玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)30.304.4527.1526.2212.39377.7526.1913.23253.722.243.06228.117.32123.852252.943.49126.623590.00.15114.291400.026.899.89548.91109.63-7.7-4.29100.12-0.7880.76-0.1287.14-100.262.82-9.32-79.54
23Q3 (19)29.01-23.34-10.4423.33-18.2816.5923.13-14.2415.4221.5814.0639.413.27110.97131.911.5490.12108.110.0775.075.024.47-17.9710.92118.77-2.7916.88100.90-4.611.19-0.9084.42-416.643.11-30.43-17.72
23Q2 (18)37.840.4822.7428.55-9.5710.0226.97-12.833.4918.92-24.26-9.391.55-73.77-85.590.81-71.97-83.570.04-63.64-82.6129.83-6.0213.08122.1819.1312.98105.773.646.23-5.77-180.6-1586.724.4745.6105.99
23Q1 (17)37.6658.043.2931.57434.436.3330.94281.573.5824.98243.893.225.911838.2462.362.892990.079.50.111000.083.3331.74629.882.72102.56-10.46-22.7102.0684.272.66-2.06-104.61-448.563.07-77.72-11.78
22Q4 (16)23.83-26.43-33.21-9.44-147.18-131.41-17.04-185.03-156.2-17.36-212.14-170.17-0.34-124.11-104.87-0.10-113.51-103.280.01-75.0-91.67-5.99-127.15-119.32114.5412.71-12.0755.38-44.46-44.1444.6215604.624772.6413.78264.55375.17
22Q3 (15)32.395.0610.6220.01-22.89-19.5420.04-23.1-19.8715.48-25.86-24.231.41-86.9-79.620.74-84.99-75.00.04-82.61-71.4322.06-16.38-13.56101.62-6.03-24.3499.720.140.210.28-26.85-42.693.7874.1953.04
22Q2 (14)30.83-15.44-8.3825.95-12.611.1826.06-12.767.220.88-13.728.4710.76195.6422.334.93206.21435.870.23283.33475.026.38-14.630.92108.14-18.5-23.5899.570.163.830.39-34.21-89.932.17-37.64-45.2
22Q1 (13)36.462.1925.4229.69-1.258.8629.87-1.4853.8124.20-2.1844.823.64-47.85216.521.61-47.21177.590.06-50.0100.030.90-0.3539.38132.681.85-1.5499.410.263.110.59-35.53-83.543.4820.0-33.33
21Q4 (12)35.6821.86-22.8530.0520.83-19.5730.3221.23-21.4324.7421.1-33.536.980.87116.773.053.0489.440.12-14.29200.031.0121.51-24.09130.27-3.0222.399.15-0.362.350.9284.7-70.752.9017.41-31.76
21Q3 (11)29.28-12.99-14.1124.876.56-6.5425.012.88-6.0520.436.13-3.456.92235.92172.442.96221.74134.920.14250.0133.3325.52-2.37-9.86134.32-5.0823.7999.503.75-0.50.50-87.1402.47-37.63-34.31
21Q2 (10)33.6515.765.1623.3424.88-16.3724.3125.18-13.319.2515.2-19.892.0679.13-78.940.9258.62-80.170.0433.33-78.9526.1417.91-8.28141.515.0224.4495.90-0.53-3.643.867.47719.063.96-24.1465.0
21Q1 (9)29.07-37.1521.2318.69-49.9762.3819.42-49.6814.8416.71-55.110.521.15-64.2926.370.58-63.9818.370.03-25.00.022.17-45.739.16134.7526.519.0896.41-0.4741.733.5914.6-88.785.2222.82-2.06
20Q4 (8)46.2535.67396.2437.3640.4772.938.5944.971005.7337.2275.91933.883.2226.77875.761.6127.78631.820.04-33.33-50.040.8544.3761.81106.52-1.83-7.3996.87-3.13-21.013.130113.834.2513.03168.99
20Q3 (7)34.096.5329.1326.61-4.6618.026.62-5.0615.1921.16-11.9410.212.54-74.03-84.371.26-72.84-79.710.06-68.42-81.2528.31-0.6720.93108.51-4.58-14.18100.000.472.50.00-100.0-100.03.7656.67106.59
20Q2 (6)32.0033.4413.1127.91142.4836.1528.0465.8232.224.0358.9339.559.78974.73211.464.64846.94303.480.19533.33216.6728.5040.3226.05113.720.49-45.6299.5346.322.960.47-98.53-85.882.40-54.97-24.53
20Q1 (5)23.98157.3-12.2611.51168.93-10.2216.91384.5325.8215.12726.2342.910.91175.7635.820.49122.7358.060.03-62.550.020.31328.4815.73113.16-1.62-32.1268.02-44.53-28.6631.98241.23587.55.33237.3410.81
19Q4 (4)9.32-64.70.04.28-81.020.03.49-84.90.01.83-90.470.00.33-97.970.00.22-96.460.00.08-75.00.04.74-79.750.0115.02-9.030.0122.6425.710.0-22.64-1041.330.01.58-13.190.0
19Q3 (3)26.40-6.680.022.5510.00.023.118.960.019.2011.50.016.25417.520.06.21440.00.00.32433.330.023.413.540.0126.44-39.540.097.560.930.02.41-27.840.01.82-42.770.0
19Q2 (2)28.293.510.020.5059.910.021.2157.810.017.2262.760.03.14368.660.01.15270.970.00.06200.00.022.6128.830.0209.1425.450.096.671.380.03.33-28.330.03.18-33.890.0
19Q1 (1)27.330.00.012.820.00.013.440.00.010.580.00.00.670.00.00.310.00.00.020.00.017.550.00.0166.710.00.095.350.00.04.650.00.04.810.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.033.5127.539.90.16-12.7427.138.6922.6013.6217.7914.118.6519.640.375.7128.198.84109.63-4.29101.451.09-1.4700.0003.116.87
2022 (9)31.91-0.8725.05-3.950.19-5.4124.96-5.5319.89-7.7915.59-3.827.23-4.990.352.9425.90-5.34114.54-12.07100.351.69-0.3500.0002.91-4.59
2021 (8)32.19-4.026.08-4.990.20-13.0926.42-6.2521.57-11.7816.210.437.61-3.550.349.6827.36-6.75130.2722.398.691.321.28-49.940.0003.05-3.17
2020 (7)33.5339.2427.4544.470.2374.8128.1845.4124.4554.2616.14-17.997.89-6.070.31-39.2229.3445.61106.52-7.3997.40-0.662.5731.440.0003.1549.29
2019 (6)24.08-17.9619.0016.420.13-61.9719.38-14.5115.85-15.4719.68250.188.40229.410.51325.020.15-20.95115.02-32.8898.0536.261.95-93.010.0002.11-57.29
2018 (5)29.35-4.5816.32-25.750.34175.3422.67-12.9818.75-11.685.62-60.392.55-61.130.12-60.025.49-4.85171.3746.971.96-14.7327.9579.010.0004.9457.32
2017 (4)30.760.121.98-7.490.1313.6226.056.6721.232.8614.19-13.636.56-5.070.30-9.0926.797.5116.66-7.684.39-13.2915.61483.530.0003.149.03
2016 (3)30.73-31.6223.76-34.150.1118.8724.42-33.7320.64-41.516.43-14.786.91-7.990.3357.1424.92-33.88126.25-19.997.32-0.62.6828.280.0002.88-40.0
2015 (2)44.9421.8936.0837.030.09-14.6336.8538.4835.2857.9219.2877.867.5168.390.2110.5337.6935.09157.62-4.2997.91-1.052.0998.590.0004.801.48
2014 (1)36.87026.3300.11123.1726.61022.34010.8404.4600.19-45.7127.90-15.25164.6916.2698.951.081.05-50.120.0004.7358.19

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