玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)42.6111.57-6.587.36220.85-71.19-4.25-168.66-123.33-1.07-145.73-107.45-0.19-142.22-103.28-0.13-138.24-102.890.140.0-54.84-1.69-118.82-108.6228.35-8.87-5.78-170.00-70.0-221.22270.0035.0770.9128.31-28.236.3
23Q3 (19)38.19-14.53-4.62-6.09-126.83-146.496.19-77.43-73.72.34-88.77-87.750.45-94.27-92.130.34-94.01-92.290.14-48.15-39.138.98-68.91-65.131.11-29.496.21-100.00-220.95-280.0200.001054.55350.039.4392.5349.36
23Q2 (18)44.683.8812.2322.70-3.6930.6927.4320.9437.3620.8418.61101.357.867.9793.65.682.5385.020.27-12.9-6.928.8821.1432.4844.1232.0640.4682.68-20.86-5.717.32585.0426.4620.4813.59-4.07
23Q1 (17)43.01-5.79.2723.57-7.75283.8522.6824.48-50.3917.5722.35-59.647.2825.737.375.5423.1112.370.310.0181.8223.8421.63-53.3633.4111.03-10.93104.46-25.51480.99-3.5791.13-102.818.03-13.19-62.7
22Q4 (16)45.6113.9118.9925.5595.04700.9418.22-22.6147.5514.36-24.82142.575.791.22302.084.502.04332.690.3134.7893.7519.60-23.8272.8430.092.73-25.3140.24152.44227.24-40.24-190.55-170.4320.77-21.33-27.1
22Q3 (15)40.040.587.7213.10-24.58111.9723.5417.88152.8519.1084.54126.35.7240.89114.234.4143.65150.570.23-20.6915.025.7318.0398.0829.29-6.75-47.7155.56-36.63-16.6744.44224.4433.3326.4023.65-4.0
22Q2 (14)39.811.144.1917.37235.49400.5819.97-56.321436.1510.35-76.22956.124.06-40.121350.03.07-37.731179.170.29163.6461.1121.80-57.35298.5431.41-16.26-49.0887.67419.74-62.4313.70-89.25110.2721.35-55.83-32.9
22Q1 (13)39.362.6917.81-12.82-501.886.9745.72521.2410.8143.53635.3430.786.78370.83283.744.93374.04319.110.11-31.25-38.8951.11350.71613.6737.51-6.88-40.35-27.42-163.98-129.38127.42122.981811.2948.3469.6722.72
21Q4 (12)38.333.12-2.593.19-48.38172.177.36-20.95173.675.92-29.86169.081.44-46.07172.01.04-40.91188.140.16-20.06.6711.34-12.7378.6240.28-28.08-28.2142.86-35.71-8.9357.1471.43-2.8628.493.6-20.02
21Q3 (11)37.17-2.725.36.1878.1150.79.31616.15160.498.44761.22166.832.67853.57186.971.76633.33193.620.2011.1133.3312.99137.48233.556.01-9.21-10.0566.67-71.43-15.1533.33125.055.5627.50-13.58-38.53
21Q2 (10)38.2114.3715.753.47125.18136.841.30108.84129.890.98107.45122.90.28107.59124.560.24110.67135.290.180.05.885.47154.971016.3361.69-1.8917.33233.33150.010.53-133.33-2100.0-20.031.82-19.22-19.85
21Q1 (9)33.41-15.1-27.95-13.78-211.76-249.13-14.71-47.25-260.77-13.16-53.56-307.9-3.69-84.5-277.4-2.25-90.68-263.040.1820.0-14.29-9.95-144.47-176.662.8812.077.2193.3398.33-6.676.67-88.67039.3910.5821.88
20Q4 (8)39.3511.47-10.45-4.4263.74-216.32-9.9935.09-6343.75-8.5732.15-6492.31-2.0034.85-4900.0-1.1837.23-6000.00.150.0-25.0-4.0758.17-194.8756.11-9.894.1247.06-40.11058.82174.51035.62-20.389.57
20Q3 (7)35.306.94-16.88-12.19-29.41-267.91-15.39-253.79-319.86-12.63-195.09-345.24-3.07-169.3-273.45-1.88-176.47-257.980.15-11.76-31.82-9.73-2085.71-190.6862.2718.4313.378.57-62.78-25.5621.43119.29485.7144.7412.742.62
20Q2 (6)33.01-28.81-19.51-9.42-201.95-254.43-4.35-147.54-143.28-4.28-167.61-158.31-1.14-154.81-143.35-0.68-149.28-139.530.17-19.05-26.090.49-96.23-96.3652.58-10.35-8.43211.11111.11256.25-111.110-372.7339.7022.8327.37
20Q1 (5)46.375.5319.39.24143.16272.079.155618.75337.666.334969.23261.482.085300.0273.331.386800.0294.370.215.05.012.99202.8058.658.83-0.83100.000-25.0-0.000100.032.32-0.58-18.57
19Q4 (4)43.943.460.03.80-47.660.00.16-97.710.0-0.13-102.520.0-0.04-102.260.00.02-98.320.00.20-9.090.04.29-60.020.053.89-1.950.00.00-100.00.00.00100.00.032.513.630.0
19Q3 (3)42.473.560.07.2619.020.07.00-30.350.05.15-29.840.01.77-32.70.01.19-30.810.00.22-4.350.010.73-20.40.054.96-4.280.0105.5678.130.0-5.56-113.640.031.370.640.0
19Q2 (2)41.015.510.06.10213.590.010.05361.040.07.34287.240.02.63319.170.01.72342.250.00.2315.00.013.4800.057.42-2.910.059.26-55.560.040.74222.220.031.17-21.470.0
19Q1 (1)38.870.00.0-5.370.00.0-3.850.00.0-3.920.00.0-1.200.00.0-0.710.00.00.200.00.00.000.00.059.140.00.0133.330.00.0-33.330.00.039.690.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)42.661.8415.57-2.751.46-16.6116.98-26.1112.97-25.815.01-31.9911.69-29.410.90-4.2618.75-25.3628.35-5.7891.4331.468.16-73.190.4739.3224.15-4.43
2022 (9)41.8913.8916.0101.75-46.4322.982047.6617.482112.6622.072559.0416.561871.430.9432.3925.12383.0830.09-25.369.55030.45-69.550.33-82.0625.27-20.21
2021 (8)36.78-5.74-0.0303.26-19.271.0700.7900.8300.8400.711.435.20430.6140.28-28.210.000100.00520.01.86-21.4231.67-15.97
2020 (7)39.02-6.18-3.1904.0428.76-3.840-3.770-4.120-2.4100.70-18.60.98-87.1156.114.1283.87-3.0216.1319.352.37-15.4537.6912.54
2019 (6)41.595.213.23348.613.1459.243.72220.692.42633.333.16602.222.30379.170.86-6.527.6097.453.896.0286.4948.2613.51-59.462.80-7.5633.49-0.33
2018 (5)39.53-4.980.7201.97-38.781.1600.3300.4500.4800.9222.673.85050.836.0158.33-18.0633.3322.923.03033.60-15.43
2017 (4)41.60-10.4-5.0703.2218.94-7.000-8.360-8.910-6.1500.75-5.06-2.86047.9530.1971.196.7827.12-18.640.00039.736.69
2016 (3)46.438.862.46223.682.714.043.7175.02.0623.352.1927.331.7523.240.790.07.2235.4636.8313.2266.67100.033.33-50.00.00037.248.98
2015 (2)42.6520.140.7602.6019.282.1201.6701.7201.4200.7911.275.33461.0532.5320.2133.33-87.7266.6700.00034.174.56
2014 (1)35.500-5.1502.18-18.43-1.910-1.520-1.360-1.0200.714.410.95-60.2527.066.96271.438.57-171.4300.00032.68-6.39

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