玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)27.88-3.7614.4511.37-7.3317.589.99-36.97-3.017.30-37.71-0.953.34-45.78-39.491.92-38.66-19.670.25-3.85-19.3514.24-29.681.574.75-11.85-44.36113.8047.0421.25-13.80-161.06-324.8822.16-0.58-3.57
23Q3 (19)28.972.9120.7112.27-1.1336.3315.85-3.5924.1211.72-10.9420.586.16-21.63-17.873.13-16.090.970.26-7.14-16.1320.25-3.6222.2184.80-31.6-41.7177.392.59.7622.61-7.69-23.3422.29-0.67-5.35
23Q2 (18)28.156.4324.6112.419.7346.016.4438.8553.513.1645.5852.677.8651.1519.823.7352.8737.640.287.69-9.6821.0126.4142.93123.9815.22-18.7575.51-21.02-4.8524.49457.1418.6322.44-3.86-14.97
23Q1 (17)26.458.5842.211.3116.96173.1911.8414.9590.359.0422.6684.495.20-5.852.052.442.0973.050.26-16.13-7.1416.6218.4656.35107.60-19.91-25.0195.601.8643.784.40-28.39-86.8823.341.57-19.57
22Q4 (16)24.361.524.999.677.4463.910.30-19.3456.777.37-24.1858.155.52-26.435.962.39-22.951.270.310.0-6.0614.03-15.3336.08134.35-7.64-17.9593.8633.114.536.14-79.18-39.8522.98-2.42-23.12
22Q3 (15)24.006.2428.149.005.88163.1612.7719.23171.139.7212.76281.187.5014.33276.883.1014.39269.050.310.00.016.5712.7291.56145.47-4.67-13.8970.51-11.14-2.8229.4942.847.4623.55-10.76-11.13
22Q2 (14)22.5921.4519.48.50105.31340.4110.7172.19419.98.6275.92286.556.5691.81315.192.7192.2271.230.3110.713.3314.7038.29138.64152.606.358.879.3619.34-15.6820.64-38.39250.9426.39-9.06-2.08
22Q1 (13)18.60-4.576.534.14-29.83107.06.22-5.3374.234.905.1560.133.42-15.7671.01.41-10.7651.610.28-15.15-3.4510.633.133.71143.49-12.3713.6566.49-25.9517.7333.51228.35-24.6129.02-2.912.47
21Q4 (12)19.494.06-6.665.9072.51-10.886.5739.4913.284.6682.754.024.06104.0220.121.5888.13.950.336.450.010.3119.198.99163.75-3.0729.1589.8023.75-21.3810.20-62.81171.7929.8912.798.49
21Q3 (11)18.73-1.0-24.993.4277.2-67.744.71128.64-50.212.5514.35-61.131.9925.95-63.420.8415.07-65.290.313.33-13.898.6540.42-32.79168.9420.4530.4372.56-22.9-35.3727.44366.46329.1226.50-1.6720.18
21Q2 (10)18.928.36-26.351.93-3.5-83.822.06-42.3-82.882.23-27.12-78.331.58-21.0-82.030.73-21.51-82.280.303.45-25.06.16-22.52-59.45140.2611.097.8894.1266.63-5.235.88-86.76536.7626.95-4.8418.67
21Q1 (9)17.46-16.38-18.372.00-69.79-47.233.57-38.45-35.213.06-31.7-28.842.00-40.83-11.890.93-38.82-16.960.29-12.1216.07.95-15.96-25.21126.26-0.4222.8656.48-50.55-17.644.44412.741.3128.322.7919.19
20Q4 (8)20.88-16.38-10.816.62-37.55-22.035.80-38.69-39.464.48-31.71-32.733.38-37.87-35.51.52-37.19-38.210.33-8.33-8.339.46-26.5-28.06126.79-2.122.9114.211.7329.06-14.21-18.68-223.5827.5524.9422.06
20Q3 (7)24.97-2.87.1210.60-11.1519.59.46-21.36-9.476.56-36.25-17.075.44-38.11-16.312.42-41.26-19.870.36-10.0-5.2612.87-15.27-8.27129.53-0.3811.86112.2813.0632.48-11.98-1396.41-178.5422.05-2.913.42
20Q2 (6)25.6920.118.9911.93214.78107.1212.03118.3369.210.29139.377.118.79287.22126.554.12267.86120.320.4060.029.0315.1942.932.78130.0226.525.8899.3144.8722.220.92-97.06-95.2122.71-4.42-1.82
20Q1 (5)21.39-8.6310.493.79-55.3639.855.51-42.48107.924.30-35.44113.932.27-56.6894.021.12-54.4780.650.25-30.56-10.7110.63-19.1642.3102.77-16.6-3.7468.55-22.54-32.4931.45173.452144.3523.765.27-0.08
19Q4 (4)23.410.430.08.49-4.280.09.58-8.330.06.66-15.80.05.24-19.380.02.46-18.540.00.36-5.260.013.15-6.270.0123.226.410.088.504.420.011.50-24.580.022.575.860.0
19Q3 (3)23.317.970.08.8753.990.010.4546.980.07.9136.140.06.5067.530.03.0261.50.00.3822.580.014.0322.640.0115.80-5.70.084.754.310.015.25-20.870.021.32-7.830.0
19Q2 (2)21.5911.520.05.76112.550.07.11168.30.05.81189.050.03.88231.620.01.87201.610.00.3110.710.011.4453.150.0122.8015.020.081.25-19.980.019.271352.60.023.13-2.730.0
19Q1 (1)19.360.00.02.710.00.02.650.00.02.010.00.01.170.00.00.620.00.00.280.00.07.470.00.0106.760.00.0101.540.00.0-1.540.00.023.780.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)27.8923.6811.8548.53.1119.613.5633.7310.3333.4621.48-5.6211.0616.541.04-12.6118.0628.0974.75-44.3687.3310.9912.61-40.830.19-14.0922.55-10.9
2022 (9)22.5520.597.98133.332.60-7.610.14134.727.74144.1622.76137.589.49130.341.19-4.0314.1069.06134.35-17.9578.68-0.821.322.220.226.2725.31-9.45
2021 (8)18.70-20.293.42-60.782.82-8.864.32-49.33.17-52.49.58-50.394.12-53.021.24-3.888.34-31.75163.7529.1579.32-22.5320.8500.21-16.4927.9516.46
2020 (7)23.466.068.7229.193.09-9.698.529.236.6614.0419.3118.688.7714.641.291.5712.223.56126.792.9102.3918.39-2.3900.2523.9724.006.19
2019 (6)22.1210.216.7534.193.4243.667.8019.085.8414.9616.2711.297.659.291.27-5.9311.8023.3123.225.5586.4812.6313.41-42.250.20-24.7522.60-0.88
2018 (5)20.07-10.485.03-27.212.380.296.55-14.825.08-16.1714.62-9.197.00-10.831.356.39.57-10.23116.745.0376.79-14.4823.21127.280.27022.803.5
2017 (4)22.42-0.046.916.312.38-2.717.69-1.286.0612.0116.1012.277.855.091.27-5.2210.66-1.66111.154.5489.797.6110.21-37.90.00022.03-1.03
2016 (3)22.4310.386.5049.772.44-8.937.7934.785.4121.8514.3427.247.4721.861.34-1.4710.8421.39106.3221.1883.4310.9916.45-34.210.00022.26-4.71
2015 (2)20.32-0.834.34-0.912.68-6.735.784.94.449.6311.2711.926.1310.051.360.748.93-0.8987.743.2775.17-5.5925.0021.530.00023.36-3.95
2014 (1)20.4904.3802.87-14.335.5104.05010.0705.5701.357.149.01-3.7484.962.7879.62-8.5620.5759.160.00024.32-2.17

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