玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)14.6512.0-41.458.4639.6-59.6213.3033.13-40.0611.7415.78-44.670.7728.33-52.760.7419.35-48.970.050.0-16.6750.976.431.1132.9214.2337.0563.584.66-32.6236.42-7.21544.9216.97-5.7213.21
23Q3 (19)13.08-54.83144.496.06-73.33877.429.99-46.35213.1410.14-34.07258.690.60-30.23257.890.62-25.3426.320.050.00.047.89-15.684.5528.82-1.3418.7560.75-50.21011.2139.25278.5-63.218.000.0-0.28
23Q2 (18)28.96197.0352.2622.72601.2358.5518.6268.2156.1215.3824.2381.580.8626.4765.380.8318.5772.920.050.00.056.7414.0538.7329.218.795.41121.99310.33-38.58-21.99-130.977.3818.00-8.126.32
23Q1 (17)9.75-61.03-27.023.24-84.53-40.7711.07-50.11445.3212.38-41.66323.970.68-58.28325.00.70-51.72233.330.05-16.6725.049.75-1.3127.8326.8511.78-29.3429.73-68.49-88.8571.171160.15142.719.5930.690.67
22Q4 (16)25.02367.66-35.9820.953279.03-39.6122.19351.336.4721.22432.080.191.63528.95-15.541.45863.16-3.970.0620.0-14.2950.4194.2628.8624.02-1.03-32.7594.351515.28-55.755.65-94.71104.9914.99-16.9528.12
22Q3 (15)5.35-71.87-80.780.62-95.67-97.19-8.83-221.46-138.42-6.39-175.44-132.14-0.38-173.08-127.54-0.19-139.58-117.270.050.00.025.95-36.55-50.8824.27-12.41-35.73-6.67-103.36-106.94106.67209.712588.018.056.6238.42
22Q2 (14)19.0242.37-27.7114.33161.97-30.547.27258.13-65.488.47190.07-65.750.52225.0-47.470.48128.57-42.170.0525.00.040.905.09-25.6927.71-27.08-22.1198.61-25.52102.56-97.2241.67-5082.6416.93-13.07.83
22Q1 (13)13.36-65.81-37.725.47-84.23-64.712.03-87.52-82.942.92-86.21-75.610.16-91.71-73.770.21-86.09-61.820.04-42.860.038.92-0.51-28.5938.006.386.92266.6725.05105.46-166.67-47.17-459.5219.4666.326.05
21Q4 (12)39.0840.42-13.7334.6957.11-10.2216.26-29.24-63.9421.186.54189.071.9339.8610.291.5137.277.860.0740.0133.3339.12-25.95-60.5235.72-5.41.42213.25122.06148.51-113.25-2953.85-898.1311.70-10.28-54.93
21Q3 (11)27.835.788.4122.087.032.9922.989.1210.3219.88-19.6121.01.3839.3932.691.1032.5325.00.050.00.052.83-4.02-6.2537.766.166.3496.03-2.06-6.583.97103.37242.213.04-16.94-24.32
21Q2 (10)26.3122.6611.220.6333.110.4421.0676.9718.8524.73106.637.310.9962.3-13.910.8350.91-15.310.0525.00.055.040.992.3835.570.08-6.6998.05-24.45-6.951.95106.55136.2915.70-14.440
21Q1 (9)21.45-52.6568.6315.50-59.8975.5411.90-73.61180.6611.97150.34170.810.61-65.1490.620.55-60.7134.150.0433.33-20.054.50-45.047.1835.540.91-9.08129.7951.25-38.2-29.79-309.9372.9218.35-29.3137.35
20Q4 (8)45.3076.4738.2838.6480.2232.8745.09116.4753.58-23.78-244.74-193.331.7568.27-25.211.4059.09-24.730.03-40.0-57.1499.0975.8579.0635.22-0.82-10.8885.81-16.52-13.2314.19608.451510.4725.9650.67127.32
20Q3 (7)25.678.556.4321.4414.7875.0220.8317.55173.7216.43-8.77105.381.04-9.57108.00.88-10.254.390.050.025.056.354.8221.2935.51-6.85-15.17102.79-2.45-35.95-2.7948.0995.3917.2308.5
20Q2 (6)23.6686.01281.5818.68111.55194.1117.72317.92162.7918.01307.47167.761.15259.37192.740.98139.02258.060.050.066.6753.7645.18125.8838.12-2.48-13.76105.38-49.8249.39-5.3895.11-118.250.00-100.0-100.0
20Q1 (5)12.72-61.17849.258.83-69.64240.384.24-85.56133.814.42-82.65138.170.32-86.32151.610.41-77.96295.240.05-28.5725.037.03-33.0916.5639.09-1.09-11.34210.00112.34316.38-110.00-12585.0-321.9313.3616.99-23.7
19Q4 (4)32.7699.630.029.08137.390.029.36285.810.025.48218.50.02.34368.00.01.86226.320.00.0775.00.055.3419.110.039.52-5.590.098.90-38.380.00.88101.460.011.42-28.090.0
19Q3 (3)16.41225.940.012.25161.710.07.61126.970.08.00130.10.00.50140.320.00.57191.940.00.0433.330.046.4695.210.041.86-5.290.0160.49127.540.0-60.49-305.310.015.88-22.990.0
19Q2 (2)-13.03-1072.390.0-19.85-215.580.0-28.22-125.040.0-26.58-129.530.0-1.24-100.00.0-0.62-195.240.00.03-25.00.023.80-25.090.044.200.250.070.5439.860.029.46-40.550.020.6217.760.0
19Q1 (1)1.340.00.0-6.290.00.0-12.540.00.0-11.580.00.0-0.620.00.0-0.210.00.00.040.00.031.770.00.044.090.00.050.430.00.049.570.00.017.510.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)16.550.3610.06-11.1333.9212.7213.2286.7212.3758.183.0553.273.0454.310.200.051.3028.5132.9237.0576.21-52.3723.9700.00018.115.91
2022 (9)16.49-45.1811.32-54.330.106.187.08-61.237.82-60.821.99-59.471.97-50.870.200.039.92-18.5824.02-32.75160.0018.05-60.0000.00017.1020.68
2021 (8)30.0822.8824.7725.4228.35-16.3318.26-4.019.96207.554.9114.994.018.970.2011.1149.03-13.9235.721.42135.5430.48-35.5400.00014.17-16.1
2020 (7)24.4879.4719.75134.5633.886.9819.02320.86.4973.994.27354.263.68134.390.180.056.9634.5335.22-10.88103.88-44.35-3.8800.00016.898.97
2019 (6)13.640.378.42-10.2331.67-10.444.5241.253.7365.780.9491.841.5745.370.1812.542.34-4.6839.52-0.1186.67-36.2-86.6700.00015.500.26
2018 (5)13.59-48.019.38-58.0735.36-7.383.20-85.432.25-88.60.49-86.581.08-66.360.1623.0844.42-32.0239.56-0.73292.56187.46-192.5600.00015.46-4.15
2017 (4)26.14-5.3222.37-7.2638.18-0.6521.96-0.4119.73-24.233.6517.743.2122.990.130.065.341.4939.855.42101.78-7.05-1.9100.00016.13-16.21
2016 (3)27.61-21.6124.12-22.6938.4226.022.05-21.2226.04-16.193.10-38.612.61-29.650.13-13.3364.384.7937.80-16.2109.49-1.78-9.3600.00019.2520.92
2015 (2)35.22-3.831.20-3.4130.493.327.99-1.231.077.625.05-21.583.71-15.10.15-6.2561.441.1545.11-22.46111.47-2.2-11.4700.00015.927.42
2014 (1)36.61032.30029.52-9.8728.33028.8706.4404.3700.166.6760.74-10.6158.18-10.37113.983.34-13.9800.00014.82-8.29

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