玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)12.33-11.821.123.73-7.6731.340.660.015.7900030.254.688.445.3513.38-4.40.000000-100.0
23Q3 (19)13.9815.2524.934.0418.1335.570.66-15.3829.4100028.902.58.514.72-26.583.580.000000-100.0
23Q2 (18)12.132.2852.393.427.2138.460.7836.8465.9600028.194.82-9.146.4333.88.910.000000-100.0
23Q1 (17)11.8616.529.623.1912.3225.590.570.021.2800026.90-3.59-3.114.81-14.17-6.440.00000-100.0-100.0
22Q4 (16)10.18-9.0316.482.84-4.718.330.5711.7632.5600027.904.761.595.6022.8513.810.00007760.00.0
22Q3 (15)11.1940.58132.162.9820.6556.840.518.5118.600026.63-14.18-32.444.56-22.81-48.910.00007760.00.0
22Q2 (14)7.96-13.01110.032.47-2.7658.330.470.023.6800031.0311.78-24.615.9014.95-41.110.00007760.00.0
22Q1 (13)9.154.6915.532.545.8322.710.479.311.900027.761.096.215.144.4-3.140.00007760.00.0
21Q4 (12)8.7481.3322.242.426.3211.110.430.0-2.2700027.46-30.34-9.14.92-44.85-20.050.00007760.00.0
21Q3 (11)4.8227.18-30.041.921.79-5.470.4313.16-8.5100039.42-4.2335.128.92-11.0230.780.00007760.00.0
21Q2 (10)3.79-52.15-24.051.56-24.64-1.270.38-9.52-5.000041.1657.4930.010.0389.0725.080.00007760.00.0
21Q1 (9)7.9210.7754.692.07-4.1730.190.42-4.550.000026.14-13.48-15.845.30-13.83-35.350.00007760.00.0
20Q4 (8)7.153.7754.432.167.4638.460.44-6.3818.9200030.213.55-10.346.15-9.79-22.990.00007760.00.0
20Q3 (7)6.8938.0829.512.0127.2234.90.4717.527.0300029.17-7.874.166.82-14.9-1.920.00007760.00.0
20Q2 (6)4.99-2.540.811.58-0.6319.70.4-4.7625.000031.661.9618.748.02-2.2824.00.00007760.00.0
20Q1 (5)5.1210.5817.431.591.9243.240.4213.5131.2500031.05-7.8321.988.202.6511.770.00007760.00.0
19Q4 (4)4.63-12.970.01.564.70.00.370.00.0000.033.6920.30.07.9914.90.00.0000.07760.00.0
19Q3 (3)5.327.470.01.4912.880.00.3715.620.0000.028.015.030.06.957.580.00.0000.07760.00.0
19Q2 (2)4.9513.530.01.3218.920.00.320.00.0000.026.674.740.06.46-11.920.00.0000.07760.00.0
19Q1 (1)4.360.00.01.110.00.00.320.00.000.00.025.460.00.07.340.00.00.000.00.07760.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)50.330.7214.3932.752.6631.680.010.028.611.555.290.740.02-23.500
2022 (9)38.4852.2810.8436.72.0221.690.010.028.17-10.235.25-20.090.03-34.3300
2021 (8)25.274.647.938.041.66-3.490.010.031.383.256.57-7.770.04-4.437760.0
2020 (7)24.1525.397.3433.941.7224.640.010.030.396.827.12-0.60.04-20.257760.0
2019 (6)19.2634.125.4843.461.3830.190.010.028.456.967.17-2.930.05-25.447760.0
2018 (5)14.3670.143.8269.781.0645.210.010.026.60-0.217.38-14.660.07-41.237760.0
2017 (4)8.44444.522.25192.210.73305.560.010.026.66-46.348.65-25.520.12-81.6477670.93
2016 (3)1.5500.7700.1800.01049.68011.6100.6504540

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