- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.07 | -14.66 | -27.66 | 0.24 | -4.0 | -25.0 | 1.01 | 34.67 | 26.25 | 0.52 | 8.33 | 10.64 | 2.38 | 12.49 | 3.67 | 10.03 | 57.8 | 74.52 | 5.16 | 26.94 | 52.94 | 2393 | 0.25 | -11.76 |
| 23Q3 (19) | 11.8 | 0.85 | -10.27 | 0.25 | 0.0 | -16.67 | 0.75 | 11.94 | 2.74 | 0.48 | 4.35 | 0.0 | 2.12 | -0.85 | -7.13 | 6.36 | 10.99 | 14.49 | 4.07 | 3.46 | 11.44 | 2387 | -5.2 | -12.08 |
| 23Q2 (18) | 11.7 | -6.17 | -4.8 | 0.25 | -7.41 | -13.79 | 0.67 | 4.69 | -1.47 | 0.46 | 2.22 | 6.98 | 2.14 | -1.31 | -9.45 | 5.73 | 11.58 | 3.5 | 3.93 | 8.95 | 12.37 | 2518 | -7.49 | -9.13 |
| 23Q1 (17) | 12.47 | -10.42 | 38.71 | 0.27 | -15.62 | 12.5 | 0.64 | -20.0 | 3.23 | 0.45 | -4.26 | -2.17 | 2.17 | -5.81 | -18.9 | 5.13 | -10.7 | -25.58 | 3.61 | 6.88 | -29.47 | 2722 | 0.37 | -3.58 |
| 22Q4 (16) | 13.92 | 5.86 | 44.7 | 0.32 | 6.67 | 18.52 | 0.8 | 9.59 | 9.59 | 0.47 | -2.08 | -2.08 | 2.30 | 0.77 | -18.09 | 5.75 | 3.53 | -24.26 | 3.38 | -7.5 | -32.33 | 2712 | -0.11 | -8.16 |
| 22Q3 (15) | 13.15 | 7.0 | 28.67 | 0.3 | 3.45 | 15.38 | 0.73 | 7.35 | 12.31 | 0.48 | 11.63 | -4.0 | 2.28 | -3.32 | -10.32 | 5.55 | 0.33 | -12.72 | 3.65 | 4.33 | -25.39 | 2715 | -2.02 | -13.12 |
| 22Q2 (14) | 12.29 | 36.71 | 27.09 | 0.29 | 20.83 | 7.41 | 0.68 | 9.68 | 7.94 | 0.43 | -6.52 | -6.52 | 2.36 | -11.61 | -15.49 | 5.53 | -19.77 | -15.07 | 3.50 | -31.62 | -26.45 | 2771 | -1.84 | -16.08 |
| 22Q1 (13) | 8.99 | -6.55 | -17.45 | 0.24 | -11.11 | -17.24 | 0.62 | -15.07 | -1.59 | 0.46 | -4.17 | -11.54 | 2.67 | -4.88 | 0.25 | 6.90 | -9.12 | 19.21 | 5.12 | 2.55 | 7.16 | 2823 | -4.4 | -15.33 |
| 21Q4 (12) | 9.62 | -5.87 | -11.09 | 0.27 | 3.85 | 12.5 | 0.73 | 12.31 | 7.35 | 0.48 | -4.0 | -2.04 | 2.81 | 10.32 | 26.53 | 7.59 | 19.31 | 20.74 | 4.99 | 1.99 | 10.18 | 2953 | -5.5 | -10.76 |
| 21Q3 (11) | 10.22 | 5.69 | -5.11 | 0.26 | -3.7 | -10.34 | 0.65 | 3.17 | 8.33 | 0.5 | 8.7 | -3.85 | 2.54 | -8.89 | -5.52 | 6.36 | -2.38 | 14.16 | 4.89 | 2.85 | 1.33 | 3125 | -5.36 | -11.6 |
| 21Q2 (10) | 9.67 | -11.2 | 11.15 | 0.27 | -6.9 | -3.57 | 0.63 | 0.0 | -1.56 | 0.46 | -11.54 | -11.54 | 2.79 | 4.85 | -13.24 | 6.51 | 12.62 | -11.44 | 4.76 | -0.38 | -20.41 | 3302 | -0.96 | 4.39 |
| 21Q1 (9) | 10.89 | 0.65 | 40.88 | 0.29 | 20.83 | 16.0 | 0.63 | -7.35 | 5.0 | 0.52 | 6.12 | -5.45 | 2.66 | 20.06 | -17.66 | 5.79 | -7.95 | -25.47 | 4.78 | 5.44 | -32.89 | 3334 | 0.76 | 5.41 |
| 20Q4 (8) | 10.82 | 0.46 | 14.98 | 0.24 | -17.24 | -25.0 | 0.68 | 13.33 | -2.86 | 0.49 | -5.77 | -12.5 | 2.22 | -17.62 | -34.77 | 6.28 | 12.81 | -15.52 | 4.53 | -6.2 | -23.9 | 3309 | -6.39 | -0.66 |
| 20Q3 (7) | 10.77 | 23.79 | 21.69 | 0.29 | 3.57 | 3.57 | 0.6 | -6.25 | -6.25 | 0.52 | 0.0 | -5.45 | 2.69 | -16.34 | -14.89 | 5.57 | -24.27 | -22.96 | 4.83 | -19.22 | -22.31 | 3535 | 11.76 | 5.77 |
| 20Q2 (6) | 8.7 | 12.55 | 1.87 | 0.28 | 12.0 | -9.68 | 0.64 | 6.67 | -7.25 | 0.52 | -5.45 | -14.75 | 3.22 | -0.49 | -11.34 | 7.36 | -5.23 | -8.95 | 5.98 | -16.0 | -16.32 | 3163 | 0.0 | -16.15 |
| 20Q1 (5) | 7.73 | -17.85 | -19.23 | 0.25 | -21.88 | -16.67 | 0.6 | -14.29 | -6.25 | 0.55 | -1.79 | 3.77 | 3.23 | -4.9 | 3.17 | 7.76 | 4.34 | 16.07 | 7.12 | 19.56 | 28.48 | 3163 | -5.04 | -14.7 |
| 19Q4 (4) | 9.41 | 6.33 | 0.0 | 0.32 | 14.29 | 0.0 | 0.7 | 9.38 | 0.0 | 0.56 | 1.82 | 0.0 | 3.40 | 7.48 | 0.0 | 7.44 | 2.87 | 0.0 | 5.95 | -4.24 | 0.0 | 3331 | -0.33 | 0.0 |
| 19Q3 (3) | 8.85 | 3.63 | 0.0 | 0.28 | -9.68 | 0.0 | 0.64 | -7.25 | 0.0 | 0.55 | -9.84 | 0.0 | 3.16 | -12.84 | 0.0 | 7.23 | -10.5 | 0.0 | 6.21 | -12.99 | 0.0 | 3342 | -11.4 | 0.0 |
| 19Q2 (2) | 8.54 | -10.76 | 0.0 | 0.31 | 3.33 | 0.0 | 0.69 | 7.81 | 0.0 | 0.61 | 15.09 | 0.0 | 3.63 | 15.8 | 0.0 | 8.08 | 20.82 | 0.0 | 7.14 | 28.98 | 0.0 | 3772 | 1.73 | 0.0 |
| 19Q1 (1) | 9.57 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 3.13 | 0.0 | 0.0 | 6.69 | 0.0 | 0.0 | 5.54 | 0.0 | 0.0 | 3708 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 46.04 | -4.76 | 1.01 | -11.4 | 3.07 | 8.48 | 1.91 | 3.8 | 2.19 | -6.98 | 6.67 | 13.9 | 4.15 | 8.99 | 2393 | -11.76 |
| 2022 (9) | 48.34 | 19.65 | 1.14 | 4.59 | 2.83 | 6.79 | 1.84 | -6.12 | 2.36 | -12.59 | 5.85 | -10.75 | 3.81 | -21.54 | 2712 | -8.16 |
| 2021 (8) | 40.4 | 6.26 | 1.09 | 1.87 | 2.65 | 5.16 | 1.96 | -5.77 | 2.70 | -4.13 | 6.56 | -1.04 | 4.85 | -11.32 | 2953 | -10.76 |
| 2020 (7) | 38.02 | 4.54 | 1.07 | -10.83 | 2.52 | -5.97 | 2.08 | -7.14 | 2.81 | -14.7 | 6.63 | -10.05 | 5.47 | -11.17 | 3309 | -0.66 |
| 2019 (6) | 36.37 | -5.09 | 1.2 | 0.0 | 2.68 | 1.13 | 2.24 | 6.16 | 3.30 | 5.36 | 7.37 | 6.55 | 6.16 | 11.85 | 3331 | -11.24 |
| 2018 (5) | 38.32 | 6.65 | 1.2 | 23.71 | 2.65 | 1.15 | 2.11 | 2.43 | 3.13 | 16.0 | 6.92 | -5.16 | 5.51 | -3.96 | 3753 | -6.71 |
| 2017 (4) | 35.93 | -11.33 | 0.97 | 0.0 | 2.62 | -12.08 | 2.06 | -5.94 | 2.70 | 12.77 | 7.29 | -0.85 | 5.73 | 6.08 | 4023 | -9.78 |
| 2016 (3) | 40.52 | -8.08 | 0.97 | -9.35 | 2.98 | -6.58 | 2.19 | 2.34 | 2.39 | -1.38 | 7.35 | 1.62 | 5.40 | 11.33 | 4459 | -14.66 |
| 2015 (2) | 44.08 | 1.92 | 1.07 | -5.31 | 3.19 | -2.15 | 2.14 | 3.38 | 2.43 | -7.09 | 7.24 | -3.99 | 4.85 | 1.44 | 5225 | -1.34 |
| 2014 (1) | 43.25 | 3.27 | 1.13 | 3.67 | 3.26 | 1.24 | 2.07 | 17.61 | 2.61 | 0 | 7.54 | 0 | 4.79 | 0 | 5296 | 1.61 |
