- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 42.05 | 29.82 | 90.79 | 2.2 | 18.28 | 3.77 | 1.6 | 0.63 | -7.51 | 4.36 | 4.31 | -5.01 | 5.23 | -8.89 | -45.61 | 3.80 | -22.49 | -51.52 | 10.37 | -19.66 | -50.21 | 1223 | 0.0 | 0.0 |
| 23Q3 (19) | 32.39 | 2.79 | 24.82 | 1.86 | -4.62 | -0.53 | 1.59 | -8.09 | 5.3 | 4.18 | -15.73 | -6.49 | 5.74 | -7.21 | -20.31 | 4.91 | -10.59 | -15.64 | 12.91 | -18.02 | -25.08 | 1223 | 0.0 | -3.24 |
| 23Q2 (18) | 31.51 | 54.08 | 37.66 | 1.95 | 4.84 | 1.56 | 1.73 | 15.33 | 16.11 | 4.96 | 12.47 | 2.48 | 6.19 | -31.96 | -26.22 | 5.49 | -25.15 | -15.66 | 15.74 | -27.01 | -25.56 | 1223 | 0.0 | -3.24 |
| 23Q1 (17) | 20.45 | -7.21 | -7.38 | 1.86 | -12.26 | 7.51 | 1.5 | -13.29 | 2.74 | 4.41 | -3.92 | -18.18 | 9.10 | -5.44 | 16.08 | 7.33 | -6.55 | 10.93 | 21.56 | 3.55 | -11.66 | 1223 | 0.0 | -3.24 |
| 22Q4 (16) | 22.04 | -15.07 | 13.73 | 2.12 | 13.37 | 3.92 | 1.73 | 14.57 | 0.58 | 4.59 | 2.68 | -48.25 | 9.62 | 33.48 | -8.62 | 7.85 | 34.89 | -11.56 | 20.83 | 20.9 | -54.5 | 1223 | -3.24 | -3.24 |
| 22Q3 (15) | 25.95 | 13.37 | 38.33 | 1.87 | -2.6 | 8.72 | 1.51 | 1.34 | -1.95 | 4.47 | -7.64 | -33.28 | 7.21 | -14.09 | -21.4 | 5.82 | -10.61 | -29.12 | 17.23 | -18.54 | -51.77 | 1264 | 0.0 | -10.73 |
| 22Q2 (14) | 22.89 | 3.67 | 41.47 | 1.92 | 10.98 | 12.94 | 1.49 | 2.05 | 3.47 | 4.84 | -10.2 | -28.93 | 8.39 | 7.06 | -20.17 | 6.51 | -1.56 | -26.86 | 21.14 | -13.38 | -49.76 | 1264 | 0.0 | -10.73 |
| 22Q1 (13) | 22.08 | 13.93 | 40.64 | 1.73 | -15.2 | -8.95 | 1.46 | -15.12 | 13.18 | 5.39 | -39.23 | -36.81 | 7.84 | -25.57 | -35.26 | 6.61 | -25.5 | -19.52 | 24.41 | -46.66 | -55.07 | 1264 | 0.0 | -10.73 |
| 21Q4 (12) | 19.38 | 3.3 | 10.49 | 2.04 | 18.6 | 22.89 | 1.72 | 11.69 | 16.22 | 8.87 | 32.39 | 16.56 | 10.53 | 14.81 | 11.22 | 8.88 | 8.12 | 5.18 | 45.77 | 28.15 | 5.49 | 1264 | -10.73 | -10.73 |
| 21Q3 (11) | 18.76 | 15.95 | 8.88 | 1.72 | 1.18 | 7.5 | 1.54 | 6.94 | 42.59 | 6.7 | -1.62 | 141.01 | 9.17 | -12.74 | -1.27 | 8.21 | -7.76 | 30.96 | 35.71 | -15.15 | 121.35 | 1416 | 0.0 | -7.21 |
| 21Q2 (10) | 16.18 | 3.06 | 7.22 | 1.7 | -10.53 | 11.84 | 1.44 | 11.63 | 16.13 | 6.81 | -20.16 | 103.89 | 10.51 | -13.18 | 4.31 | 8.90 | 8.32 | 8.31 | 42.09 | -22.53 | 90.16 | 1416 | 0.0 | -7.21 |
| 21Q1 (9) | 15.7 | -10.49 | 3.49 | 1.9 | 14.46 | 7.95 | 1.29 | -12.84 | 21.7 | 8.53 | 12.09 | 164.91 | 12.10 | 27.87 | 4.31 | 8.22 | -2.62 | 17.59 | 54.33 | 25.23 | 155.96 | 1416 | 0.0 | -7.57 |
| 20Q4 (8) | 17.54 | 1.8 | 24.57 | 1.66 | 3.75 | -15.74 | 1.48 | 37.04 | 15.62 | 7.61 | 173.74 | 146.28 | 9.46 | 1.92 | -32.36 | 8.44 | 34.62 | -7.18 | 43.39 | 168.9 | 97.7 | 1416 | -7.21 | -7.57 |
| 20Q3 (7) | 17.23 | 14.18 | 22.98 | 1.6 | 5.26 | -16.67 | 1.08 | -12.9 | -13.6 | 2.78 | -16.77 | -14.72 | 9.29 | -7.81 | -32.24 | 6.27 | -23.72 | -29.75 | 16.13 | -27.1 | -30.66 | 1526 | 0.0 | -0.39 |
| 20Q2 (6) | 15.09 | -0.53 | 3.07 | 1.52 | -13.64 | -16.94 | 1.24 | 16.98 | -0.8 | 3.34 | 3.73 | 1.83 | 10.07 | -13.18 | -19.42 | 8.22 | 17.6 | -3.76 | 22.13 | 4.28 | -1.21 | 1526 | -0.39 | -0.39 |
| 20Q1 (5) | 15.17 | 7.74 | 20.88 | 1.76 | -10.66 | -3.83 | 1.06 | -17.19 | -17.19 | 3.22 | 4.21 | -5.57 | 11.60 | -17.08 | -20.44 | 6.99 | -23.14 | -31.49 | 21.23 | -3.28 | -21.88 | 1532 | 0.0 | 0.0 |
| 19Q4 (4) | 14.08 | 0.5 | 0.0 | 1.97 | 2.6 | 0.0 | 1.28 | 2.4 | 0.0 | 3.09 | -5.21 | 0.0 | 13.99 | 2.09 | 0.0 | 9.09 | 1.89 | 0.0 | 21.95 | -5.69 | 0.0 | 1532 | 0.0 | 0.0 |
| 19Q3 (3) | 14.01 | -4.3 | 0.0 | 1.92 | 4.92 | 0.0 | 1.25 | 0.0 | 0.0 | 3.26 | -0.61 | 0.0 | 13.70 | 9.64 | 0.0 | 8.92 | 4.5 | 0.0 | 23.27 | 3.86 | 0.0 | 1532 | 0.0 | 0.0 |
| 19Q2 (2) | 14.64 | 16.65 | 0.0 | 1.83 | 0.0 | 0.0 | 1.25 | -2.34 | 0.0 | 3.28 | -3.81 | 0.0 | 12.50 | -14.28 | 0.0 | 8.54 | -16.29 | 0.0 | 22.40 | -17.54 | 0.0 | 1532 | 0.0 | 0.0 |
| 19Q1 (1) | 12.55 | 0.0 | 0.0 | 1.83 | 0.0 | 0.0 | 1.28 | 0.0 | 0.0 | 3.41 | 0.0 | 0.0 | 14.58 | 0.0 | 0.0 | 10.20 | 0.0 | 0.0 | 27.17 | 0.0 | 0.0 | 1532 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 126.39 | 35.95 | 7.87 | 3.01 | 6.42 | 3.72 | 17.92 | -7.1 | 6.23 | -24.23 | 5.08 | -23.71 | 14.18 | -31.67 | 1223 | 0.0 |
| 2022 (9) | 92.97 | 32.8 | 7.64 | 3.8 | 6.19 | 3.34 | 19.29 | -37.61 | 8.22 | -21.83 | 6.66 | -22.18 | 20.75 | -53.02 | 1223 | -3.24 |
| 2021 (8) | 70.01 | 7.66 | 7.36 | 12.37 | 5.99 | 23.25 | 30.92 | 82.53 | 10.51 | 4.37 | 8.56 | 14.48 | 44.17 | 69.54 | 1264 | -10.73 |
| 2020 (7) | 65.03 | 17.66 | 6.55 | -13.25 | 4.86 | -3.76 | 16.94 | 29.91 | 10.07 | -26.27 | 7.47 | -18.21 | 26.05 | 10.41 | 1416 | -7.21 |
| 2019 (6) | 55.27 | 15.22 | 7.55 | -1.31 | 5.05 | 2.02 | 13.04 | 1.64 | 13.66 | -14.34 | 9.14 | -11.45 | 23.59 | -11.79 | 1526 | -0.39 |
| 2018 (5) | 47.97 | 6.32 | 7.65 | -3.77 | 4.95 | -8.16 | 12.83 | -2.21 | 15.95 | -9.49 | 10.32 | -13.62 | 26.75 | -8.02 | 1532 | -6.53 |
| 2017 (4) | 45.12 | -8.4 | 7.95 | -7.34 | 5.39 | 12.76 | 13.12 | -6.42 | 17.62 | 1.16 | 11.95 | 23.11 | 29.08 | 2.17 | 1639 | -2.85 |
| 2016 (3) | 49.26 | 4.21 | 8.58 | -21.72 | 4.78 | 8.14 | 14.02 | -3.38 | 17.42 | -24.88 | 9.70 | 3.78 | 28.46 | -7.28 | 1687 | -3.54 |
| 2015 (2) | 47.27 | -27.4 | 10.96 | -3.61 | 4.42 | 10.5 | 14.51 | 11.53 | 23.19 | 32.77 | 9.35 | 52.2 | 30.70 | 53.62 | 1749 | -9.71 |
| 2014 (1) | 65.11 | 7.0 | 11.37 | -17.79 | 4.0 | -18.7 | 13.01 | -34.39 | 17.46 | 0 | 6.14 | 0 | 19.98 | 0 | 1937 | -22.64 |
