玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)53.6726.3127.3633.4547.685.6233.3469.9312.3331.2374.377.760.9347.62-87.650.5633.33-84.00.01-50.0-91.6748.9754.1955.46119.899.7313.27100.00-13.79-6.250.00100.0100.013.2347.49512.5
23Q3 (19)42.49-4.151.5522.65264.73-14.5619.6214992.31-23.0917.91220.44-27.20.63265.79-64.610.42625.0-51.160.02100.0-33.3331.7698.87-2.96109.262.52-22.7116.00-95.1711.59-15.0099.35-279.58.97-13.7592.49
23Q2 (18)44.332.31-3.656.21-80.56-78.930.13-99.55-99.51-14.87-152.01-160.89-0.38-116.45-121.71-0.08-106.35-109.520.01-75.0-66.6715.97-53.45-51.44106.578.2-27.392400.002091.32052.58-2300.00-24050.0-19910.010.40205.88137.99
23Q1 (17)43.332.82-2.3731.950.88-8.6629.18-1.68-10.8728.59-1.35-9.92.31-69.32-19.791.26-64.0-3.080.04-66.670.034.318.92-7.5998.49-6.94-28.31109.522.682.49-9.52-42.86-38.783.4057.411.8
22Q4 (16)42.140.72-6.7131.6719.469.6229.6816.3516.4428.9817.817.387.53323.03258.573.50306.98260.820.12300.0300.031.50-3.761.19105.84-25.12-25.87106.672.61-5.73-6.67-68.6750.62.16-53.65-63.08
22Q3 (15)41.84-9.065.126.51-10.073.4725.51-3.523.1124.600.744.51.781.71-3.260.862.381.180.030.00.032.73-0.497.95141.35-3.69-6.2103.95-6.760.44-3.9565.61-12.874.666.6422.63
22Q2 (14)46.013.673.4929.48-15.7228.8526.44-19.2439.2324.42-23.0436.731.75-39.2459.090.84-35.3852.730.03-25.050.032.89-11.4226.02146.776.84-0.84111.494.33-7.58-11.49-67.4944.324.3730.843.07
22Q1 (13)44.38-1.756.5534.9821.0822.1432.7428.4461.0431.7328.5161.892.8837.14116.541.3034.02100.00.0433.3333.3337.1319.2731.34137.38-3.78-9.67106.86-5.56-23.85-6.8649.1583.213.34-42.91-21.04
21Q4 (12)45.1713.4613.8428.8912.765.425.493.034.2124.694.89-0.762.1014.13-2.330.9714.123.190.030.00.031.132.672.4142.78-5.25-10.6113.159.320.91-13.49-285.35-11.235.8553.9593.71
21Q3 (11)39.81-10.469.5525.6211.9829.5924.7430.2824.7623.5431.824.551.8467.2797.850.8554.5566.670.0350.050.030.3216.171.17150.691.81-9.52103.50-14.214.3-3.5083.0403.80-10.38-17.21
21Q2 (10)44.466.75-15.4422.88-20.1151.9318.99-6.59187.7317.86-8.88320.771.10-17.29678.950.55-15.381275.00.02-33.33100.026.10-7.683.74148.01-2.6820.3120.65-14.03-47.22-20.6549.583.944.240.240
21Q1 (9)41.654.96-24.6228.644.49-20.820.33-16.88-40.6619.60-21.22-43.161.33-38.14-20.830.65-30.85-29.350.030.050.028.27-7.01-34.45152.08-4.7834.2140.3325.1532.95-40.88-236.98-635.914.2340.07-36.3
20Q4 (8)39.689.194.1527.4138.645.7924.4623.350.8724.8831.649.562.15131.1814.970.9484.31-8.740.0350.0-25.030.401.434.36159.71-4.140.97112.1313.04.92-12.130-76.533.02-34.2-7.36
20Q3 (7)36.34-30.89-3.4319.7731.27-20.9519.83200.45-19.8818.90333.62-21.380.93589.47-70.570.511175.0-69.460.02100.0-66.6729.9719.127.42166.5435.3769.4499.23-56.59-1.780.00100.0100.04.590111.52
20Q2 (6)52.58-4.8347.6615.06-58.35-41.086.60-80.74-78.19-8.09-123.46-139.81-0.19-111.31-108.330.04-95.65-96.640.01-50.0-80.025.16-41.66-25.98123.038.5710.66228.57116.54170.68-128.57-2214.29-926.530.00-100.0-100.0
20Q1 (5)55.2545.0156.3436.1639.5634.0334.2641.2838.4834.4851.8347.11.68-10.16-7.690.92-10.68-1.080.02-50.0-50.043.1348.0647.15113.320.03-1.82105.56-1.23-3.27-5.5619.1739.116.64103.68141.45
19Q4 (4)38.101.250.025.913.60.024.25-2.020.022.71-5.530.01.87-40.820.01.03-38.320.00.04-33.330.029.134.410.0113.2915.260.0106.875.790.0-6.87-569.420.03.2650.230.0
19Q3 (3)37.635.670.025.01-2.150.024.75-18.210.024.0418.310.03.1638.60.01.6740.340.00.0620.00.027.90-17.920.098.29-11.590.0101.0319.640.0-1.03-106.60.02.17-2.690.0
19Q2 (2)35.610.760.025.56-5.260.030.2622.310.020.32-13.310.02.2825.270.01.1927.960.00.0525.00.033.9915.970.0111.18-3.670.084.44-22.620.015.56270.490.02.23-18.910.0
19Q1 (1)35.340.00.026.980.00.024.740.00.023.440.00.01.820.00.00.930.00.00.040.00.029.310.00.0115.420.00.0109.120.00.0-9.120.00.02.750.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)45.084.7226.50-15.092.78217.6823.63-18.9920.40-27.663.52-74.582.11-68.460.08-63.6433.572.07119.8913.27112.114.79-12.1100.06-9.387.24138.16
2022 (9)43.050.6331.2116.940.88-29.3129.1728.2828.2029.4813.85117.436.69122.260.2283.3332.8912.6105.84-25.87106.98-8.85-6.9800.07-14.13.04-33.77
2021 (8)42.78-3.2826.691.371.24-26.9622.74-4.0921.78-1.046.3740.933.0124.380.1233.3329.21-11.03142.78-10.6117.375.63-17.3700.08-7.24.59-8.75
2020 (7)44.2320.3926.332.371.70104.5723.71-9.422.01-2.744.52-52.522.42-50.00.09-52.6332.839.18159.7140.97111.1113.08-11.1100.09-20.135.0399.6
2019 (6)36.74-17.1625.72-32.240.8341.0926.17-32.2722.63-39.759.52-58.234.84-50.760.19-24.030.07-26.6113.29-6.6498.250.031.75-0.060.11-6.752.52-17.38
2018 (5)44.35-3.0437.96-3.040.5931.8538.64-8.0237.56-6.1922.79-4.649.8311.070.2519.0540.97-8.57121.35-24.998.225.391.75-74.330.12-10.073.0537.39
2017 (4)45.74-2.7239.157.820.4520.042.0137.8740.0450.0223.90156.448.85147.210.2190.9144.8122.43161.59-23.5793.20-21.746.8000.1302.221.83
2016 (3)47.02-22.1836.31-10.230.37-53.4730.475.8426.690.049.32104.843.5861.990.1183.3336.60-16.09211.424.45119.09-15.19-19.1900.0002.18-52.71
2015 (2)60.4266.4540.4500.80-29.4228.79026.6804.5502.2100.0650.043.621414.58202.428.26140.42397.56-40.4200.0004.61-39.97
2014 (1)36.300-4.7201.13-21.81-16.710-24.380-2.610-0.3700.040.02.88-54.07186.9825.1728.22-91.3571.7800.0007.6825.49

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