玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)65.040.71-3.67-26.90-545.08-598.15-131.41-464.96-897.8-133.81-432.47-671.68-15.42-553.39-724.6-4.53-1158.33-2165.00.0433.330.0-77.57-311.59-309.03223.1016.2826.0220.4913.87150.0879.51-3.04-43.5723.056.476.81
23Q3 (19)64.58-0.08-5.07-4.17-479.17-153.6-23.26-30.67-14437.5-25.1317.39-290.22-2.3621.59-237.14-0.3636.84-289.470.03-25.0-25.036.66-3.96-25.91191.868.779.2117.99326.44100.382.01-14.38-98.6421.650.1418.57
23Q2 (18)64.63-4.53-3.82-0.72-105.87-107.56-17.80-545.0-547.27-30.42-894.26-634.78-3.01-800.0-554.35-0.57-191.94-319.230.040.00.038.17-26.78-17.11176.39-3.71-8.894.22-98.62101.2195.78146.37-78.621.6219.1230.24
23Q1 (17)67.700.27-3.3412.26127.04-15.274.00130.37-32.323.83122.092.130.43122.99-12.240.62410.010.710.040.00.052.1340.4711.03183.183.47-7.63306.56849.3625.74-206.56-246.59-43.6318.15-15.8928.81
22Q4 (16)67.52-0.75-3.795.40-30.59-62.94-13.17-8131.25-298.05-17.34-169.25-2488.06-1.87-167.14-1770.0-0.20-205.26-160.610.040.0-20.037.11-25.0-7.94177.030.77-8.77-40.9199.31-118.68140.91-97.67218.3621.5818.1823.31
22Q3 (15)68.031.245.787.78-18.36-35.33-0.1694.18-105.56-6.44-55.56-737.62-0.70-52.17-683.330.19-26.92-53.660.040.0-20.049.487.4513.93175.68-9.2612.26-5950.00-1611.64-1532.986050.001251.62019.3118.2610.026.1
22Q2 (14)67.20-4.057.769.53-34.14-33.45-2.75-146.53-139.06-4.14-210.4-257.41-0.46-193.88-235.290.26-53.57-50.940.040.0-20.046.05-1.92-2.35193.61-2.3715.21-347.62-242.58-271.61447.62411.26532.8216.6017.8129.59
22Q1 (13)70.04-0.218.3314.47-0.6949.485.91-11.1344.53.75659.7971.430.49590.0880.00.5669.727.270.04-20.0-20.046.9516.4712.37198.322.2113.01243.8111.32.88-143.81-20.8-4.9814.09-19.4914.74
21Q4 (12)70.189.1313.7414.5721.1178.126.65130.970.95-0.67-166.34-106.37-0.10-183.33-105.810.33-19.51-67.330.050.0-16.6740.31-7.1812.32194.0423.99-4.22219.05-47.253.32-119.0562.23-7.5717.5020.8636.4
21Q3 (11)64.313.1331.8412.03-15.99151.672.88-59.091700.01.01-61.6137.690.12-64.71127.910.41-22.6441.380.050.00.043.43-7.9122.48156.50-6.87-17.64415.22104.98113.84-315.22-204.8-110.1714.4813.0437.64
21Q2 (10)62.365.367.9314.3247.93829.877.0472.13173.332.63651.43126.20.34580.0129.570.5320.45960.00.050.025.047.1612.8821.52168.05-4.24-12.35202.56-14.521343.01-103.4224.5-188.9312.814.320
21Q1 (9)59.19-4.073.779.6818.34158.824.095.14119.040.35-96.67101.490.05-97.09102.270.44-56.44233.330.05-16.6766.6741.7816.4116.15175.49-13.38-4.11236.9911.791474.52-136.99-23.78-216.8412.28-4.29-32.93
20Q4 (8)61.7026.49-8.148.1871.13-61.073.892261.11-79.6110.51492.16-29.231.72500.0-33.071.01248.28-25.190.0620.00.035.891.21-27.47202.596.627.4212.00107.0792.29-110.67-103.57-1004.1512.8321.960
20Q3 (7)48.78-15.58-27.014.78210.39-63.23-0.1898.1295.51-2.6873.3161.66-0.4362.6152.220.29480.0123.080.0525.00.035.46-8.63-4.91190.02-0.895.13-3000.00-18309.09-825.113100.002565.61630.6410.520-19.82
20Q2 (6)57.781.3-14.721.54-58.82-89.58-9.6055.31-114.14-10.0457.35-115.91-1.1547.73-112.390.05115.15-98.580.0433.33-20.038.817.9-63.97191.724.763.41-16.305.48-174.89116.30-0.8148.780.00-100.0-100.0
20Q1 (5)57.04-15.08-14.623.74-82.2-81.06-21.48-212.58-240.48-23.54-258.52-323.34-2.20-185.6-225.71-0.33-124.44-128.950.03-50.0-50.035.97-27.3-30.3183.01-2.98-19.88-17.24-115.64-113.33117.241269.75503.5618.31051.57
19Q4 (4)67.170.510.021.0161.620.019.08575.810.014.85312.450.02.57385.560.01.35938.460.00.0620.00.049.4832.690.0188.644.370.0110.25134.00.0-10.02-102.360.00.00-100.00.0
19Q3 (3)66.83-1.360.013.00-12.040.0-4.01-105.910.0-6.99-111.080.0-0.90-109.70.00.13-96.320.00.050.00.037.29-65.380.0180.75-2.510.0-324.29-1590.360.0424.29442.810.013.12-12.30.0
19Q2 (2)67.751.410.014.78-25.160.067.87343.880.063.10498.670.09.28430.290.03.53209.650.00.05-16.670.0107.72108.720.0185.40-18.830.021.76-83.180.078.17369.050.014.9623.840.0
19Q1 (1)66.810.00.019.750.00.015.290.00.010.540.00.01.750.00.01.140.00.00.060.00.051.610.00.0228.410.00.0129.360.00.0-29.050.00.012.080.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)65.58-3.94-4.56036.3110.66-41.890-46.030-20.600-4.9000.15-6.2512.27-72.73223.1026.0210.89089.11-83.364.78-12.3121.0320.31
2022 (9)68.276.469.51-24.9432.8219.88-2.170-5.620-2.6400.85-46.540.16-11.1144.994.53177.03-8.77-436.230535.5105.454.2517.4821.9
2021 (8)64.1314.1312.67158.0427.38-5.245.2200.7700.4201.5931.40.185.8843.0413.11194.04-4.22242.940-142.9405.23-8.4214.345.91
2020 (7)56.19-16.314.91-71.8928.8917.93-3.390-2.610-1.3301.21-81.830.17-22.7338.05-37.97202.597.4-145.410245.41732.55.712.3213.543.12
2019 (6)67.14-5.7917.477.4424.50119.6724.78353.0220.55652.7512.69650.896.66303.640.22-4.3561.34172.14188.6415.3270.52-76.2829.4805.58-13.0513.13-7.99
2018 (5)71.27-1.2616.2620.5311.150.465.47-60.362.73-71.321.69-71.311.65-43.10.239.5222.54-27.06163.58-4.28297.27204.22-197.2706.426.5414.27-6.12
2017 (4)72.180.613.4978.6811.10-11.213.8009.5205.8902.9000.215.030.90172.01170.90-27.6497.7202.28-98.886.03015.20-13.24
2016 (3)71.75-2.587.55-44.8912.504.44-7.260-12.600-8.160-1.5900.20-4.7611.3672.91236.1711.39-103.980203.98-13.790.00017.5215.11
2015 (2)73.65-2.9113.70-24.0611.979.33-10.030-15.760-9.730-2.6400.21-12.56.57-74.98212.0227.13-136.620236.6200.00015.227.94
2014 (1)75.86018.04010.95-5.111.9205.5403.4201.8600.24-7.6926.26-1.02166.7713.87151.3921.08-51.3900.00014.10-3.29

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