- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 19.71 | 16.7 | 6.08 | 0 | 0 | 0 | 2.41 | 15.87 | 0.0 | 0.24 | 4.35 | 9.09 | 0.00 | 0 | 0 | 12.23 | -0.71 | -5.73 | 1.22 | -10.58 | 2.84 | 687 | 0.0 | 0.0 |
| 23Q3 (19) | 16.89 | -10.82 | 2.12 | 0 | 0 | 0 | 2.08 | 4.52 | 2.46 | 0.23 | 4.55 | 9.52 | 0.00 | 0 | 0 | 12.31 | 17.21 | 0.34 | 1.36 | 17.23 | 7.25 | 687 | 0.0 | 3.0 |
| 23Q2 (18) | 18.94 | 10.37 | 15.35 | 0 | 0 | 0 | 1.99 | 7.57 | -12.33 | 0.22 | 4.76 | 4.76 | 0.00 | 0 | 0 | 10.51 | -2.54 | -24.0 | 1.16 | -5.08 | -9.18 | 687 | 0.0 | 3.0 |
| 23Q1 (17) | 17.16 | -7.64 | 9.02 | 0 | 0 | 0 | 1.85 | -23.24 | 3.35 | 0.21 | -4.55 | 0.0 | 0.00 | 0 | 0 | 10.78 | -16.88 | -5.2 | 1.22 | 3.35 | -8.28 | 687 | 0.0 | 3.0 |
| 22Q4 (16) | 18.58 | 12.33 | -6.59 | 0 | 0 | 0 | 2.41 | 18.72 | 20.5 | 0.22 | 4.76 | 0.0 | 0.00 | 0 | 0 | 12.97 | 5.68 | 29.0 | 1.18 | -6.74 | 7.05 | 687 | 3.0 | 3.0 |
| 22Q3 (15) | 16.54 | 0.73 | 1.6 | 0 | 0 | 0 | 2.03 | -10.57 | 7.98 | 0.21 | 0.0 | -4.55 | 0.00 | 0 | 0 | 12.27 | -11.22 | 6.28 | 1.27 | -0.73 | -6.05 | 667 | 0.0 | -4.44 |
| 22Q2 (14) | 16.42 | 4.32 | 8.1 | 0 | 0 | 0 | 2.27 | 26.82 | 23.37 | 0.21 | 0.0 | -16.0 | 0.00 | 0 | 0 | 13.82 | 21.56 | 14.13 | 1.28 | -4.14 | -22.29 | 667 | 0.0 | -4.44 |
| 22Q1 (13) | 15.74 | -20.86 | 9.0 | 0 | 0 | 0 | 1.79 | -10.5 | 0.56 | 0.21 | -4.55 | 0.0 | 0.00 | 0 | 0 | 11.37 | 13.1 | -7.74 | 1.33 | 20.62 | -8.26 | 667 | 0.0 | -4.44 |
| 21Q4 (12) | 19.89 | 22.17 | 26.37 | 0 | 0 | 0 | 2.0 | 6.38 | -9.09 | 0.22 | 0.0 | -12.0 | 0.00 | 0 | 0 | 10.06 | -12.93 | -28.06 | 1.11 | -18.15 | -30.36 | 667 | -4.44 | -4.44 |
| 21Q3 (11) | 16.28 | 7.18 | 21.95 | 0 | 0 | 0 | 1.88 | 2.17 | 5.62 | 0.22 | -12.0 | -8.33 | 0.00 | 0 | 0 | 11.55 | -4.67 | -13.39 | 1.35 | -17.89 | -24.83 | 698 | 0.0 | -3.72 |
| 21Q2 (10) | 15.19 | 5.19 | 14.56 | 0 | 0 | 0 | 1.84 | 3.37 | 0.0 | 0.25 | 19.05 | 13.64 | 0.00 | 0 | 0 | 12.11 | -1.73 | -12.71 | 1.65 | 13.17 | -0.8 | 698 | 0.0 | -3.72 |
| 21Q1 (9) | 14.44 | -8.26 | 10.4 | 0 | 0 | 0 | 1.78 | -19.09 | 7.23 | 0.21 | -16.0 | -8.7 | 0.00 | 0 | 0 | 12.33 | -11.81 | -2.87 | 1.45 | -8.44 | -17.29 | 698 | 0.0 | -3.46 |
| 20Q4 (8) | 15.74 | 17.9 | -0.57 | 0 | 0 | 0 | 2.2 | 23.6 | -0.45 | 0.25 | 4.17 | -3.85 | 0.00 | 0 | 0 | 13.98 | 4.83 | 0.12 | 1.59 | -11.65 | -3.3 | 698 | -3.72 | -3.46 |
| 20Q3 (7) | 13.35 | 0.68 | -0.67 | 0 | 0 | 0 | 1.78 | -3.26 | 8.54 | 0.24 | 9.09 | -4.0 | 0.00 | 0 | 0 | 13.33 | -3.91 | 9.27 | 1.80 | 8.36 | -3.35 | 725 | 0.0 | 0.28 |
| 20Q2 (6) | 13.26 | 1.38 | 10.32 | 0 | 0 | 0 | 1.84 | 10.84 | 10.84 | 0.22 | -4.35 | -12.0 | 0.00 | 0 | 0 | 13.88 | 9.34 | 0.48 | 1.66 | -5.65 | -20.23 | 725 | 0.28 | 0.28 |
| 20Q1 (5) | 13.08 | -17.37 | -6.1 | 0 | 0 | 0 | 1.66 | -24.89 | -8.79 | 0.23 | -11.54 | 0.0 | 0.00 | 0 | 0 | 12.69 | -9.09 | -2.86 | 1.76 | 7.06 | 6.5 | 723 | 0.0 | 0.0 |
| 19Q4 (4) | 15.83 | 17.78 | 0.0 | 0 | 0 | 0.0 | 2.21 | 34.76 | 0.0 | 0.26 | 4.0 | 0.0 | 0.00 | 0 | 0.0 | 13.96 | 14.41 | 0.0 | 1.64 | -11.7 | 0.0 | 723 | 0.0 | 0.0 |
| 19Q3 (3) | 13.44 | 11.81 | 0.0 | 0 | 0 | 0.0 | 1.64 | -1.2 | 0.0 | 0.25 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 12.20 | -11.64 | 0.0 | 1.86 | -10.57 | 0.0 | 723 | 0.0 | 0.0 |
| 19Q2 (2) | 12.02 | -13.71 | 0.0 | 0 | 0 | 0.0 | 1.66 | -8.79 | 0.0 | 0.25 | 8.7 | 0.0 | 0.00 | 0 | 0.0 | 13.81 | 5.7 | 0.0 | 2.08 | 25.97 | 0.0 | 723 | 0.0 | 0.0 |
| 19Q1 (1) | 13.93 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.82 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 13.07 | 0.0 | 0.0 | 1.65 | 0.0 | 0.0 | 723 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 72.71 | 8.05 | 0 | 0 | 8.33 | -2.0 | 0.9 | 7.14 | 0.00 | 0 | 11.46 | -9.31 | 1.24 | -0.84 | 687 | 0.0 |
| 2022 (9) | 67.29 | 2.26 | 0 | 0 | 8.5 | 13.33 | 0.84 | -7.69 | 0.00 | 0 | 12.63 | 10.82 | 1.25 | -9.74 | 687 | 3.0 |
| 2021 (8) | 65.8 | 18.71 | 0 | 0 | 7.5 | 0.27 | 0.91 | -3.19 | 0.00 | 0 | 11.40 | -15.53 | 1.38 | -18.45 | 667 | -4.44 |
| 2020 (7) | 55.43 | 0.4 | 0 | 0 | 7.48 | 2.19 | 0.94 | -5.05 | 0.00 | 0 | 13.49 | 1.78 | 1.70 | -5.43 | 698 | -3.72 |
| 2019 (6) | 55.21 | 18.78 | 0 | 0 | 7.32 | -2.14 | 0.99 | -9.17 | 0.00 | 0 | 13.26 | -17.61 | 1.79 | -23.54 | 725 | 0.28 |
| 2018 (5) | 46.48 | 10.64 | 0 | 0 | 7.48 | 9.68 | 1.09 | 13.54 | 0.00 | 0 | 16.09 | -0.87 | 2.35 | 2.62 | 723 | 5.86 |
| 2017 (4) | 42.01 | -0.52 | 0 | 0 | 6.82 | -2.43 | 0.96 | 21.52 | 0.00 | 0 | 16.23 | -1.92 | 2.29 | 22.16 | 683 | 5.89 |
| 2016 (3) | 42.23 | -4.09 | 0 | 0 | 6.99 | -1.96 | 0.79 | -23.3 | 0.00 | 0 | 16.55 | 2.22 | 1.87 | -20.03 | 645 | 5.22 |
| 2015 (2) | 44.03 | -0.23 | 0 | 0 | 7.13 | -2.46 | 1.03 | 9.57 | 0.00 | 0 | 16.19 | -2.24 | 2.34 | 9.82 | 613 | -2.54 |
| 2014 (1) | 44.13 | 20.87 | 0 | 0 | 7.31 | 5.48 | 0.94 | -24.19 | 0.00 | 0 | 16.56 | 0 | 2.13 | 0 | 629 | 2.11 |
