玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)0.9-11.76-2.170.25.26-16.670.41-12.77-32.790.010.00.022.2219.3-14.8145.56-1.13-31.291.1113.332.22237-24.28-24.28
23Q3 (19)1.0213.33-5.560.19-5.0-17.390.479.3-9.620.010.0-50.018.63-16.18-12.5346.08-3.56-4.30.98-11.76-47.063130.0-8.21
23Q2 (18)0.9-8.1612.50.25.26-20.00.43-10.42-25.860.01-50.00.022.2214.62-28.8947.78-2.45-34.11.11-45.56-11.113130.0-8.21
23Q1 (17)0.986.521.030.19-20.83-24.00.48-21.312.130.02100.0100.019.39-25.68-24.7848.98-26.131.092.0487.7697.963130.0-8.21
22Q4 (16)0.92-14.81-7.070.244.35-7.690.6117.3110.910.01-50.0-50.026.0922.5-0.6766.3037.7119.351.09-41.3-46.2313-8.21-8.21
22Q3 (15)1.0835.06.930.23-8.00.00.52-10.344.00.02100.00.021.30-31.85-6.4848.15-33.59-2.741.8548.15-6.483410.03.33
22Q2 (14)0.8-17.532.560.250.04.170.5823.426.090.010.0-50.031.2521.251.5672.5049.6322.931.2521.25-51.253410.03.33
22Q1 (13)0.97-2.026.590.25-3.850.00.47-14.554.440.01-50.00.025.77-1.86-6.1948.45-12.78-2.021.03-48.97-6.193410.03.33
21Q4 (12)0.99-1.9816.470.2613.048.330.5510.017.020.020.00.026.2615.33-6.9955.5612.220.472.022.02-14.143413.333.33
21Q3 (11)1.0129.4918.820.23-4.17-4.170.58.721.950.020.0100.022.77-25.99-19.3549.50-16.062.631.98-22.7768.323300.05.1
21Q2 (10)0.78-14.295.410.24-4.09.090.462.2212.20.02100.00.030.7712.03.558.9719.266.442.56133.33-5.133300.05.1
21Q1 (9)0.917.0635.820.254.178.70.45-4.264.650.01-50.0-50.027.47-2.7-19.9749.45-10.57-22.951.10-53.3-63.193300.05.1
20Q4 (8)0.850.011.840.240.0-4.00.4714.6311.90.02100.00.028.240.0-14.1655.2914.630.062.35100.0-10.593305.15.1
20Q3 (7)0.8514.8614.860.249.09-11.110.410.0-10.870.01-50.0-50.028.24-5.03-22.6148.24-12.94-22.41.18-56.47-56.473140.059.39
20Q2 (6)0.7410.450.00.22-4.35-8.330.41-4.65-8.890.020.00.029.73-13.4-8.3355.41-13.67-8.892.70-9.460.03140.059.39
20Q1 (5)0.67-11.84-10.670.23-8.0-8.00.432.38-12.240.020.00.034.334.362.9964.1816.13-1.772.9913.4311.943140.059.39
19Q4 (4)0.762.70.00.25-7.410.00.42-8.70.00.020.00.032.89-9.840.055.26-11.10.02.63-2.630.031459.390.0
19Q3 (3)0.740.00.00.2712.50.00.462.220.00.020.00.036.4912.50.062.162.220.02.700.00.01970.00.0
19Q2 (2)0.74-1.330.00.24-4.00.00.45-8.160.00.020.00.032.43-2.70.060.81-6.920.02.701.350.01970.00.0
19Q1 (1)0.750.00.00.250.00.00.490.00.00.020.00.033.330.00.065.330.00.02.670.00.01970.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)3.80.80.78-19.591.78-17.970.060.020.53-20.2246.84-18.621.58-0.79237-24.28
2022 (9)3.772.170.97-2.022.1711.280.06-14.2925.73-4.157.568.921.59-16.1313-8.21
2021 (8)3.6918.270.995.321.9513.370.070.026.83-10.9552.85-4.141.90-15.453413.33
2020 (7)3.124.350.94-6.01.72-5.490.070.030.13-9.9255.13-9.432.24-4.173305.1
2019 (6)2.9917.721.05.261.82-2.150.07-12.533.44-10.5860.87-16.882.34-25.6731459.39
2018 (5)2.54-88.720.95-2.061.86-24.70.08-20.037.40768.3373.23567.653.15609.291970.0
2017 (4)22.52268.580.97-2.022.4726.670.1-47.374.31-73.4210.97-65.630.44-85.721970.0
2016 (3)6.11-34.790.99-35.291.9516.770.19216.6716.20-0.7731.9179.073.11385.621970.0
2015 (2)9.37-50.211.5316.791.67-24.430.06-53.8516.33134.5817.8251.780.64-7.31978.24
2014 (1)18.826.031.31-26.822.218.330.138.336.96011.7400.690182-57.97

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