玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)46.760.153.7711.1621.3-22.8713.77-6.83-19.8510.79-9.86-17.383.52-13.09-26.211.80-8.16-24.370.160.0-5.8821.88-3.87-11.7106.01-2.660.4180.9329.86-3.8319.07-49.3920.3520.83-6.3821.1
23Q3 (19)46.69-0.919.639.20-3.97-16.5914.783.5-24.0111.976.68-21.664.050.25-39.011.964.26-36.360.160.0-20.022.762.61-11.92108.91-13.8-3.4662.32-7.199.8437.6814.71-12.922.254.027.23
23Q2 (18)47.126.952.759.5858.8781.114.2861.5463.0111.2261.2148.414.0462.971.911.8851.6159.320.160.06.6722.1833.2128.73126.34-1.98-2.9767.15-1.8611.1432.852.8-17.0121.393.53-6.96
23Q1 (17)44.06-2.221.856.03-58.33-15.558.84-48.54-15.576.96-46.71-13.652.48-48.01-5.71.24-47.9-10.140.16-5.880.016.65-32.81-7.81128.8922.0838.3168.42-18.690.5631.95101.65-0.0220.6620.12-4.7
22Q4 (16)45.065.83.9214.4731.1912.9617.18-11.676.2513.06-14.536.794.77-28.16-5.732.38-22.73-4.80.17-15.0-15.024.78-4.19.5105.58-6.411.0784.1548.326.1515.85-63.37-23.5417.20-17.11-10.56
22Q3 (15)42.59-7.13-3.411.03108.5110.319.45122.0319.1815.28102.1217.186.64182.5534.413.08161.0221.740.2033.335.2625.8449.9712.1112.81-13.362.6256.74-6.09-7.2343.269.2911.3920.75-9.744.38
22Q2 (14)45.866.010.245.29-25.91-52.818.76-16.33-41.727.56-6.2-30.392.35-10.65-40.661.18-14.49-44.340.15-6.25-21.0517.23-4.6-20.64130.2139.7344.6360.42-11.2-19.1339.5823.8455.2922.996.0414.26
22Q1 (13)43.26-0.23-1.417.14-44.26-21.110.47-35.25-11.128.06-34.1-7.042.63-48.02-14.611.38-44.8-14.290.16-20.0-11.1118.06-20.19-3.1693.19-10.790.3668.04-14.17-11.4631.9654.2238.0221.6812.746.22
21Q4 (12)43.36-1.66-3.7512.8128.1-11.5916.17-0.92-6.3712.23-6.21-7.635.062.43-8.52.50-1.19-8.760.205.260.022.63-1.82-3.66104.46-4.982.0179.2729.62-5.5520.73-46.6428.9619.23-3.274.28
21Q3 (11)44.09-3.63-0.7710.00-10.79-29.0816.328.58-15.9613.0420.07-12.664.9424.75-29.022.5319.34-21.180.190.0-9.5223.056.17-10.0109.9322.1-0.3461.16-18.13-15.838.8452.3741.9319.88-1.1916.8
21Q2 (10)45.754.262.911.2123.87-8.1915.0327.59-3.3410.8625.26-6.623.9628.57-21.582.1231.68-13.820.195.56-5.021.7116.41-6.5890.03-3.05-32.3674.71-2.78-4.9925.4910.0718.220.12-1.420
21Q1 (9)43.88-2.6-3.139.05-37.54166.9611.78-31.7952.398.67-34.5232.983.08-44.362.961.61-41.2459.410.18-10.020.018.65-20.612.8392.86-9.32-3.0776.84-8.4475.2423.1644.09-58.7620.4110.680
20Q4 (8)45.051.40.3314.492.7719.8517.27-11.077.0713.24-11.3211.825.53-20.5514.732.74-14.6413.690.20-4.760.023.49-8.285.86102.40-7.17-1.8583.9315.5512.0416.07-41.27-35.9518.448.34-4.75
20Q3 (7)44.43-0.07-2.4614.1015.4843.1519.4224.8932.7414.9328.3727.56.9637.8239.483.2130.4934.310.215.05.025.6110.225.91110.31-17.130.9172.64-7.628.127.3626.89-16.0817.020-18.45
20Q2 (6)44.46-1.850.9512.21260.1823.0815.55101.1613.9211.6378.376.215.05167.212.722.46143.569.820.2033.330.023.2440.5918.21133.1138.958.1878.6379.318.0521.56-61.59-20.820.000-100.0
20Q1 (5)45.300.895.553.39-71.96-59.697.73-52.08-37.566.52-44.93-32.081.89-60.79-46.151.01-58.09-45.990.15-25.0-21.0516.53-25.51-11.2795.80-8.184.5643.85-41.46-35.3456.15123.7774.50.00-100.0-100.0
19Q4 (4)44.90-1.430.012.0922.740.016.1310.250.011.841.110.04.82-3.410.02.410.840.00.200.00.022.199.10.0104.33-4.560.074.9111.480.025.09-23.050.019.36-7.240.0
19Q3 (3)45.553.430.09.85-0.710.014.637.180.011.716.940.04.9911.380.02.396.70.00.200.00.020.343.460.0109.31-11.160.067.19-7.660.032.6119.730.020.877.410.0
19Q2 (2)44.042.610.09.9217.950.013.6510.260.010.9514.060.04.4827.640.02.2419.790.00.205.260.019.665.530.0123.0434.290.072.777.290.027.23-15.360.019.43-4.330.0
19Q1 (1)42.920.00.08.410.00.012.380.00.09.600.00.03.510.00.01.870.00.00.190.00.018.630.00.091.620.00.067.820.00.032.180.00.020.310.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)46.134.638.94-8.026.933.8412.85-10.710.18-9.9113.35-16.356.89-14.940.64-7.2520.80-4.72106.010.4169.593.0730.41-6.391.02-2.4621.273.45
2022 (9)44.09-0.389.72-10.176.677.8314.39-3.2911.300.5315.96-6.678.10-5.920.69-8.021.831.25105.581.0767.51-7.1632.4918.881.05-2.1220.563.32
2021 (8)44.26-1.1410.82-7.686.19-4.9514.88-4.8611.24-6.6417.10-5.118.61-5.590.751.3521.56-5.11104.462.0172.72-2.9227.338.931.079.0319.904.35
2020 (7)44.770.911.7216.396.5120.1615.6410.0612.049.0618.022.449.120.880.74-6.3322.7212.42102.40-1.8574.915.6225.09-13.720.98-0.7919.07-4.6
2019 (6)44.370.9810.07-1.475.42105.5614.211.4311.04-4.0817.59-8.399.04-9.150.79-7.0620.2119.02104.335.7670.93-2.7529.077.420.999.4119.995.99
2018 (5)43.942.7110.2220.242.64-1.1214.01-9.3211.51-13.9819.20-18.059.95-17.220.85-4.4916.98-7.8798.654.9672.9432.6727.06-39.830.90-3.3318.86-17.89
2017 (4)42.783.488.5020.572.671.9815.4540.4513.3843.8723.4340.312.0234.30.89-5.3218.4332.4993.99-7.6154.98-14.2244.9825.250.93022.9710.12
2016 (3)41.34-1.177.0516.532.61-13.9511.00-0.99.30-1.816.706.178.950.670.942.1713.91-3.67101.7328.8964.0917.5335.91-21.030.00020.866.0
2015 (2)41.83-6.296.05-18.573.04-18.5111.10-7.119.47-9.915.736.58.894.10.9215.014.44-9.9878.93-3.3554.53-12.2645.4720.140.00019.68-9.85
2014 (1)44.6407.4303.73-6.2111.95010.51014.7708.5400.80-10.1116.04-9.0781.6715.2462.151.0637.85-1.520.00021.830.88

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