- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.37 | -26.53 | -8.35 | 0.11 | -8.33 | -26.67 | 0.37 | -26.0 | -5.13 | 0.24 | -20.0 | 0.0 | 1.73 | 24.76 | -19.99 | 5.81 | 0.72 | 3.51 | 3.77 | 8.89 | 9.11 | 891 | 0.0 | 0.0 |
| 23Q3 (19) | 8.67 | 33.18 | -15.0 | 0.12 | 9.09 | -29.41 | 0.5 | 28.21 | 6.38 | 0.3 | 20.0 | 3.45 | 1.38 | -18.09 | -16.96 | 5.77 | -3.74 | 25.16 | 3.46 | -9.9 | 21.7 | 891 | 0.0 | -16.42 |
| 23Q2 (18) | 6.51 | 111.36 | -26.19 | 0.11 | 22.22 | -26.67 | 0.39 | 30.0 | 11.43 | 0.25 | 25.0 | 13.64 | 1.69 | -42.17 | -0.65 | 5.99 | -38.49 | 50.97 | 3.84 | -40.86 | 53.96 | 891 | 0.0 | -16.42 |
| 23Q1 (17) | 3.08 | -55.68 | -36.89 | 0.09 | -40.0 | -25.0 | 0.3 | -23.08 | -6.25 | 0.2 | -16.67 | -25.93 | 2.92 | 35.39 | 18.83 | 9.74 | 73.58 | 48.54 | 6.49 | 88.04 | 17.36 | 891 | 0.0 | -16.42 |
| 22Q4 (16) | 6.95 | -31.86 | -3.47 | 0.15 | -11.76 | 0.0 | 0.39 | -17.02 | 21.88 | 0.24 | -17.24 | 14.29 | 2.16 | 29.5 | 3.6 | 5.61 | 21.78 | 26.26 | 3.45 | 21.46 | 18.4 | 891 | -16.42 | -16.42 |
| 22Q3 (15) | 10.2 | 15.65 | 68.6 | 0.17 | 13.33 | 21.43 | 0.47 | 34.29 | 51.61 | 0.29 | 31.82 | 26.09 | 1.67 | -2.0 | -27.98 | 4.61 | 16.12 | -10.07 | 2.84 | 13.98 | -25.21 | 1066 | 0.0 | -2.91 |
| 22Q2 (14) | 8.82 | 80.74 | 34.66 | 0.15 | 25.0 | 7.14 | 0.35 | 9.38 | 20.69 | 0.22 | -18.52 | -4.35 | 1.70 | -30.84 | -20.43 | 3.97 | -39.48 | -10.37 | 2.49 | -54.92 | -28.97 | 1066 | 0.0 | -2.91 |
| 22Q1 (13) | 4.88 | -32.22 | -3.37 | 0.12 | -20.0 | 9.09 | 0.32 | 0.0 | 10.34 | 0.27 | 28.57 | 28.57 | 2.46 | 18.03 | 12.89 | 6.56 | 47.54 | 14.19 | 5.53 | 89.7 | 33.05 | 1066 | 0.0 | -2.91 |
| 21Q4 (12) | 7.2 | 19.01 | 4.35 | 0.15 | 7.14 | 15.38 | 0.32 | 3.23 | -5.88 | 0.21 | -8.7 | 5.0 | 2.08 | -9.97 | 10.58 | 4.44 | -13.26 | -9.8 | 2.92 | -23.28 | 0.63 | 1066 | -2.91 | -2.91 |
| 21Q3 (11) | 6.05 | -7.63 | -5.02 | 0.14 | 0.0 | 7.69 | 0.31 | 6.9 | -16.22 | 0.23 | 0.0 | -11.54 | 2.31 | 8.26 | 13.39 | 5.12 | 15.73 | -11.78 | 3.80 | 8.26 | -6.86 | 1098 | 0.0 | 12.73 |
| 21Q2 (10) | 6.55 | 29.7 | 57.45 | 0.14 | 27.27 | 40.0 | 0.29 | 0.0 | -6.45 | 0.23 | 9.52 | 4.55 | 2.14 | -1.87 | -11.08 | 4.43 | -22.9 | -40.59 | 3.51 | -15.56 | -33.6 | 1098 | 0.0 | 12.73 |
| 21Q1 (9) | 5.05 | -26.81 | 158.97 | 0.11 | -15.38 | 57.14 | 0.29 | -14.71 | 16.0 | 0.21 | 5.0 | 10.53 | 2.18 | 15.61 | -39.32 | 5.74 | 16.54 | -55.21 | 4.16 | 43.47 | -57.32 | 1098 | 0.0 | 0.92 |
| 20Q4 (8) | 6.9 | 8.32 | 22.56 | 0.13 | 0.0 | -7.14 | 0.34 | -8.11 | -5.56 | 0.2 | -23.08 | -16.67 | 1.88 | -7.68 | -24.23 | 4.93 | -15.17 | -22.94 | 2.90 | -28.99 | -32.0 | 1098 | 12.73 | 0.92 |
| 20Q3 (7) | 6.37 | 53.12 | -21.45 | 0.13 | 30.0 | -13.33 | 0.37 | 19.35 | -11.9 | 0.26 | 18.18 | -16.13 | 2.04 | -15.1 | 10.34 | 5.81 | -22.05 | 12.16 | 4.08 | -22.82 | 6.78 | 974 | 0.0 | -10.48 |
| 20Q2 (6) | 4.16 | 113.33 | -35.0 | 0.1 | 42.86 | -23.08 | 0.31 | 24.0 | -8.82 | 0.22 | 15.79 | -18.52 | 2.40 | -33.04 | 18.34 | 7.45 | -41.87 | 40.27 | 5.29 | -45.72 | 25.36 | 974 | -10.48 | -10.48 |
| 20Q1 (5) | 1.95 | -65.36 | -62.79 | 0.07 | -50.0 | -46.15 | 0.25 | -30.56 | -19.35 | 0.19 | -20.83 | -26.92 | 3.59 | 44.36 | 44.69 | 12.82 | 100.5 | 116.71 | 9.74 | 128.57 | 96.37 | 1088 | 0.0 | 0.0 |
| 19Q4 (4) | 5.63 | -30.58 | 0.0 | 0.14 | -6.67 | 0.0 | 0.36 | -14.29 | 0.0 | 0.24 | -22.58 | 0.0 | 2.49 | 34.45 | 0.0 | 6.39 | 23.47 | 0.0 | 4.26 | 11.52 | 0.0 | 1088 | 0.0 | 0.0 |
| 19Q3 (3) | 8.11 | 26.72 | 0.0 | 0.15 | 15.38 | 0.0 | 0.42 | 23.53 | 0.0 | 0.31 | 14.81 | 0.0 | 1.85 | -8.94 | 0.0 | 5.18 | -2.52 | 0.0 | 3.82 | -9.39 | 0.0 | 1088 | 0.0 | 0.0 |
| 19Q2 (2) | 6.4 | 22.14 | 0.0 | 0.13 | 0.0 | 0.0 | 0.34 | 9.68 | 0.0 | 0.27 | 3.85 | 0.0 | 2.03 | -18.12 | 0.0 | 5.31 | -10.2 | 0.0 | 4.22 | -14.98 | 0.0 | 1088 | 0.0 | 0.0 |
| 19Q1 (1) | 5.24 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 2.48 | 0.0 | 0.0 | 5.92 | 0.0 | 0.0 | 4.96 | 0.0 | 0.0 | 1088 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 24.62 | -20.19 | 0.42 | -28.81 | 1.56 | 1.96 | 0.99 | -3.88 | 1.71 | -10.8 | 6.34 | 27.76 | 4.02 | 20.44 | 891 | 0.0 |
| 2022 (9) | 30.85 | 24.09 | 0.59 | 9.26 | 1.53 | 25.41 | 1.03 | 17.05 | 1.91 | -11.96 | 4.96 | 1.06 | 3.34 | -5.68 | 891 | -16.42 |
| 2021 (8) | 24.86 | 28.28 | 0.54 | 22.73 | 1.22 | -3.17 | 0.88 | 1.15 | 2.17 | -4.33 | 4.91 | -24.52 | 3.54 | -21.15 | 1066 | -2.91 |
| 2020 (7) | 19.38 | -23.64 | 0.44 | -20.0 | 1.26 | -11.27 | 0.87 | -18.69 | 2.27 | 4.77 | 6.50 | 16.2 | 4.49 | 6.48 | 1098 | 12.73 |
| 2019 (6) | 25.38 | -3.57 | 0.55 | -3.51 | 1.42 | -5.96 | 1.07 | -4.46 | 2.17 | 0.06 | 5.59 | -2.48 | 4.22 | -0.93 | 974 | -10.48 |
| 2018 (5) | 26.32 | 22.99 | 0.57 | 3.64 | 1.51 | 21.77 | 1.12 | 12.0 | 2.17 | -15.74 | 5.74 | -0.99 | 4.26 | -8.94 | 1088 | 7.19 |
| 2017 (4) | 21.4 | -33.97 | 0.55 | -22.54 | 1.24 | -23.93 | 1.0 | -20.0 | 2.57 | 17.32 | 5.79 | 15.21 | 4.67 | 21.16 | 1015 | -9.7 |
| 2016 (3) | 32.41 | 34.87 | 0.71 | 10.94 | 1.63 | 26.36 | 1.25 | 16.82 | 2.19 | -17.75 | 5.03 | -6.31 | 3.86 | -13.38 | 1124 | 1.44 |
| 2015 (2) | 24.03 | 19.14 | 0.64 | 16.36 | 1.29 | 4.03 | 1.07 | 16.3 | 2.66 | -2.33 | 5.37 | -12.68 | 4.45 | -2.38 | 1108 | 10.47 |
| 2014 (1) | 20.17 | -15.0 | 0.55 | -11.29 | 1.24 | -6.77 | 0.92 | -3.16 | 2.73 | 0 | 6.15 | 0 | 4.56 | 0 | 1003 | -13.01 |
