- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 244.29 | -5.35 | -11.5 | 7.48 | 8.56 | -3.48 | 8.17 | -3.54 | -7.47 | 9.62 | -0.62 | 1.8 | 3.06 | 14.7 | 9.06 | 3.34 | 1.91 | 4.55 | 3.94 | 4.99 | 15.03 | 27847 | 0.0 | 0.0 |
| 23Q3 (19) | 258.09 | 1.76 | -15.79 | 6.89 | 5.19 | -16.48 | 8.47 | -8.23 | -3.42 | 9.68 | 6.61 | 1.57 | 2.67 | 3.37 | -0.83 | 3.28 | -9.82 | 14.69 | 3.75 | 4.77 | 20.62 | 27847 | 0.0 | -27.15 |
| 23Q2 (18) | 253.63 | 11.62 | -11.48 | 6.55 | 23.35 | -14.27 | 9.23 | 24.9 | 4.29 | 9.08 | 14.36 | 6.95 | 2.58 | 10.51 | -3.15 | 3.64 | 11.89 | 17.82 | 3.58 | 2.45 | 20.82 | 27847 | 0.0 | -27.15 |
| 23Q1 (17) | 227.22 | -17.68 | -21.23 | 5.31 | -31.48 | -32.53 | 7.39 | -16.31 | -3.9 | 7.94 | -15.98 | -3.76 | 2.34 | -16.77 | -14.34 | 3.25 | 1.67 | 22.0 | 3.49 | 2.07 | 22.18 | 27847 | 0.0 | -27.15 |
| 22Q4 (16) | 276.03 | -9.94 | -7.04 | 7.75 | -6.06 | -22.34 | 8.83 | 0.68 | 6.77 | 9.45 | -0.84 | 2.05 | 2.81 | 4.3 | -16.46 | 3.20 | 11.79 | 14.86 | 3.42 | 10.1 | 9.79 | 27847 | -27.15 | -27.15 |
| 22Q3 (15) | 306.48 | 6.97 | 12.06 | 8.25 | 7.98 | 3.77 | 8.77 | -0.9 | 17.72 | 9.53 | 12.25 | 11.59 | 2.69 | 0.95 | -7.4 | 2.86 | -7.36 | 5.05 | 3.11 | 4.94 | -0.42 | 38223 | 0.0 | 7.96 |
| 22Q2 (14) | 286.52 | -0.67 | 13.28 | 7.64 | -2.92 | -21.56 | 8.85 | 15.08 | 21.23 | 8.49 | 2.91 | -0.12 | 2.67 | -2.27 | -30.76 | 3.09 | 15.86 | 7.02 | 2.96 | 3.61 | -11.83 | 38223 | 0.0 | 7.96 |
| 22Q1 (13) | 288.46 | -2.86 | 14.76 | 7.87 | -21.14 | -18.45 | 7.69 | -7.01 | 4.91 | 8.25 | -10.91 | -3.17 | 2.73 | -18.82 | -28.93 | 2.67 | -4.28 | -8.58 | 2.86 | -8.28 | -15.62 | 38223 | 0.0 | 7.96 |
| 21Q4 (12) | 296.95 | 8.58 | 16.66 | 9.98 | 25.53 | -24.22 | 8.27 | 11.01 | 8.1 | 9.26 | 8.43 | -14.26 | 3.36 | 15.62 | -35.04 | 2.78 | 2.24 | -7.33 | 3.12 | -0.14 | -26.5 | 38223 | 7.96 | 7.96 |
| 21Q3 (11) | 273.49 | 8.13 | 3.51 | 7.95 | -18.38 | -16.84 | 7.45 | 2.05 | -3.87 | 8.54 | 0.47 | -10.95 | 2.91 | -24.51 | -19.66 | 2.72 | -5.62 | -7.13 | 3.12 | -7.08 | -13.97 | 35405 | 0.0 | 28.29 |
| 21Q2 (10) | 252.93 | 0.62 | 0.78 | 9.74 | 0.93 | -6.62 | 7.3 | -0.41 | 4.58 | 8.5 | -0.23 | -13.71 | 3.85 | 0.31 | -7.34 | 2.89 | -1.02 | 3.77 | 3.36 | -0.85 | -14.38 | 35405 | 0.0 | 28.29 |
| 21Q1 (9) | 251.37 | -1.25 | 38.8 | 9.65 | -26.73 | 76.74 | 7.33 | -4.18 | 48.98 | 8.52 | -21.11 | 73.17 | 3.84 | -25.8 | 27.33 | 2.92 | -2.97 | 7.34 | 3.39 | -20.11 | 24.76 | 35405 | 0.0 | 14.89 |
| 20Q4 (8) | 254.55 | -3.66 | 3.32 | 13.17 | 37.76 | 37.76 | 7.65 | -1.29 | -26.16 | 10.8 | 12.62 | 16.88 | 5.17 | 42.99 | 33.34 | 3.01 | 2.46 | -28.53 | 4.24 | 16.89 | 13.13 | 35405 | 28.29 | 14.89 |
| 20Q3 (7) | 264.21 | 5.28 | 0.9 | 9.56 | -8.34 | -9.38 | 7.75 | 11.03 | 18.68 | 9.59 | -2.64 | 16.67 | 3.62 | -12.94 | -10.19 | 2.93 | 5.46 | 17.63 | 3.63 | -7.52 | 15.63 | 27597 | 0.0 | -10.45 |
| 20Q2 (6) | 250.96 | 38.58 | 11.29 | 10.43 | 91.03 | 19.75 | 6.98 | 41.87 | 22.46 | 9.85 | 100.2 | 44.22 | 4.16 | 37.85 | 7.6 | 2.78 | 2.38 | 10.04 | 3.92 | 44.47 | 29.59 | 27597 | -10.45 | -10.45 |
| 20Q1 (5) | 181.1 | -26.5 | -5.56 | 5.46 | -42.89 | -33.98 | 4.92 | -52.51 | -30.9 | 4.92 | -46.75 | -47.6 | 3.01 | -22.3 | -30.09 | 2.72 | -35.39 | -26.83 | 2.72 | -27.56 | -44.52 | 30817 | 0.0 | 0.0 |
| 19Q4 (4) | 246.38 | -5.91 | 0.0 | 9.56 | -9.38 | 0.0 | 10.36 | 58.65 | 0.0 | 9.24 | 12.41 | 0.0 | 3.88 | -3.69 | 0.0 | 4.20 | 68.62 | 0.0 | 3.75 | 19.47 | 0.0 | 30817 | 0.0 | 0.0 |
| 19Q3 (3) | 261.86 | 16.12 | 0.0 | 10.55 | 21.13 | 0.0 | 6.53 | 14.56 | 0.0 | 8.22 | 20.35 | 0.0 | 4.03 | 4.31 | 0.0 | 2.49 | -1.34 | 0.0 | 3.14 | 3.64 | 0.0 | 30817 | 0.0 | 0.0 |
| 19Q2 (2) | 225.51 | 17.59 | 0.0 | 8.71 | 5.32 | 0.0 | 5.7 | -19.94 | 0.0 | 6.83 | -27.26 | 0.0 | 3.86 | -10.44 | 0.0 | 2.53 | -31.92 | 0.0 | 3.03 | -38.15 | 0.0 | 30817 | 0.0 | 0.0 |
| 19Q1 (1) | 191.77 | 0.0 | 0.0 | 8.27 | 0.0 | 0.0 | 7.12 | 0.0 | 0.0 | 9.39 | 0.0 | 0.0 | 4.31 | 0.0 | 0.0 | 3.71 | 0.0 | 0.0 | 4.90 | 0.0 | 0.0 | 30817 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 983.23 | -15.05 | 26.24 | -16.7 | 33.26 | -2.58 | 36.32 | 1.68 | 2.67 | -1.94 | 3.38 | 14.69 | 3.69 | 19.7 | 27847 | 0.0 |
| 2022 (9) | 1157.48 | 7.7 | 31.5 | -15.59 | 34.14 | 12.49 | 35.72 | 2.61 | 2.72 | -21.63 | 2.95 | 4.45 | 3.09 | -4.72 | 27847 | -27.15 |
| 2021 (8) | 1074.74 | 13.03 | 37.32 | -3.39 | 30.35 | 11.17 | 34.81 | -1.0 | 3.47 | -14.53 | 2.82 | -1.65 | 3.24 | -12.41 | 38223 | 7.96 |
| 2020 (7) | 950.82 | 2.73 | 38.63 | 4.15 | 27.3 | -8.11 | 35.16 | 4.36 | 4.06 | 1.38 | 2.87 | -10.56 | 3.70 | 1.59 | 35405 | 28.29 |
| 2019 (6) | 925.52 | 6.06 | 37.09 | 18.08 | 29.71 | 37.42 | 33.69 | 33.9 | 4.01 | 11.33 | 3.21 | 29.56 | 3.64 | 26.25 | 27597 | -10.45 |
| 2018 (5) | 872.6 | 11.65 | 31.41 | -11.4 | 21.62 | -9.58 | 25.16 | -14.71 | 3.60 | -20.64 | 2.48 | -19.01 | 2.88 | -23.61 | 30817 | -8.49 |
| 2017 (4) | 781.56 | 1.48 | 35.45 | -3.67 | 23.91 | -4.32 | 29.5 | 27.65 | 4.54 | -5.07 | 3.06 | -5.71 | 3.77 | 25.79 | 33677 | 9.42 |
| 2016 (3) | 770.18 | -4.52 | 36.8 | 21.57 | 24.99 | 4.34 | 23.11 | 3.87 | 4.78 | 27.33 | 3.24 | 9.28 | 3.00 | 8.78 | 30779 | -3.56 |
| 2015 (2) | 806.63 | 0.69 | 30.27 | -7.32 | 23.95 | -0.91 | 22.25 | 1.97 | 3.75 | -7.95 | 2.97 | -1.59 | 2.76 | 1.27 | 31916 | -14.94 |
| 2014 (1) | 801.11 | 7.48 | 32.66 | 19.81 | 24.17 | 0.71 | 21.82 | 5.92 | 4.08 | 0 | 3.02 | 0 | 2.72 | 0 | 37522 | -1.36 |
