玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)22.9824.22-17.8711.4670.28-34.366.55-18.43-69.133.61-41.59-81.210.32-40.74-81.290.53-15.87-55.460.040.0-20.047.36-2.77-8.59100.992.2333.73175.36110.43112.53-75.36-552.17-520.1419.58-6.944.48
23Q3 (19)18.50-10.11-41.476.73-21.29-68.438.03-18.23-55.416.1822.38-62.790.5425.58-67.270.6321.15-42.20.040.0-33.3348.712.5511.6998.79-4.1329.5483.33-4.76-29.6416.6723.08190.3521.04-1.824.52
23Q2 (18)20.58-12.57-44.338.55-19.42-69.199.82-50.1-38.125.05-72.63-66.420.43-71.14-74.40.52-50.0-49.510.040.0-33.3347.50-11.5623.76103.058.6729.0987.5061.74-49.8513.54-70.5118.0621.43-12.1726.28
23Q1 (17)23.54-15.87-16.2310.61-39.23-35.8519.68-7.26-10.0518.45-3.960.761.49-12.87-14.861.04-12.61-0.950.04-20.0-20.053.713.6715.5894.8325.578.8754.10-34.44-28.7345.90155.987.0124.4030.221.94
22Q4 (16)27.98-11.48-2.8517.46-18.110.6321.2217.82-26.1419.2115.65-24.371.713.64-30.771.199.17-19.050.05-16.670.051.8118.8-2.2875.52-0.97-8.9682.51-30.3436.7317.94197.24-54.7718.74-6.91-8.14
22Q3 (15)31.61-14.525.7921.32-23.1739.818.0113.48181.3516.6110.44163.761.65-1.79172.371.095.83188.620.060.020.043.6113.631044.6276.26-4.471.4118.45-32.11271.91-18.4575.4-110.9220.1318.6214.25
22Q2 (14)36.9731.57165.7827.7567.787015.3815.87-27.47-84.2115.04-17.86-84.911.68-4.0-77.781.03-1.9-76.480.0620.050.038.38-17.41-70.6479.83-8.3513.09174.48129.8547067.53-75.00-405.56-175.2816.97-15.19-28.28
22Q1 (13)28.10-2.4366.2716.54-4.67314.5421.88-23.84-21.5518.31-27.91-32.911.75-29.15-19.721.05-28.57-16.670.050.025.046.47-12.35-22.187.105.04.375.9125.79424.2524.55-38.1-71.4520.01-1.91-10.99
21Q4 (12)28.8014.662.6217.3513.77225.5228.73229.773328.0925.40197.51782.122.47208.332158.331.47219.512000.00.050.025.053.021291.666.8382.9510.29-16.4360.34187.58110.0639.66-76.52-94.3320.4015.78-27.19
21Q3 (11)25.1380.6651.8415.253810.26304.51-22.14-122.03-184.5-26.05-126.14-201.88-2.28-130.16-211.76-1.23-128.08-206.960.0525.025.03.81-97.09-93.6375.216.54-25.67-68.90-18725.84-573.11168.9069.5397.6917.62-25.53-13.84
21Q2 (10)13.91-17.69-21.320.39-90.23-92.53100.49260.31440.8599.67265.23457.137.56246.79464.184.38247.62427.710.040.00.0130.73119.16134.7970.59-15.47-28.980.37-97.45-98.6999.6315.8938.8823.665.250
21Q1 (9)16.90-4.57-6.163.99-25.14-39.6427.893233.712012.8827.291907.288169.72.181916.677166.671.261700.0530.00.040.00.059.6587.763.6583.51-15.87-15.4614.48102.41-97.0585.97-87.72121.9922.48-19.777.97
20Q4 (8)17.717.01-9.785.3341.38-42.44-0.89-103.4-113.59-1.51-105.91-130.63-0.12-105.88-126.670.07-93.91-83.720.040.0-20.031.78-46.86-16.7699.26-1.9-1.61-600.00-4220.0-523.53700.00719.321780.028.0237.020
20Q3 (7)16.55-6.39-22.773.77-27.78-67.5826.2041.01150.025.5742.93168.032.0452.24137.211.1538.5576.920.040.00.059.807.438.94101.181.793.1814.56-48.47-86.9285.4419.09853.420.45018.34
20Q2 (6)17.68-1.83-15.975.22-21.03-54.6918.581307.58105.7617.895321.21160.411.344366.67112.70.83315.050.910.040.0-20.055.6852.7635.2899.400.63-5.8128.26-94.24-77.771.74118.35357.070.00-100.0-100.0
20Q1 (5)18.01-8.25-30.466.61-28.62-59.41.32-79.85-90.570.33-93.31-97.450.03-93.33-97.520.20-53.49-76.740.04-20.0-20.036.45-4.53-19.5998.78-2.08-2.4490.91246.52322.12-390.91-838.18-2298.7620.82026.64
19Q4 (4)19.63-8.40.09.26-20.380.06.55-37.50.04.93-48.320.00.45-47.670.00.43-33.850.00.0525.00.038.18-11.290.0100.882.880.0141.6727.240.0-41.67-267.420.00.00-100.00.0
19Q3 (3)21.431.850.011.630.950.010.4816.060.09.5438.860.00.8636.510.00.6518.180.00.04-20.00.043.044.570.098.06-7.080.0111.34-12.150.0-11.3459.360.017.287.530.0
19Q2 (2)21.04-18.760.011.52-29.240.09.03-35.50.06.87-46.910.00.63-47.930.00.55-36.050.00.050.00.041.16-9.20.0105.534.270.0126.748.980.0-27.91-71.250.016.07-2.250.0
19Q1 (1)25.900.00.016.280.00.014.000.00.012.940.00.01.210.00.00.860.00.00.050.00.045.330.00.0101.210.00.0116.300.00.0-16.300.00.016.440.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)21.35-32.039.32-55.7729.1931.3610.77-43.528.07-53.052.78-59.532.82-36.630.18-18.1849.199.77100.9933.7386.37-21.8113.3900.02-30.1221.5313.92
2022 (9)31.4144.1521.07111.5522.22-10.8619.07-39.1117.19-40.746.87-32.584.45-22.470.2222.2244.81-24.1375.52-8.96110.46247.31-10.4600.02-41.718.90-9.44
2021 (8)21.7924.669.9696.8424.93-15.9531.32185.7729.01183.5810.19213.545.74157.40.1812.559.0629.7282.95-16.4331.81-31.3968.1926.440.04-18.0520.87-6.16
2020 (7)17.48-20.695.06-58.5929.6616.1510.969.0510.2318.823.250.932.23-12.20.16-15.7945.538.5199.26-1.6146.36-61.9153.9400.05-14.922.2418.87
2019 (6)22.04-13.1612.22-23.125.5410.6110.05-31.358.61-35.993.22-38.552.54-27.010.190.041.96-4.81100.880.39121.6912.07-21.4300.06-5.5418.715.59
2018 (5)25.3846.3715.89147.1223.09-11.3414.64281.2513.45340.985.24429.293.48167.690.1926.6744.0821.03100.49-11.07108.59-34.95-8.5900.06017.72-9.03
2017 (4)17.34-29.286.43-53.5726.0413.053.84-2.783.05108.90.99120.01.3046.070.150.036.4212.79113.004.65166.94-52.41-66.9400.00019.489.99
2016 (3)24.52-12.313.85-21.1723.036.933.95-67.941.46-85.250.45-85.20.89-57.210.15-6.2532.29-14.94107.9818.24350.77145.72-250.7700.00017.711.49
2015 (2)27.967.9517.579.6121.547.8912.328.459.903.883.04-4.72.08-8.370.160.037.962.6591.32-8.05142.751.2-42.5100.00017.455.82
2014 (1)25.90016.03019.97-0.0811.3609.5303.1902.2700.166.6736.98-5.999.32-15.92141.0624.86-41.0600.00016.491.54

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