玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)70.285.1812.8356.29-1.4219.0378.58-53.23172.7562.91-56.38171.630.53-61.03211.760.45-61.54221.430.010.00.080.00-52.84168.2815.40-9.14-1.7270.91109.58-57.9829.09-56.03142.317.3740.38-6.35
23Q3 (19)66.82-0.5812.8157.101.9123.43168.0269.09-11.93144.2389.7-11.781.36102.9916.241.17101.7217.00.010.00.0169.6269.62-12.0516.954.240.5933.83-40.5839.2466.1748.87-12.65.25-8.06-21.99
23Q2 (18)67.213.9914.7356.031.8521.2899.37153.49-47.4376.03141.9-53.180.67123.33-42.240.58123.08-42.00.010.00.0100.00150.0-47.1216.264.5-4.9156.94-58.33134.6144.44211.11-41.315.715.16-16.76
23Q1 (17)64.633.767.3655.0116.3216.439.2036.060.8731.4335.711.090.3076.4725.00.2685.7123.810.010.00.040.0034.14-1.6715.56-0.7-4.13136.67-19.0112.26-40.0041.82-84.05.43-31.0-21.3
22Q4 (16)62.295.1710.7647.292.2310.9128.81-84.9-7.9323.16-85.83-22.260.17-85.47-32.00.14-86.0-33.330.010.00.029.82-84.54-10.5315.67-7.0-3.57168.75594.4725.0-68.75-190.82-96.437.8716.9425.72
22Q3 (15)59.231.11-12.0646.260.13-10.47190.770.92101.4163.490.68115.061.170.86143.751.000.0143.90.010.00.0192.861.9996.9616.85-1.46-6.0224.300.11-56.2675.70-0.0462.226.73-1.9-25.06
22Q2 (14)58.58-2.69-9.9946.20-2.24-14.13189.03386.44257.06162.39422.32238.031.16383.33213.511.00376.19212.50.010.00.0189.09364.82238.0817.105.366.2124.27-80.06-76.4975.73448.352447.576.86-0.5814.14
22Q1 (13)60.207.040.7547.2610.83-6.1438.8624.192226.9531.094.362220.150.24-4.02300.00.210.02000.00.010.00.040.6822.05848.2516.23-0.12-2.29121.74-9.82-96.52-21.7437.8999.366.9010.2260.09
21Q4 (12)56.24-16.50.3942.64-17.48-3.5931.29-66.97-66.0829.79-60.81-59.80.25-47.92-66.670.21-48.78-67.190.010.00.033.33-65.96-65.2816.25-9.37-1.93135.00143.0186.36-35.00-175.0-168.066.26-30.2910.99
21Q3 (11)67.353.4915.9251.67-3.9610.2294.7278.9239.9976.0258.249.570.4829.73-26.150.4128.12-24.070.010.00.097.9275.0837.917.9311.37-6.7155.56-46.18-18.446.671546.6756.678.9849.4260.64
21Q2 (10)65.088.92-10.4353.806.85-6.5552.943070.06-38.2348.043485.07-18.450.373600.02.780.323100.06.670.010.00.055.931203.73-38.6116.10-3.07-15.62103.23-97.0554.84-3.2399.91-109.686.0139.440
21Q1 (9)59.756.66-15.6350.3513.84-18.21.67-98.19-97.711.34-98.19-97.70.01-98.67-98.280.01-98.44-97.960.010.00.04.29-95.53-94.3616.610.24-2.753500.007324.244084.78-3400.00-6711.11-23475.04.31-23.58-19.59
20Q4 (8)56.02-3.58-8.4544.23-5.65-10.5992.2636.362.8174.116.82-16.770.7515.38-23.470.6418.52-22.890.010.00.096.0035.194.6216.57-13.793.347.14-30.76-14.6951.4372.6514.965.640.890
20Q3 (7)58.10-20.043.9546.88-18.57-2.9867.66-21.05-64.9469.3817.77-55.060.6580.56-63.890.5480.0-64.470.010.00.071.01-22.06-63.6819.220.731.9668.092.13172.3429.79-10.64-60.285.59036.67
20Q2 (6)72.662.629.557.57-6.4719.7185.7017.74-46.5358.911.13-51.390.36-37.93-75.170.30-38.78-75.610.010.00.091.1119.88-44.2219.0811.712.5366.67-20.29124.8133.33129.17-52.150.00-100.0-100.0
20Q1 (5)70.8215.7411.9561.5524.4211.7172.79-18.89-36.3758.25-34.58-36.330.58-40.82-44.230.49-40.96-44.940.010.00.076.00-17.18-35.5217.086.483.5883.6451.3472.6114.55-67.49-71.785.36021.54
19Q4 (4)61.199.480.049.472.380.089.74-53.50.089.04-42.330.00.98-45.560.00.83-45.390.00.010.00.091.76-53.070.016.04-14.910.055.26121.050.044.74-40.350.00.00-100.00.0
19Q3 (3)55.89-0.390.048.320.480.0193.0020.410.0154.3927.380.01.8024.140.01.5223.580.00.010.00.0195.5119.70.018.851.290.025.00-15.70.075.007.670.04.090.990.0
19Q2 (2)56.11-11.30.048.09-12.720.0160.2940.130.0121.2032.470.01.4539.420.01.2338.20.00.010.00.0163.3338.580.018.6112.860.029.66-38.80.069.6635.130.04.05-8.160.0
19Q1 (1)63.260.00.055.100.00.0114.390.00.091.490.00.01.040.00.00.890.00.00.010.00.0117.860.00.016.490.00.048.450.00.051.550.00.04.410.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)67.1711.7856.1219.991.01-42.6897.58-11.3279.86-14.522.936.932.547.630.030.098.65-11.4815.40-1.7257.5935.2742.41-26.150.0005.90-16.9
2022 (9)60.09-2.5546.77-5.41.76-39.58110.03171.1493.43165.732.74144.642.36145.830.030.0111.45157.2115.67-3.5742.57-65.357.4300.0007.1015.07
2021 (8)61.66-3.0549.44-5.122.92-14.1240.58-48.7635.16-46.551.12-50.660.96-50.770.030.043.33-47.3316.25-1.93122.6886.69-21.6500.0006.170.98
2020 (7)63.607.7452.113.833.4031.779.19-43.5665.78-42.622.27-56.841.95-56.950.03-25.082.26-42.3516.573.365.7183.6234.29-46.610.0006.1132.54
2019 (6)59.036.6350.196.832.58-5.87140.321.96114.6326.925.2615.64.5314.970.040.0142.691.7316.04-1.935.795.0664.21-2.320.0004.618.98
2018 (5)55.366.1646.986.752.74-7.6137.627.4990.32-16.394.55-20.733.94-21.20.04-20.0140.277.316.3510.0334.06-0.7365.740.40.0004.235.75
2017 (4)52.152.944.013.242.961.89128.0312.92108.0213.35.748.515.008.460.050.0130.7312.3114.860.1334.32-8.7865.474.950.0004.00-1.23
2016 (3)50.685.7842.635.492.91-3.73113.3816.0695.3415.375.296.014.615.730.050.0116.4015.5214.841.6437.62-9.3562.386.160.0004.0510.66
2015 (2)47.91-1.0940.411.053.02-13.5197.699.7482.649.74.999.674.3610.10.050.0100.768.6514.60-0.6841.49-7.8258.766.870.0003.66-12.23
2014 (1)48.44039.9903.49-21.5989.02075.3304.5503.9600.050.092.7428.5614.70-2.1345.02-20.7354.9827.250.0004.176.38

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