- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 42.51 | 2.31 | -3.76 | 1.31 | -0.76 | -2.24 | 1.89 | 6.18 | 45.38 | 0 | 0 | 0 | 3.08 | -3.0 | 1.58 | 4.45 | 3.78 | 51.06 | 0.00 | 0 | 0 | 1750 | 0.0 | 0.0 |
| 23Q3 (19) | 41.55 | 2.11 | -8.54 | 1.32 | -7.69 | -2.94 | 1.78 | -2.73 | -5.32 | 0 | 0 | 0 | 3.18 | -9.6 | 6.12 | 4.28 | -4.75 | 3.52 | 0.00 | 0 | 0 | 1750 | 0.0 | 0.0 |
| 23Q2 (18) | 40.69 | 3.04 | -14.84 | 1.43 | 1.42 | 6.72 | 1.83 | 15.82 | -15.67 | 0 | 0 | 0 | 3.51 | -1.57 | 25.31 | 4.50 | 12.41 | -0.97 | 0.00 | 0 | 0 | 1750 | 0.0 | 0.0 |
| 23Q1 (17) | 39.49 | -10.6 | -17.42 | 1.41 | 5.22 | 2.92 | 1.58 | 21.54 | -26.17 | 0 | 0 | 0 | 3.57 | 17.69 | 24.63 | 4.00 | 35.94 | -10.59 | 0.00 | 0 | 0 | 1750 | 0.0 | 0.0 |
| 22Q4 (16) | 44.17 | -2.77 | -13.24 | 1.34 | -1.47 | 3.88 | 1.3 | -30.85 | -41.96 | 0 | 0 | 0 | 3.03 | 1.34 | 19.73 | 2.94 | -28.88 | -33.11 | 0.00 | 0 | 0 | 1750 | 0.0 | 0.0 |
| 22Q3 (15) | 45.43 | -4.92 | -5.04 | 1.36 | 1.49 | 3.82 | 1.88 | -13.36 | -13.76 | 0 | 0 | 0 | 2.99 | 6.74 | 9.32 | 4.14 | -8.88 | -9.19 | 0.00 | 0 | 0 | 1750 | 0.0 | 0.0 |
| 22Q2 (14) | 47.78 | -0.08 | 4.05 | 1.34 | -2.19 | -0.74 | 2.17 | 1.4 | 7.96 | 0 | 0 | 0 | 2.80 | -2.11 | -4.6 | 4.54 | 1.49 | 3.76 | 0.00 | 0 | 0 | 1750 | 0.0 | 0.0 |
| 22Q1 (13) | 47.82 | -6.07 | 10.06 | 1.37 | 6.2 | -2.14 | 2.14 | -4.46 | -7.76 | 0 | 0 | 0 | 2.86 | 13.06 | -11.09 | 4.48 | 1.71 | -16.19 | 0.00 | 0 | 0 | 1750 | 0.0 | 0.0 |
| 21Q4 (12) | 50.91 | 6.42 | 24.66 | 1.29 | -1.53 | -7.19 | 2.24 | 2.75 | 2.75 | 0 | 0 | 0 | 2.53 | -7.46 | -25.55 | 4.40 | -3.44 | -17.57 | 0.00 | 0 | 0 | 1750 | 0.0 | 0.0 |
| 21Q3 (11) | 47.84 | 4.18 | 13.96 | 1.31 | -2.96 | -3.68 | 2.18 | 8.46 | 2.83 | 0 | 0 | 0 | 2.74 | -6.86 | -15.48 | 4.56 | 4.1 | -9.77 | 0.00 | 0 | 0 | 1750 | 0.0 | 0.0 |
| 21Q2 (10) | 45.92 | 5.68 | 31.92 | 1.35 | -3.57 | 1.5 | 2.01 | -13.36 | 5.79 | 0 | 0 | 0 | 2.94 | -8.76 | -23.05 | 4.38 | -18.02 | -19.81 | 0.00 | 0 | 0 | 1750 | 0.0 | 0.0 |
| 21Q1 (9) | 43.45 | 6.39 | 3.63 | 1.4 | 0.72 | 5.26 | 2.32 | 6.42 | 18.37 | 0 | 0 | 0 | 3.22 | -5.33 | 1.58 | 5.34 | 0.03 | 14.23 | 0.00 | 0 | 0 | 1750 | 0.0 | 0.0 |
| 20Q4 (8) | 40.84 | -2.72 | -11.0 | 1.39 | 2.21 | 6.11 | 2.18 | 2.83 | 16.58 | 0 | 0 | 0 | 3.40 | 5.06 | 19.23 | 5.34 | 5.7 | 30.99 | 0.00 | 0 | 0 | 1750 | 0.0 | 0.0 |
| 20Q3 (7) | 41.98 | 20.6 | -7.43 | 1.36 | 2.26 | 0.0 | 2.12 | 11.58 | 0.95 | 0 | 0 | 0 | 3.24 | -15.21 | 8.03 | 5.05 | -7.48 | 9.06 | 0.00 | 0 | 0 | 1750 | 0.0 | 0.0 |
| 20Q2 (6) | 34.81 | -16.98 | -25.04 | 1.33 | 0.0 | 4.72 | 1.9 | -3.06 | 5.56 | 0 | 0 | 0 | 3.82 | 20.45 | 39.71 | 5.46 | 16.77 | 40.82 | 0.00 | 0 | 0 | 1750 | 0.0 | 0.0 |
| 20Q1 (5) | 41.93 | -8.63 | -1.2 | 1.33 | 1.53 | 4.72 | 1.96 | 4.81 | 0.51 | 0 | 0 | 0 | 3.17 | 11.12 | 6.0 | 4.67 | 14.71 | 1.74 | 0.00 | 0 | 0 | 1750 | 0.0 | 0.0 |
| 19Q4 (4) | 45.89 | 1.19 | 0.0 | 1.31 | -3.68 | 0.0 | 1.87 | -10.95 | 0.0 | 0 | 0 | 0.0 | 2.85 | -4.81 | 0.0 | 4.07 | -12.0 | 0.0 | 0.00 | 0 | 0.0 | 1750 | 0.0 | 0.0 |
| 19Q3 (3) | 45.35 | -2.35 | 0.0 | 1.36 | 7.09 | 0.0 | 2.1 | 16.67 | 0.0 | 0 | 0 | 0.0 | 3.00 | 9.66 | 0.0 | 4.63 | 19.47 | 0.0 | 0.00 | 0 | 0.0 | 1750 | 0.0 | 0.0 |
| 19Q2 (2) | 46.44 | 9.43 | 0.0 | 1.27 | 0.0 | 0.0 | 1.8 | -7.69 | 0.0 | 0 | 0 | 0.0 | 2.73 | -8.61 | 0.0 | 3.88 | -15.64 | 0.0 | 0.00 | 0 | 0.0 | 1750 | 0.0 | 0.0 |
| 19Q1 (1) | 42.44 | 0.0 | 0.0 | 1.27 | 0.0 | 0.0 | 1.95 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.99 | 0.0 | 0.0 | 4.59 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1750 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 164.24 | -11.31 | 5.47 | 1.11 | 7.08 | -5.47 | 0 | 0 | 3.33 | 14.01 | 4.31 | 6.58 | 0.00 | 0 | 1750 | 0.0 |
| 2022 (9) | 185.19 | -1.56 | 5.41 | 0.93 | 7.49 | -14.4 | 0 | 0 | 2.92 | 2.53 | 4.04 | -13.05 | 0.00 | 0 | 1750 | 0.0 |
| 2021 (8) | 188.12 | 17.9 | 5.36 | -0.92 | 8.75 | 7.23 | 0 | 0 | 2.85 | -15.97 | 4.65 | -9.05 | 0.00 | 0 | 1750 | 0.0 |
| 2020 (7) | 159.56 | -11.42 | 5.41 | 3.84 | 8.16 | 5.7 | 0 | 0 | 3.39 | 17.23 | 5.11 | 19.33 | 0.00 | 0 | 1750 | 0.0 |
| 2019 (6) | 180.13 | -5.27 | 5.21 | 2.16 | 7.72 | 4.47 | 0 | 0 | 2.89 | 7.85 | 4.29 | 10.28 | 0.00 | 0 | 1750 | 0.0 |
| 2018 (5) | 190.16 | 11.67 | 5.1 | 4.08 | 7.39 | 4.97 | 0 | 0 | 2.68 | -6.79 | 3.89 | -6.0 | 0.00 | 0 | 1750 | 0.0 |
| 2017 (4) | 170.29 | 9.43 | 4.9 | 11.36 | 7.04 | 5.71 | 0 | 0 | 2.88 | 1.76 | 4.13 | -3.41 | 0.00 | 0 | 1750 | 0.0 |
| 2016 (3) | 155.61 | -1.67 | 4.4 | 7.58 | 6.66 | 9.72 | 0 | 0 | 2.83 | 9.4 | 4.28 | 11.58 | 0.00 | 0 | 1750 | 2.1 |
| 2015 (2) | 158.25 | -22.01 | 4.09 | 4.34 | 6.07 | 2.19 | 0 | 0 | 2.58 | 33.78 | 3.84 | 31.02 | 0.00 | 0 | 1714 | 6.72 |
| 2014 (1) | 202.9 | 2.39 | 3.92 | 10.42 | 5.94 | 2.24 | 0 | 0 | 1.93 | 0 | 2.93 | 0 | 0.00 | 0 | 1606 | 5.8 |
