玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)34.473.7-5.5618.55-5.74-9.9122.79-0.652.0117.45-3.2220.763.47-5.960.581.65-6.251.850.08-11.11-20.033.561.79.74142.5412.611.3281.40-5.12-11.6718.6030.92136.923.834.8923.54
23Q3 (19)33.240.18-13.6619.683.52-21.0622.94-4.77-14.518.0329.99-13.283.6924.24-33.511.7625.71-28.460.090.0-18.1833.00-2.86-3.59126.59-4.3-3.7185.798.73-7.6614.21-32.61100.7222.72-3.285.28
23Q2 (18)33.180.55-14.4819.010.8-24.524.0915.65-9.8113.87-12.44-26.732.97-12.65-45.91.40-11.95-40.680.090.0-25.033.9711.671.34132.28-2.66-4.9978.90-12.84-16.321.09122.96267.5623.492.629.0
23Q1 (17)33.00-9.59-13.4118.86-8.4-24.0720.83-6.76-22.0715.849.62-23.883.40-1.45-44.541.59-1.85-38.610.09-10.0-25.030.42-0.52-10.16135.906.14-4.9890.52-1.76-2.69.4620.4233.922.8918.6610.1
22Q4 (16)36.50-5.196.1720.59-17.4123.8122.34-16.7376.1814.45-30.566.093.45-37.8434.771.62-34.1544.640.10-9.09-16.6730.58-10.6649.32128.04-2.61-11.2792.15-0.82-29.747.8510.93125.2219.29-10.61-25.75
22Q3 (15)38.50-0.77-4.1624.93-0.99-8.4526.830.45-2.420.799.83-1.335.551.09-25.72.464.24-19.610.11-8.33-21.4334.232.121.0131.47-5.57-10.8792.91-1.44-6.27.0823.41636.0521.580.1411.81
22Q2 (14)38.801.81-3.0525.181.37-5.9426.71-0.07-3.3618.93-9.03-10.035.49-10.44-24.382.36-8.88-21.850.120.0-14.2933.52-1.0-1.64139.23-2.66-10.3594.261.43-2.665.74-18.7881.6521.553.66-17.46
22Q1 (13)38.1110.851.5524.8449.376.1526.73110.86.220.81139.26.346.13139.45-8.922.59131.25-6.50.120.0-14.2933.8665.332.64143.03-0.891.3692.94-29.13-0.057.06122.680.6420.79-19.9844.88
21Q4 (12)34.38-14.41-9.4816.63-38.93-27.3512.68-53.87-32.088.70-58.71-47.872.56-65.73-53.621.12-63.4-46.920.12-14.290.020.48-39.57-21.23144.31-2.17-15.52131.1432.46.96-31.14-3337.77-37.7525.9834.61-22.31
21Q3 (11)40.170.3727.027.231.7240.8727.49-0.5469.0721.070.1472.997.472.8980.873.061.3296.150.140.016.6733.89-0.5641.86147.51-5.02-17.2299.052.28-16.70.96-69.54105.0919.30-26.0895.15
21Q2 (10)40.026.63-9.726.7714.4-16.6827.649.81-10.8121.047.51-14.237.267.8815.793.029.0326.360.140.055.5634.083.3-10.72155.3110.06-16.9296.844.15-6.63.16-55.0185.626.1181.950
21Q1 (9)37.53-1.18-6.8723.402.23-8.4525.1734.82-12.1519.5717.26-16.556.7321.9226.272.7731.2814.460.1416.6740.032.9926.88-10.43141.11-17.39-6.2192.98-24.164.27.02131.04-34.7914.35-57.09-24.15
20Q4 (8)37.9820.0813.3122.8918.4236.0118.6714.8285.7716.6937.0387.115.5233.66183.082.1135.26119.790.120.020.026.008.8332.92170.82-4.1457.57122.613.11-26.77-22.61-19.5766.4733.44238.1271.84
20Q3 (7)31.63-28.632.1619.33-39.8419.6216.26-47.53-35.1212.18-50.35-41.554.13-34.13-13.051.56-34.73-19.170.1233.3333.3323.89-37.41-27.1178.20-4.6823.28118.9114.6884.39-18.91-412.47-153.249.890-53.35
20Q2 (6)44.329.9836.0332.1325.783.2930.998.1729.0224.534.6165.526.2717.64137.52.39-1.2492.740.09-10.012.538.173.6415.18186.9524.269.82103.6916.242.1-3.69-134.28-113.650.00-100.0-100.0
20Q1 (5)40.3020.23-10.1225.5651.87-2.8928.65185.074.323.45162.893.175.33173.3325.712.42152.0811.010.100.011.1136.8388.295.08150.4538.7852.2589.24-46.7-6.8610.76115.96157.1618.92-2.77-0.26
19Q4 (4)33.528.270.016.834.150.010.05-59.90.08.92-57.20.01.95-58.950.00.96-50.260.00.1011.110.019.56-40.310.0108.41-25.00.0167.43159.630.0-67.43-289.870.019.46-8.210.0
19Q3 (3)30.96-4.970.016.16-7.820.025.064.330.020.8440.620.04.7579.920.01.9355.650.00.0912.50.032.77-1.120.0144.55-15.090.064.49-11.620.035.5131.370.021.206.750.0
19Q2 (2)32.58-27.340.017.53-33.40.024.02-12.560.014.82-34.80.02.64-37.740.01.24-43.120.00.08-11.110.033.14-5.450.0170.2472.270.072.97-23.840.027.03545.870.019.864.690.0
19Q1 (1)44.840.00.026.320.00.027.470.00.022.730.00.04.240.00.02.180.00.00.090.00.035.050.00.098.820.00.095.810.00.04.190.00.018.970.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.48-11.8919.02-20.557.3026.3722.67-11.8216.32-13.1913.60-34.016.34-30.630.35-25.5332.76-1.0142.5411.3283.91-9.916.09134.1127.846.9323.2311.52
2022 (9)38.00-0.4223.940.935.772.3825.719.4518.805.6820.61-20.429.14-13.360.47-17.5433.098.28128.04-11.2793.13-7.776.87026.04-4.7920.83-3.21
2021 (8)38.161.6823.72-1.045.64-4.6923.497.6517.790.0625.9023.3910.5517.610.5718.7530.564.16144.31-15.52100.97-8.1-0.97027.35-14.1421.527.92
2020 (7)37.534.8923.9723.35.92-10.1121.82-0.0917.784.1620.9957.238.9732.110.4826.3229.34-3.1170.8257.57109.8723.44-9.87031.8518.4819.945.95
2019 (6)35.78-43.4819.44-59.366.58-32.2821.84-57.7617.07-61.0813.35-82.096.79-80.850.38-52.530.28-51.36108.410.2789.01-3.7910.9946.8426.8925.9618.82103.9
2018 (5)63.3194.5647.84103.239.7275.9751.71113.2443.86111.7874.56203.0935.45210.420.8050.9462.25101.46108.12-11.792.51-4.77.49155.7421.3409.23-43.92
2017 (4)32.5437.8823.5480.945.52-16.3624.2549.7820.7159.6824.6064.7711.4250.460.53-5.3630.9030.32122.44-1.8297.0720.842.93-85.120.00016.46-7.79
2016 (3)23.60-0.7213.010.936.60-8.3216.19-2.4112.97-2.8514.933.687.59-2.440.560.023.71-5.69124.7141.880.333.3719.67-11.740.00017.85-5.56
2015 (2)23.77-8.8612.89-13.557.202.0416.59-7.2713.35-7.3614.401.777.785.560.5614.2925.14-6.3387.95-12.2877.71-6.8122.2934.010.00018.905.12
2014 (1)26.08014.9107.06-14.1917.89014.41014.1507.3700.496.5226.8447.96100.260.0383.39-38.6416.6300.00017.986.45

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