玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)73.2041.67-18.8742.0929.67-33.47-169.02-246.7115.56-169.40-236.2417.39-2.67-161.76-9.43-0.63-250.0-34.040.00-100.00-116.67-653.25.91225.292.27-26.18-24.6962.9621.2125.31-25.46-4.59-23.21-2678.89-30.47
23Q3 (19)51.67-44.91-41.1832.46574.560.31-48.75-185.93-120.27-50.38-198.4-121.37-1.02-409.09-135.54-0.18-158.06-118.00.0100-15.49-109.33-105.12220.2926.33-10.43-66.67-544.44-590.67168.1252.3694.550.90-98.8-96.82
23Q2 (18)93.804.6160.1-6.8484.57-142.1256.73-97.4-8.5151.20-97.55-15.160.33-98.71-74.420.31-96.12-41.510.000-100.0166.00-92.6264.76174.373.89-29.72-10.34-406.37-139.03110.348.1450.1474.7333.28586.23
23Q1 (17)89.67-0.6214.04-44.34-170.09-2448.282184.171191.211906.772089.651119.091892.825.671152.052299.077.991800.01636.960.00002250.571914.981150.32167.84-45.0-28.78-2.0493.48-45.05102.04-22.30.6356.07415.18191.42
22Q4 (16)90.232.7226.8263.2695.49185.73-200.16-183.22-1297.13-205.05-187.0-1523.96-2.44-185.02-1726.67-0.47-147.0-376.470.0000-124.00-140.98-244.29305.1724.0830.65-31.33-330.61-124.62131.3351.98581.56-17.79-162.95-309.54
22Q3 (15)87.8449.9218.3732.3699.2685.87240.53287.89907.15235.70290.56795.082.87122.481056.671.0088.682400.00.00-100.00302.60200.35589.92245.95-0.877.5413.59-48.74123.186.4117.58-45.5928.26159.5217.17
22Q2 (14)58.59-25.49-15.8416.241033.33130.0962.01-43.03128.8260.35-42.45127.241.2920.56170.880.5315.22212.770.0100100.75-44.03169.75248.125.2914.8326.511981.936.9473.49-27.53-2.2910.89-43.4146.94
22Q1 (13)78.6310.51104.5-1.74-107.8694.31108.84550.96665.4104.86628.19915.11.07613.33791.670.46170.59155.560.0000180.00109.45152.63235.660.8911.72-1.41-101.1199.35101.41471.83-69.0119.24126.6294.93
21Q4 (12)71.15-4.12194.0122.1427.171492.4516.72156.111406.2514.40142.47610.640.15150.0207.140.17325.0183.330.000-100.085.9495.94769.84233.572.1210.47127.27316.361.82-27.27-117.17-9.098.49-4.71296.73
21Q3 (11)74.216.5941.1917.41132.261148.8-29.8086.1569.26-33.9184.6967.76-0.3083.5259.460.04108.51128.570.000043.86130.37333.92228.715.8514.23-58.82-337.32-2805.88158.82111.1662.358.91102.043.85
21Q2 (10)69.6281.074.21-53.97-76.436.2-215.20-1613.36-3.26-221.55-2244.72-3.2-1.82-1616.67-63.96-0.47-361.11-80.770.0000-144.44-302.72-44.44216.082.449.6524.79111.36-11.4875.21-77.024.464.41-55.320
21Q1 (9)38.4558.8812.99-30.59-1823.9-4665.6714.221210.9413.4910.33466.31-0.390.12185.71-20.00.18200.05.880.00-100.0071.25621.1539.71210.93-0.2414.43-218.18-274.55-2718.18327.271409.09227.279.87361.2136.89
20Q4 (8)24.20-53.96-61.45-1.594.2298.16-1.2898.6899.84-2.8297.3299.65-0.1481.0896.60.06142.86104.380.02009.88152.69101.4211.435.615.23125.005650.01067.97-25.00-125.56-128.02.14-75.060
20Q3 (7)52.56-21.33-26.92-1.6697.1299.08-96.9553.48-36.34-105.1751.01-42.76-0.7433.33-111.43-0.1446.15-1300.00.0000-18.7581.25-146.88200.221.616.792.17-92.24-99.1497.8335.87164.368.58086.52
20Q2 (6)66.8196.33101.48-57.54-8688.06-1675.93-208.41-1763.29-380.1-214.68-2170.2-340.46-1.11-840.0-158.14-0.26-252.94-420.00.0000-100.00-296.08-833.14197.066.9115.328.00236.0306.072.00-28.0-22.670.00-100.0-100.0
20Q1 (5)34.03-45.79-52.160.67100.78104.3212.53101.56-93.3810.37101.29-94.440.15103.64-82.560.17112.41-62.220.000051.00107.23-83.0184.330.4617.358.33-22.14211.67100.0011.99-6.947.210-79.8
19Q4 (4)62.77-12.720.0-86.3552.10.0-803.09-1029.360.0-803.89-991.20.0-4.12-1077.140.0-1.37-13600.00.00.0000.0-705.41-1863.520.0183.497.030.010.70-95.750.089.30158.750.00.00-100.00.0
19Q3 (3)71.92116.890.0-180.28-5464.20.0-71.11-63.810.0-73.67-51.150.0-0.3518.60.0-0.0180.00.00.0000.040.00193.260.0171.430.30.0252.003554.00.0-152.00-263.260.04.6083.270.0
19Q2 (2)33.16-53.390.0-3.2479.120.0-43.41-122.930.0-48.74-126.130.0-0.43-150.00.0-0.05-111.110.00.0000.013.64-95.450.0170.918.80.06.90192.410.093.10-13.360.02.51-92.970.0
19Q1 (1)71.140.00.0-15.520.00.0189.350.00.0186.560.00.00.860.00.00.450.00.00.000.00.0300.000.00.0157.080.00.0-7.460.00.0107.460.00.035.700.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)71.64-5.0411.81-55.332.66-62.66453.37742.7429.96754.2826.49839.367.92473.910.020.0506.91353.9225.29-26.182.58-94.7697.3691.680.00017.4572.43
2022 (9)75.4423.1926.4407.12-50.9153.80050.3302.8201.3800.02100.0111.68382.63305.1730.6549.2183.750.79-30.620.00010.1224.32
2021 (8)61.2492.58-11.70014.51104.35-43.920-47.990-1.880-0.0700.01-50.023.14200.91233.5710.4726.7915.3873.21-4.650.0008.1462.8
2020 (7)31.80-42.19-5.1007.10-65.68-22.160-24.790-1.820-0.1600.02100.07.690211.4315.2323.21-35.7776.7919.580.0005.00-58.81
2019 (6)55.01-20.94-59.11020.6913.41-164.170-167.460-3.940-1.0000.010.0-77.010183.4919.0336.14064.21-49.750.00012.14-31.41
2018 (5)69.5848.17-10.07018.2491.2436.5786.5834.0879.650.65-8.450.68-4.230.01-50.0121.62107.72154.1513.65-27.780127.78206.670.00017.70114.03
2017 (4)46.968.6811.55-52.339.54123.6819.60018.9700.7100.7100.02-50.058.55282.93135.6410.2858.33041.67-92.850.0008.27194.31
2016 (3)43.21-5.9224.23-31.824.26787.4-4.940-14.320-1.120-0.0400.04-85.7115.29-58.74123.0012.18-485.290582.3500.0002.812.55
2015 (2)45.93-32.1835.54-33.690.48453.8735.27-41.2732.83-41.8421.179.419.6611.160.2886.6737.06-39.45109.65-25.8100.7612.83-0.7600.0002.74-19.17
2014 (1)67.72053.6000.09126.4660.05056.45019.3508.6900.15-31.8261.2163.53147.7844.789.314.7510.77-26.990.0003.398.31

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