- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.25 | 13.26 | -19.48 | 1.21 | 24.74 | 13.08 | 1.0 | -1.96 | 81.82 | 0.82 | -27.43 | -7.87 | 11.80 | 10.14 | 40.44 | 9.76 | -13.44 | 125.81 | 8.00 | -35.93 | 14.43 | 898 | 0.0 | 0.0 |
| 23Q3 (19) | 9.05 | 24.14 | -41.0 | 0.97 | -11.01 | -32.64 | 1.02 | 56.92 | -32.0 | 1.13 | 61.43 | 71.21 | 10.72 | -28.32 | 14.18 | 11.27 | 26.41 | 15.26 | 12.49 | 30.03 | 190.21 | 898 | 0.0 | 4.91 |
| 23Q2 (18) | 7.29 | -24.61 | -44.77 | 1.09 | 13.54 | -13.49 | 0.65 | -8.45 | -21.69 | 0.7 | -4.11 | -25.53 | 14.95 | 50.61 | 56.64 | 8.92 | 21.44 | 41.8 | 9.60 | 27.2 | 34.84 | 898 | 0.0 | 4.91 |
| 23Q1 (17) | 9.67 | -24.04 | -22.02 | 0.96 | -10.28 | -11.11 | 0.71 | 29.09 | 2.9 | 0.73 | -17.98 | -1.35 | 9.93 | 18.11 | 13.98 | 7.34 | 69.94 | 31.95 | 7.55 | 7.98 | 26.5 | 898 | 0.0 | 4.91 |
| 22Q4 (16) | 12.73 | -17.01 | -14.51 | 1.07 | -25.69 | -19.55 | 0.55 | -63.33 | -29.49 | 0.89 | 34.85 | -34.56 | 8.41 | -10.46 | -5.9 | 4.32 | -55.82 | -17.52 | 6.99 | 62.5 | -23.45 | 898 | 4.91 | 4.91 |
| 22Q3 (15) | 15.34 | 16.21 | 16.21 | 1.44 | 14.29 | 13.39 | 1.5 | 80.72 | 41.51 | 0.66 | -29.79 | -5.71 | 9.39 | -1.66 | -2.43 | 9.78 | 55.51 | 21.77 | 4.30 | -39.58 | -18.87 | 856 | 0.0 | 8.77 |
| 22Q2 (14) | 13.2 | 6.45 | -13.78 | 1.26 | 16.67 | -13.7 | 0.83 | 20.29 | -15.31 | 0.94 | 27.03 | 62.07 | 9.55 | 9.6 | 0.1 | 6.29 | 13.0 | -1.77 | 7.12 | 19.33 | 87.98 | 856 | 0.0 | 8.77 |
| 22Q1 (13) | 12.4 | -16.72 | -10.4 | 1.08 | -18.8 | -18.8 | 0.69 | -11.54 | 11.29 | 0.74 | -45.59 | 25.42 | 8.71 | -2.49 | -9.37 | 5.56 | 6.23 | 24.21 | 5.97 | -34.66 | 39.99 | 856 | 0.0 | 8.77 |
| 21Q4 (12) | 14.89 | 12.8 | 10.79 | 1.33 | 4.72 | -5.67 | 0.78 | -26.42 | 77.27 | 1.36 | 94.29 | 86.3 | 8.93 | -7.16 | -14.86 | 5.24 | -34.77 | 60.01 | 9.13 | 72.23 | 68.16 | 856 | 8.77 | 8.77 |
| 21Q3 (11) | 13.2 | -13.78 | 23.6 | 1.27 | -13.01 | 0.79 | 1.06 | 8.16 | 82.76 | 0.7 | 20.69 | -1.41 | 9.62 | 0.89 | -18.45 | 8.03 | 25.45 | 47.87 | 5.30 | 39.98 | -20.23 | 787 | 0.0 | -2.72 |
| 21Q2 (10) | 15.31 | 10.62 | 68.61 | 1.46 | 9.77 | 53.68 | 0.98 | 58.06 | 127.91 | 0.58 | -1.69 | -13.43 | 9.54 | -0.77 | -8.85 | 6.40 | 42.89 | 35.17 | 3.79 | -11.13 | -48.66 | 787 | 0.0 | -2.72 |
| 21Q1 (9) | 13.84 | 2.98 | 80.92 | 1.33 | -5.67 | 27.88 | 0.62 | 40.91 | 12.73 | 0.59 | -19.18 | 22.92 | 9.61 | -8.4 | -29.31 | 4.48 | 36.84 | -37.69 | 4.26 | -21.51 | -32.06 | 787 | 0.0 | -4.61 |
| 20Q4 (8) | 13.44 | 25.84 | 25.61 | 1.41 | 11.9 | 36.89 | 0.44 | -24.14 | -12.0 | 0.73 | 2.82 | 4.29 | 10.49 | -11.08 | 8.98 | 3.27 | -39.72 | -29.94 | 5.43 | -18.3 | -16.97 | 787 | -2.72 | -4.61 |
| 20Q3 (7) | 10.68 | 17.62 | 10.56 | 1.26 | 32.63 | 32.63 | 0.58 | 34.88 | 7.41 | 0.71 | 5.97 | 26.79 | 11.80 | 12.76 | 19.96 | 5.43 | 14.68 | -2.85 | 6.65 | -9.91 | 14.68 | 809 | 0.0 | -1.94 |
| 20Q2 (6) | 9.08 | 18.69 | -29.17 | 0.95 | -8.65 | -34.03 | 0.43 | -21.82 | -15.69 | 0.67 | 39.58 | 17.54 | 10.46 | -23.04 | -6.85 | 4.74 | -34.13 | 19.04 | 7.38 | 17.6 | 65.96 | 809 | -1.94 | -1.94 |
| 20Q1 (5) | 7.65 | -28.5 | -31.7 | 1.04 | 0.97 | -25.18 | 0.55 | 10.0 | 3.77 | 0.48 | -31.43 | -22.58 | 13.59 | 41.23 | 9.54 | 7.19 | 53.86 | 51.93 | 6.27 | -4.09 | 13.35 | 825 | 0.0 | 0.0 |
| 19Q4 (4) | 10.7 | 10.77 | 0.0 | 1.03 | 8.42 | 0.0 | 0.5 | -7.41 | 0.0 | 0.7 | 25.0 | 0.0 | 9.63 | -2.12 | 0.0 | 4.67 | -16.41 | 0.0 | 6.54 | 12.85 | 0.0 | 825 | 0.0 | 0.0 |
| 19Q3 (3) | 9.66 | -24.65 | 0.0 | 0.95 | -34.03 | 0.0 | 0.54 | 5.88 | 0.0 | 0.56 | -1.75 | 0.0 | 9.83 | -12.45 | 0.0 | 5.59 | 40.52 | 0.0 | 5.80 | 30.38 | 0.0 | 825 | 0.0 | 0.0 |
| 19Q2 (2) | 12.82 | 14.46 | 0.0 | 1.44 | 3.6 | 0.0 | 0.51 | -3.77 | 0.0 | 0.57 | -8.06 | 0.0 | 11.23 | -9.49 | 0.0 | 3.98 | -15.93 | 0.0 | 4.45 | -19.68 | 0.0 | 825 | 0.0 | 0.0 |
| 19Q1 (1) | 11.2 | 0.0 | 0.0 | 1.39 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 12.41 | 0.0 | 0.0 | 4.73 | 0.0 | 0.0 | 5.54 | 0.0 | 0.0 | 825 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 36.26 | -32.44 | 4.24 | -12.58 | 3.38 | -5.06 | 3.38 | 4.32 | 11.69 | 29.4 | 9.32 | 40.53 | 9.32 | 54.41 | 898 | 0.0 |
| 2022 (9) | 53.67 | -6.22 | 4.85 | -10.02 | 3.56 | 3.49 | 3.24 | 0.31 | 9.04 | -4.05 | 6.63 | 10.35 | 6.04 | 6.96 | 898 | 4.91 |
| 2021 (8) | 57.23 | 40.06 | 5.39 | 15.67 | 3.44 | 72.0 | 3.23 | 25.19 | 9.42 | -17.42 | 6.01 | 22.8 | 5.64 | -10.62 | 856 | 8.77 |
| 2020 (7) | 40.86 | -7.93 | 4.66 | -3.12 | 2.0 | -3.38 | 2.58 | 5.31 | 11.40 | 5.23 | 4.89 | 4.94 | 6.31 | 14.38 | 787 | -2.72 |
| 2019 (6) | 44.38 | -22.14 | 4.81 | -7.68 | 2.07 | -31.0 | 2.45 | -12.5 | 10.84 | 18.58 | 4.66 | -11.38 | 5.52 | 12.38 | 809 | -1.94 |
| 2018 (5) | 57.0 | 13.93 | 5.21 | -7.46 | 3.0 | 7.53 | 2.8 | 12.45 | 9.14 | -18.78 | 5.26 | -5.62 | 4.91 | -1.3 | 825 | -3.4 |
| 2017 (4) | 50.03 | 28.78 | 5.63 | 13.51 | 2.79 | 23.45 | 2.49 | 9.21 | 11.25 | -11.86 | 5.58 | -4.14 | 4.98 | -15.19 | 854 | -0.58 |
| 2016 (3) | 38.85 | 15.52 | 4.96 | 5.53 | 2.26 | -16.91 | 2.28 | 0.88 | 12.77 | -8.65 | 5.82 | -28.08 | 5.87 | -12.67 | 859 | -12.53 |
| 2015 (2) | 33.63 | -10.08 | 4.7 | 1.29 | 2.72 | -9.63 | 2.26 | -17.22 | 13.98 | 12.65 | 8.09 | 0.5 | 6.72 | -7.94 | 982 | -8.82 |
| 2014 (1) | 37.4 | 8.78 | 4.64 | 19.59 | 3.01 | 4.15 | 2.73 | -2.15 | 12.41 | 0 | 8.05 | 0 | 7.30 | 0 | 1077 | 0.75 |
