- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.07 | -10.17 | 17.09 | 0.43 | 59.26 | 95.45 | 1.11 | -22.92 | -15.27 | 0.92 | 91.67 | 170.59 | 4.27 | 77.29 | 66.92 | 11.02 | -14.19 | -27.64 | 9.14 | 113.36 | 131.09 | 1039 | 0.0 | 0.0 |
| 23Q3 (19) | 11.21 | 10.77 | 5.85 | 0.27 | 17.39 | -10.0 | 1.44 | 22.03 | 15.2 | 0.48 | 4.35 | -7.69 | 2.41 | 5.98 | -14.98 | 12.85 | 10.17 | 8.83 | 4.28 | -5.8 | -12.8 | 1039 | 0.0 | -6.56 |
| 23Q2 (18) | 10.12 | 21.63 | -23.8 | 0.23 | -11.54 | -20.69 | 1.18 | -5.6 | -11.94 | 0.46 | 4.55 | 39.39 | 2.27 | -27.27 | 4.08 | 11.66 | -22.39 | 15.56 | 4.55 | -14.05 | 82.92 | 1039 | 0.0 | -6.56 |
| 23Q1 (17) | 8.32 | -3.26 | -35.1 | 0.26 | 18.18 | 0.0 | 1.25 | -4.58 | -31.69 | 0.44 | 29.41 | 76.0 | 3.12 | 22.16 | 54.09 | 15.02 | -1.37 | 5.25 | 5.29 | 33.77 | 171.19 | 1039 | 0.0 | -6.56 |
| 22Q4 (16) | 8.6 | -18.79 | -37.09 | 0.22 | -26.67 | -29.03 | 1.31 | 4.8 | -24.28 | 0.34 | -34.62 | -8.11 | 2.56 | -9.7 | 12.81 | 15.23 | 29.05 | 20.36 | 3.95 | -19.49 | 46.07 | 1039 | -6.56 | -6.56 |
| 22Q3 (15) | 10.59 | -20.26 | -41.46 | 0.3 | 3.45 | -11.76 | 1.25 | -6.72 | -38.12 | 0.52 | 57.58 | 13.04 | 2.83 | 29.73 | 50.72 | 11.80 | 16.98 | 5.71 | 4.91 | 97.6 | 93.1 | 1112 | 0.0 | -9.89 |
| 22Q2 (14) | 13.28 | 3.59 | -4.05 | 0.29 | 11.54 | 7.41 | 1.34 | -26.78 | -24.29 | 0.33 | 32.0 | 10.0 | 2.18 | 7.67 | 11.94 | 10.09 | -29.31 | -21.1 | 2.48 | 27.43 | 14.64 | 1112 | 0.0 | -9.89 |
| 22Q1 (13) | 12.82 | -6.22 | -19.01 | 0.26 | -16.13 | -7.14 | 1.83 | 5.78 | 20.39 | 0.25 | -32.43 | -7.41 | 2.03 | -10.57 | 14.66 | 14.27 | 12.79 | 48.66 | 1.95 | -27.95 | 14.33 | 1112 | 0.0 | -9.89 |
| 21Q4 (12) | 13.67 | -24.43 | -1.16 | 0.31 | -8.82 | -16.22 | 1.73 | -14.36 | 25.36 | 0.37 | -19.57 | -58.89 | 2.27 | 20.66 | -15.24 | 12.66 | 13.34 | 26.83 | 2.71 | 6.44 | -58.41 | 1112 | -9.89 | -9.89 |
| 21Q3 (11) | 18.09 | 30.71 | 8.65 | 0.34 | 25.93 | 9.68 | 2.02 | 14.12 | 46.38 | 0.46 | 53.33 | -45.24 | 1.88 | -3.66 | 0.95 | 11.17 | -12.69 | 34.72 | 2.54 | 17.31 | -49.6 | 1234 | 0.0 | -23.16 |
| 21Q2 (10) | 13.84 | -12.57 | 15.05 | 0.27 | -3.57 | -6.9 | 1.77 | 16.45 | 84.38 | 0.3 | 11.11 | -65.91 | 1.95 | 10.29 | -19.07 | 12.79 | 33.19 | 60.26 | 2.17 | 27.09 | -70.37 | 1234 | 0.0 | -23.16 |
| 21Q1 (9) | 15.83 | 14.46 | 36.0 | 0.28 | -24.32 | -12.5 | 1.52 | 10.14 | 40.74 | 0.27 | -70.0 | -63.01 | 1.77 | -33.89 | -35.66 | 9.60 | -3.77 | 3.49 | 1.71 | -73.79 | -72.8 | 1234 | 0.0 | -23.4 |
| 20Q4 (8) | 13.83 | -16.94 | 7.13 | 0.37 | 19.35 | 15.62 | 1.38 | 0.0 | 126.23 | 0.9 | 7.14 | 3.45 | 2.68 | 43.69 | 7.93 | 9.98 | 20.39 | 111.18 | 6.51 | 28.99 | -3.43 | 1234 | -23.16 | -23.4 |
| 20Q3 (7) | 16.65 | 38.4 | 7.63 | 0.31 | 6.9 | -16.22 | 1.38 | 43.75 | -2.82 | 0.84 | -4.55 | -15.15 | 1.86 | -22.76 | -22.15 | 8.29 | 3.86 | -9.7 | 5.05 | -31.03 | -21.16 | 1606 | 0.0 | -0.31 |
| 20Q2 (6) | 12.03 | 3.35 | -15.87 | 0.29 | -9.38 | -9.38 | 0.96 | -11.11 | -17.24 | 0.88 | 20.55 | -1.12 | 2.41 | -12.31 | 7.73 | 7.98 | -13.99 | -1.63 | 7.32 | 16.64 | 17.53 | 1606 | -0.31 | -0.31 |
| 20Q1 (5) | 11.64 | -9.84 | 1.22 | 0.32 | 0.0 | 33.33 | 1.08 | 77.05 | 4.85 | 0.73 | -16.09 | -5.19 | 2.75 | 10.91 | 31.73 | 9.28 | 96.37 | 3.59 | 6.27 | -6.94 | -6.34 | 1611 | 0.0 | 0.0 |
| 19Q4 (4) | 12.91 | -16.55 | 0.0 | 0.32 | -13.51 | 0.0 | 0.61 | -57.04 | 0.0 | 0.87 | -12.12 | 0.0 | 2.48 | 3.64 | 0.0 | 4.73 | -48.52 | 0.0 | 6.74 | 5.3 | 0.0 | 1611 | 0.0 | 0.0 |
| 19Q3 (3) | 15.47 | 8.18 | 0.0 | 0.37 | 15.62 | 0.0 | 1.42 | 22.41 | 0.0 | 0.99 | 11.24 | 0.0 | 2.39 | 6.88 | 0.0 | 9.18 | 13.16 | 0.0 | 6.40 | 2.82 | 0.0 | 1611 | 0.0 | 0.0 |
| 19Q2 (2) | 14.3 | 24.35 | 0.0 | 0.32 | 33.33 | 0.0 | 1.16 | 12.62 | 0.0 | 0.89 | 15.58 | 0.0 | 2.24 | 7.23 | 0.0 | 8.11 | -9.43 | 0.0 | 6.22 | -7.05 | 0.0 | 1611 | 0.0 | 0.0 |
| 19Q1 (1) | 11.5 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 1.03 | 0.0 | 0.0 | 0.77 | 0.0 | 0.0 | 2.09 | 0.0 | 0.0 | 8.96 | 0.0 | 0.0 | 6.70 | 0.0 | 0.0 | 1611 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 39.72 | -12.32 | 1.2 | 13.21 | 4.98 | -13.24 | 2.31 | 60.42 | 3.02 | 29.11 | 12.54 | -1.05 | 5.82 | 82.95 | 1039 | 0.0 |
| 2022 (9) | 45.3 | -26.26 | 1.06 | -11.67 | 5.74 | -18.35 | 1.44 | 2.86 | 2.34 | 19.79 | 12.67 | 10.72 | 3.18 | 39.48 | 1039 | -6.56 |
| 2021 (8) | 61.43 | 9.89 | 1.2 | -6.25 | 7.03 | 43.76 | 1.4 | -58.21 | 1.95 | -14.69 | 11.44 | 30.82 | 2.28 | -61.97 | 1112 | -9.89 |
| 2020 (7) | 55.9 | 3.17 | 1.28 | 1.59 | 4.89 | 15.88 | 3.35 | -4.83 | 2.29 | -1.54 | 8.75 | 12.31 | 5.99 | -7.76 | 1234 | -23.16 |
| 2019 (6) | 54.18 | 0.99 | 1.26 | 6.78 | 4.22 | -6.43 | 3.52 | 10.69 | 2.33 | 5.74 | 7.79 | -7.35 | 6.50 | 9.61 | 1606 | -0.31 |
| 2018 (5) | 53.65 | -4.03 | 1.18 | 2.61 | 4.51 | -0.88 | 3.18 | 6.0 | 2.20 | 6.91 | 8.41 | 3.28 | 5.93 | 10.45 | 1611 | -0.43 |
| 2017 (4) | 55.9 | 1.86 | 1.15 | -34.29 | 4.55 | 4.84 | 3.0 | -1.32 | 2.06 | -35.48 | 8.14 | 2.93 | 5.37 | -3.12 | 1618 | 2.73 |
| 2016 (3) | 54.88 | -2.54 | 1.75 | 3.55 | 4.34 | -13.72 | 3.04 | 7.8 | 3.19 | 6.25 | 7.91 | -11.47 | 5.54 | 10.61 | 1575 | -5.35 |
| 2015 (2) | 56.31 | -10.86 | 1.69 | 5.62 | 5.03 | 4.14 | 2.82 | -0.35 | 3.00 | 18.49 | 8.93 | 16.83 | 5.01 | 11.79 | 1664 | -5.08 |
| 2014 (1) | 63.17 | -1.17 | 1.6 | -15.34 | 4.83 | 4.32 | 2.83 | 4.81 | 2.53 | 0 | 7.65 | 0 | 4.48 | 0 | 1753 | -2.39 |
