- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.96 | -32.39 | 28.0 | 0.02 | 0 | 0 | 0.28 | 3.7 | 40.0 | 0 | 0 | 0 | 2.08 | 0 | 0 | 29.17 | 53.4 | 9.38 | 0.00 | 0 | 0 | 46 | 0.0 | 0.0 |
| 23Q3 (19) | 1.42 | 184.0 | 84.42 | 0 | 0 | 0 | 0.27 | -46.0 | -35.71 | 0 | 0 | 0 | 0.00 | 0 | 0 | 19.01 | -80.99 | -65.14 | 0.00 | 0 | 0 | 46 | 0.0 | 9.52 |
| 23Q2 (18) | 0.5 | -42.53 | -62.69 | 0 | -100.0 | -100.0 | 0.5 | -57.26 | -10.71 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 100.00 | -25.64 | 139.29 | 0.00 | 0 | 0 | 46 | 0.0 | 9.52 |
| 23Q1 (17) | 0.87 | 16.0 | 33.85 | 0.01 | 0 | 0 | 1.17 | 485.0 | 125.0 | 0 | 0 | 0 | 1.15 | 0 | 0 | 134.48 | 404.31 | 68.1 | 0.00 | 0 | 0 | 46 | 0.0 | 9.52 |
| 22Q4 (16) | 0.75 | -2.6 | 17.19 | 0 | 0 | 0 | 0.2 | -52.38 | -35.48 | 0 | 0 | 0 | 0.00 | 0 | 0 | 26.67 | -51.11 | -44.95 | 0.00 | 0 | 0 | 46 | 9.52 | 9.52 |
| 22Q3 (15) | 0.77 | -42.54 | 35.09 | 0 | -100.0 | 0 | 0.42 | -25.0 | 31.25 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 54.55 | 30.52 | -2.84 | 0.00 | 0 | 0 | 42 | 0.0 | 2.44 |
| 22Q2 (14) | 1.34 | 106.15 | 148.15 | 0.01 | 0 | -90.91 | 0.56 | 7.69 | -1.75 | 0 | 0 | 0 | 0.75 | 0 | -96.34 | 41.79 | -47.76 | -60.41 | 0.00 | 0 | 0 | 42 | 0.0 | 2.44 |
| 22Q1 (13) | 0.65 | 1.56 | -18.75 | 0 | 0 | -100.0 | 0.52 | 67.74 | 57.58 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 80.00 | 65.16 | 93.94 | 0.00 | 0 | 0 | 42 | 0.0 | 2.44 |
| 21Q4 (12) | 0.64 | 12.28 | -80.25 | 0 | 0 | -100.0 | 0.31 | -3.12 | 6.9 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 48.44 | -13.72 | 441.16 | 0.00 | 0 | 0 | 42 | 2.44 | 2.44 |
| 21Q3 (11) | 0.57 | 5.56 | 18.75 | 0 | -100.0 | 0 | 0.32 | -43.86 | 23.08 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 56.14 | -46.81 | 3.64 | 0.00 | 0 | 0 | 41 | 0.0 | 2.5 |
| 21Q2 (10) | 0.54 | -32.5 | 50.0 | 0.11 | -50.0 | 266.67 | 0.57 | 72.73 | 35.71 | 0 | 0 | 0 | 20.37 | -25.93 | 144.44 | 105.56 | 155.89 | -9.52 | 0.00 | 0 | 0 | 41 | 0.0 | 2.5 |
| 21Q1 (9) | 0.8 | -75.31 | -20.0 | 0.22 | -60.0 | 2100.0 | 0.33 | 13.79 | 3.12 | 0 | 0 | 0 | 27.50 | 62.0 | 2650.0 | 41.25 | 360.86 | 28.91 | 0.00 | 0 | 0 | 41 | 0.0 | 0.0 |
| 20Q4 (8) | 3.24 | 575.0 | 775.68 | 0.55 | 0 | 129.17 | 0.29 | 11.54 | 187.88 | 0 | 0 | 0 | 16.98 | 0 | -73.83 | 8.95 | -83.48 | 110.04 | 0.00 | 0 | 0 | 41 | 2.5 | 0.0 |
| 20Q3 (7) | 0.48 | 33.33 | 37.14 | 0 | -100.0 | 0 | 0.26 | -38.1 | -70.45 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 54.17 | -53.57 | -78.46 | 0.00 | 0 | 0 | 40 | 0.0 | -2.44 |
| 20Q2 (6) | 0.36 | -64.0 | -45.45 | 0.03 | 200.0 | 0 | 0.42 | 31.25 | 75.0 | 0 | 0 | 0 | 8.33 | 733.33 | 0 | 116.67 | 264.58 | 220.83 | 0.00 | 0 | 0 | 40 | -2.44 | -2.44 |
| 20Q1 (5) | 1.0 | 170.27 | 185.71 | 0.01 | -95.83 | 0 | 0.32 | 196.97 | 3.23 | 0 | 0 | 0 | 1.00 | -98.46 | 0 | 32.00 | 135.88 | -63.87 | 0.00 | 0 | 0 | 41 | 0.0 | 0.0 |
| 19Q4 (4) | 0.37 | 5.71 | 0.0 | 0.24 | 0 | 0.0 | -0.33 | -137.5 | 0.0 | 0 | 0 | 0.0 | 64.86 | 0 | 0.0 | -89.19 | -135.47 | 0.0 | 0.00 | 0 | 0.0 | 41 | 0.0 | 0.0 |
| 19Q3 (3) | 0.35 | -46.97 | 0.0 | 0 | 0 | 0.0 | 0.88 | 266.67 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 251.43 | 591.43 | 0.0 | 0.00 | 0 | 0.0 | 41 | 0.0 | 0.0 |
| 19Q2 (2) | 0.66 | 88.57 | 0.0 | 0 | 0 | 0.0 | 0.24 | -22.58 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 36.36 | -58.94 | 0.0 | 0.00 | 0 | 0.0 | 41 | 0.0 | 0.0 |
| 19Q1 (1) | 0.35 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 88.57 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 41 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.76 | 7.12 | 0.03 | 200.0 | 2.22 | 30.59 | 0 | 0 | 0.80 | 180.05 | 59.04 | 21.91 | 0.00 | 0 | 46 | 0.0 |
| 2022 (9) | 3.51 | 37.65 | 0.01 | -96.97 | 1.7 | 11.11 | 0 | 0 | 0.28 | -97.8 | 48.43 | -19.28 | 0.00 | 0 | 46 | 9.52 |
| 2021 (8) | 2.55 | -49.7 | 0.33 | -44.07 | 1.53 | 19.53 | 0 | 0 | 12.94 | 11.21 | 60.00 | 137.66 | 0.00 | 0 | 42 | 2.44 |
| 2020 (7) | 5.07 | 191.38 | 0.59 | 145.83 | 1.28 | 16.36 | 0 | 0 | 11.64 | -15.63 | 25.25 | -60.06 | 0.00 | 0 | 41 | 2.5 |
| 2019 (6) | 1.74 | 17.57 | 0.24 | 2300.0 | 1.1 | -5.98 | 0 | 0 | 13.79 | 1941.38 | 63.22 | -20.03 | 0.00 | 0 | 40 | -2.44 |
| 2018 (5) | 1.48 | -51.32 | 0.01 | 0 | 1.17 | 9.35 | 0 | 0 | 0.68 | 0 | 79.05 | 124.6 | 0.00 | 0 | 41 | -4.65 |
| 2017 (4) | 3.04 | -55.29 | 0 | 0 | 1.07 | -10.08 | 0 | 0 | 0.00 | 0 | 35.20 | 101.13 | 0.00 | 0 | 43 | -8.51 |
| 2016 (3) | 6.8 | -86.93 | 0.11 | -95.69 | 1.19 | -58.39 | 0 | 0 | 1.62 | -67.0 | 17.50 | 218.3 | 0.00 | 0 | 47 | -22.95 |
| 2015 (2) | 52.02 | 125.68 | 2.55 | 140.57 | 2.86 | 30.0 | 0 | 0 | 4.90 | 6.59 | 5.50 | -42.4 | 0.00 | 0 | 61 | -21.79 |
| 2014 (1) | 23.05 | -11.69 | 1.06 | -2.75 | 2.2 | 34.15 | 0 | 0 | 4.60 | 0 | 9.54 | 0 | 0.00 | 0 | 78 | 200.0 |
