- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 31.1 | -11.19 | 58.35 | 0.82 | 38.98 | -41.84 | 1.12 | -11.11 | 13.13 | 5.39 | 1.51 | 3.85 | 2.64 | 56.5 | -63.27 | 3.60 | 0.09 | -28.56 | 17.33 | 14.3 | -34.42 | 1350 | 0.0 | 0.0 |
| 23Q3 (19) | 35.02 | 15.16 | 24.23 | 0.59 | -43.81 | -60.4 | 1.26 | -0.79 | 5.88 | 5.31 | -2.93 | 2.71 | 1.68 | -51.21 | -68.13 | 3.60 | -13.85 | -14.77 | 15.16 | -15.7 | -17.32 | 1350 | 0.0 | 2.9 |
| 23Q2 (18) | 30.41 | 26.44 | -26.71 | 1.05 | -12.5 | -32.26 | 1.27 | 11.4 | 0.79 | 5.47 | 2.82 | -2.67 | 3.45 | -30.8 | -7.58 | 4.18 | -11.9 | 37.52 | 17.99 | -18.68 | 32.79 | 1350 | 0.0 | 2.9 |
| 23Q1 (17) | 24.05 | 22.45 | -41.33 | 1.2 | -14.89 | -16.08 | 1.14 | 15.15 | 0.88 | 5.32 | 2.5 | -6.17 | 4.99 | -30.5 | 43.02 | 4.74 | -5.96 | 71.94 | 22.12 | -16.29 | 59.92 | 1350 | 0.0 | 2.9 |
| 22Q4 (16) | 19.64 | -30.33 | -52.81 | 1.41 | -5.37 | -4.08 | 0.99 | -16.81 | -30.28 | 5.19 | 0.39 | -18.65 | 7.18 | 35.83 | 103.26 | 5.04 | 19.41 | 47.74 | 26.43 | 44.09 | 72.39 | 1350 | 2.9 | 2.9 |
| 22Q3 (15) | 28.19 | -32.06 | -43.34 | 1.49 | -3.87 | 1.36 | 1.19 | -5.56 | -13.77 | 5.17 | -8.01 | -11.47 | 5.29 | 41.48 | 78.88 | 4.22 | 39.0 | 52.18 | 18.34 | 35.39 | 56.23 | 1312 | 0.0 | -0.38 |
| 22Q2 (14) | 41.49 | 1.22 | -17.61 | 1.55 | 8.39 | -4.91 | 1.26 | 11.5 | -5.97 | 5.62 | -0.88 | 0.18 | 3.74 | 7.09 | 15.42 | 3.04 | 10.16 | 14.13 | 13.55 | -2.08 | 21.6 | 1312 | 0.0 | -0.38 |
| 22Q1 (13) | 40.99 | -1.51 | -1.37 | 1.43 | -2.72 | -7.74 | 1.13 | -20.42 | -2.59 | 5.67 | -11.13 | 6.58 | 3.49 | -1.23 | -6.46 | 2.76 | -19.2 | -1.23 | 13.83 | -9.76 | 8.06 | 1312 | 0.0 | -0.38 |
| 21Q4 (12) | 41.62 | -16.34 | -10.44 | 1.47 | 0.0 | -13.02 | 1.42 | 2.9 | 2.9 | 6.38 | 9.25 | 23.88 | 3.53 | 19.53 | -2.88 | 3.41 | 23.0 | 14.89 | 15.33 | 30.59 | 38.32 | 1312 | -0.38 | -0.38 |
| 21Q3 (11) | 49.75 | -1.21 | 5.69 | 1.47 | -9.82 | 9.7 | 1.38 | 2.99 | 7.81 | 5.84 | 4.1 | 14.96 | 2.95 | -8.71 | 3.79 | 2.77 | 4.25 | 2.0 | 11.74 | 5.38 | 8.77 | 1317 | 0.0 | 7.69 |
| 21Q2 (10) | 50.36 | 21.17 | 42.3 | 1.63 | 5.16 | 25.38 | 1.34 | 15.52 | 32.67 | 5.61 | 5.45 | 17.12 | 3.24 | -13.21 | -11.89 | 2.66 | -4.67 | -6.77 | 11.14 | -12.98 | -17.7 | 1317 | 0.0 | 10.67 |
| 21Q1 (9) | 41.56 | -10.57 | 88.4 | 1.55 | -8.28 | 51.96 | 1.16 | -15.94 | 65.71 | 5.32 | 3.3 | 49.02 | 3.73 | 2.55 | -19.34 | 2.79 | -6.01 | -12.04 | 12.80 | 15.51 | -20.9 | 1317 | 0.0 | 10.67 |
| 20Q4 (8) | 46.47 | -1.27 | 71.29 | 1.69 | 26.12 | 36.29 | 1.38 | 7.81 | 46.81 | 5.15 | 1.38 | 20.33 | 3.64 | 27.75 | -20.43 | 2.97 | 9.2 | -14.29 | 11.08 | 2.69 | -29.75 | 1317 | 7.69 | 10.67 |
| 20Q3 (7) | 47.07 | 33.0 | 73.5 | 1.34 | 3.08 | 12.61 | 1.28 | 26.73 | 42.22 | 5.08 | 6.05 | 18.69 | 2.85 | -22.5 | -35.1 | 2.72 | -4.71 | -18.03 | 10.79 | -20.26 | -31.59 | 1223 | 2.77 | 2.77 |
| 20Q2 (6) | 35.39 | 60.43 | 62.19 | 1.3 | 27.45 | 41.3 | 1.01 | 44.29 | 23.17 | 4.79 | 34.17 | 27.73 | 3.67 | -20.55 | -12.88 | 2.85 | -10.06 | -24.06 | 13.53 | -16.36 | -21.24 | 1190 | 0.0 | 0.0 |
| 20Q1 (5) | 22.06 | -18.69 | 17.28 | 1.02 | -17.74 | 59.38 | 0.7 | -25.53 | -14.63 | 3.57 | -16.59 | -2.46 | 4.62 | 1.16 | 35.9 | 3.17 | -8.42 | -27.21 | 16.18 | 2.58 | -16.83 | 1190 | 0.0 | 0.0 |
| 19Q4 (4) | 27.13 | 0.0 | 0.0 | 1.24 | 4.2 | 0.0 | 0.94 | 4.44 | 0.0 | 4.28 | 0.0 | 0.0 | 4.57 | 4.2 | 0.0 | 3.46 | 4.44 | 0.0 | 15.78 | 0.0 | 0.0 | 1190 | 0.0 | 0.0 |
| 19Q3 (3) | 27.13 | 24.34 | 0.0 | 1.19 | 29.35 | 0.0 | 0.9 | 9.76 | 0.0 | 4.28 | 14.13 | 0.0 | 4.39 | 4.03 | 0.0 | 3.32 | -11.73 | 0.0 | 15.78 | -8.21 | 0.0 | 1190 | 0.0 | 0.0 |
| 19Q2 (2) | 21.82 | 16.0 | 0.0 | 0.92 | 43.75 | 0.0 | 0.82 | 0.0 | 0.0 | 3.75 | 2.46 | 0.0 | 4.22 | 23.92 | 0.0 | 3.76 | -13.79 | 0.0 | 17.19 | -11.67 | 0.0 | 1190 | 0.0 | 0.0 |
| 19Q1 (1) | 18.81 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0.82 | 0.0 | 0.0 | 3.66 | 0.0 | 0.0 | 3.40 | 0.0 | 0.0 | 4.36 | 0.0 | 0.0 | 19.46 | 0.0 | 0.0 | 1190 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 120.59 | -7.45 | 3.65 | -37.82 | 4.79 | 4.81 | 21.49 | -0.74 | 3.03 | -32.81 | 3.97 | 13.25 | 17.82 | 7.25 | 1350 | 0.0 |
| 2022 (9) | 130.3 | -28.91 | 5.87 | -4.24 | 4.57 | -13.77 | 21.65 | -6.48 | 4.50 | 34.69 | 3.51 | 21.29 | 16.62 | 31.55 | 1350 | 2.9 |
| 2021 (8) | 183.28 | 21.38 | 6.13 | 14.58 | 5.3 | 21.56 | 23.15 | 24.6 | 3.34 | -5.6 | 2.89 | 0.15 | 12.63 | 2.65 | 1312 | -0.38 |
| 2020 (7) | 151.0 | 59.15 | 5.35 | 34.09 | 4.36 | 25.29 | 18.58 | 16.42 | 3.54 | -15.75 | 2.89 | -21.28 | 12.30 | -26.85 | 1317 | 7.69 |
| 2019 (6) | 94.88 | 9.68 | 3.99 | 14.0 | 3.48 | 5.14 | 15.96 | 4.25 | 4.21 | 3.94 | 3.67 | -4.14 | 16.82 | -4.95 | 1223 | 2.77 |
| 2018 (5) | 86.51 | 15.3 | 3.5 | 12.9 | 3.31 | 9.97 | 15.31 | 10.38 | 4.05 | -2.08 | 3.83 | -4.63 | 17.70 | -4.27 | 1190 | 0.51 |
| 2017 (4) | 75.03 | 14.39 | 3.1 | -3.73 | 3.01 | 2.03 | 13.87 | 3.58 | 4.13 | -15.84 | 4.01 | -10.8 | 18.49 | -9.45 | 1184 | 1.89 |
| 2016 (3) | 65.59 | -0.7 | 3.22 | -7.47 | 2.95 | -5.75 | 13.39 | 2.76 | 4.91 | -6.82 | 4.50 | -5.09 | 20.41 | 3.48 | 1162 | 1.22 |
| 2015 (2) | 66.05 | -14.06 | 3.48 | -30.4 | 3.13 | -4.57 | 13.03 | 3.25 | 5.27 | -19.01 | 4.74 | 11.04 | 19.73 | 20.15 | 1148 | 1.95 |
| 2014 (1) | 76.86 | -1.4 | 5.0 | 34.77 | 3.28 | -11.11 | 12.62 | 7.59 | 6.51 | 0 | 4.27 | 0 | 16.42 | 0 | 1126 | -3.35 |
