- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 19.12 | -2.85 | 2.19 | 2.47 | 7.86 | -2.37 | 1.96 | 15.98 | 0.0 | 0.77 | 32.76 | 4.05 | 12.92 | 11.02 | -4.47 | 10.25 | 19.37 | -2.14 | 4.03 | 36.65 | 1.82 | 2476 | 0.0 | 0.0 |
| 23Q3 (19) | 19.68 | 11.0 | 3.42 | 2.29 | -0.87 | -0.43 | 1.69 | -13.33 | -12.44 | 0.58 | -40.21 | -26.58 | 11.64 | -10.69 | -3.72 | 8.59 | -21.92 | -15.33 | 2.95 | -46.13 | -29.01 | 2476 | 0.0 | 0.0 |
| 23Q2 (18) | 17.73 | 2.37 | -5.39 | 2.31 | 0.0 | 3.59 | 1.95 | 7.73 | 4.28 | 0.97 | 73.21 | -18.49 | 13.03 | -2.31 | 9.49 | 11.00 | 5.24 | 10.22 | 5.47 | 69.21 | -13.84 | 2476 | 0.0 | 0.0 |
| 23Q1 (17) | 17.32 | -7.43 | -15.31 | 2.31 | -8.7 | -0.43 | 1.81 | -7.65 | 5.85 | 0.56 | -24.32 | -12.5 | 13.34 | -1.37 | 17.56 | 10.45 | -0.24 | 24.98 | 3.23 | -18.25 | 3.31 | 2476 | 0.0 | 0.0 |
| 22Q4 (16) | 18.71 | -1.68 | -19.46 | 2.53 | 10.0 | 8.12 | 1.96 | 1.55 | -7.98 | 0.74 | -6.33 | -6.33 | 13.52 | 11.88 | 34.24 | 10.48 | 3.29 | 14.25 | 3.96 | -4.73 | 16.3 | 2476 | 0.0 | 0.0 |
| 22Q3 (15) | 19.03 | 1.55 | -14.85 | 2.3 | 3.14 | -8.73 | 1.93 | 3.21 | 9.66 | 0.79 | -33.61 | -13.19 | 12.09 | 1.57 | 7.19 | 10.14 | 1.64 | 28.79 | 4.15 | -34.63 | 1.96 | 2476 | 0.0 | 0.0 |
| 22Q2 (14) | 18.74 | -8.36 | -4.14 | 2.23 | -3.88 | -10.44 | 1.87 | 9.36 | -1.58 | 1.19 | 85.94 | 67.61 | 11.90 | 4.89 | -6.57 | 9.98 | 19.34 | 2.68 | 6.35 | 102.9 | 74.85 | 2476 | 0.0 | 0.0 |
| 22Q1 (13) | 20.45 | -11.97 | -7.0 | 2.32 | -0.85 | -2.93 | 1.71 | -19.72 | -14.93 | 0.64 | -18.99 | -22.89 | 11.34 | 12.62 | 4.38 | 8.36 | -8.8 | -8.52 | 3.13 | -7.97 | -17.08 | 2476 | 0.0 | 0.0 |
| 21Q4 (12) | 23.23 | 3.94 | -4.68 | 2.34 | -7.14 | -9.3 | 2.13 | 21.02 | -9.75 | 0.79 | -13.19 | 33.9 | 10.07 | -10.66 | -4.85 | 9.17 | 16.44 | -5.32 | 3.40 | -16.48 | 40.47 | 2476 | 0.0 | 0.0 |
| 21Q3 (11) | 22.35 | 14.32 | -5.7 | 2.52 | 1.2 | -8.03 | 1.76 | -7.37 | -6.88 | 0.91 | 28.17 | 16.67 | 11.28 | -11.47 | -2.47 | 7.87 | -18.97 | -1.25 | 4.07 | 12.11 | 23.71 | 2476 | 0.0 | 0.0 |
| 21Q2 (10) | 19.55 | -11.1 | 1.66 | 2.49 | 4.18 | 18.57 | 1.9 | -5.47 | -1.55 | 0.71 | -14.46 | -12.35 | 12.74 | 17.19 | 16.63 | 9.72 | 6.33 | -3.17 | 3.63 | -3.78 | -13.78 | 2476 | 0.0 | 0.0 |
| 21Q1 (9) | 21.99 | -9.77 | -17.64 | 2.39 | -7.36 | -1.24 | 2.01 | -14.83 | -11.84 | 0.83 | 40.68 | 6.41 | 10.87 | 2.66 | 19.91 | 9.14 | -5.61 | 7.04 | 3.77 | 55.9 | 29.2 | 2476 | 0.0 | 0.0 |
| 20Q4 (8) | 24.37 | 2.83 | 60.33 | 2.58 | -5.84 | 106.4 | 2.36 | 24.87 | 448.84 | 0.59 | -24.36 | -40.4 | 10.59 | -8.43 | 28.74 | 9.68 | 21.43 | 242.32 | 2.42 | -26.44 | -62.83 | 2476 | 0.0 | 0.0 |
| 20Q3 (7) | 23.7 | 23.24 | 34.05 | 2.74 | 30.48 | 132.2 | 1.89 | -2.07 | 98.95 | 0.78 | -3.7 | -31.58 | 11.56 | 5.87 | 73.22 | 7.97 | -20.54 | 48.41 | 3.29 | -21.87 | -48.96 | 2476 | 0.0 | 0.0 |
| 20Q2 (6) | 19.23 | -27.98 | -0.05 | 2.1 | -13.22 | 52.17 | 1.93 | -15.35 | 119.32 | 0.81 | 3.85 | -11.96 | 10.92 | 20.49 | 52.25 | 10.04 | 17.53 | 119.43 | 4.21 | 44.19 | -11.91 | 2476 | 0.0 | 0.0 |
| 20Q1 (5) | 26.7 | 75.66 | 45.66 | 2.42 | 93.6 | 98.36 | 2.28 | 430.23 | 174.7 | 0.78 | -21.21 | -17.89 | 9.06 | 10.21 | 36.18 | 8.54 | 201.86 | 88.59 | 2.92 | -55.15 | -43.63 | 2476 | 0.0 | 0.0 |
| 19Q4 (4) | 15.2 | -14.03 | 0.0 | 1.25 | 5.93 | 0.0 | 0.43 | -54.74 | 0.0 | 0.99 | -13.16 | 0.0 | 8.22 | 23.22 | 0.0 | 2.83 | -47.35 | 0.0 | 6.51 | 1.01 | 0.0 | 2476 | 0.0 | 0.0 |
| 19Q3 (3) | 17.68 | -8.11 | 0.0 | 1.18 | -14.49 | 0.0 | 0.95 | 7.95 | 0.0 | 1.14 | 23.91 | 0.0 | 6.67 | -6.95 | 0.0 | 5.37 | 17.48 | 0.0 | 6.45 | 34.85 | 0.0 | 2476 | 0.0 | 0.0 |
| 19Q2 (2) | 19.24 | 4.96 | 0.0 | 1.38 | 13.11 | 0.0 | 0.88 | 6.02 | 0.0 | 0.92 | -3.16 | 0.0 | 7.17 | 7.76 | 0.0 | 4.57 | 1.01 | 0.0 | 4.78 | -7.74 | 0.0 | 2476 | 0.0 | 0.0 |
| 19Q1 (1) | 18.33 | 0.0 | 0.0 | 1.22 | 0.0 | 0.0 | 0.83 | 0.0 | 0.0 | 0.95 | 0.0 | 0.0 | 6.66 | 0.0 | 0.0 | 4.53 | 0.0 | 0.0 | 5.18 | 0.0 | 0.0 | 2476 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 73.84 | -4.0 | 9.37 | -0.11 | 7.41 | -0.67 | 2.88 | -14.03 | 12.69 | 4.06 | 10.04 | 3.47 | 3.90 | -10.44 | 2476 | 0.0 |
| 2022 (9) | 76.92 | -11.72 | 9.38 | -3.79 | 7.46 | -4.36 | 3.35 | 3.72 | 12.19 | 8.97 | 9.70 | 8.34 | 4.36 | 17.48 | 2476 | 0.0 |
| 2021 (8) | 87.13 | -7.32 | 9.75 | -0.91 | 7.8 | -7.8 | 3.23 | 9.12 | 11.19 | 6.91 | 8.95 | -0.52 | 3.71 | 17.74 | 2476 | 0.0 |
| 2020 (7) | 94.01 | 33.44 | 9.84 | 95.63 | 8.46 | 173.79 | 2.96 | -26.0 | 10.47 | 46.6 | 9.00 | 105.17 | 3.15 | -44.55 | 2476 | 0.0 |
| 2019 (6) | 70.45 | -19.09 | 5.03 | -17.81 | 3.09 | -28.14 | 4.0 | 85.19 | 7.14 | 1.58 | 4.39 | -11.19 | 5.68 | 128.87 | 2476 | 0.0 |
| 2018 (5) | 87.07 | -4.9 | 6.12 | -3.77 | 4.3 | -13.31 | 2.16 | -13.6 | 7.03 | 1.19 | 4.94 | -8.84 | 2.48 | -9.14 | 2476 | 0.0 |
| 2017 (4) | 91.56 | -16.48 | 6.36 | -44.79 | 4.96 | -6.59 | 2.5 | -16.39 | 6.95 | -33.9 | 5.42 | 11.83 | 2.73 | 0.1 | 2476 | -8.74 |
| 2016 (3) | 109.62 | -14.28 | 11.52 | 22.68 | 5.31 | -13.94 | 2.99 | -6.27 | 10.51 | 43.12 | 4.84 | 0.4 | 2.73 | 9.34 | 2713 | -5.54 |
| 2015 (2) | 127.88 | -20.75 | 9.39 | -6.19 | 6.17 | -1.91 | 3.19 | -4.2 | 7.34 | 18.37 | 4.82 | 23.78 | 2.49 | 20.88 | 2872 | -16.71 |
| 2014 (1) | 161.37 | 2.74 | 10.01 | -3.38 | 6.29 | -15.11 | 3.33 | 1.83 | 6.20 | 0 | 3.90 | 0 | 2.06 | 0 | 3448 | -7.86 |
