- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 28.16 | 0.46 | -11.89 | 7.93 | 35.32 | -12.57 | 2.23 | -52.25 | 110.38 | 0 | 0 | 0 | 28.16 | 34.7 | -0.77 | 7.92 | -52.47 | 138.77 | 0.00 | 0 | 0 | 4210 | 0.0 | 0.0 |
| 23Q3 (19) | 28.03 | -3.31 | -22.7 | 5.86 | -1.84 | -12.01 | 4.67 | -5.85 | -11.55 | 0 | 0 | 0 | 20.91 | 1.52 | 13.82 | 16.66 | -2.62 | 14.42 | 0.00 | 0 | 0 | 4210 | 0.0 | -4.25 |
| 23Q2 (18) | 28.99 | -3.85 | 5.8 | 5.97 | -5.24 | 6.23 | 4.96 | -3.31 | 3.33 | 0 | 0 | 0 | 20.59 | -1.45 | 0.4 | 17.11 | 0.55 | -2.33 | 0.00 | 0 | 0 | 4210 | 0.0 | -4.25 |
| 23Q1 (17) | 30.15 | -5.66 | 0.07 | 6.3 | -30.54 | 3.62 | 5.13 | 383.96 | 8.23 | 0 | 0 | 0 | 20.90 | -26.37 | 3.55 | 17.01 | 413.02 | 8.16 | 0.00 | 0 | 0 | 4210 | 0.0 | -4.25 |
| 22Q4 (16) | 31.96 | -11.86 | -10.83 | 9.07 | 36.19 | -14.68 | 1.06 | -79.92 | 39.47 | 0 | 0 | 0 | 28.38 | 54.51 | -4.32 | 3.32 | -77.22 | 56.41 | 0.00 | 0 | 0 | 4210 | -4.25 | -4.25 |
| 22Q3 (15) | 36.26 | 32.34 | 7.41 | 6.66 | 18.51 | 14.63 | 5.28 | 10.0 | -6.05 | 0 | 0 | 0 | 18.37 | -10.45 | 6.73 | 14.56 | -16.88 | -12.53 | 0.00 | 0 | 0 | 4397 | 0.0 | -0.99 |
| 22Q2 (14) | 27.4 | -9.06 | -19.29 | 5.62 | -7.57 | 22.71 | 4.8 | 1.27 | -34.07 | 0 | 0 | 0 | 20.51 | 1.64 | 52.04 | 17.52 | 11.36 | -18.3 | 0.00 | 0 | 0 | 4397 | 0.0 | -0.99 |
| 22Q1 (13) | 30.13 | -15.93 | -6.52 | 6.08 | -42.8 | -3.34 | 4.74 | 523.68 | -0.84 | 0 | 0 | 0 | 20.18 | -31.96 | 3.4 | 15.73 | 641.88 | 6.07 | 0.00 | 0 | 0 | 4397 | 0.0 | -0.99 |
| 21Q4 (12) | 35.84 | 6.16 | 0.45 | 10.63 | 82.96 | 21.35 | 0.76 | -86.48 | -66.37 | 0 | 0 | 0 | 29.66 | 72.34 | 20.81 | 2.12 | -87.26 | -66.52 | 0.00 | 0 | 0 | 4397 | -0.99 | -0.99 |
| 21Q3 (11) | 33.76 | -0.56 | -6.12 | 5.81 | 26.86 | 13.04 | 5.62 | -22.8 | -8.32 | 0 | 0 | 0 | 17.21 | 27.57 | 20.4 | 16.65 | -22.37 | -2.35 | 0.00 | 0 | 0 | 4441 | 0.0 | -10.08 |
| 21Q2 (10) | 33.95 | 5.34 | 0.65 | 4.58 | -27.19 | -8.76 | 7.28 | 52.3 | 22.97 | 0 | 0 | 0 | 13.49 | -30.87 | -9.36 | 21.44 | 44.59 | 22.18 | 0.00 | 0 | 0 | 4441 | 0.0 | -10.08 |
| 21Q1 (9) | 32.23 | -9.67 | 33.51 | 6.29 | -28.2 | 14.99 | 4.78 | 111.5 | 0.63 | 0 | 0 | 0 | 19.52 | -20.51 | -13.87 | 14.83 | 134.14 | -24.63 | 0.00 | 0 | 0 | 4441 | 0.0 | -19.34 |
| 20Q4 (8) | 35.68 | -0.78 | 6.13 | 8.76 | 70.43 | -20.94 | 2.26 | -63.13 | 494.74 | 0 | 0 | 0 | 24.55 | 71.77 | -25.5 | 6.33 | -62.84 | 460.4 | 0.00 | 0 | 0 | 4441 | -10.08 | -19.34 |
| 20Q3 (7) | 35.96 | 6.61 | 4.05 | 5.14 | 2.39 | -21.77 | 6.13 | 3.55 | 6.79 | 0 | 0 | 0 | 14.29 | -3.96 | -24.81 | 17.05 | -2.87 | 2.64 | 0.00 | 0 | 0 | 4939 | 0.0 | -10.3 |
| 20Q2 (6) | 33.73 | 39.73 | -4.31 | 5.02 | -8.23 | -23.12 | 5.92 | 24.63 | 7.83 | 0 | 0 | 0 | 14.88 | -34.32 | -19.66 | 17.55 | -10.8 | 12.69 | 0.00 | 0 | 0 | 4939 | -10.3 | -10.3 |
| 20Q1 (5) | 24.14 | -28.2 | -26.02 | 5.47 | -50.63 | -13.45 | 4.75 | 1150.0 | -6.68 | 0 | 0 | 0 | 22.66 | -31.24 | 16.99 | 19.68 | 1640.89 | 26.14 | 0.00 | 0 | 0 | 5506 | 0.0 | 0.0 |
| 19Q4 (4) | 33.62 | -2.72 | 0.0 | 11.08 | 68.65 | 0.0 | 0.38 | -93.38 | 0.0 | 0 | 0 | 0.0 | 32.96 | 73.36 | 0.0 | 1.13 | -93.19 | 0.0 | 0.00 | 0 | 0.0 | 5506 | 0.0 | 0.0 |
| 19Q3 (3) | 34.56 | -1.96 | 0.0 | 6.57 | 0.61 | 0.0 | 5.74 | 4.55 | 0.0 | 0 | 0 | 0.0 | 19.01 | 2.62 | 0.0 | 16.61 | 6.64 | 0.0 | 0.00 | 0 | 0.0 | 5506 | 0.0 | 0.0 |
| 19Q2 (2) | 35.25 | 8.03 | 0.0 | 6.53 | 3.32 | 0.0 | 5.49 | 7.86 | 0.0 | 0 | 0 | 0.0 | 18.52 | -4.36 | 0.0 | 15.57 | -0.16 | 0.0 | 0.00 | 0 | 0.0 | 5506 | 0.0 | 0.0 |
| 19Q1 (1) | 32.63 | 0.0 | 0.0 | 6.32 | 0.0 | 0.0 | 5.09 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 19.37 | 0.0 | 0.0 | 15.60 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 5506 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 115.33 | -8.29 | 26.06 | -4.96 | 16.98 | 6.93 | 0 | 0 | 22.60 | 3.64 | 14.72 | 16.6 | 0.00 | 0 | 4210 | 0.0 |
| 2022 (9) | 125.76 | -7.37 | 27.42 | 0.37 | 15.88 | -13.93 | 0 | 0 | 21.80 | 8.35 | 12.63 | -7.08 | 0.00 | 0 | 4210 | -4.25 |
| 2021 (8) | 135.77 | 4.83 | 27.32 | 12.01 | 18.45 | -3.15 | 0 | 0 | 20.12 | 6.85 | 13.59 | -7.62 | 0.00 | 0 | 4397 | -0.99 |
| 2020 (7) | 129.51 | -4.81 | 24.39 | -20.03 | 19.05 | 14.07 | 0 | 0 | 18.83 | -15.99 | 14.71 | 19.83 | 0.00 | 0 | 4441 | -10.08 |
| 2019 (6) | 136.05 | -5.15 | 30.5 | -4.3 | 16.7 | 2.08 | 0 | 0 | 22.42 | 0.9 | 12.27 | 7.62 | 0.00 | 0 | 4939 | -10.3 |
| 2018 (5) | 143.44 | -0.19 | 31.87 | 9.9 | 16.36 | -16.62 | 0 | 0 | 22.22 | 10.1 | 11.41 | -16.46 | 0.00 | 0 | 5506 | -4.44 |
| 2017 (4) | 143.71 | -0.64 | 29.0 | 0 | 19.62 | 0 | 0 | 0 | 20.18 | 0 | 13.65 | 0 | 0.00 | 0 | 5762 | 1.89 |
| 2016 (3) | 144.64 | 6.88 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 5655 | -1.46 |
| 2015 (2) | 135.33 | 22.42 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 5739 | 436.86 |
| 2014 (1) | 110.55 | 3.12 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1069 | 4.19 |
