- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.37 | -14.31 | -88.32 | 0.45 | 309.09 | -76.32 | 0.47 | -47.78 | -69.48 | 0 | 0 | 0 | 10.30 | 377.43 | 102.7 | 10.76 | -39.05 | 161.2 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 5.1 | 33.51 | -48.64 | 0.11 | -45.0 | -73.17 | 0.9 | -28.0 | -18.92 | 0 | 0 | 0 | 2.16 | -58.8 | -47.76 | 17.65 | -46.07 | 57.87 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 3.82 | -68.79 | -61.34 | 0.2 | -55.56 | -63.64 | 1.25 | 32.98 | 15.74 | 0 | 0 | 0 | 5.24 | 42.41 | -5.95 | 32.72 | 326.09 | 199.35 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 12.24 | -67.27 | -1.84 | 0.45 | -76.32 | 32.35 | 0.94 | -38.96 | 13.25 | 0 | 0 | 0 | 3.68 | -27.63 | 34.84 | 7.68 | 86.51 | 15.38 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 37.4 | 276.64 | 229.81 | 1.9 | 363.41 | 167.61 | 1.54 | 38.74 | 58.76 | 0 | 0 | 0 | 5.08 | 23.04 | -18.86 | 4.12 | -63.16 | -51.86 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 22Q3 (15) | 9.93 | 0.51 | -4.43 | 0.41 | -25.45 | -26.79 | 1.11 | 2.78 | 21.98 | 0 | 0 | 0 | 4.13 | -25.83 | -23.39 | 11.18 | 2.26 | 27.63 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 22Q2 (14) | 9.88 | -20.77 | 21.08 | 0.55 | 61.76 | 41.03 | 1.08 | 30.12 | -21.17 | 0 | 0 | 0 | 5.57 | 104.17 | 16.47 | 10.93 | 64.23 | -34.89 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 22Q1 (13) | 12.47 | 9.96 | 40.43 | 0.34 | -52.11 | 21.43 | 0.83 | -14.43 | -4.6 | 0 | 0 | 0 | 2.73 | -56.45 | -13.53 | 6.66 | -22.19 | -32.06 | 0.00 | 0 | 0 | 0 | -100.0 | -100.0 |
| 21Q4 (12) | 11.34 | 9.14 | 1.98 | 0.71 | 26.79 | 18.33 | 0.97 | 6.59 | 25.97 | 0 | 0 | 0 | 6.26 | 16.16 | 16.04 | 8.55 | -2.34 | 23.53 | 0.00 | 0 | 0 | 69 | 0.0 | 0.0 |
| 21Q3 (11) | 10.39 | 27.33 | 58.87 | 0.56 | 43.59 | 100.0 | 0.91 | -33.58 | 12.35 | 0 | 0 | 0 | 5.39 | 12.77 | 25.89 | 8.76 | -47.83 | -29.28 | 0.00 | 0 | 0 | 69 | 0.0 | 0.0 |
| 21Q2 (10) | 8.16 | -8.11 | 153.42 | 0.39 | 39.29 | -7.14 | 1.37 | 57.47 | 73.42 | 0 | 0 | 0 | 4.78 | 51.58 | -63.36 | 16.79 | 71.37 | -31.57 | 0.00 | 0 | 0 | 69 | 0.0 | 0.0 |
| 21Q1 (9) | 8.88 | -20.14 | 29.82 | 0.28 | -53.33 | -26.32 | 0.87 | 12.99 | -6.45 | 0 | 0 | 0 | 3.15 | -41.56 | -43.24 | 9.80 | 41.49 | -27.94 | 0.00 | 0 | 0 | 69 | 0.0 | 0.0 |
| 20Q4 (8) | 11.12 | 70.03 | -7.18 | 0.6 | 114.29 | -4.76 | 0.77 | -4.94 | -7.23 | 0 | 0 | 0 | 5.40 | 26.03 | 2.6 | 6.92 | -44.09 | -0.05 | 0.00 | 0 | 0 | 69 | 0.0 | 0.0 |
| 20Q3 (7) | 6.54 | 103.11 | -66.77 | 0.28 | -33.33 | -82.05 | 0.81 | 2.53 | -12.9 | 0 | 0 | 0 | 4.28 | -67.18 | -45.99 | 12.39 | -49.52 | 162.09 | 0.00 | 0 | 0 | 69 | 0.0 | 0.0 |
| 20Q2 (6) | 3.22 | -52.92 | -80.32 | 0.42 | 10.53 | -31.15 | 0.79 | -15.05 | -24.04 | 0 | 0 | 0 | 13.04 | 134.78 | 249.82 | 24.53 | 80.44 | 285.94 | 0.00 | 0 | 0 | 69 | 0.0 | 0.0 |
| 20Q1 (5) | 6.84 | -42.9 | -38.32 | 0.38 | -39.68 | 123.53 | 0.93 | 12.05 | 22.37 | 0 | 0 | 0 | 5.56 | 5.64 | 262.42 | 13.60 | 96.25 | 98.4 | 0.00 | 0 | 0 | 69 | 0.0 | 0.0 |
| 19Q4 (4) | 11.98 | -39.13 | 0.0 | 0.63 | -59.62 | 0.0 | 0.83 | -10.75 | 0.0 | 0 | 0 | 0.0 | 5.26 | -33.66 | 0.0 | 6.93 | 46.61 | 0.0 | 0.00 | 0 | 0.0 | 69 | 0.0 | 0.0 |
| 19Q3 (3) | 19.68 | 20.29 | 0.0 | 1.56 | 155.74 | 0.0 | 0.93 | -10.58 | 0.0 | 0 | 0 | 0.0 | 7.93 | 112.59 | 0.0 | 4.73 | -25.66 | 0.0 | 0.00 | 0 | 0.0 | 69 | 0.0 | 0.0 |
| 19Q2 (2) | 16.36 | 47.52 | 0.0 | 0.61 | 258.82 | 0.0 | 1.04 | 36.84 | 0.0 | 0 | 0 | 0.0 | 3.73 | 143.24 | 0.0 | 6.36 | -7.24 | 0.0 | 0.00 | 0 | 0.0 | 69 | 0.0 | 0.0 |
| 19Q1 (1) | 11.09 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.76 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.53 | 0.0 | 0.0 | 6.85 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 69 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 25.53 | -63.36 | 1.21 | -62.19 | 3.56 | -21.93 | 0 | 0 | 4.74 | 3.2 | 13.94 | 113.08 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 69.68 | 79.77 | 3.2 | 64.1 | 4.56 | 10.41 | 0 | 0 | 4.59 | -8.72 | 6.54 | -38.58 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 38.76 | 39.83 | 1.95 | 16.77 | 4.13 | 25.53 | 0 | 0 | 5.03 | -16.49 | 10.66 | -10.22 | 0.00 | 0 | 69 | 0.0 |
| 2020 (7) | 27.72 | -53.11 | 1.67 | -43.58 | 3.29 | -7.58 | 0 | 0 | 6.02 | 20.33 | 11.87 | 97.1 | 0.00 | 0 | 69 | 0.0 |
| 2019 (6) | 59.12 | -26.11 | 2.96 | 101.36 | 3.56 | -2.2 | 0 | 0 | 5.01 | 172.51 | 6.02 | 32.36 | 0.00 | 0 | 69 | 0.0 |
| 2018 (5) | 80.01 | 22.92 | 1.47 | 50.0 | 3.64 | 10.3 | 0 | 0 | 1.84 | 22.03 | 4.55 | -10.27 | 0.00 | 0 | 69 | 0.0 |
| 2017 (4) | 65.09 | 101.39 | 0.98 | 55.56 | 3.3 | 16.61 | 0.01 | 0 | 1.51 | -22.76 | 5.07 | -42.1 | 0.02 | 0 | 69 | 0.0 |
| 2016 (3) | 32.32 | 114.89 | 0.63 | -27.59 | 2.83 | 32.24 | 0 | 0 | 1.95 | -66.3 | 8.76 | -38.46 | 0.00 | 0 | 69 | -1.43 |
| 2015 (2) | 15.04 | 54.57 | 0.87 | -54.92 | 2.14 | 3.88 | 0 | 0 | 5.78 | -70.84 | 14.23 | -32.79 | 0.00 | 0 | 70 | 2.94 |
| 2014 (1) | 9.73 | 17.23 | 1.93 | -75.57 | 2.06 | 19.77 | 0 | 0 | 19.84 | 0 | 21.17 | 0 | 0.00 | 0 | 68 | 4.62 |
