- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 18520.7 | 20.02 | -5.65 | 80.53 | 50.05 | -7.18 | 235.64 | -2.14 | -2.02 | 327.35 | 20.54 | -4.02 | 0.43 | 25.02 | -1.62 | 1.27 | -18.46 | 3.84 | 1.77 | 0.43 | 1.73 | 767062 | 0.0 | 0.0 |
| 23Q3 (19) | 15431.6 | 18.29 | -11.65 | 53.67 | 3.09 | -31.76 | 240.8 | 13.3 | 13.37 | 271.57 | 3.68 | -9.4 | 0.35 | -12.85 | -22.76 | 1.56 | -4.22 | 28.32 | 1.76 | -12.35 | 2.55 | 767062 | 0.0 | -7.2 |
| 23Q2 (18) | 13045.5 | -10.8 | -13.6 | 52.06 | -18.18 | -27.14 | 212.54 | 21.36 | 9.66 | 261.93 | 9.43 | 1.66 | 0.40 | -8.28 | -15.67 | 1.63 | 36.05 | 26.92 | 2.01 | 22.68 | 17.65 | 767062 | 0.0 | -7.2 |
| 23Q1 (17) | 14624.4 | -25.5 | 3.9 | 63.63 | -26.66 | -4.86 | 175.13 | -27.18 | 3.05 | 239.35 | -29.82 | -1.97 | 0.44 | -1.56 | -8.43 | 1.20 | -2.26 | -0.81 | 1.64 | -5.8 | -5.65 | 767062 | 0.0 | -7.2 |
| 22Q4 (16) | 19630.3 | 12.39 | 3.87 | 86.76 | 10.31 | -0.28 | 240.51 | 13.23 | 6.37 | 341.05 | 13.79 | 14.3 | 0.44 | -1.85 | -3.99 | 1.23 | 0.75 | 2.41 | 1.74 | 1.24 | 10.04 | 767062 | -7.2 | -7.2 |
| 22Q3 (15) | 17466.0 | 15.68 | 24.25 | 78.65 | 10.08 | 6.18 | 212.4 | 9.59 | 11.19 | 299.73 | 16.33 | 15.8 | 0.45 | -4.85 | -14.54 | 1.22 | -5.27 | -10.51 | 1.72 | 0.56 | -6.8 | 826608 | 0.0 | -5.9 |
| 22Q2 (14) | 15098.1 | 7.27 | 11.72 | 71.45 | 6.83 | 9.67 | 193.81 | 14.05 | 13.6 | 257.66 | 5.53 | 1.08 | 0.47 | -0.4 | -1.83 | 1.28 | 6.32 | 1.68 | 1.71 | -1.61 | -9.52 | 826608 | 0.0 | -5.9 |
| 22Q1 (13) | 14075.5 | -25.52 | 4.49 | 66.88 | -23.13 | -15.17 | 169.94 | -24.84 | -9.7 | 244.15 | -18.17 | 2.33 | 0.48 | 3.21 | -18.81 | 1.21 | 0.91 | -13.58 | 1.73 | 9.87 | -2.06 | 826608 | 0.0 | -5.9 |
| 21Q4 (12) | 18898.3 | 34.43 | -5.93 | 87.0 | 17.46 | -9.39 | 226.1 | 18.36 | 5.31 | 298.37 | 15.28 | -6.32 | 0.46 | -12.63 | -3.68 | 1.20 | -11.95 | 11.96 | 1.58 | -14.25 | -0.41 | 826608 | -5.9 | -5.9 |
| 21Q3 (11) | 14057.7 | 4.02 | 8.84 | 74.07 | 13.69 | 8.61 | 191.02 | 11.96 | 11.13 | 258.83 | 1.54 | 9.16 | 0.53 | 9.3 | -0.22 | 1.36 | 7.64 | 2.1 | 1.84 | -2.38 | 0.29 | 878429 | 0.0 | 15.98 |
| 21Q2 (10) | 13514.7 | 0.32 | 19.78 | 65.15 | -17.36 | 18.37 | 170.61 | -9.35 | 0.1 | 254.9 | 6.84 | 17.93 | 0.48 | -17.63 | -1.17 | 1.26 | -9.64 | -16.43 | 1.89 | 6.49 | -1.54 | 878429 | 0.0 | 15.98 |
| 21Q1 (9) | 13471.1 | -32.95 | 44.99 | 78.84 | -17.89 | 48.28 | 188.2 | -12.34 | 25.17 | 238.59 | -25.09 | 40.89 | 0.59 | 22.45 | 2.27 | 1.40 | 30.73 | -13.67 | 1.77 | 11.72 | -2.83 | 878429 | 0.0 | 31.56 |
| 20Q4 (8) | 20090.1 | 55.55 | 15.4 | 96.02 | 40.79 | 24.7 | 214.69 | 24.9 | -7.39 | 318.49 | 34.32 | -0.31 | 0.48 | -9.49 | 8.06 | 1.07 | -19.71 | -19.75 | 1.59 | -13.65 | -13.61 | 878429 | 15.98 | 31.56 |
| 20Q3 (7) | 12915.4 | 14.46 | -6.94 | 68.2 | 23.91 | -14.4 | 171.89 | 0.85 | -12.94 | 237.11 | 9.7 | 6.89 | 0.53 | 8.25 | -8.02 | 1.33 | -11.89 | -6.45 | 1.84 | -4.16 | 14.86 | 757404 | 0.0 | 13.44 |
| 20Q2 (6) | 11283.4 | 21.44 | -2.71 | 55.04 | 3.52 | -28.42 | 170.44 | 13.35 | -9.45 | 216.15 | 27.64 | 10.58 | 0.49 | -14.76 | -26.42 | 1.51 | -6.66 | -6.92 | 1.92 | 5.1 | 13.66 | 757404 | 13.44 | 13.44 |
| 20Q1 (5) | 9291.33 | -46.63 | -11.87 | 53.17 | -30.95 | -21.51 | 150.36 | -35.14 | -14.31 | 169.35 | -46.99 | -5.25 | 0.57 | 29.38 | -10.93 | 1.62 | 21.53 | -2.77 | 1.82 | -0.68 | 7.52 | 667680 | 0.0 | 0.0 |
| 19Q4 (4) | 17409.3 | 25.45 | 0.0 | 77.0 | -3.35 | 0.0 | 231.83 | 17.42 | 0.0 | 319.47 | 44.02 | 0.0 | 0.44 | -22.96 | 0.0 | 1.33 | -6.4 | 0.0 | 1.84 | 14.81 | 0.0 | 667680 | 0.0 | 0.0 |
| 19Q3 (3) | 13877.9 | 19.66 | 0.0 | 79.67 | 3.62 | 0.0 | 197.43 | 4.89 | 0.0 | 221.82 | 13.48 | 0.0 | 0.57 | -13.41 | 0.0 | 1.42 | -12.34 | 0.0 | 1.60 | -5.16 | 0.0 | 667680 | 0.0 | 0.0 |
| 19Q2 (2) | 11597.8 | 10.0 | 0.0 | 76.89 | 13.51 | 0.0 | 188.22 | 7.27 | 0.0 | 195.47 | 9.37 | 0.0 | 0.66 | 3.18 | 0.0 | 1.62 | -2.49 | 0.0 | 1.69 | -0.58 | 0.0 | 667680 | 0.0 | 0.0 |
| 19Q1 (1) | 10543.0 | 0.0 | 0.0 | 67.74 | 0.0 | 0.0 | 175.47 | 0.0 | 0.0 | 178.73 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 1.66 | 0.0 | 0.0 | 1.70 | 0.0 | 0.0 | 667680 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 61622.2 | -7.01 | 249.88 | -17.73 | 864.11 | 5.81 | 1100.2 | -3.71 | 0.41 | -11.53 | 1.40 | 13.79 | 1.79 | 3.55 | 767062 | 0.0 |
| 2022 (9) | 66270.0 | 10.56 | 303.74 | -0.43 | 816.65 | 5.25 | 1142.58 | 8.75 | 0.46 | -9.94 | 1.23 | -4.8 | 1.72 | -1.64 | 767062 | -7.2 |
| 2021 (8) | 59941.7 | 11.87 | 305.06 | 11.97 | 775.93 | 9.69 | 1050.69 | 11.64 | 0.51 | 0.09 | 1.29 | -1.95 | 1.75 | -0.2 | 826608 | -5.9 |
| 2020 (7) | 53580.2 | 0.28 | 272.44 | -9.58 | 707.37 | -10.79 | 941.11 | 2.8 | 0.51 | -9.83 | 1.32 | -11.04 | 1.76 | 2.51 | 878429 | 15.98 |
| 2019 (6) | 53428.1 | 0.93 | 301.29 | -7.83 | 792.94 | 0.67 | 915.48 | 8.43 | 0.56 | -8.68 | 1.48 | -0.25 | 1.71 | 7.44 | 757404 | 13.44 |
| 2018 (5) | 52938.0 | 12.47 | 326.9 | 10.81 | 787.63 | -0.49 | 844.3 | 3.24 | 0.62 | -1.48 | 1.49 | -11.53 | 1.59 | -8.21 | 667680 | -16.86 |
| 2017 (4) | 47067.4 | 7.98 | 295.01 | 31.03 | 791.54 | 8.44 | 817.81 | 59.92 | 0.63 | 21.34 | 1.68 | 0.43 | 1.74 | 48.09 | 803126 | 10.51 |
| 2016 (3) | 43587.3 | -2.75 | 225.15 | -13.37 | 729.91 | -6.23 | 511.4 | -2.58 | 0.52 | -10.91 | 1.67 | -3.58 | 1.17 | 0.18 | 726772 | -12.46 |
| 2015 (2) | 44821.5 | 6.38 | 259.89 | -0.6 | 778.42 | 5.55 | 524.92 | 7.45 | 0.58 | -6.57 | 1.74 | -0.79 | 1.17 | 1.0 | 830174 | -13.61 |
| 2014 (1) | 42131.7 | 6.6 | 261.46 | 0.97 | 737.52 | 1.16 | 488.54 | 4.88 | 0.62 | 0 | 1.75 | 0 | 1.16 | 0 | 961000 | 0.0 |
