.08 | -26.5 | -10.73 | 0 | 0 | 0 | 25.36 | -1.79 | -4.66 | 12.62 | -15.04 | -12.25 | 0.00 | 0 | 0 | 1594 | 0.0 | 0.0 |
| 24Q4 (19) | 19.05 | 14.9 | -4.37 | 4.92 | 12.07 | -4.28 | 2.83 | 15.51 | 14.11 | 0 | 0 | 0 | 25.83 | -2.46 | 0.09 | 14.86 | 0.53 | 19.32 | 0.00 | 0 | 0 | 1594 | 0.0 | 0.0 |
| 24Q3 (18) | 16.58 | -0.36 | -4.71 | 4.39 | -6.79 | 3.05 | 2.45 | 7.93 | -13.73 | 0 | 0 | 0 | 26.48 | -6.46 | 8.15 | 14.78 | 8.32 | -9.47 | 0.00 | 0 | 0 | 1594 | 0.0 | 8.88 |
| 24Q2 (17) | 16.64 | 2.72 | 13.58 | 4.71 | 9.28 | 22.98 | 2.27 | -2.58 | -17.45 | 0 | 0 | 0 | 28.31 | 6.39 | 8.27 | 13.64 | -5.15 | -27.33 | 0.00 | 0 | 0 | 1594 | 0.0 | 8.88 |
| 24Q1 (16) | 16.2 | -18.67 | 11.96 | 4.31 | -16.15 | 20.73 | 2.33 | -6.05 | -2.92 | 0 | 0 | 0 | 26.60 | 3.11 | 7.84 | 14.38 | 15.53 | -13.28 | 0.00 | 0 | 0 | 1594 | 0.0 | 8.88 |
| 23Q4 (15) | 19.92 | 14.48 | 19.71 | 5.14 | 20.66 | 16.82 | 2.48 | -12.68 | -10.79 | 0 | 0 | 0 | 25.80 | 5.39 | -2.42 | 12.45 | -23.72 | -25.48 | 0.00 | 0 | 0 | 1594 | 8.88 | 8.88 |
| 23Q3 (14) | 17.4 | 18.77 | 21.93 | 4.26 | 11.23 | 10.65 | 2.84 | 3.27 | 18.33 | 0 | 0 | 0 | 24.48 | -6.35 | -9.25 | 16.32 | -13.05 | -2.95 | 0.00 | 0 | 0 | 1464 | 0.0 | 15.28 |
| 23Q2 (13) | 14.65 | 1.24 | 18.05 | 3.83 | 7.28 | 14.33 | 2.75 | 14.58 | 31.58 | 0 | 0 | 0 | 26.14 | 5.96 | -3.15 | 18.77 | 13.18 | 11.46 | 0.00 | 0 | 0 | 1464 | 0.0 | 15.28 |
| 23Q1 (12) | 14.47 | -13.04 | 15.58 | 3.57 | -18.86 | 12.62 | 2.4 | -13.67 | 4.8 | 0 | 0 | 0 | 24.67 | -6.7 | -2.56 | 16.59 | -0.72 | -9.32 | 0.00 | 0 | 0 | 1464 | 0.0 | 15.28 |
| 22Q4 (11) | 16.64 | 16.61 | 16.77 | 4.4 | 14.29 | 15.49 | 2.78 | 15.83 | -4.14 | 0 | 0 | 0 | 26.44 | -1.99 | -1.1 | 16.71 | -0.66 | -17.91 | 0.00 | 0 | 0 | 1464 | 15.28 | 15.28 |
| 22Q3 (10) | 14.27 | 14.99 | 38.95 | 3.85 | 14.93 | 19.94 | 2.4 | 14.83 | 62.16 | 0 | 0 | 0 | 26.98 | -0.05 | -13.68 | 16.82 | -0.14 | 16.71 | 0.00 | 0 | 0 | 1270 | 0.0 | 5.39 |
| 22Q2 (9) | 12.41 | -0.88 | 15.98 | 3.35 | 5.68 | 8.77 | 2.09 | -8.73 | 15.47 | 0 | 0 | 0 | 26.99 | 6.61 | -6.22 | 16.84 | -7.92 | -0.44 | 0.00 | 0 | 0 | 1270 | 0.0 | 5.39 |
| 22Q1 (8) | 12.52 | -12.14 | 8.12 | 3.17 | -16.8 | 7.82 | 2.29 | -21.03 | 32.37 | 0 | 0 | 0 | 25.32 | -5.3 | -0.27 | 18.29 | -10.12 | 22.43 | 0.00 | 0 | 0 | 1270 | 0.0 | 5.39 |
| 21Q4 (7) | 14.25 | 38.75 | 15.2 | 3.81 | 18.69 | 20.19 | 2.9 | 95.95 | 47.96 | 0 | 0 | 0 | 26.74 | -14.46 | 4.33 | 20.35 | 41.22 | 28.44 | 0.00 | 0 | 0 | 1270 | 5.39 | 5.39 |
| 21Q3 (6) | 10.27 | -4.02 | -9.2 | 3.21 | 4.22 | 23.46 | 1.48 | -18.23 | -10.84 | 0 | 0 | 0 | 31.26 | 8.58 | 35.96 | 14.41 | -14.81 | -1.81 | 0.00 | 0 | 0 | 1205 | 0.0 | -11.98 |
| 21Q2 (5) | 10.7 | -7.6 | 3.38 | 3.08 | 4.76 | 24.7 | 1.81 | 4.62 | 19.08 | 0 | 0 | 0 | 28.79 | 13.38 | 20.62 | 16.92 | 13.23 | 15.18 | 0.00 | 0 | 0 | 1205 | 0.0 | -11.98 |
| 21Q1 (4) | 11.58 | -6.39 | 0.0 | 2.94 | -7.26 | 0.0 | 1.73 | -11.73 | 0.0 | 0 | 0 | 0.0 | 25.39 | -0.93 | 0.0 | 14.94 | -5.71 | 0.0 | 0.00 | 0 | 0.0 | 1205 | 0.0 | 0.0 |
| 20Q4 (3) | 12.37 | 9.37 | 0.0 | 3.17 | 21.92 | 0.0 | 1.96 | 18.07 | 0.0 | 0 | 0 | 0.0 | 25.63 | 11.48 | 0.0 | 15.84 | 7.95 | 0.0 | 0.00 | 0 | 0.0 | 1205 | -11.98 | 0.0 |
| 20Q3 (2) | 11.31 | 9.28 | 0.0 | 2.6 | 5.26 | 0.0 | 1.66 | 9.21 | 0.0 | 0 | 0 | 0.0 | 22.99 | -3.67 | 0.0 | 14.68 | -0.06 | 0.0 | 0.00 | 0 | 0.0 | 1369 | 0.0 | 0.0 |
| 20Q2 (1) | 10.35 | 0.0 | 0.0 | 2.47 | 0.0 | 0.0 | 1.52 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 23.86 | 0.0 | 0.0 | 14.69 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1369 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 68.46 | 3.06 | 18.34 | 9.17 | 9.89 | -5.54 | 0 | 0 | 26.79 | 5.93 | 14.45 | -8.34 | 0.00 | 0 | 1594 | 0.0 |
| 2023 (9) | 66.43 | 18.94 | 16.8 | 13.82 | 10.47 | 9.52 | 0 | 0 | 25.29 | -4.31 | 15.76 | -7.92 | 0.00 | 0 | 1594 | 8.88 |
| 2022 (8) | 55.85 | 19.31 | 14.76 | 13.19 | 9.56 | 20.71 | 0 | 0 | 26.43 | -5.13 | 17.12 | 1.17 | 0.00 | 0 | 1464 | 15.28 |
| 2021 (7) | 46.81 | 2.99 | 13.04 | 19.52 | 7.92 | 19.46 | 0 | 0 | 27.86 | 16.05 | 16.92 | 15.99 | 0.00 | 0 | 1270 | 5.39 |
| 2020 (6) | 45.45 | -14.63 | 10.91 | -11.59 | 6.63 | -12.65 | 0 | 0 | 24.00 | 3.57 | 14.59 | 2.32 | 0.00 | 0 | 1205 | -11.98 |
| 2019 (5) | 53.24 | 17.19 | 12.34 | 24.52 | 7.59 | 4.98 | 0 | 0 | 23.18 | 6.25 | 14.26 | -10.42 | 0.00 | 0 | 1369 | -0.8 |
| 2018 (4) | 45.43 | 6.22 | 9.91 | 9.62 | 7.23 | 15.13 | 0 | 0 | 21.81 | 3.21 | 15.91 | 8.39 | 0.00 | 0 | 1380 | 31.55 |
| 2017 (3) | 42.77 | 0.35 | 9.04 | -1.95 | 6.28 | -5.85 | 0 | 0 | 21.14 | -2.3 | 14.68 | -6.18 | 0.00 | 0 | 1049 | -2.51 |
| 2016 (2) | 42.62 | 11.45 | 9.22 | 24.43 | 6.67 | 7.58 | 0 | 0 | 21.63 | 11.64 | 15.65 | -3.48 | 0.00 | 0 | 1076 | -0.09 |
| 2015 (1) | 38.24 | 8.98 | 7.41 | 5.56 | 6.2 | -8.69 | 0 | 0 | 19.38 | 0 | 16.21 | 0 | 0.00 | 0 | 1077 | 11.61 |
