- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 30.3 | -7.42 | 6.02 | 1.7 | 1.19 | 4.29 | 2.22 | -1.33 | 36.2 | 2.25 | 9.22 | 6.13 | 5.61 | 9.31 | -1.63 | 7.33 | 6.58 | 28.47 | 7.43 | 17.98 | 0.11 | 2966 | 0.0 | 0.0 |
| 23Q3 (19) | 32.73 | -7.57 | 3.28 | 1.68 | -3.45 | -2.33 | 2.25 | 1.35 | -15.09 | 2.06 | 6.74 | 0.49 | 5.13 | 4.46 | -5.43 | 6.87 | 9.65 | -17.79 | 6.29 | 15.48 | -2.71 | 2966 | 0.0 | 2.67 |
| 23Q2 (18) | 35.41 | 23.72 | 1.61 | 1.74 | 6.1 | -1.14 | 2.22 | 16.23 | -19.27 | 1.93 | -7.66 | 12.87 | 4.91 | -14.25 | -2.7 | 6.27 | -6.06 | -20.55 | 5.45 | -25.36 | 11.08 | 2966 | 0.0 | 2.67 |
| 23Q1 (17) | 28.62 | 0.14 | -22.98 | 1.64 | 0.61 | -4.09 | 1.91 | 17.18 | -29.26 | 2.09 | -1.42 | 58.33 | 5.73 | 0.47 | 24.52 | 6.67 | 17.01 | -8.15 | 7.30 | -1.55 | 105.58 | 2966 | 0.0 | 2.67 |
| 22Q4 (16) | 28.58 | -9.81 | -16.6 | 1.63 | -5.23 | -2.4 | 1.63 | -38.49 | -36.33 | 2.12 | 3.41 | 89.29 | 5.70 | 5.08 | 17.04 | 5.70 | -31.8 | -23.65 | 7.42 | 14.67 | 126.97 | 2966 | 2.67 | 2.67 |
| 22Q3 (15) | 31.69 | -9.07 | -14.4 | 1.72 | -2.27 | 1.78 | 2.65 | -3.64 | -9.86 | 2.05 | 19.88 | 84.68 | 5.43 | 7.47 | 18.89 | 8.36 | 5.97 | 5.3 | 6.47 | 31.84 | 115.75 | 2889 | 0.0 | -0.21 |
| 22Q2 (14) | 34.85 | -6.22 | -3.28 | 1.76 | 2.92 | 15.79 | 2.75 | 1.85 | 6.18 | 1.71 | 29.55 | 69.31 | 5.05 | 9.75 | 19.71 | 7.89 | 8.6 | 9.77 | 4.91 | 38.13 | 75.04 | 2889 | 0.0 | -0.21 |
| 22Q1 (13) | 37.16 | 8.43 | 18.76 | 1.71 | 2.4 | 8.92 | 2.7 | 5.47 | 16.88 | 1.32 | 17.86 | 33.33 | 4.60 | -5.57 | -8.29 | 7.27 | -2.73 | -1.58 | 3.55 | 8.69 | 12.27 | 2889 | 0.0 | -0.21 |
| 21Q4 (12) | 34.27 | -7.43 | 14.54 | 1.67 | -1.18 | 7.05 | 2.56 | -12.93 | 64.1 | 1.12 | 0.9 | 8.74 | 4.87 | 6.75 | -6.54 | 7.47 | -5.94 | 43.27 | 3.27 | 9.0 | -5.06 | 2889 | -0.21 | -0.21 |
| 21Q3 (11) | 37.02 | 2.75 | 33.6 | 1.69 | 11.18 | 18.18 | 2.94 | 13.51 | 113.04 | 1.11 | 9.9 | 29.07 | 4.57 | 8.21 | -11.54 | 7.94 | 10.48 | 59.47 | 3.00 | 6.96 | -3.39 | 2895 | 0.0 | 6.2 |
| 21Q2 (10) | 36.03 | 15.15 | 39.49 | 1.52 | -3.18 | 21.6 | 2.59 | 12.12 | 71.52 | 1.01 | 2.02 | 21.69 | 4.22 | -15.92 | -12.82 | 7.19 | -2.63 | 22.97 | 2.80 | -11.4 | -12.76 | 2895 | 0.0 | 6.2 |
| 21Q1 (9) | 31.29 | 4.58 | 46.35 | 1.57 | 0.64 | 35.34 | 2.31 | 48.08 | 86.29 | 0.99 | -3.88 | 30.26 | 5.02 | -3.77 | -7.52 | 7.38 | 41.59 | 27.29 | 3.16 | -8.09 | -10.99 | 2895 | 0.0 | -3.56 |
| 20Q4 (8) | 29.92 | 7.98 | 26.89 | 1.56 | 9.09 | 24.8 | 1.56 | 13.04 | 27.87 | 1.03 | 19.77 | 45.07 | 5.21 | 1.03 | -1.64 | 5.21 | 4.69 | 0.77 | 3.44 | 10.92 | 14.33 | 2895 | 6.2 | -3.56 |
| 20Q3 (7) | 27.71 | 7.28 | 17.61 | 1.43 | 14.4 | 14.4 | 1.38 | -8.61 | 10.4 | 0.86 | 3.61 | 26.47 | 5.16 | 6.64 | -2.73 | 4.98 | -14.81 | -6.13 | 3.10 | -3.42 | 7.53 | 2726 | 0.0 | -9.19 |
| 20Q2 (6) | 25.83 | 20.81 | 8.53 | 1.25 | 7.76 | 2.46 | 1.51 | 21.77 | 7.86 | 0.83 | 9.21 | 1.22 | 4.84 | -10.81 | -5.59 | 5.85 | 0.79 | -0.62 | 3.21 | -9.6 | -6.74 | 2726 | -9.19 | -9.19 |
| 20Q1 (5) | 21.38 | -9.33 | 4.39 | 1.16 | -7.2 | -2.52 | 1.24 | 1.64 | -8.15 | 0.76 | 7.04 | 7.04 | 5.43 | 2.35 | -6.62 | 5.80 | 12.1 | -12.01 | 3.55 | 18.06 | 2.54 | 3002 | 0.0 | 0.0 |
| 19Q4 (4) | 23.58 | 0.08 | 0.0 | 1.25 | 0.0 | 0.0 | 1.22 | -2.4 | 0.0 | 0.71 | 4.41 | 0.0 | 5.30 | -0.08 | 0.0 | 5.17 | -2.48 | 0.0 | 3.01 | 4.32 | 0.0 | 3002 | 0.0 | 0.0 |
| 19Q3 (3) | 23.56 | -1.01 | 0.0 | 1.25 | 2.46 | 0.0 | 1.25 | -10.71 | 0.0 | 0.68 | -17.07 | 0.0 | 5.31 | 3.5 | 0.0 | 5.31 | -9.8 | 0.0 | 2.89 | -16.23 | 0.0 | 3002 | 0.0 | 0.0 |
| 19Q2 (2) | 23.8 | 16.21 | 0.0 | 1.22 | 2.52 | 0.0 | 1.4 | 3.7 | 0.0 | 0.82 | 15.49 | 0.0 | 5.13 | -11.78 | 0.0 | 5.88 | -10.76 | 0.0 | 3.45 | -0.62 | 0.0 | 3002 | 0.0 | 0.0 |
| 19Q1 (1) | 20.48 | 0.0 | 0.0 | 1.19 | 0.0 | 0.0 | 1.35 | 0.0 | 0.0 | 0.71 | 0.0 | 0.0 | 5.81 | 0.0 | 0.0 | 6.59 | 0.0 | 0.0 | 3.47 | 0.0 | 0.0 | 3002 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 127.07 | -3.94 | 6.76 | -0.73 | 8.61 | -11.51 | 8.33 | 15.86 | 5.32 | 3.34 | 6.78 | -7.88 | 6.56 | 20.61 | 2966 | 0.0 |
| 2022 (9) | 132.28 | -4.57 | 6.81 | 5.42 | 9.73 | -6.44 | 7.19 | 69.98 | 5.15 | 10.47 | 7.36 | -1.96 | 5.44 | 78.12 | 2966 | 2.67 |
| 2021 (8) | 138.62 | 32.21 | 6.46 | 19.63 | 10.4 | 82.78 | 4.23 | 21.55 | 4.66 | -9.51 | 7.50 | 38.25 | 3.05 | -8.06 | 2889 | -0.21 |
| 2020 (7) | 104.85 | 14.68 | 5.4 | 10.2 | 5.69 | 9.0 | 3.48 | 19.18 | 5.15 | -3.9 | 5.43 | -4.95 | 3.32 | 3.92 | 2895 | 6.2 |
| 2019 (6) | 91.43 | -19.56 | 4.9 | -8.24 | 5.22 | -26.17 | 2.92 | -8.75 | 5.36 | 14.07 | 5.71 | -8.22 | 3.19 | 13.44 | 2726 | -9.19 |
| 2018 (5) | 113.66 | -4.44 | 5.34 | -12.6 | 7.07 | -3.42 | 3.2 | -14.21 | 4.70 | -8.54 | 6.22 | 1.07 | 2.82 | -10.22 | 3002 | -32.72 |
| 2017 (4) | 118.94 | -7.57 | 6.11 | -7.84 | 7.32 | 0.14 | 3.73 | -10.55 | 5.14 | -0.3 | 6.15 | 8.34 | 3.14 | -3.23 | 4462 | -17.17 |
| 2016 (3) | 128.68 | -14.13 | 6.63 | -13.45 | 7.31 | -23.62 | 4.17 | -17.1 | 5.15 | 0.79 | 5.68 | -11.05 | 3.24 | -3.46 | 5387 | -14.76 |
| 2015 (2) | 149.85 | -13.54 | 7.66 | 9.43 | 9.57 | -11.55 | 5.03 | 14.84 | 5.11 | 26.56 | 6.39 | 2.29 | 3.36 | 32.82 | 6320 | -35.56 |
| 2014 (1) | 173.31 | 26.81 | 7.0 | 8.53 | 10.82 | 8.85 | 4.38 | 67.82 | 4.04 | 0 | 6.24 | 0 | 2.53 | 0 | 9807 | -0.56 |
